Core Insights - The article discusses the significant updates introduced in iPadOS 26 during Apple's WWDC25, emphasizing its potential to transform the iPad into a more productive device, comparable to a traditional computer [1][10]. Group 1: Multi-Window and Desktop Experience - iPadOS 26 features a comprehensive redesign of the multi-window system, allowing users to freely drag, resize, and overlay application windows, marking the iPad's transition into a desktop-level windowing experience [1][10]. - The new Mission Control-like feature enables users to view all open windows easily, enhancing multitasking efficiency [1]. - The addition of red, yellow, and green buttons for window management aligns with MacOS, improving user familiarity and functionality [1][2]. Group 2: File Management Enhancements - The Files application has undergone significant optimization, allowing users to adjust column widths, fold/unfold folder structures, and customize folder icons and colors for better organization [3][5]. - The introduction of a system-level "Preview" application enhances the iPad's ability to handle common file formats without relying on third-party apps, improving its document processing capabilities [5]. Group 3: Audio and Video Capabilities - iPadOS 26 introduces optimizations for audio and video processing, enabling users to run multiple applications simultaneously during video rendering and providing clearer progress information [6]. - Users can customize audio input settings for different applications, enhancing the iPad's utility for content creation, such as podcasting and online teaching [6][7]. Group 4: New Applications and Features - The introduction of new applications, such as Journal, enhances the iPad's functionality in emotional management and daily logging [8]. - Game Center has been optimized to include achievement systems and real-time team features, improving the iPad's gaming experience [8]. - The Phone App allows users to make and receive calls on the iPad, particularly when paired with an iPhone, enhancing its communication capabilities [8]. Group 5: Overall Impact and Future Considerations - iPadOS 26 represents a leap forward in addressing the iPad's limitations in window management, multitasking, and file handling, bringing it closer to MacOS functionality [10]. - While there are still areas for improvement compared to traditional desktop systems, the updates make the iPad a viable option for students, freelancers, and light office users [10].

Specialist Sales APAC Specialist Sales 10 June 2025 J P M O R G A N JPM APAC Technology - Coforge/QCOM/AAPL/BESI/CLS Duncan Wagner +852 2800 8874 duncan.wagner@jpmorgan.com Ankur Rudra hosted a CEO fireside chat - mgmt. was bullish, no signs of macro concerns. Large deals won in FY25, robust growth in FY26. Samik Chatterjee highlights Qualcomm acquisition of Alphawave strengthens their Data Center portfolio (CPUs, inferencing NPUs) and adds another competitor to the custom AI ASIC market. Key Asia competito ...

Core Insights - Apple is focusing on enhancing Siri's personalization features, which requires more time to meet their standards [5] - The WWDC 25 event highlighted design updates and AI functionalities, with a new operating system design language called Liquid Glass [1] - Apple introduced practical AI features in iOS 26, including real-time translation and visual intelligence capabilities [1][3] AI Developments - iOS 26 will feature real-time translation integrated into messaging, calls, and FaceTime, along with visual intelligence for content recognition across apps [1][3] - watchOS 26 will also support real-time translation, while macOS will see upgrades in Shortcuts and Spotlight for automation and natural language searches [3] - Apple has deepened its collaboration with OpenAI, integrating ChatGPT's image generation into the Image Playground app and providing third-party developers access to Apple Intelligence's core language model [3] Market Position and Challenges - Despite expectations, no significant upgrades for Siri were announced at WWDC, and some AI features are delayed until 2026 [5] - Apple's stock price fell by 1.21% following the WWDC event, with a market capitalization of $3.01 trillion [5] - Analysts have criticized Apple's slow AI transformation, noting that while Apple Intelligence has been rolled out in several markets, it has not yet launched in China, where Apple holds a 40% share of the AI-capable smartphone market [6] Competitive Landscape - In the high-end smartphone market, Apple holds a 59% share, with a 10% year-over-year increase in shipments, but faces competition from Huawei, Google, and Xiaomi, which saw significant growth [7] - Apple's share in the global AI smartphone market is 58%, but only 40% in the domestic market, indicating a missed opportunity to engage more deeply with local users [7]

Core Viewpoint - Huawei's HarmonyOS computer launch marks a significant step in establishing a competitive presence in the global PC market, aiming to challenge the dominance of Windows and macOS [2][4] Group 1: Product Launch and Features - The newly released HarmonyOS foldable computer is priced between 23,999 and 26,999 yuan, indicating a premium positioning in the market [2] - The core competitive advantage of the HarmonyOS computer lies in its distributed microkernel architecture, enabling seamless connectivity across devices such as smartphones, tablets, and computers [3] - The MateBook Pro, equipped with the Kirin X90 processor, offers performance comparable to the MacBook Pro, showcasing Huawei's commitment to high performance [3] Group 2: Market Strategy and Developer Engagement - Huawei aims to attract global developers through a 1 billion yuan incentive program, with over 7.2 million registered developers and 23,000 native applications currently available [3] - The company is targeting a market share of 15-20% in China's commercial market and over 5% globally by 2025, with aspirations to reach 25% and 15% by 2028 [4] Group 3: Competitive Landscape and Challenges - Microsoft is responding to the challenge by enhancing collaborations with Apple and Google, optimizing AI features, and accelerating the development of hybrid architecture chips [4] - Despite the potential for disruption, Huawei faces challenges in adapting professional software and changing user habits, which will require time and effort [4]

Core Viewpoint - The article discusses the urgent need for a new iteration of operating systems, particularly in the context of the rise of generative AI applications, highlighting the limitations of existing systems like Windows, Linux, and MacOS in adapting to modern demands [2][4][6]. Group 1: Current Operating System Challenges - Windows has become increasingly complex due to "patchwork code," making it difficult for developers to integrate AI applications efficiently [2][5]. - Linux, while supported by major deep learning frameworks, suffers from fragmentation across different distributions, complicating application portability [5][6]. - MacOS imposes strict limitations that hinder developers from optimizing system parameters for specific AI needs, reducing flexibility [5][6]. Group 2: The Emergence of HarmonyOS - HarmonyOS made its debut on computers during a communication event, marking a significant step in its ecosystem development, with over 1 billion users across smartphones and IoT devices since its launch in 2019 [7][8]. - The release of HarmonyOS for computers is seen as the final piece of the "Harmony ecosystem," showcasing its compatibility with AI applications due to the absence of legacy burdens [8][9]. Group 3: Technical Innovations of HarmonyOS - HarmonyOS features a fully self-developed stack from chips to the operating system, enabling seamless AI integration and user interaction through various input methods [9][11]. - The system employs a unified microkernel and a single development language, simplifying the development process and addressing application portability issues [11][12]. Group 4: Cross-Device Functionality - HarmonyOS addresses the challenges of data transfer between devices, utilizing a "distributed soft bus" technology that allows for seamless communication across devices [15][17]. - Users can transition smoothly between devices, enhancing productivity by allowing operations to continue without interruption [17][19]. Group 5: Security Features - HarmonyOS incorporates a new "Star Shield Security Architecture," achieving multiple breakthroughs in data security, including the first general-purpose OS kernel to receive CC EAL6+ certification [21]. - The system implements a comprehensive application management system to ensure security throughout the application lifecycle, addressing vulnerabilities present in older operating systems [21]. Group 6: Overcoming the Ecological Dilemma - The article emphasizes the importance of a domestic operating system in ensuring information security and autonomy, particularly in light of past incidents like the "Windows blue screen event" [24][25]. - HarmonyOS aims to break the "ecological dilemma" by fostering partnerships with software developers, facilitating the adaptation of applications to the new operating system [28][29]. - Over 150 dedicated applications and more than 300 integrated applications are expected to be adapted by the end of the year, indicating a robust growth trajectory for the Harmony ecosystem [29].

不管HP，还是联想，或者DELL，甚至包括之前的华为都是如此，CPU、操作系统都不是自研的。 这样的模式下，最大的问题是担心别人卡你脖子，比如intel/AMD不给CPU了、微软不给windows系统 了，该怎么办？ 此外，因为CPU、操作系统都不是自研的，且大家的供应链都几乎相同，硬件同质化太严重，所以要做 出真正属于自己的特色非常不容易。 大家去对比看看、HP、DELL、联想等等的电脑，真的有本质区别么？很多配置甚至一模一样，不过是 品牌、服务、以及颜值不同而已。 而苹果，靠着自研的CPU，自研的MacOS，在整个PC产业里面，是独树一帜的，有着特别的魅力，引 来众多果粉的青睐，所以其PC销量一直保持在前五名。 如果大家有关注整个PC产业的话，就会发现不管这些PC厂商们怎么包装、吹牛，大家其实实际还只是 组装厂的模式，非常依赖供应链。 为何这么说？PC产业中，最核心的是CPU、操作系统这两项，然后再是DDR内存、SSD硬盘、GPU显 卡这些。 而PC厂商们，除了苹果自研了CPU、操作系统之外，其它几乎所有的厂商，都是整合供应链，使用的 是intel/AMD的CPU，微软的windows系统，以及AMD、i ...

Group 1 - The PC industry has a mature global supply chain, with most manufacturers acting as assembly plants, utilizing components from various suppliers [1] - Achieving a competitive edge in the PC market requires self-research and development of core components like CPUs and GPUs, which is a significant challenge [3] - Apple's Mac series is highlighted as a leading example of self-developed components, including the M chip and MacOS, showcasing a high level of self-research [3] Group 2 - Huawei is expected to launch a fully domestically produced PC, likely featuring the HarmonyOS as a replacement for Windows, following the expiration of Windows licensing [5] - Huawei is preparing to use its self-developed Kirin series CPUs, which will integrate GPU and NPU, moving away from reliance on AMD and Intel [7] - Domestic suppliers can meet the requirements for memory and SSDs, with companies like Yangtze Memory Technologies and Changxin Memory Technologies providing fully localized components [8] Group 3 - Huawei has already introduced the high-performance flagship business laptop, the Huawei Qingyun L420x, which utilizes the self-developed Kirin 9000C SoC chip, demonstrating its capability for high self-research in core components [10] - The upcoming launch of the HarmonyOS PC version is anticipated to enhance the competitiveness of Huawei's fully domestic PCs, as there is significant market interest in this product [10]