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城市NOA第三方智驾供应商Momenta市占率超60% 中国智驾全球竞争力跃升
Jing Ji Guan Cha Bao· 2026-01-05 23:57
中国智能驾驶的普及进程,在2025年迎来关键阶段:正式从"量产蓄力"迈入"规模爆发"的新周期。 行业数据显示,2025年前10个月,国内乘用车城市NOA硬件预埋与标配总搭载量达239.2万辆,同比增 长62.8%,渗透率持续快速提升。曾经主要用于高端车型的城市NOA功能,正加速走向更多普通消费 者,成为大众化、普及型的核心配置。在这一规模化普及的浪潮中,以Momenta、华为为代表的第三方 智驾供应商凭借领先的技术与规模优势,不仅在国内市场取得领先优势,也逐步获得全球汽车品牌的认 可与合作,推动着中国智能驾驶供应链全球竞争力跃升。 2025年,城市NOA的规模化渗透呈现加速态势,其背后是技术成熟、供给增加与需求觉醒的三重共 振。自主品牌是推动渗透的核心引擎,比亚迪、吉利、奇瑞等头部车企通过"主力车型标配"策略,将高 阶智驾功能从30万元以上市场快速下沉至20万元乃至15万元级车型,实现了技术普及与市场教育的双重 目标。 与此同时,合资品牌厚积薄发,丰田、日产、梅赛德斯-奔驰、宝马等全球品牌纷纷选择与Momenta等 中国头部智驾供应商合作,加速智能化转型,以丰田铂智3X为代表的多款搭载先进城市NOA的车型, ...
20万元级“豪华堆料王”登场,铂智7成2025广马“最美领航车”
Core Viewpoint - GAC Toyota's new electric vehicle, the Platinum 7, is positioned as a luxury flagship model in the electric sedan market, showcasing advanced technology and design while being accessible at a competitive price point of around 200,000 yuan [1][11]. Group 1: Product Features - The Platinum 7 features a length exceeding 5 meters, a wheelbase over 3 meters, and a width close to 2 meters, directly competing with high-end luxury models like Porsche Panamera and Bentley Flying Spur [3]. - It incorporates the latest Toyota design language, achieving a classic sedan proportion with a 1.3 golden aspect ratio, exuding an executive presence on the road [3]. - The vehicle includes a HarmonySpace 5 cockpit with intuitive smartphone-like interactions and over 150 voice control functions, enhancing user experience [6]. Group 2: Technology and Performance - The Platinum 7 is equipped with a comprehensive intelligent driving assistance system powered by Momenta R6, utilizing 27 high-spec sensors and 3 billion kilometers of real-world data for full-scenario coverage [6]. - It features a dual-chamber air suspension and SDC dampers, allowing real-time adjustment of damping to filter road bumps effectively, providing superior handling [8]. - The car is powered by Huawei's DriveONE electric drive system, offering seamless acceleration and braking experiences [6]. Group 3: Luxury and Comfort - The interior is designed for comfort, featuring NASA-recommended zero-gravity seats that alleviate fatigue during long rides [8]. - High-quality materials are used throughout, including Nappa leather seats and a Yamaha 7.1.4 surround sound system, aiming to redefine luxury in mainstream sedans [10]. - The vehicle's sound insulation is comparable to the Mercedes EQS, ensuring a quiet and relaxing cabin environment [10]. Group 4: Market Position and Strategy - GAC Toyota has been a partner of the Guangzhou Marathon for 11 years, showcasing its commitment to the local market and the development of electric vehicles [11]. - The launch of the Platinum 7 marks a significant step in GAC Toyota's strategy to strengthen its electric vehicle offerings in China, following the success of the Platinum 3X model [11]. - The Platinum 7 is currently available for blind booking and is part of a nationwide promotional tour across 131 cities, with an official launch planned for the first quarter of 2026 [11].