Core Viewpoint - Miniso's revenue is increasing, but profits are declining, indicating potential challenges in maintaining profitability despite growth in store openings [1][2]. Financial Performance - In Q1 2025, Miniso reported revenue of 4.427 billion yuan, a year-on-year increase of 18.9% [2]. - Operating profit for the same period was 710 million yuan, down 4.51% year-on-year [2]. - Net profit for Q1 2025 was 417 million yuan, a decline of 28.92% compared to the previous year [2]. - Adjusted net profit was 587 million yuan, reflecting a decrease of 4.81% year-on-year [2]. Store Expansion and Performance - Miniso opened a total of 978 new stores in the past year, bringing the total to 7,768 stores as of March 31, 2025 [3]. - The average sales performance of new stores opened in Q1 2025 improved by 27% compared to the same period in 2024 [3]. - The company is focusing on the MINISO LAND store format, with 8 locations opened and 15 more in preparation [3]. International Growth - Revenue from overseas markets grew by 30.3%, contributing an additional 3 percentage points to total revenue [4]. - Miniso aims to enhance collaboration with international partners to improve operational efficiency and store models [4]. Collaboration with Yonghui Supermarket - Miniso's CFO reported that Yonghui Supermarket has already closed 78 stores and plans to close between 250 to 350 stores in 2025 [5][6]. - The restructuring of Yonghui Supermarket is expected to improve profitability through enhanced cost and management efficiency [6]. Yonghui Supermarket's Financial Situation - Yonghui Supermarket reported a revenue of 17.479 billion yuan in Q1 2025, a decline of 19.32% year-on-year [7]. - The company has faced significant losses over the past four years, totaling over 9.5 billion yuan [7].

多项经营指标超过预期。 本文为IPO早知道原创 作者｜ Stone Jin 微信公众号｜ipozaozhidao 据 IPO早知道消息， 名创优品集团（ NYSE：MNSO，HKEX：9896） 于 5月23日 公布了 2025 年第一季度财务报告。 海外营收 同比增长 15.9 亿元 30.5%1 中国内地营收 同比增长 24.9 亿元 9.1 % 1 中国内地年初至今同店日均销持续改善 集团毛利率 44.2% 较去年同期上升0.8个百分点 经调整EBITDA* 经调整EBITDA率* 10.4 亿元 同比上升7.5%↑ 经调整净利润* 5.9 亿元 经调整净利率* 13.5% 25.4% 财报显示， 名创优品集团 一季度 总营收 44.3亿元，同比增长19% ； 毛利率为 44.2% ， 较 2024 年同期上升 0.8个百分点，录得过往第一季度的最高毛利率水平。在盈利能力方面，名创优品 集团 一 季 度 经调整（非国际财务报告准则（ Non-IFRS ） ） EBITDA 为 10.4 亿 元 ， 同 比 上 升 7.5%，经调整EBITDA率为23.4%，经调整净利润5.9亿元，经调整净利率13.3% ...

中信建投 大消费联合电话会议 20250323 摘要 Q&A 名创优品在 2024 年的业绩表现如何？其增长策略有哪些亮点？ 名创优品在 2024 年实现了 4 亿的收入，同比增长 23%。归母净利润达到 26 亿 元，增长 16%。四季度的整体增长略好于前三季度，全年保持稳定。名创优品 在国内拥有 4,386 家门店，去年新开 460 家。公司在 IP 战略方面进一步加码， SKU 数量上升至 12,600，每月上新速度提升至 1,180 款产品。Miniso Land 业 • 名创优品国内门店超 4,300 家，持续加码 IP 战略，SKU 达 12,600，每月上 新 1,180 款。海外市场重点布局北美直营店，全年新增 265 家，海外直营 GMV 增速超 50%，代理市场增长 17%。 • Top Toy 去年新开 128 家店，门店数量翻番并实现盈利，税前利润率达 9% 以上。公司完成对永辉超市股权的收购，预计永辉超市今年将基本盈亏平 衡，对公司拖累有限。 • 白酒行业或迎向上拐点，库存同比下降，春节期间需求环比改善，经济刺 激政策有望带动下半年需求回升。高端酒需求稳定，中低价位酒面临挑战， 厂家 ...