合成，无疑是 2025 年最热的出海词汇之一，与之相关的关键词，还有柠檬微趣、不断抬高的月流水、北京厂商等等。 而进入 2026 年，合成品类在一开年又刷新了成绩。AppMagic 最新公布的数据显示，柠檬微趣旗下的「Gossip Harbor」已经凭借超过 7900 万美元的分成 后收入登顶 1 月出海手游收入榜，超越了一众 SLG 产品。 | | Gossip Harbor®: Merge & Story | | 16 | 鸣潮 | | | --- | --- | --- | --- | --- | --- | | | 柠檬微趣 | | | 库洛游戏 | | | 2 | Whiteout Survival | | 17 | 明日方舟:终末地 | | | | 点点互动 | > | | 鹰角网络 | 新入榜 | | 3 | Kingshot | | 18 | 恋与深空 | | | | 点点互动 | | | 叠纸游戏 | | | 4 | Last Z: Survival Shooter | | 18 | Age of Origins: Tower Defense | | | | Florere Game | | ...

Core Insights - DianDian Data announced the 2025 Point Awards, recognizing exceptional Chinese developers and SDK providers in global markets, reflecting a shift from scale-focused to value-driven growth [1][12] - The awards categorize honorees into Premier (top-performing market leaders) and Pioneer (high-growth emerging players) for mobile games and apps, with evaluations based on real-time performance data [1][2] Mobile Games & Apps - In mobile gaming, role-playing games (RPGs) account for 43% of honorees, while 4X strategy titles make up 30%, indicating dominant genres driving global expansion [3] - Niche segments like merge games and slot titles are also growing, with merge games appealing to casual audiences and slot titles meeting Western entertainment demands [3] - For mobile apps, photo and video applications represent 33% of honorees, and social entertainment platforms account for 23%, highlighting a global shift towards user-generated content [7] SDK Providers - The SDK provider category showcases a mature ecosystem with core infrastructure and vertical services supporting Chinese developers' global expansion [9][10] - Honorees are selected based on the share of new app integrations, service coverage, and industry penetration [2][11] Industry Trends - The 2025 Point Awards reflect a strategic shift in China's digital expansion, focusing on localized innovation, user-centric design, and sustainable growth rather than sheer scale [12]

Core Insights - In 2025, global mobile game revenue is projected to see a slight increase of 1.3% to reach $82.3 billion [1] - The top 30 Chinese mobile game publishers are expected to generate $23.3 billion, remaining stable compared to 2024, accounting for 35% of the total revenue of the top 100 mobile game publishers globally [1] Company Performance - Tencent continues to lead as the top global mobile game publisher, driven by strong performances from titles such as "Honor of Kings," "Peacekeeper Elite," and "PUBG MOBILE" [1] - "Honor of Kings" is projected to generate over $2 billion in revenue in 2025 (excluding third-party Android channels in China), reflecting a robust year-on-year growth of 5%, setting a new historical high [1]

Core Insights - In 2025, the top 30 Chinese mobile game publishers generated $23.3 billion in global revenue, remaining stable compared to 2024, and accounting for 35% of the total revenue of the top 100 global mobile game publishers [1][38] - Tencent retained its position as the top publisher, while Diandian Interactive rose to second place, and Lemon Microfun entered the top five [1][38] - Florere Game was the only new entrant in the top 30, with its revenue increasing 20 times due to the success of two 4X strategy games [1][38] Publisher Performance - Tencent's flagship games, including "Honor of Kings" and "PUBG MOBILE," contributed to its continued dominance, with "Honor of Kings" achieving over $2 billion in revenue, a 5% increase year-on-year [3][11] - Diandian Interactive saw an 87% increase in global revenue, driven by the success of "Whiteout Survival," which generated $2.1 billion, a 45% increase from the previous year [11][18] - Lemon Microfun's revenue surged by 165%, propelled by the success of "Gossip Harbor," which saw a 242% increase in revenue [18][21] Game Highlights - "Whiteout Survival" maintained its position as the top-grossing overseas mobile game, while "Gossip Harbor" climbed to second place [2][11] - New entries in the overseas revenue top 30 included Diandian Interactive's "Kingshot" and Florere Game's "Last Z: Survival Shooter" [2][13] - "Delta Force" from Tencent experienced a 29-fold revenue increase, surpassing $500 million, and became a significant growth driver for the company [7][11] Market Trends - The global mobile game market revenue reached $82.3 billion in 2025, with a modest growth of 1.3% [1][38] - The strategy game segment saw a 20% increase in revenue, exceeding $20 billion, with significant contributions from 4X strategy games [26][38] - The casual gaming segment, particularly in the merging game category, experienced explosive growth, with revenues increasing by 95% [18][26] Conclusion - The performance of Chinese mobile game publishers in 2025 reflects a stable yet competitive landscape, with established players maintaining their positions while new entrants capitalize on emerging trends [38]

Core Insights - Sensor Tower's report reveals that Century Huatong ranks second among Chinese mobile game publishers globally, driven by explosive growth across multiple product categories [1] - The company has three core products listed: "Whiteout Survival" leads the overseas mobile game revenue chart, "Kingshot" secures third place, and "Tasty Travels: Merge Game" debuts at 27th [1] Industry Overview - The global mobile game market is projected to grow steadily, with revenues expected to reach $82.3 billion in 2025, marking a 1.3% increase [4] - The overseas market for mobile games on App Store and Google Play is anticipated to rise by 2%, reaching $69.8 billion [4] - Strategy games are identified as the key growth driver, with a projected 20% increase in global revenue, surpassing $20 billion in 2025 [4] Company Performance - Century Huatong's "Whiteout Survival" has maintained its position as the top overseas mobile game revenue generator for 24 consecutive months [7] - "Kingshot" has rapidly climbed the revenue charts, leveraging a unique art style and innovative gameplay to establish a strong market presence [7] - The company has successfully implemented localized operational strategies, resulting in significant revenue increases in Japan and South Korea, with growth rates of 92% and 70% respectively [7] Market Trends - The casual gaming segment is experiencing robust growth, with the global merge game market projected to increase by 95% in 2025, reaching a market size of over $2.4 billion [8] - "Tasty Travels: Merge Game" has capitalized on this trend, achieving a remarkable 28-fold increase in revenue and debuting at 27th in the overseas revenue rankings [8] - Century Huatong is transitioning from a single blockbuster approach to a multi-category matrix strategy, enhancing its global presence and operational capabilities [8] Future Outlook - The company plans to focus on the casual gaming segment in 2026, aiming to strengthen its dual-track business structure of "SLG + Casual" games [8] - By leveraging its global development capabilities and localized operational experience, Century Huatong aims to capture additional market share in the global mobile gaming landscape [8]

Core Insights - Global mobile game revenue is projected to grow slightly by 1.3% to $82.3 billion in 2025, with the top 30 Chinese mobile game publishers generating $23.3 billion, maintaining a steady revenue level compared to 2024, accounting for 35% of the total revenue of the top 100 mobile game publishers [1] Group 1: Top Publishers and Their Performance - Tencent remains the top global mobile game publisher in 2025, with flagship titles like "Honor of Kings" and "PUBG MOBILE" contributing to its success, achieving over $2 billion in revenue from "Honor of Kings," marking a 5% year-on-year growth [2] - Point2 Interactive experienced explosive growth with a 87% increase in global revenue, securing the second position in the revenue rankings, driven by the success of "Whiteout Survival," which saw a 45% revenue increase to $2.1 billion [2] - Lemon Microfun's revenue surged by 165%, making it the leader in the merging game segment, with its flagship title "Gossip Harbor" achieving a 242% revenue increase [3] Group 2: Growth of Game Segments - The merging game segment has seen explosive growth, with a 95% year-on-year increase in 2025, reaching a market size of over $2.4 billion, becoming a core strategic focus for publishers [3] - Heavy strategy games are driving market growth through innovative "SLG+X" gameplay, with global strategy game revenue increasing by 20% to over $20 billion in 2025, particularly strong growth in the U.S., Japan, and South Korea [4] - Hybrid casual games are also gaining traction, with significant contributions from titles like "Archero 2," which saw a 630% revenue increase, and "Capybara Go!" generating $140 million [5] Group 3: Notable New Entrants and Rankings - The 2025 overseas mobile game revenue rankings saw new entries such as "Kingshot" and "Lands of Jail," with "Merge Cooking" achieving a remarkable 267% revenue increase, entering the top 30 for the first time [7][8] - The top 30 Chinese mobile game publishers also include 34 other companies like Mattel163 and ONEMT, indicating a diverse and competitive market landscape [6]

Core Insights - The global mobile game publishers have shown significant revenue performance in overseas markets as of November 15, 2023, with leading companies like Scopely and Microsoft dominating the rankings through popular titles [1][3] - A trend is observed where top publishers focus on specific game genres, leading to the creation of multiple hit titles within those segments, influencing other companies to adjust their strategies for growth [1][3] - Chinese publishers are making notable breakthroughs in overseas markets, leveraging their genre advantages, with companies like 点点互动 and 库洛 achieving impressive revenue growth [1][7] Publisher Rankings - Scopely leads with overseas revenue of $205 million, followed by Microsoft with $182 million and 点点互动 with $159 million [3] - Dream Games and Playrix also feature prominently, with revenues of $156 million and $148 million respectively [3] - FUNFLY and Take-Two follow closely, with revenues of $146 million and $142 million [3] Revenue Growth Trends - 点点互动's overseas revenue reached approximately $1.597 billion, marking a 72% year-on-year increase, with significant contributions from titles like "Whiteout Survival" and "Kingshot" [7] - FUNFLY's revenue of $1.465 billion represents a 36% increase, driven entirely by the success of "Last War: Survival" [9] - 柠檬微趣 experienced a remarkable 158% growth, with overseas revenue of $777 million, primarily from "Gossip Harbor" [10] Market Focus and Strategy - Companies are increasingly concentrating their efforts on specific game genres, with 点点互动 and 柠檬微趣 focusing on SLG and Merge-2 games respectively, leading to substantial revenue increases [1][10] - Tencent's overseas revenue slightly declined by 5% to $761 million, with "PUBG MOBILE" remaining a key revenue driver [11] - 米哈游's overseas revenue fell by 16% to $627 million, with no new titles launched this year [12] Notable New Entrants and Innovations - Florere Game saw a staggering 3102% increase in revenue, reaching $472 million, primarily from "Last Z: Survival Shooter" [13] - 叠纸's overseas revenue doubled to $191 million, driven by the success of "恋与深空" [25] - Companies like FunPlus and 三七互娱 are exploring new game styles and genres to adapt to market changes and consumer preferences [15][17]

Group 1 - The COP30 conference in Brazil resulted in the "Belém Package," which revitalizes global climate governance and highlights the active participation of the younger generation in climate issues [1] - Young representatives actively engaged in the conference through various forms, showcasing their commitment to climate action [1] - Chinese companies are innovating ways to engage with the younger generation, transforming climate governance goals into tangible daily practices through gamification and carbon-inclusive mechanisms [1] Group 2 - Tencent showcased how digital technology, particularly gaming, can empower climate change response and environmental protection at COP30 [2] - The overseas version of "Honor of Kings" purchased and redeemed 28,000 tons of carbon credits from four major ecological protection areas globally [2] - Other Chinese gaming companies are also developing systematic educational programs, such as the SDG Hero project, which helps youth learn about the United Nations Sustainable Development Goals through gamified tools [2][3] Group 3 - The gamification approach effectively reduces communication barriers and engages youth in climate education [3] - Over 98% of youth participants expressed willingness to engage in gamified educational activities again, indicating a positive impact on their behavior and self-esteem [3] - Despite challenges in cross-cultural communication, Chinese companies are making significant strides in climate education through gaming [3] Group 4 - Chinese companies are demonstrating innovative practices to encourage public participation in climate action, as seen in the release of the "2025 Carbon Inclusive Development White Paper" during COP30 [4] - The white paper outlines various global carbon inclusive models, highlighting the unique characteristics of different regions [5] - Public awareness of carbon inclusivity in China exceeds 92%, with 90% of respondents indicating green travel as a common practice [5] Group 5 - The carbon inclusive model has been successfully implemented by companies like Neng Chain Smart Electric, which has covered over 1.2 million users and achieved a cumulative carbon reduction of over 3 million tons [5] - The first successful transaction of personal carbon inclusive value occurred at the Hubei carbon emission trading center, involving 1,962 tons of carbon reduction valued at approximately 60,000 yuan [5] - The "Carbon Inclusive+" trend is emerging, integrating carbon inclusivity with biodiversity protection and other sectors [5][6]

Core Insights - The report indicates that the Earth has crossed its first climate tipping point, prompting a shift in global climate governance towards actionable measures [1] - Tencent, representing Chinese tech firms, showcased multiple digital innovations at COP 30 aimed at addressing information barriers in the low-carbon sector [1][10] - The UNSH platform, developed in collaboration with Tencent, aims to facilitate the implementation of the Paris Agreement and the 2030 Sustainable Development Agenda by breaking down information silos [2][4] Group 1: Tencent's Digital Innovations - Tencent introduced "Carbon LIVE" as a core component of its digital solutions, which includes various applications like UNSH, CTS, and "Green Africa" platform [1][7] - The UNSH platform is designed to connect policy, technology, and finance, providing a free global resource to accelerate climate action [4][6] - The CTS project, leveraging Tencent's digital capabilities, allows users to easily search and access nearly 20,000 low-carbon technologies from trusted sources [7] Group 2: Climate Action and Public Engagement - Tencent is utilizing esports and gaming to raise awareness about climate issues among younger audiences, showcasing innovative game designs at COP 30 [10][11] - The company has initiated various public engagement activities, such as the "Glacier Protector" campaign within its gaming ecosystem, to promote climate action [10][11] - Tencent's efforts aim to transform virtual interactions into real-world climate action, emphasizing the importance of public awareness in addressing climate challenges [11]

Core Insights - The Russian gaming market is experiencing significant growth, attracting Chinese game developers due to the exit of Western companies and a favorable user demographic [1][3][8] Market Overview - The Russian gaming market is projected to reach a valuation of 187 billion rubles (approximately 16.4 billion RMB) in 2024, with a year-on-year growth of 6% [4] - Russia ranks third globally in terms of Steam platform player numbers, indicating a large player base and growth potential [4] - Mobile game downloads in Russia have surged, with 1.18 billion downloads on Android platforms in the first half of 2024, generating nearly $900 million in revenue [4] User Demographics - The user base in Russia is becoming younger, with 60% of users aged 18-44, who are increasingly willing to spend on mobile games [4] - Players in major cities exhibit Tier 1 consumption capabilities, while the overall market is still developing, suggesting room for growth in mid-to-high-end gaming products [4][5] Competitive Landscape - Over 60% of the top 10 revenue-generating applications in Russia are developed by Chinese companies, highlighting the competitive advantage of Chinese developers in this market [2][4] - Chinese developers have shown creativity and adaptability, allowing them to quickly establish a foothold in the Russian market [3][6] Challenges and Opportunities - Language localization and compliance with local regulations are significant barriers for Chinese developers entering the Russian market [6] - The changing global advertising ecosystem has created monetization challenges, necessitating careful selection of advertising platforms [6][7] - Successful Chinese developers are leveraging local operations and partnerships with platforms like Yandex Ads to enhance their market presence [6][7] Future Outlook - The current market conditions present a critical opportunity for Chinese developers to transition from merely exporting traffic to building brand recognition in Russia [8] - The ability to navigate localization, compliance, and long-term operational strategies will be crucial for success in the Russian gaming market [8]