8月27日，蒙牛发布2025年半年报。披露公司上半年营收下降6.9%至415.7亿元，经营利润增长13.4%至35.4亿元。 "虽然销量和综合价格均有低个位数的下降，但由于原奶价格同比也有所回落，毛利率上半年整体上同比提升了1.5个百分点至41.7%。"在昨日的业绩交流会 上，蒙牛总裁兼执行董事高飞分析道。公司上半年直面市场的变化，聚焦精益管理，进一步提升运营的效率和核心的盈利能力。因此经营利润率同比增长了 1.5个百分点至8.5%。液体奶、冰淇淋、奶粉和奶酪各个业态的利润率均有所提升。 根据财报，上半年蒙牛的液态奶、奶粉、冰淇淋、奶酪业务分别实现收入321.917亿、16.533亿、38.785亿、21.143亿收入。 "公司的液态奶基本面，尤其是常温奶面临的增量压力依然突出，全面复苏还需要时间。但多元品类结构的优化初见成效。在线上，冰淇淋、奶酪和婴配粉 都实现了三位数增长。"高飞总结道。 生鲜乳价格的持续低迷和养殖端扩产积累下的高产能，让乳制品产业承受着供过于求的压力。 可对覆盖液体乳、奶粉、冰淇淋、奶酪等多品类的蒙牛而言，其得以凭借多元化的产品结构，发挥产业韧性。并在提供质价双优的基础产品和包含个性化情 ...

Core Viewpoint - The ice cream and popsicle market in China is experiencing a significant shift, with traditional products losing popularity in favor of healthier and more affordable options, leading to a decline in sales for established brands [1][20][31]. Group 1: Market Trends - The sales of traditional ice creams and popsicles are stagnating, with low-cost options like 0.5 yuan popsicles becoming bestsellers, while higher-priced items struggle to attract consumers [2][6][20]. - The market is entering a "quality-price ratio" era, with new products generally priced below 5 yuan, focusing on affordability [8][19]. - The demand for healthier options is rising, with consumers increasingly seeking low-sugar or zero-sugar ice creams [7][8]. Group 2: Consumer Behavior - Consumers are shifting their preferences towards beverages for cooling off, with ice creams and popsicles no longer being the primary choice for refreshment [12][19]. - The perception of ice cream has changed, with younger consumers looking for unique flavors and experiences, while older consumers associate ice cream with low prices [11][12]. - The trend of purchasing ice cream through online platforms is increasing, with significant discounts available, making traditional retail less competitive [17][19]. Group 3: Industry Challenges - Major brands like Mengniu and Yili are facing declining revenues in their ice cream segments, with Mengniu's ice cream revenue down 14.1% and Yili's down 18.4% [20]. - The operational costs for ice cream retailers are rising, with many struggling to maintain profitability due to low margins on cheaper products [6][20]. - The market is seeing a rise in Gelato, a premium product with a focus on quality and health, which is gaining traction despite its higher price point [23][24][30]. Group 4: Competitive Landscape - The competition among ice cream brands is intensifying, with companies exploring collaborations and unique marketing strategies to attract consumers [21][23]. - New entrants in the Gelato market are expanding rapidly, with brands like "Wild Man" opening numerous stores and capitalizing on the trend for premium ice cream [24][30]. - The traditional ice cream market is witnessing a decline in consumer interest, prompting retailers to adapt by offering more competitive pricing and exploring online sales channels [19][30].

7月13日至 15 日，第十六届奶业大会、奶业20强（D20）论坛暨2025中国奶业展览会在福建省厦门市举行。蒙牛集团作为大会支持单位，深度参与大会 活动系列活动，并分享了作为领军企业的经验与见解，全面助力行业创新破局、加快迎来"第二次呼吸"。 创新破局：多举措共促行业"第二次呼吸" 在13日举办的中国奶业发展战略研讨会上，蒙牛乳业党委副书记，高级执行总裁李鹏程呼吁，面向"十五五"，要通过创新破局，突破极点，加快迎来中 国奶业的"第二次呼吸"：一要打造奶业的"中国芯片"，着力破解"卡脖子"问题。二要将牛奶"吃干榨净"，向精细化深加工转型升级。三要向AI要未来，打造 新质生产力，实现行业革命性变革，四要绿色转型，实现可持续发展。 作为行业龙头，蒙牛率先垂范，以创新为核心驱动，积极引领行业破局突围：为破解上游的"卡脖子"问题，蒙牛通过自主科研攻关，培育出6个国产苜 蓿品种，建成了2座国家级核心育种场；为推动产业链纵深转型，蒙牛全面投产奶油、奶酪、乳铁蛋白、乳清粉等深加工项目；为加快数智化升级，蒙牛在 宁夏建成全球首座液态奶"灯塔工厂"，不断打造灯塔群和智慧牧场；为实现绿色转型，蒙牛坚持全产业链减碳，将200多平方 ...