以下文章来源于字母榜 ，作者薛亚萍 字母榜 . 让未来不止于大 第一个完美闭环的大主播。 作者： 薛亚萍 来源： 字母榜 和西贝一战，不少人感叹：老罗回来了。 数月前，梁文锋得知罗永浩准备做AIOS（人工智能操作系统）时，他问罗永浩，"你为什么非 要做科技？"在梁文锋看来，一个人如果能在任何领域做到全国前几名，就不应该辜负这份天 分。而罗永浩，正是他眼中那个"最该靠嘴吃饭"的人。 对于罗永浩来说，这是漂亮的一战，设置议题，顺应民意。谁还记得，一个月前，他因脱口秀 节目，连发数十条微博和网友对骂，寸步不让。如今，罗永浩人设反转，他说支持自己的人有 90%，俨然成了舆论场里的正义化身。 无论外界如何看待，流量已经涌入到他最熟悉的战场：直播间。 罗永浩有些沮丧，但梁文锋的话，他听进去了。罗永浩坦言自己思考了这个问题，但还是不能 远离科技圈。 于是，几个月后，各大平台悄然出现一档播客：《罗永浩的十字路口》。罗永浩多了一个新身 份：播客对话者。 按照计划，罗永浩每周对话一位科技领袖或创业者等。在访谈中，罗永浩主动设置议题，相应 地产生舆论话题。比如首期对话李想，"李想哽咽感谢美团王兴"的话题就刷榜社交平台。 "靠嘴吃饭 ...

Core Viewpoint - The article discusses how Luo Yonghao has successfully created a closed-loop business model in the live-streaming industry, leveraging his ability to generate public discourse and convert that into sales through live broadcasts [4][12][35]. Group 1: Luo Yonghao's Business Strategy - Luo Yonghao has transitioned from being a tech entrepreneur to a prominent figure in live-streaming, effectively using his platform to set topics and generate traffic [10][35]. - During a recent conflict with Xibei, Luo's live-streaming attracted 10 million viewers and generated sales estimated at 50 million yuan, a significant increase from previous sales figures [11][28]. - Luo's ability to create public discourse has positioned him as a unique "topic-setting anchor" in the industry, contrasting with other streamers who chase traffic without engaging in public discussions [13][38]. Group 2: Challenges and Shifts in Focus - After experiencing setbacks in the AR sector, Luo acknowledged the difficulties in commercializing AR technology and shifted his focus towards AI, although initial product launches have faced delays [20][25]. - Luo's team has been actively recruiting for AI-related positions, indicating a continued interest in technology despite the challenges faced [26]. - The article highlights that Luo's public persona has evolved, with a growing emphasis on his role as a commentator and influencer rather than solely a tech entrepreneur [14][32]. Group 3: Public Perception and Influence - Luo's recent public engagements have significantly increased his follower count, with a notable rise of 700,000 followers in just one week during the Xibei controversy [34]. - Data analysis shows that 47% of online comments supported Luo during the recent public debate, indicating a strong public backing [33]. - Luo's ability to capture public sentiment and engage in timely discussions has solidified his status as a key figure in the live-streaming and tech discourse [36][40].

Core Viewpoint - The article discusses the resurgence of Luo Yonghao in the tech and live-streaming industry, highlighting his ability to generate public discourse and leverage it for commercial success through live-streaming sales [4][7][24]. Group 1: Luo Yonghao's Journey - Luo Yonghao transitioned from a tech entrepreneur to a prominent live-streamer, utilizing his skills in public speaking to create engaging content and drive sales [4][6][24]. - He has established a podcast titled "Luo Yonghao's Crossroads," where he interviews tech leaders and entrepreneurs, further enhancing his public persona [4][6]. - Luo's recent conflict with the restaurant chain Xibei has positioned him as a champion of public sentiment, with 90% of online support during the controversy [7][22]. Group 2: Commercial Success in Live-Streaming - During the period of the Xibei controversy, Luo's live-streaming platform attracted 12 million viewers, generating an estimated sales peak of 50 million yuan, a significant increase from previous sales figures [8][19]. - Luo's ability to set public discourse topics has made him a unique figure in the live-streaming industry, contrasting with other streamers who lack this capability [9][27]. - The article notes that Luo's live-streaming sales have become a stable revenue source, with a notable increase in sales during public controversies [19][28]. Group 3: Challenges and Future Directions - Despite initial success in the AR field, Luo acknowledged the challenges and setbacks faced, including a lack of commercialization potential for AR glasses [16]. - The article mentions a shift in Luo's focus from AR to AI, with plans to launch a new AI product, although it has faced delays [12][16]. - Luo's ongoing recruitment for AI-related positions indicates a continued commitment to technology, even as he capitalizes on his live-streaming success [17][28].

编者荐语： 个人看法：看不惯老罗不断挖苦俞敏洪，不过西贝这事没大问题，把预制菜问题放桌面上讨论挺好。 人，是一种复杂的生物，公德和私德不是完全对等。这让我想起了另外一个梗：100年前，每天抽烟喝 酒的岛国领导和不抽烟不喝酒喜爱艺术的某国领导，你更支持谁？ 以下文章来源于字母榜 ，作者薛亚萍 字母榜 . 让未来不止于大 和西贝一战，不少人感叹：老罗回来了。 数月前，梁文锋得知罗永浩准备做AIOS（人工智能操作系统）时，他问罗永浩， "你为什么非要做科技？" 在梁文锋看来，一个人如果能在任何领域做到全国前几名，就不应该辜负这份天分。 而罗永浩，正是他眼 中那个"最该靠嘴吃饭"的人。 罗永浩有些沮丧，但梁文锋的话，他听进去了。罗永浩坦言自己思考了这个问题，但还是不能远离科技 圈。 于是，几个月后，各大平台悄然出现一档播客：《罗永浩的十字路口》。罗永浩多了一个新身份：播客对 话者。 "靠嘴吃饭"的罗永浩，最近又和西贝开战。 对于罗永浩来说，这是漂亮的一战，设置议题，顺应民意。 谁还记得，一个月前，他因脱口秀节目，连发 数十条微博和网友对骂，寸步不让。如今，罗永浩人设反转，他说支持自己的人有90%，俨然成了舆论场里 的 ...

Core Insights - The article discusses the resurgence of Luo Yonghao, who has transitioned back into the public eye through his podcast and live streaming, leveraging his ability to generate public discourse and drive sales [5][19][21]. Group A: Luo Yonghao's Transition - Luo Yonghao has taken on multiple roles, including a tech entrepreneur, podcast host, and live streamer, with his streaming identity proving to be the most commercially viable [19][21]. - After a period of reflection prompted by Liang Wenfeng's comments, Luo decided to remain in the tech sphere while also capitalizing on his strengths in public speaking and discourse [2][11]. Group B: Impact of Public Discourse - Luo's recent public engagements, particularly his conflict with Xibei, have significantly increased his visibility and popularity, with 90% of public sentiment reportedly in his favor [5][17]. - During the peak of the controversy, his live streaming attracted 1.2 million viewers and generated sales estimated at 50 million yuan, a substantial increase from previous sales figures [6][14]. Group C: Business Model and Strategy - Luo's business model is characterized by creating public discourse that drives traffic to his live streams, where he can convert that traffic into sales [6][20]. - The article highlights Luo's ability to set topics in the public arena, which contrasts with other streamers who lack this capability, making him a unique figure in the industry [21][23]. Group D: Challenges and Future Directions - Despite his recent successes, the AR/VR industry is facing a downturn, with a reported 23.5% decline in global headset shipments in 2023, which poses challenges for Luo's tech ventures [10]. - Luo's team is reportedly shifting focus from AR to AI, with plans to release a new product that promises "disruptive innovation," although previous announcements have faced delays [11][24].

Core Viewpoint - The article discusses the recent entrepreneurial activities of Luo Yonghao, focusing on his new product launch in the instant noodle market, which he claims will redefine the category, amidst a backdrop of declining consumption in the instant noodle sector in China [5][10][20]. Group 1: Product Launch and Marketing Strategy - Luo Yonghao announced the launch of a new instant noodle product called "TBT" in collaboration with Kang Shifu, emphasizing a meticulous nine-year development process [8][9]. - The product is priced at 39.9 yuan for four packs, which translates to 9.9 yuan per pack, leading to mixed reactions from consumers regarding its affordability [9][10]. - Despite selling 87,000 units during the launch, the sales figures are modest compared to other popular products, indicating a potential challenge in market acceptance [9][10]. Group 2: Market Context and Challenges - The instant noodle market in China has faced significant challenges, with consumption dropping by 4 billion packs since its peak in 2020, and projected sales continuing to decline [10][11]. - Kang Shifu reported a decrease in revenue from instant noodles by 3.49 billion yuan in the first half of the year, reflecting broader market trends [10]. Group 3: Luo Yonghao's Entrepreneurial Journey - Luo Yonghao's career has been marked by a series of high-profile ventures, from technology to e-commerce, with each transition generating significant public interest [12][14]. - His previous company, Smartisan Technology, faced financial difficulties leading to substantial debt, which he has been addressing through live-streaming sales [15][20]. - The article highlights Luo's shift from hardware to software, indicating a pivot in his business strategy as he explores new opportunities in AI and digital content creation [18][19]. Group 4: Public Perception and Future Prospects - Luo Yonghao's narrative of "disruption" has garnered both support and skepticism, with public sentiment fluctuating based on his business outcomes [20]. - The article questions whether Luo can maintain his influence and public trust as he continues to launch new products across different sectors, suggesting that repeated failures may erode his credibility [20].

Core Viewpoint - The article discusses the recent launch of a new instant noodle product by Luo Yonghao, highlighting his marketing strategies and the challenges faced by the instant noodle industry in China. The narrative emphasizes Luo's ability to generate buzz and traffic, but questions the sustainability of his business ventures and public trust in light of past failures [4][18]. Group 1: Product Launch and Marketing - Luo Yonghao announced the launch of a new instant noodle product called "TBT" in collaboration with Kang Shifu, aiming to redefine consumer perceptions of instant noodles [5][6]. - The product is priced at 39.9 yuan for four packs, equating to 9.9 yuan per pack, which led to mixed reactions from consumers regarding its affordability [6]. - Despite selling 87,000 units by the end of the launch day, the sales figures were significantly lower than other popular products, indicating a potential challenge in market acceptance [6][7]. Group 2: Industry Challenges - The instant noodle market in China has faced a decline, with consumption dropping by 4 billion packs from its peak in 2020, and projections indicating further decreases in sales [7][8]. - Kang Shifu reported a decrease in revenue from instant noodles by 349 million yuan in the first half of the year compared to the previous year, reflecting broader industry struggles [7]. Group 3: Luo Yonghao's Business Journey - Luo Yonghao's entrepreneurial history is marked by a series of high-profile ventures, including the founding of Smartisan Technology and his transition to live-streaming sales, which initially brought him significant success [10][12]. - His recent ventures, including the AR startup and the new instant noodle product, illustrate a pattern of seeking to "disrupt" various industries, but also raise concerns about the sustainability of his business model and public trust [16][18]. - Luo's past financial struggles, including a debt of over 600 million yuan, have led to skepticism about his current and future business endeavors [11][14].

Core Viewpoint - The article discusses the recent ventures of Luo Yonghao, highlighting his transition from technology entrepreneurship to endorsing instant noodles and launching a podcast, indicating a significant shift in his career trajectory at the age of 53 [4][35]. Summary by Sections Instant Noodle Endorsement - Luo Yonghao announced the launch of the TBT project, which turned out to be a box of instant noodles, specifically the "Special Special" noodles from Kang Shifu, after nine years of development [5][10]. - The noodles are priced at 39.9 yuan for four boxes and are marketed as having a unique cooking method that achieves the freshness of boiled noodles [9][10]. - The instant noodle market faces challenges, with a reported decline in consumption by 4 billion packages from 2020 to 2023, and a projected further drop in sales [12][13]. Podcast Launch - Luo Yonghao launched a podcast titled "Luo Yonghao's Crossroads," featuring prominent guests like Li Xiang, CEO of Ideal Auto, and focusing on topics such as technology, culture, and personal choices [14][16]. - The podcast aims to attract high-income audiences, with the potential for monetization through various platforms [16][17]. Financial Pressures - Despite his successful ventures in live streaming and product endorsements, Luo Yonghao continues to face financial pressures, including ongoing legal issues related to his company Smartisan Technology [18][20]. - His previous debts, estimated at 600 million yuan, were reportedly on track to be cleared within three years, but new financial challenges have emerged [20][21]. Entrepreneurial Journey - Luo Yonghao's career has been marked by numerous pivots, from mobile phones to live streaming, AR technology, and now instant noodles and podcasts, reflecting a pattern of chasing trends without finding a stable footing [27][35]. - His controversial public persona and confrontational style have kept him in the spotlight, but they also contribute to the unpredictability of his ventures [29][30]. Future Prospects - The article raises questions about whether Luo Yonghao's new projects will yield financial success, emphasizing that only time will reveal the outcomes of his latest endeavors [36][37].

Core Viewpoint - Luo Yonghao is attempting to redefine instant noodles with his new product "TBT" in collaboration with Kang Shifu, leveraging his past experiences and marketing strategies to attract consumer interest and create a buzz around the product launch [1][2][3]. Group 1: Product Launch and Marketing - Luo Yonghao announced the launch of his new instant noodle product on August 21, 2023, emphasizing its unique qualities and aiming to "redefine instant noodles" [1][2]. - The product is priced at 39.9 yuan for four boxes, equating to 9.9 yuan per box, which has led to mixed reactions from consumers regarding its affordability [2]. - Despite selling 87,000 units by the end of the launch day, the sales figures are significantly lower compared to other popular products, indicating a potential challenge in achieving high sales volume [2][3]. Group 2: Market Context and Challenges - The instant noodle market in China has faced a decline, with consumption dropping by 4 billion packages since its peak in 2020, and projections indicate further decreases in sales [3][4]. - Kang Shifu reported a decrease in revenue from instant noodles by 349 million yuan in the first half of the year compared to the previous year, highlighting the challenges faced by traditional instant noodle brands [3]. Group 3: Luo Yonghao's Entrepreneurial Journey - Luo Yonghao's entrepreneurial history is marked by a series of high-profile ventures, including the creation of Smartisan Technology and his transition into live-streaming sales, which has become a significant revenue source for him [5][6]. - His previous ventures have often been characterized by a strong connection to "traffic" and public interest, but the sustainability of this approach remains in question as he shifts focus to new products [5][6]. - The recent launch of the instant noodle product is seen as part of a broader strategy to maintain relevance and consumer engagement in a changing market landscape [9].

Core Insights - The article discusses the evolving persona of Luo Yonghao, highlighting his transition from a failed entrepreneur to a content creator and influencer, particularly through his recent entry into video podcasting on Bilibili [2][12] - Luo's strategy involves reclaiming narrative control and personal brand equity, moving away from the constraints of live-streaming sales to a more authentic and engaging format [3][6] Group 1: Narrative Control - Luo Yonghao's video podcast allows him to regain narrative authority, enabling him to discuss topics beyond commercial interests, such as personal stories and experiences [3][4] - The format fosters a comfortable dialogue, allowing Luo to explore deeper themes and engage with guests meaningfully, thus restoring his lost "expression space" [4][6] Group 2: Personal Brand Accumulation - The podcast serves as a platform for Luo to rebuild his personal brand, shifting from a "celebrity" image to that of a thoughtful entrepreneur, discussing relevant topics like entrepreneurship and AI [6][11] - Audience engagement on Bilibili, characterized by real-time feedback, helps Luo validate his content quality and accumulate trust and recognition in his new identity [6][12] Group 3: Targeting Younger Audiences - Luo's choice to launch his podcast on Bilibili aligns with the platform's younger demographic, which is crucial for his ongoing AI ventures [12][13] - The acceptance of long-form content on Bilibili allows Luo to provide in-depth discussions, contrasting with the prevalent short-form content, thus meeting the audience's demand for genuine narratives [12][13] Group 4: Content Ecosystem - The article emphasizes the importance of authentic content in a fragmented media landscape, suggesting that there is still a significant audience willing to engage with longer, sincere conversations [13][14] - Luo's approach reflects a broader trend in content consumption, where quality and depth are increasingly valued over superficial engagement [13][14]