Core Viewpoint - UBS has raised the target price for Smoore International (06969.HK) to HKD 14 while maintaining a "Sell" rating, citing a significant increase in revenue from ODM and HNB businesses, despite rising competition and associated costs [1] Financial Performance - The company reported a year-on-year revenue growth of 18% in the first half of the year, attributed to a recovery in the vape business and preemptive increases in shipment volumes ahead of U.S. tariffs [1] - UBS has updated its earnings forecasts for Smoore International for 2025 to 2027, with adjustments of -21%, +1%, and +21% respectively [1] Profit Outlook - The company is expected to see a year-on-year decline in net profit of 21% to 35% in the second half of the year, primarily due to high expenses related to stock options granted in the fourth quarter and S&D costs [1] Valuation - UBS maintains that Smoore International's valuation is rich and already reflects the growth potential from Vapes and HNB [1] - The target price has been increased from HKD 10.7 to HKD 14 [1]

Investment Rating - The report emphasizes a focus on companies with high earnings growth certainty and relatively high dividend support in the domestic market [4][9]. Core Insights - The home furnishing sector shows a year-on-year increase of 28.7% in furniture retail sales in June, but demand has weakened since July due to the lack of new government subsidies [4][9]. - The new tobacco sector is witnessing a recovery, with Smoore's H1 2025 revenue expected to grow by 18% year-on-year, indicating stabilization in the vaping business [15][16]. - The paper and packaging industry is experiencing price stabilization, with expectations for a recovery in demand for white cardboard and cultural paper [17][18]. - The light industry and personal care sector is facing a downturn, but there are investment opportunities in leading brands [19][20]. - The toy sector, particularly Bubble Mart, is highlighted for its strong performance, with a 94% year-on-year increase in online sales of blind boxes in Q2 [21][22]. - The two-wheeler market is expected to see a rebound in Q3, driven by new policies in Vietnam promoting electric vehicle replacements [22][31]. Summary by Sections Home Furnishing Sector - Retail sales of furniture increased by 28.7% year-on-year in June, but demand has weakened since July due to subsidy issues [4][9]. - The overall real estate investment decreased by 10.3% year-on-year in June, with residential construction area down by 4.3% [4][9]. New Tobacco Sector - Smoore's H1 2025 revenue is projected to grow by 18% year-on-year, indicating a recovery in the vaping market [15][16]. - The FDA's recent approvals for JUUL products suggest a positive trend in the U.S. compliance market [15][16]. Paper and Packaging Sector - Paper prices are stabilizing, with expectations for recovery in demand for specific paper types [17][18]. - The packaging sector is seeing improvements in profitability for metal packaging companies due to industry consolidation [17][18]. Light Industry and Personal Care - The sector is experiencing a downturn, but leading brands are still seen as investment opportunities [19][20]. - Online sales for personal care products have shown mixed results, with some categories facing increased competition [20][23]. Toy Sector - Bubble Mart is highlighted for its strong performance, with a 209% year-on-year increase in GMV [21][22]. - The overall toy market is benefiting from new operational models and IP advantages [21][22]. Two-Wheeler Market - The market is expected to rebound in Q3, with new policies in Vietnam promoting electric vehicle replacements [22][31]. - Leading companies in the sector are expected to show good growth in their mid-year reports [22][31].

Investment Rating - The report suggests a focus on undervalued downstream brands or OEM industries with low expectations and dividend attributes, indicating a positive investment outlook for these sectors [2]. Core Insights - The report emphasizes the need to identify high-potential companies that can generate quality profits, particularly in the new consumption sector, as the market approaches the mid-year reporting season [2]. - It highlights the importance of focusing on companies with strong brand power and those that can benefit from the ongoing expansion of the overseas market, particularly in the context of the new consumption narrative [2][20]. - The report also notes that various sectors, such as light manufacturing, textiles, and home appliances, are showing signs of stabilization or growth, suggesting potential investment opportunities [3][5][25]. Summary by Relevant Sections Light Manufacturing - New tobacco products are expected to grow steadily, with a clear expansion trend in the overseas vaping market and a positive outlook for the HNB industry [3][20]. - The home furnishings sector is stabilizing, with a focus on companies that can demonstrate resilience and growth potential [3][20]. - The paper industry is entering a demand peak in Q3, with significant price recovery potential [3][21]. - The toy industry continues to expand, with strong performance from leading companies like Pop Mart [3][21]. Textiles and Apparel - The apparel sector is experiencing weak consumer demand, but there are opportunities in unique and differentiated brands, especially in new retail formats [3][23]. - The export market faces uncertainties due to potential tariffs, which could impact pricing and demand [3][23]. Beauty and Personal Care - The beauty sector is advised to focus on leading companies with strong mid-year performance and those with significant potential for price recovery [3][24]. Home Appliances - Skyworth's acquisition of Philips' North American business is expected to enhance its market presence and product offerings in high-end segments [3][25]. - The TV market is experiencing price declines, but demand is anticipated to recover in Q3 [3][25][26]. Retail and Social Services - The retail sector is under pressure, but there are signs of improvement in certain areas, such as instant retail and dining services [3][27][28]. - The report notes that the tourism and restaurant sectors are maintaining high levels of activity, indicating a positive trend [3][27]. Overall Market Trends - The report suggests that the new consumption narrative is gaining traction, with a focus on companies that can deliver high-quality profits and those that are well-positioned for growth in the evolving market landscape [2][8].

Group 1: Core Insights - The external trade environment is highly uncertain, and traditional domestic consumption is relatively weak, making it difficult to show an overall upward trend [1] - The investment logic suggests a bottom-up approach to select leading companies with differentiated competitive advantages and strong earnings certainty [1] Group 2: New Consumption Sectors - The overall consumption is under pressure, but some sub-sectors show high growth potential; companies are adapting to channel changes and industry opportunities [2] - In the personal care sector, domestic brands are leveraging e-commerce and product upgrades to gain market share, with recommendations for companies like Baiya Co. and Haoyue Care [2] - The AI glasses sector is expected to see accelerated product launches by 2025, with Mingyue Lens recommended for its unique advantages [2] - The emotional consumption sector is gaining traction, with recommendations for companies like Chenguang Co. that are investing in IP resources [2] Group 3: Traditional Consumption Sectors - The home and paper industries face pressure from the overall consumption environment; investment points include the ability of quality stocks to leverage policy support and operational advantages [4] - In the home sector, the expansion of subsidy categories and amounts in 2025 presents opportunities for leading companies like Oppein and Sophia [4] - The paper industry is closely tied to economic cycles, with recommendations for Sun Paper due to its cost control capabilities and upcoming production [4] Group 4: Export Sector - Due to high uncertainty regarding tariffs, companies with established overseas production capabilities are at an advantage; some export sectors are highly dependent on U.S. and Vietnamese production [5] - Companies with lower exposure to U.S. exports are considered safer, while certain sub-sectors still show high growth potential due to rigid demand and changing consumption habits [5] - Recommended companies in the export sector include Jiayi Co., Gongchuang Turf, and Deou Technology [5]

Investment Rating - The investment rating for the company is "Positive" [2] Core Insights - The company reported a Q1 2025 revenue of $9.301 billion, representing a year-on-year increase of 5.8%, and an adjusted year-on-year increase of 10.2%. The new tobacco revenue reached $3.895 billion, with a year-on-year growth of 15.0% and an adjusted growth of 20.4%. The new tobacco segment now accounts for 41.9% of total revenue, up 3.4 percentage points year-on-year, moving closer to the company's target of two-thirds by 2030 [2][3] - The net profit for Q1 2025 was $2.690 billion, reflecting a year-on-year increase of 25.2%, driven by product mix optimization and price increases in both new tobacco and traditional cigarettes [2] - The company’s HNB (Heated Not Burned) product sales reached 37.09 billion units in Q1 2025, marking an 11.9% year-on-year increase, with a global penetration rate of 5.7%, up 0.5 percentage points year-on-year [3] - In Japan, the adjusted sales growth for IQOS reached 9.3%, with a penetration rate of 32.4%, surpassing 50% market share in 13 major cities and 8 prefectures [3] - The company’s nicotine pouch sales were 5.3 billion units in Q1 2025, showing a year-on-year increase of 27.2%, with strong performance in both the U.S. and non-U.S. markets [4] - The company anticipates a global tobacco market decline of approximately 1% in 2025, while projecting a 12%-14% increase in new tobacco product sales, with HNB sales expected to grow by 10%-12% [4] - The company aims for IQOS to capture a 10% market share in the U.S. cigarette and HNB market by 2030 [4]