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金价大跌销量反冷?周六福店员剪价签拒称重,投诉解决率垫底?
Sou Hu Cai Jing· 2025-07-04 09:31
Core Viewpoint - The recent decline in gold prices has led to a paradoxical decrease in sales for jewelers, as consumer behavior tends to favor purchasing during price increases rather than decreases [1] Group 1: Market Trends - Gold prices have dropped to a new low since June, impacting sales negatively, with some jewelers reporting a 30% decrease in sales compared to when prices were rising [1] - Despite fluctuating gold prices, the consumption of gold jewelry remains strong, indicating a persistent consumer interest in the market [3] Group 2: Consumer Complaints - The number of complaints in the gold jewelry industry surged to 8,544 in 2024, a 136.28% increase year-on-year, with total claims exceeding 95.23 million yuan [3] - The complaints are primarily focused on false advertising, pricing disputes, and difficulties in obtaining refunds, with young women emerging as the most active complainants [5][12] - The effective resolution rate for complaints in the industry stands at 36.59%, with a total of 33.46 million yuan recovered for consumers [3] Group 3: Complaint Characteristics - Complaints related to false advertising account for 22.82% of total complaints, with issues such as mislabeling K-gold as pure gold and misleading promotional tactics being common [5] - Pricing disputes make up 19.05% of complaints, with consumers expressing concerns over opaque pricing methods and hidden conditions in promotional offers [7] - Refund disputes constitute 16.35% of complaints, with many consumers reporting that merchants do not allow returns on gold jewelry after purchase [7] Group 4: Brand Performance - China Gold leads in complaint volume with 19.74% of total complaints, followed by Zhou Li Fu and Lao Feng Xiang [8] - Lao Feng Xiang has the highest complaint resolution rate at 94.08%, significantly above the industry average, while Zhou Li Fu's resolution rate is notably low at 15.07% [7][8] Group 5: Consumer Demographics - Female consumers account for 86.02% of complaints, highlighting their dominant role in gold jewelry purchases and their heightened awareness of consumer rights [12] - The age group of consumers filing complaints has shifted, with those born after 2000 now representing 45.18% of complaints, surpassing those born in the 1990s [12] Group 6: Regional Insights - Guangzhou has the highest complaint rate at 5.54%, followed by Dongguan and Shanghai, reflecting the regional distribution of gold jewelry consumption capabilities [15]
“以前结婚是买房难,现在连买金镯子都成了奢望!”
Sou Hu Cai Jing· 2025-07-03 06:06
一场由黄金引发的婚恋危机"以前结婚是买房难,现在连买金镯子都成了奢望!" 2023年开年,国际金价突破600元/克大关,较三年前涨幅超40%。当黄金从"避险资产"变成"婚恋拦路 虎",备婚青年们正经历着前所未有的消费焦虑。在社交媒体上,"金价太高结不起婚"话题阅读量突破5 亿,无数网友晒出被金价"腰斩"的婚庆预算单:有人将三金预算从5万砍到2万,有人用"租金饰"替代真 金白银,更有人直接宣布"不要三金只要真心"。这场由贵金属引发的婚恋革命,折射出的是当代年轻人 对传统婚俗的集体反思,更是社会变迁下婚姻成本的重构之战。 第一章:黄金暴涨背后的婚恋账本 "三金"变"三座山":传统婚俗遭遇现实暴击在山东某三线城市,26岁的准新娘小林正对着手机计算器发 愁。按照当地习俗,男方需准备"三金"(金项链、金手镯、金戒指)和"五金"(增加金耳环、金吊 坠),总价至少3万元。但金价飙升后,同样克重的黄金要多花1.2万元。"这相当于多出半辆代步车的 钱!"小林苦笑,"婆婆说要不换成银饰,可亲戚们会怎么看?" 数据揭示残酷真相: 备婚焦虑年轻化:某婚恋平台调查显示,90后因婚庆开支与伴侣发生争执的比例达67%,其中85%的矛 盾与 ...
铜城“智变”:甘肃白银产业转型的科技密码与田园新诗
Sou Hu Cai Jing· 2025-06-24 17:24
从铜矿枯竭的忧虑到新兴产业的星火燎原,甘肃白银这座老工业城市,正悄然书写着黄土地上的创新传奇。 6月23日、24日,第六届粤港澳大湾区主流媒体甘肃行活动走进白银市,羊城晚报记者历时两天走访白银市多处产业现场,从洁净的隐形眼镜全自动化车 间、轰鸣的超导电缆生产线,到青烟袅袅的古法砖窑、生机盎然的现代化农业科技示范园,一幅老工业城市"破茧蝶变"的生动图景徐徐展开。 E THE THE 21.00 e production - 12 1118 n f 【 nt an 1977 10 gradia a TTCTST b 3 e n ] 白银的电池新材料产业集群正在加速形成。时代瑞象规划建设年产10万吨锰基正极材料产业基地,该公司相关负责人习先生介绍,首期年产2万吨磷酸锰铁 锂正极材料项目已于今年4月竣工投产,达到全国单体规模产能第一。该公司联合高校及科研机构建立"产学研"平台,上下游产业链方面,与供应商和客户 合作,形成锂电产业集群。 在白银有色长通电线电缆有限责任公司内,技术人员向记者展示了该公司的最新产品,一款直径0.012毫米的超微细电磁线,仅为男性头发丝直径的五分之 一,达到了国内极限制造水平。这家始建于19 ...
黄金市场波动加剧,消费者还买吗?
Sou Hu Cai Jing· 2025-05-02 15:31
周 大 福 SINCE 1929 今日金价 中国商报(记者 马文博 文/图)黄金市场波动加剧,5月1日国内品牌金饰价格普遍在1000元/克上下。在当前的价格下,消费者买金的热情如何? "千金难买老婆的笑,媳妇满意就行。"一名带女朋友选购金饰的消费者对记者表示,这次带家里长辈和女朋友一起来商场选金饰,两人正在积极备婚。 记者了解到,我国不少地区有结婚前为女方购买"三金"(金戒指、金项链、金耳环)的习俗,资金充裕的还会购买"五金"(前述"三金"再加上金手镯、金吊 坠/金脚链),因此金饰品在一定程度上也成为结婚前的"刚需"。 一名品牌珠宝的销售人员也对记者表示,最近不少人来选购金饰,但最终下单的多是有结婚打算等刚需人群,礼品需求较春节假期时也减少了很多。 消费者在品牌金店选购金饰。 5月1日,周大福足金饰品价格为1009元/克,潮宏基足金(首饰摆件)价格为1009元/克,谢瑞麟足金饰品价格为1009元/克,周生生足金饰品价格为1002元/ 克,菜百首饰足金饰品价格为995元/克,老庙足金饰品价格为995元/克。 更新于2025年05月01日 10:11:00 周大福、周生生品牌黄金价格。 "现在金价波动太大了,再看 ...
从银耳到金耳,小镇食用菌产业的迭代与突破
Qi Lu Wan Bao· 2025-04-30 21:08
Core Viewpoint - The successful cultivation of Jin Ear mushrooms in Xu Zhuang Town represents a new approach to the development of edible mushrooms in Xin County, which is known as the "hometown of Agaricus bisporus" in China [1][2]. Group 1: Historical Development - Xu Zhuang Town began developing the edible mushroom industry in the 1990s, following a structural adjustment in agriculture, with a significant focus on the cultivation of Agaricus bisporus [1]. - The town has received multiple accolades for its contributions to mushroom cultivation, including titles such as "National Small Mushroom New Rural Construction Demonstration Town" and "Shandong Province Small Mushroom New Rural Construction Advanced Unit" [1]. Group 2: Modern Agricultural Practices - The town has adopted a "one village, one product, one characteristic" development strategy, leveraging "Internet+" to enhance modern agricultural production and extend the industrial chain [2]. - The cultivation of Jin Ear mushrooms has been integrated into a comprehensive service model that includes production, processing, sales, and land leasing, showcasing a successful practice in agricultural modernization [2]. - The use of data-driven approaches in mushroom cultivation has replaced traditional experience-based methods, highlighting the impact of modern technology on agricultural practices [2].