自2019年来， Meta 完成了一次关键转型：彻底（或近乎彻底）摒弃了曾备受争议的元宇宙战 略，将长期发展愿景转向 生成式人工智能 与 可穿戴增强现实设备 两大赛道。 Meta （纳斯达克代码：META、多伦多证交所代码：META、ZMET）可谓家喻户晓，全球绝 大多数用户都使用过其旗下的各类应用。 【如需和我们交流可扫码添加进社群】 当 前 发 展 态 势 ： A I 驱 动 广 告 业 务 高 增 ， 战 略 转 型 成 效 初 显 我们先从公司最新财报入手，把握其财务基本面。 Meta 公布的这份财报喜忧参半，财报发布 后公司市值一度蒸发近 2200 亿美元。这一下跌主要源于一笔 160 亿美元的一次性所得税支 出，该支出导致公认会计准则（GAAP）下净利润暴跌 83%，每股收益仅为 1.05 美元，较市 场预期大幅低于 5.66 美元。 不过，若剔除一次性因素， 调整后净利润高达 186.4 亿美元，这一数据才真正反映了公司的 经营实力，其业务健康程度远超市场初步判断。 同期公司营收达 512.4 亿美元，不仅超出市 场预期 18.3 亿美元，更是实现了 26.2% 的同比大幅增长。 深入拆解数据可 ...

来源丨 新智元（ID：AI_era） 编辑丨 KingHZ 图源丨Midjourney 2025年，对于Meta而言，注定是风雨飘摇、鸡飞狗跳的一年。 今年一月，当扎克伯格警告Meta员工要为「紧张激烈」的一年「系好安全带」时，他来真的。 为了拿下下一个时代的「AI船票」，Meta在过去一年里猛踩油门、速度狂飙。 扎克伯格大刀阔斧地多次重组AI部门 ，最终形成了以超级智能实验室(MSL)为核心的全新架构。 此外，还投入了数百亿美元，与OpenAI、谷歌等对手展开AI军备竞赛。 Meta公司正悄然推进多项关键项目，以期在图像、视频和语言模型上实现突破。 扎克伯格正在下一场豪赌，赌的就是「快、准、狠」能帮自己赢过对手。 与此同时，他的强硬作风也带来了领导风格的明显转变，包括他公开赞扬所谓的「阳刚之气」。 但他的「窒息式」微管理，让Meta内部乱成一锅粥。 Mango与Avocado AI新赌注 浮出水面 最近，Meta被爆出正在开发图像和视频生成AI模型「Mango」。与此同时，还有一款大语言模型 「Avocado」。 据内部消息人士透露，这些模型预计将在2026年正式发布，标志着Meta从当前Llama系列的增 ...

相比之下，元宇宙平台公司（Meta）在人工智能领域的竞争力，在过去一年里却被外界看衰。该公司 原定于春季推出的 Llama 4 人工智能模型几经推迟，最终面市后反响平平。这一失利直接促使 Meta 首 席执行官马克・扎克伯格决定重组人工智能研究团队，并斥巨资招揽顶尖人才。新团队的研发成果预计 将在 2026 年正式亮相。与此同时，扎克伯格于秋季宣布 2026 年将继续加大人工智能领域的资本开支， 这一消息引发了市场恐慌。截至上周五，Meta 股价全年仅上涨 12.5%，虽然算不上糟糕，但与今年夏 季的高点相比已相去甚远。 阿米特・梅塔法官 假期将至，回顾 2025 年的行业动态自然是情理之中的事（这也是填补近期新闻相对空白的好办法）。 我们不妨先从谷歌在 2025 年的惊人逆转说起。这家公司不仅在搜索引擎反垄断诉讼中全身而退，还在 人工智能市场实现了跨越式发展。阴谋论者或许会认为，这两件事的先后发生绝非偶然。事实上，很难 想象二者的顺序会颠倒过来。 要知道，在搜索引擎反垄断案中，主审法官阿米特・梅塔最终裁定谷歌只需履行相对宽松的垄断整改要 求。他明确表示，ChatGPT 这类人工智能聊天机器人的兴起，是影响其 ...

这一年里，Meta不仅在AI 竞赛中被迫直面与OpenAI、谷歌之间不断扩大的差距，也在组织层面经历了连续的收缩与重组。 Meta已像"高压锅"但员工却不主动离职，因为Meta有超越行业25%的薪酬水准，和免费的餐饮和福利。 围绕人工智能业务，Meta进行了多轮裁员与团队洗牌，一部分 AI 相关岗位被直接削减，另一部分则被重新整合进新的研究与产品体系之中。 对一家以工程师文化著称的公司而言，这样的密集调整本身就释放出强烈信号。 被视为公司文化基石的DEI（多元化、公平与包容）项目退潮。恐惧，正在取代过去开放的内部讨论文化。 划重点 图灵奖得主杨立昆离职，28岁首席AI官汪滔（科技史上薪酬最高的高管之一）上位，扎克伯格每周与其1对1会议数小时，提尖锐 问题。 2025年，马克·扎克伯格在Meta启动了史上最猛烈的改革：技术路线颠覆，组织架构调整，巨额资金投入。扎克伯格以极其罕见的"决绝"，为 公司设定了一条只能向前的航线。这是一场豪赌，也是Meta"活下去"的唯一机会。 技术路线的主导权正从研究导向，转向"快速发布、后期修复"的疲惫。 在战略层面，扎克伯格的动作同样激进。他以约143亿美元的战略投资将28岁的S ...

Core Viewpoint - Meta is shifting from an open-source strategy to a closed-source model, marking a significant strategic pivot for the company [11][12][28]. Group 1: New Model Development - Bloomberg reports that Meta is set to release a new model codenamed "Avocado" in spring 2025, which is expected to be closed-source [2][10]. - The closed-source model "Avocado" will utilize AI training from Alibaba's Qwen, indicating a collaboration with third-party models [4][5][10]. Group 2: Market Reaction - Following the news of the collaboration with Alibaba, Alibaba's stock saw a pre-market increase of 4% and closed with a 2.53% gain [6]. Group 3: Strategic Shift - Meta's transition to a closed-source model represents a 180-degree turn from its previous commitment to open-source, which was once considered a core narrative for the company [11][12]. - The shift is seen as a response to the competitive landscape, particularly acknowledging China's advancements in the open-source domain [15]. Group 4: Internal Changes and Leadership - Meta's leadership has undergone significant changes, with the new Chief AI Officer, Alexander Wang, being a strong proponent of closed-source models [21]. - Following the failure of the Llama 4 model, there has been a restructuring within Meta, leading to the marginalization of open-source advocates and a focus on closed-source initiatives [28][30]. Group 5: Talent Acquisition - Meta has invested heavily in acquiring top talent for its AI initiatives, with reports of salaries reaching up to hundreds of millions and personal outreach from CEO Mark Zuckerberg to recruit key researchers [23][25][27]. - The newly formed TBD Lab, which is central to Meta's AI strategy, has been closely monitored by Zuckerberg, indicating a hands-on approach to the new direction [32][33].

Central Economic Work Conference - The conference emphasized the need for a more proactive macro policy in the upcoming year, focusing on expanding domestic demand and optimizing supply [2] - It highlighted the importance of maintaining employment, stabilizing enterprises, and ensuring market expectations, aiming for qualitative improvement and reasonable quantitative growth [2] - The policy direction for next year includes a commitment to continue implementing more active fiscal and moderately loose monetary policies, with a focus on consistency and effectiveness [2][3] Federal Reserve Interest Rate Decision - The Federal Reserve announced a 25 basis point rate cut, lowering the target range from 3.75%-4.00% to 3.50%-3.75% [4] - The decision faced opposition from three voting members, marking the first time since 2019 that such dissent occurred [4] - The Fed plans to begin purchasing short-term government bonds to maintain adequate reserve levels, indicating a focus on market liquidity rather than a return to quantitative easing [5] Trump's Golden Card Visa Program - The Trump administration has begun accepting applications for the "Golden Card" visa, aimed at attracting wealthy individuals to the U.S. for a fee of $1 million [6] - This program has raised concerns about fairness in the U.S. immigration system, as it contrasts with stricter immigration policies [6][7] World Bank Economic Forecast for China - The World Bank has raised its economic growth forecast for China, predicting a growth rate of 4.9% for 2025 and 4.4% for 2026, both up by 0.4 percentage points from previous estimates [8] - The IMF and ADB have also adjusted their forecasts upward, reflecting a more optimistic view of China's economic resilience amid global trade challenges [8][9] "Jiutian" Drone Development - The "Jiutian" drone successfully completed its maiden flight, showcasing advancements in China's large drone technology [10] - This drone features a modular design that allows for various applications, including logistics and emergency response, highlighting its dual-use potential [11] Meta's AI Model Development - Meta is leading a new AI project called "Avocado," utilizing Alibaba's Qwen model to enhance its AI capabilities, indicating a shift towards closed-source models [12][13] - This change reflects a broader trend among tech companies moving away from open-source models due to performance and security considerations [13] JD.com's Investment in Hong Kong - JD.com has acquired office space in Hong Kong for approximately 3.5 billion HKD, signaling its commitment to expanding operations in the region [14] - This move aligns with a trend of major internet companies increasing their investments in Hong Kong as a strategic market [14][15] Suning's Asset Sale - Suning.com announced the sale of eight companies for a total of 8 yuan, indicating a significant reduction in its debt burden [16][17] - This transaction is part of Suning's strategy to improve its financial situation, although the company continues to face operational challenges [17] Stock Market Performance - The stock market experienced a downturn, with the Shanghai Composite Index falling by 0.7% amid a lack of positive catalysts [18] - The market's performance reflects broader economic uncertainties, including concerns over consumer spending and real estate sector stability [18] New Stock Subscription Rules at Beijing Stock Exchange - The Beijing Stock Exchange is rumored to be changing its new stock subscription rules to lower the entry barrier for investors, potentially increasing market participation [19]

生成式AI 一、Meta 加班裁员两手抓，救命稻草「牛油果」还闭源了 1. Meta押注神秘项目Avocado（牛油果），原计划2025年底发布推迟至2026年Q1，蒸馏学习使用了Google Gemma、OpenAI gpt-oss和Qwen模型，可能采用闭源方式； 2. Llama 4发布后未能吸引足够开发者且基准测试"作弊"，扎克伯格重新思考开源战略，成立MSL超级智能实验室并 以143亿美元引入28岁AI官Alexandr Wang； 3. MSL裁员600人不涉及核心TBD Lab团队，同期宣布270亿美元建设Hyperion数据中心。 https://mp.weixin.qq.com/s/H8yACleexzyJf9z-AWKRJA 二、ChatGPT内上线 Photoshop、Express与Acrobat集成 1. Adobe宣布推出适用于ChatGPT的Photoshop、Express和Acrobat，用户可直接在聊天机器人中通过文字描述使 用PS美化照片、Express设计信函、Acrobat编辑PDF； 2. 这些工具在ChatGPT中可免费使用无需离开聊天界面，但不包含Generat ...

Core Insights - Meta is undergoing significant changes in its AI strategy, led by Alexandr Wang, who has been tasked with building a top-tier AI team to compete with rivals like OpenAI and Google [2][4] - Internal conflicts have emerged between the new AI team and long-standing Meta executives regarding priorities and development approaches [3][9] Group 1: Leadership and Team Dynamics - Alexandr Wang, a 28-year-old entrepreneur, has been appointed to lead Meta's new AI team, TBD Lab, which aims to attract top talent from competitors [2] - Tensions have surfaced between Wang and veteran executives, particularly regarding the focus on product optimization versus advancing AI model development [3][4] - Wang faces immense pressure to deliver a competitive AI model, especially after the disappointing launch of Llama 4, leading to a shift in focus towards a new model codenamed "Behemoth" [4][5] Group 2: Resource Allocation and Strategic Focus - Meta has committed to investing $600 billion in data centers to support AI operations, but there are disputes over how resources should be allocated between AI development and existing social media algorithms [6][8] - The new AI team believes that the focus should be on developing advanced AI capabilities rather than optimizing existing products, which has led to a divide in priorities within the company [7][8] Group 3: Development Methodologies - The introduction of modern AI development practices by Wang's team contrasts sharply with Meta's traditional multi-step development processes, which have been seen as slow and cumbersome [9][10] - There is a push for faster iteration and prototyping, with calls to reduce documentation in favor of rapid development cycles [10][11] Group 4: Strategic Shift in AI Models - Meta is reportedly moving towards a closed-source model for its upcoming AI project, codenamed "Avocado," marking a significant departure from its previous open-source strategy [12][13] - This shift reflects a broader trend in the industry, as Meta seeks to leverage proprietary technology to maintain competitiveness against rivals [12][14]

本该绽放的Llama 4黯然失色，Meta内部地震频发：首席AI科学家离职、600人裁员、顶级大佬空降、开源战略转向。最新模型Avocado被曝延期且套壳 Qwen，扎克伯格如何在对手狂飙中绝地反击？ 2025年，本该靠Llama 4再次登上AI巅峰的Meta，却急转直下，一地鸡毛。 从「开源旗手」到「闭源转向」，从「内部地震」到「顶级大佬空降」，扎克伯格的帝国正经历20年来最剧烈的震荡。 Meta的AI战局被迫改写。 最新消息，Meta投入上千亿元的新模型不仅闭源，甚至套壳国内的开源模型Qwen！ 据彭博社报道，TBD团队在训练Avocado模型时，蒸馏了多个第三方模型的数据作为训练素材，其中包括来自谷歌的 Gemma、OpenAI的gpt-oss和阿里的 Qwen。 Meta，这次是真急了。 动荡不安的一年 对于Meta而言，2025年注定是充满动荡的一年。 本该是Meta开源AI模型Llama 4大放异彩的一年，但它却始终未能「完全发布」。 以前，Meta大力推广开源的Llama模型，小扎在2024年夸下海口说，「它会成为行业最先进的，让大家都能受益」。 Llama 4在4月发布后反响平平，很快被开发者 ...

12月11日消息，美国科技巨头 Meta 在训练其代号为"牛油果"（Avocado）的新模型时，使用了阿里巴巴 Qwen 模型进行蒸馏优化。据知情人士，新模型可能以"闭源"形式发布，即一种可以被严格控制、且 Meta 可出售访问权限的模型。 据悉，在投入数百亿美元打造科技史上最昂贵团队数月后，Meta 的CEO扎克伯格将亲自参与日常工 作，并推动公司战略转向研发可变现的人工智能模型。据知情人士透露，公司内部许多人曾预计"牛油 果"或将在今年年底前发布，但目前计划是在2026年第一季度发布。 Llama 4 的失误成为扎克伯格转变战略的重要催化剂，也引发了公司内部的重大人事震荡。 今年年中，Meta 花 143 亿美元重金引入了 Scale AI 的创始人 Alexandr Wang 及其团队，还挖来了前 GitHub CEO Nat Friedman，让他负责 MSL 的产品与应用研究，以及 ChatGPT 联合创始人赵晟佳。 这些人才带来了硅谷最前沿的 AI 研发技术，也彻底改变了 Meta 传统的公司策略。 Meta 发言人回应称："我们的模型训练工作正按计划进行，没有出现任何实质性的进度变化。"但内部 ...