Investment Rating - The investment rating for the company is "Buy" (maintained) [7] Core Views - The company's performance has shown a quarter-on-quarter improvement, with core games "Age of Origins" and "War and Order" expected to stabilize in revenue trends. The company has a rich pipeline of new SLG products, including "Stellar Sanctuary" and "Next Agers," and continues to implement AI applications. The company is likely to maintain its advantage in the SLG category while also focusing on the progress of its cloud and AI businesses [5][14][15]. Summary by Sections Financial Performance - In H1 2025, the company achieved revenue of 2.685 billion yuan, a year-on-year decrease of 12%. The net profit attributable to the parent company was 510 million yuan, down 19% year-on-year. In Q2 2025, revenue was 1.36 billion yuan, a 13% year-on-year decline but a 3% quarter-on-quarter increase. The net profit for Q2 was 270 million yuan, also down 19% year-on-year but up 13% quarter-on-quarter [13][14]. Game Business - The gaming segment generated revenue of 2.03 billion yuan in H1 2025, a 16% year-on-year decline, primarily due to reduced promotional efforts for long-term games. The marketing expenses for the core products "Age of Origins" and "War and Order" decreased by 40% and 19% respectively. The revenue for "Age of Origins" in Q1 and Q2 was 785 million and 737 million yuan, down 15% and 19% year-on-year, while "War and Order" generated 235 million and 231 million yuan, down 20% and 13% year-on-year. Future revenue is expected to stabilize [14]. New Product Pipeline and AI Applications - The company has a robust reserve of new SLG products, with two new games undergoing commercialization testing and adjustments in H1 2025. These games have received domestic game licenses. Additionally, the company has launched an AI application for enterprises, which includes over 200 industry templates, aiming to meet the high-frequency needs of small and medium-sized B-end clients [15]. Financial Projections - The company is projected to achieve net profits of 1.19 billion, 1.37 billion, and 1.55 billion yuan for 2025, 2026, and 2027 respectively, with year-on-year growth rates of -16.5%, 15.2%, and 12.8%. The price-to-earnings ratios are expected to be 23, 20, and 17 times for the respective years [15][16].

Investment Rating - The investment rating for the company is "Buy-A" with a target price of 16.8 yuan over the next six months [5][9]. Core Views - The company's revenue for the first half of 2025 was 2.685 billion yuan, with a net profit of 510 million yuan, reflecting year-on-year declines of 12%, 19%, and 21% respectively [1][2]. - The gaming business remains a significant contributor to the company's performance, accounting for 75.53% of total revenue, despite a 16.41% decline in revenue from this segment [1][2]. - The company has established a strong position in the gaming industry, with ongoing innovation and new product launches expected to sustain growth [2][3]. Summary by Sections Financial Performance - In the first half of 2025, the company reported revenues of 2.685 billion yuan and a net profit of 510 million yuan, with declines of 12% and 19% year-on-year respectively [1]. - The gaming segment's revenue decreased by 16.41%, primarily due to the transition of key products into a stable growth phase [2]. - The company anticipates revenues of 5.68 billion yuan, 6.12 billion yuan, and 6.62 billion yuan for 2025, 2026, and 2027 respectively [9]. Business Segments - The gaming business generated 75.53% of total revenue, while AI/ICT operations contributed 19.90%, IoT/communications 2.04%, and innovative businesses 1.99% [1]. - The AI/ICT operations include four business dimensions: artificial intelligence, cloud services, ICT operations management, and information security, with significant advancements in AI model applications [3]. - The company is leveraging partnerships with Amazon Cloud Technologies to enhance its core competitiveness in the public cloud sector [3]. Market Position and Future Outlook - The company has built a robust R&D advantage in the gaming sector, with expectations for continued product supply and success rates [2][9]. - The gaming business is expected to maintain its growth trajectory through content enrichment and innovative gameplay [2]. - The company is positioned to benefit from its established industry status in overseas gaming markets [9].

Investment Rating - The report maintains an investment rating of "Buy" for the company [1][5]. Core Views - The company's Q2 performance shows a quarter-on-quarter improvement, with core games stabilizing after entering a mature phase, leading to a year-on-year revenue decline [1][2]. - The company is optimistic about the future potential of its new SLG games and its long-term operational capabilities, as well as the progress in AI and cloud business product implementations [1][2]. Financial Performance - In H1 2025, the company achieved revenue of 2.685 billion RMB, a year-on-year decrease of 12.05%, and a net profit attributable to shareholders of 509 million RMB, down 19.26% year-on-year [1]. - Q2 revenue was 1.361 billion RMB, down 12.99% year-on-year but up 2.85% quarter-on-quarter, with a net profit of 271 million RMB, reflecting a year-on-year decline of 19.40% but a quarter-on-quarter increase of 13.45% [1][4]. Game Portfolio - The company's core games, "Age of Origins" and "War and Order," have been operational for over six years, each generating over 1 billion USD in cumulative revenue [2]. - New games "Stellar Sanctuary" and "Next Agers" are expected to drive revenue growth, with the former being a sci-fi simulation and SLG game, and the latter combining various gameplay elements [2]. AI and Cloud Business - The company has launched the AI application avavox, which can generate voice responses in 30 seconds and is designed for various business scenarios [3]. - The cloud business is expanding with new enterprise-level products and solutions, aiming to enhance the company's integrated "cloud + AI" capabilities [3]. Profitability and Cost Management - The gross margin for H1 2025 was 59.83%, a decrease of 2.48 percentage points, primarily due to a higher proportion of lower-margin AI/ICT operations [4]. - The sales expense ratio improved to 14.56%, down 3.46 percentage points, attributed to reduced advertising and promotion costs [4]. Earnings Forecast and Valuation - The company forecasts net profits of 1.15 billion RMB, 1.71 billion RMB, and 2.02 billion RMB for 2025, 2026, and 2027, respectively, with corresponding EPS of 0.59 RMB, 0.87 RMB, and 1.03 RMB [5]. - The target price has been adjusted to 20.01 RMB, reflecting a 23x PE valuation for 2026, up from a previous target of 19.13 RMB [5].

Investment Rating - The report maintains a "Buy" rating for the company [6] Core Views - The company reported a revenue of 2.685 billion yuan in the first half of 2025, a year-on-year decrease of 12.05%, and a net profit attributable to shareholders of 509 million yuan, down 19.26% year-on-year [1][2] - The decline in revenue is primarily due to the core games "Age of Origins" and "War and Order" entering a mature phase, with user numbers for "Age of Origins" dropping from 3.935 million in Q1 to 3.172 million in Q2 [2] - The company is focusing on a "2 + 2 + N" product matrix strategy, emphasizing the SLG genre, with new games "Stellar Sanctuary" and "Next Agers" currently in overseas commercialization testing [5] Revenue Summary - In 1H25, the gaming business revenue decreased by 16.41% year-on-year to 2.028 billion yuan, attributed to the natural decline of existing game revenues and the lack of significant monetization from new games [2] Cost Summary - The gross margin in Q2 2025 was 58.4%, a slight decrease of 2.64 percentage points year-on-year [3] - Sales expenses in Q2 2025 were 177 million yuan, down 32.19% year-on-year, due to the nature of the gaming business cycle and adjustments in marketing strategies [3] - R&D expenses in Q2 2025 were 91 million yuan, a decrease of 9.98% year-on-year, reflecting reduced optimization needs for existing games [3] Management Expenses - Management expenses in Q2 2025 were 252 million yuan, an increase of 3.78% year-on-year, primarily due to new management positions and normal salary adjustments [4] Future Outlook - The company expects revenues of 6.93 billion yuan, 8.94 billion yuan, and 9.93 billion yuan for 2025, 2026, and 2027 respectively, with net profits of 1.29 billion yuan, 1.96 billion yuan, and 2.15 billion yuan for the same years [6]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company's performance in the first half of 2025 met expectations, with a focus on the new game cycle and AI application implementation [8] - The gaming business remains stable with existing titles, while new games are anticipated to launch soon, potentially driving revenue growth [8] - The computer business is advancing in productization and internationalization, with a focus on the rollout of AI technologies [8] Financial Performance Summary - For the first half of 2025, the company achieved total revenue of 2.685 billion yuan, a year-over-year decrease of 12.05%, and a net profit of 509 million yuan, down 19.26% year-over-year [8] - The gaming segment generated revenue of 2.028 billion yuan, a decline of 16.41% year-over-year, with a gross margin of 73.48% [8] - The computer and other businesses reported revenue of 657 million yuan, an increase of 4.82% year-over-year, driven by growth in IoT/communication and innovative service sectors [8] Earnings Forecast and Valuation - The earnings per share (EPS) forecast for 2025-2027 is adjusted to 0.56, 0.68, and 0.73 yuan respectively, with corresponding price-to-earnings (P/E) ratios of 26, 21, and 20 times [8] - The company is expected to maintain stable performance from existing SLG games while new titles are projected to provide growth potential [8]

Core Insights - The company reported a revenue of 2.685 billion yuan and a net profit of 509 million yuan for the first half of 2025, with a quarterly revenue of 1.361 billion yuan in Q2, reflecting a 2.85% increase quarter-on-quarter, and a net profit of 271 million yuan in Q2, showing a 13.45% increase quarter-on-quarter [1] Group 1: Game Business Performance - The global SLG (strategy game) market is expanding, and the company is set to launch two new games, "Stellar Sanctuary" and "Next Agers," in the second half of the year after successful commercialization testing [2] - The gaming segment generated 2.028 billion yuan in revenue in the first half of 2025, accounting for 75.53% of total revenue, with mainstay games "Age of Origins" and "War and Order" generating 1.5 billion yuan and 465 million yuan, respectively [3] Group 2: AI Technology Integration - The company is embracing AI technology, launching the "Taiyue Lighthouse" AI model application system to integrate AI capabilities across various business lines, enhancing commercial applications [4] - The upgraded avavox intelligent voice robot has been introduced, covering diverse industry scenarios and addressing different market needs, including plans for an overseas version [5] Group 3: Innovation and Growth Expectations - The company is launching new products in various innovative sectors, including an eye-care online course screen series and advanced monitoring devices for power systems, aimed at enhancing operational safety and efficiency [6] - The combination of improved Q2 performance, upcoming game launches, and AI product upgrades are seen as key growth drivers for the company [7]

Summary of Key Points from the Equity Research Report on the Gaming Sector Industry Overview - The gaming sector in China is expected to perform strongly in the second half of 2025, with the Wind Internet Games Index rising 17% since June 2025, compared to a 7% increase in the CSI 300 index [2][10] - The sector is currently trading at a 2026 estimated average price-to-earnings (PE) ratio of 16x, slightly below the historical average of 17x [2][28] Core Insights 1. **Gaming Consumption Growth**: Domestic mobile gaming revenue reached RMB125.3 billion in the first half of 2025, marking a year-on-year increase of 16.6% [2][10] 2. **Product Releases**: A-share gaming companies are planning to increase product releases in the second half of 2025, which is expected to drive sustained earnings growth [2][10] 3. **Profit Margin Optimization**: Game developers are optimizing channel costs, which may lead to wider profit margins [2][10] Company-Specific Highlights Perfect World (002624 CH) - Current Price: RMB15.91, Target Price: RMB20.90, Rating: Buy - The game 'NTE' is anticipated to be a major success in the ACG category, with expected gross billing of approximately RMB5 billion in the first year post-launch, contributing to 73% of the company's net profit in 2026 [4][10] - Projected net profit growth of 143% year-on-year in 2026 [4][10] Ultrapower (300002 CH) - Current Price: RMB13.49, Target Price: RMB15.60, Rating: Buy - Key products 'Staller Sanctuary' and 'Next Agers' are expected to see large-scale commercialization starting in Q3 2025, contributing to a projected CAGR of 17% in net profit from 2025 to 2027 [5][10] Kingnet Network (002517 CH) - Current Price: RMB19.76, Target Price: RMB25.20, Rating: Buy - Expected net profit CAGR of 18% from 2025 to 2027, with a target PE multiple of 21x [9][10] Sanqi Entertainment (002555 CH) - Current Price: RMB17.40, Target Price: RMB23.80, Rating: Buy - Projected net profit CAGR of 10% from 2025 to 2027 [9][10] Key Product Tracking 1. **Game Exports**: Overseas revenue of Chinese games grew 11% year-on-year to USD9.5 billion in 1H25 [3][10] - Diandian Interactive's 'Whiteout Survival' ranked No. 1 in overseas revenue for the first half of 2025 [3][10] 2. **Commercial Promotions**: Giant Network's 'Chao Zi Ran Xíng Dong Zu' launched in July, achieving a peak iOS ranking of No. 11 [3][10] 3. **Beta Tests**: Perfect World's 'NTE' completed its second beta test in June, showing significant performance improvements [3][10] Market Trends and Risks - The gaming sector is experiencing rapid growth, particularly in overseas markets, with leading games performing well [8][10] - Risks include delayed game launches, regulatory changes, and potential operational challenges in overseas markets [9][10] Conclusion - The gaming sector in China is poised for strong growth in the latter half of 2025, driven by robust consumption trends, new product launches, and improved profit margins. Key companies like Perfect World and Ultrapower are well-positioned to capitalize on these trends, with favorable ratings and target prices indicating potential upside for investors [2][10]

Investment Rating - The investment rating for the company is "Buy," indicating an expected return exceeding 10% relative to the CSI 300 index over the next six months [2][13]. Core Views - The report highlights that the company's core business is improving, with accelerated growth in cloud and AI services. The company achieved a revenue of 6.452 billion yuan in 2024, representing an 8.22% year-on-year increase, and a net profit of 1.428 billion yuan, which is a significant 60.92% increase year-on-year [8][9]. - The company is expected to maintain strong growth momentum driven by new game launches and optimization of its software business profitability structure. Forecasted net profits for 2025, 2026, and 2027 are 1.360 billion yuan, 1.584 billion yuan, and 1.840 billion yuan, respectively [9][11]. Financial Performance Summary - In 2024, the company reported a gross margin of 61.04%, a slight decrease of 1.69 percentage points year-on-year, while the net profit margin improved by 7.24 percentage points to 22.00% [8][9]. - The company’s revenue for Q1 2025 was 1.323 billion yuan, a decrease of 11.07% year-on-year, with a net profit of 239 million yuan, down 19.09% year-on-year [9]. - The company’s total assets are projected to grow from 8.132 billion yuan in 2024 to 13.060 billion yuan by 2027, indicating a strong growth trajectory [12]. Business Segment Performance - The gaming segment generated a revenue of 4.662 billion yuan in 2024, reflecting a year-on-year increase of 3.66%. The AI and ICT services also showed robust growth, with revenues of 1.478 billion yuan and 1.500 billion yuan, respectively, marking increases of 20.53% and 27.05% [9][11]. - The company is focusing on enhancing its core gaming business while expanding into AI and cloud services, which are expected to drive future growth [9]. Future Outlook - The company is well-positioned for future growth due to its strong game pipeline and the integration of AI and cloud services into its business model. The expected earnings per share (EPS) for 2025, 2026, and 2027 are projected to be 0.69 yuan, 0.81 yuan, and 0.94 yuan, respectively [9][11].

Core Viewpoint - Shenzhou Taiyue reported a strong financial performance for the year 2024, with total revenue of 6.452 billion yuan, an 8.22% increase year-on-year, and a net profit of 1.428 billion yuan, soaring by 60.92% compared to the previous year, attributed to effective marketing strategies and cost optimization [1][2]. Financial Performance - Total revenue for 2024 reached 6.452 billion yuan, up from 5.962 billion yuan in 2023, marking an 8.22% increase [2]. - Net profit attributable to shareholders was 1.428 billion yuan, a significant rise of 60.92% from 887 million yuan in 2023 [2]. - The net profit excluding non-recurring gains was 1.147 billion yuan, reflecting a 38.29% increase from 829 million yuan in 2023 [2]. - Operating cash flow for the year was 1.648 billion yuan, up 52.83% from 1.078 billion yuan in 2023 [2]. - Basic earnings per share increased to 0.7311 yuan, a 60.68% rise from 0.4550 yuan in 2023 [2]. Asset and Equity Growth - Total assets at the end of 2024 were 8.132 billion yuan, a 19.54% increase from 6.803 billion yuan at the end of 2023 [2]. - Net assets attributable to shareholders rose to 7.011 billion yuan, up 21.63% from 5.764 billion yuan in 2023 [2]. R&D Personnel and Structure - The number of R&D personnel was 1,142, slightly down from 1,156 in 2023, with a notable increase in senior personnel aged 40-50 from 115 to 201, a 74.78% rise [3]. - R&D personnel accounted for 26.18% of the total workforce, down from 28.31% in 2023 [3]. Subsidiary Performance - Shellwood Games, a wholly-owned subsidiary, achieved revenue of 4.662 billion yuan in 2024, with over 90% of income coming from overseas and Hong Kong, Macau, and Taiwan [1][3]. - Operating profit for Shellwood Games reached 1.765 billion yuan, marking a historical high in both revenue and profit, continuing a seven-year trend of growth [1][3]. Game Performance and Market Position - Shellwood Games' titles, "Age of Origins" and "War and Order," contributed significantly to revenue, with "Age of Origins" generating 3.454 billion yuan and "War and Order" 1.062 billion yuan [10][12]. - "Age of Origins" ranked 5th among Chinese game publishers in overseas revenue, while "War and Order" ranked 9th globally [5][14]. - The marketing strategy for these games has led to a reduction in promotional expenses by nearly 40% for "Age of Origins" and over 18% for "War and Order" [10]. Future Product Development - Shellwood Games is advancing two new SLG titles, "Stellar Sanctuary" and "Next Agers," expected to launch in late 2024 and early 2025, respectively [14][15]. - The company is focusing on enhancing its product pipeline, with several SLG products scheduled for commercialization testing by the end of 2025 [15].

Investment Rating - The report maintains an "Accumulate" rating for the company Shenzhou Taiyue (300002) [1] Core Views - The company has shown stable operation of existing products and is focusing on the performance of several new SLG games set to launch [1] - In 2024, the company achieved a revenue of 6.452 billion yuan, representing a year-on-year growth of 8.22%, while the net profit attributable to shareholders increased by 60.92% to 1.428 billion yuan [3][4] - The first quarter of 2025 saw a decline in revenue to 1.323 billion yuan, down 11.07% year-on-year, and a net profit of 239 million yuan, down 19.09% year-on-year [3][4] Financial Performance - The company plans to distribute a cash dividend of 1 yuan for every 10 shares, totaling approximately 196 million yuan [3] - The core game "Age of Origins" saw a recharge flow increase of 7.26% year-on-year, contributing to the revenue growth in 2024 [4] - The company is expected to see revenue growth of 12.0%, 11.8%, and 10.0% for the years 2025, 2026, and 2027, respectively, with net profits projected at 1.111 billion yuan, 1.257 billion yuan, and 1.457 billion yuan [6][9] Game Development Strategy - The company is deepening its focus on SLG games while also expanding into RPG genres, with two new SLG games, "Stellar Sanctuary" and "Next Agers," currently in commercialization testing [5] - Three additional SLG games are planned for commercialization testing by mid-2026, alongside the development of a sci-fi RPG game [5] Valuation Metrics - The report provides a projected P/E ratio of 16 for 2024, increasing to 20 in 2025, and then decreasing to 15 by 2027 [9]