品牌扶摇2026： 七地携手，助力 中小企业与乡村 振兴品牌创建_ 南方+_南方plus 岁末北京，华灯 初上，寒意中涌 动着热望。12月 20日晚， 在"2025区域农 业品牌年度盛 典"的舞台上， 一场简约而隆重 的发布仪式将现 场气氛推向高 潮。 19时许，在数百 位来自全国的农 业品牌建设者、 专家学者与媒体 代表的见证下， 《中国品牌》杂 志社总编辑宛枫 与来自全国7个 合作区域的代表 共同登台，正式 确认"2026品牌 扶摇计划公益项 目"合作。这是 《中国品牌》杂 志、中国品牌网 第二年开展该主 题公益项目。 2026品牌扶摇计划公益项目合作区域发布 从零的突破到星 火燎原 覆盖4个省级、8 个副省级/地市 级、8个区县市 级，总计20个合 作区域；提供总 价值1.05亿元的 品牌宣传与创建 服务；累计触达 影响30亿人 次……这正 是"2025品牌扶 摇计划公益项 目"交出的首份 年度答卷。 自2025年5月7日 在中国品牌日系 列活动上启动以 来，扶摇计划如 东风拂遍大江南 北。它并非简单 的广告投放，而 是一套集媒体传 播、智库咨询、 品牌培训于一体 的公益性综合服 务体系。 一年来，《中 ...

Core Viewpoint - The collaboration between Heytea and Pop Mart has led to the launch of a new winter beverage, "Tiramisu Yinghong," which utilizes Yingde black tea as its base, marking a significant milestone as Yingde black tea's industry value surpasses 10 billion yuan [3][24]. Group 1: Product Launch and Market Response - Heytea and Pop Mart's collaboration features the new product "Tiramisu Yinghong," which combines traditional coffee elements with specially crafted milk tea and cocoa, creating a unique flavor profile [9][10]. - The product was sold out shortly after its launch in Guangzhou and surrounding areas, indicating strong market demand [5][6]. - The new beverage aims to provide a rich tasting experience with a blend of salty cheese flavor and cocoa powder topping, enhancing the overall sensory experience [10][11]. Group 2: Industry Impact and Achievements - Yingde black tea has achieved a total industry value of 10.2 billion yuan, with a significant increase in tea garden area to 186,500 acres and a dry tea production of 18,000 tons [24][25]. - The collaboration with Heytea is not the first; previous partnerships have also resulted in high sales, with over 800,000 cups sold on the first day of a prior launch, boosting brand visibility by 217% [14][15]. - Yingde black tea has been recognized as a leading brand in the national red tea category, with a brand value of 5.178 billion yuan [21].

Core Viewpoint - The article highlights the transformation of rural areas in Guangdong province, particularly through the "Two Mountains" leading area initiative, which has revitalized local economies and improved living conditions by integrating tourism and cultural heritage into community development [1][2][3]. Group 1: Economic Impact - The center village in Longmen County has seen a monthly income increase of over 200,000 yuan, with collective operational income rising from 225,000 yuan to 570,000 yuan within a year [12][13]. - The introduction of tourism has led to a 30% increase in visitors after notable literary figures visited the village, further boosting local economic activity [24][22]. - The revitalization efforts have resulted in over 3,600 villagers gaining employment, with an average income increase of over 20,000 yuan per household [66][69]. Group 2: Infrastructure and Development - A total investment of 1.1 billion yuan has been allocated for the comprehensive development of the center village, focusing on integrating cultural and commercial elements [17][33]. - The "Mountain Summer 1368 Hotel" and "Mountain Farm" projects are part of a 200 million yuan investment aimed at transforming historical sites into modern tourist attractions [34][35]. - The renovation of 85 ancient buildings has been carried out under the principle of "repairing the old as old," blending historical preservation with modern amenities [36][38]. Group 3: Community Engagement - The local government has collaborated with multiple administrative villages to raise 900,000 yuan for the construction of community facilities, promoting shared economic benefits [25][26]. - The introduction of a market for local farmers to sell their products has generated daily revenues of 3,000 to 5,000 yuan per stall, enhancing community engagement and economic sustainability [28][27]. - The "Youth Entrepreneurship Fund" initiative aims to support young entrepreneurs by providing opportunities to operate businesses without initial costs, fostering local innovation [52][53]. Group 4: Cultural and Tourism Development - The "Ancient Banyan Literary Village" has become a cultural hotspot, attracting tourists and literary enthusiasts, thereby enhancing the village's reputation [19][21]. - The integration of artistic elements and cultural experiences into the tourism offerings has created a unique identity for the villages, promoting both heritage and modern tourism [51][81]. - Future plans include the development of an "International Reception Hall" and "Creator Ecological Valley" to further enhance the cultural tourism landscape [74][75].

Core Insights - The integration of "media+" and instant retail is revitalizing the market for Chaozhou beef hotpot, creating new opportunities for growth and consumer engagement [3][4][6]. Group 1: Market Dynamics - The first Chaozhou Beef Hotpot Culture Festival highlighted the collaboration between local cuisine and platforms like JD and Meituan, clarifying the path for integrating regional food brands with new retail channels [6][7]. - Instant retail is becoming a necessary choice for industry upgrades, driven by changing consumer demands for immediate dining experiences [12][13]. Group 2: Consumer Trends - The growth rate of instant retail is projected to reach 21.9% in 2024, significantly outpacing e-commerce growth at 6.5% and social retail growth at 3.5%, indicating a shift in consumer preferences towards immediate gratification [14][15]. - The core competitiveness of Chaozhou beef hotpot lies in its freshness, with instant retail platforms enabling quick delivery of quality products, thus addressing traditional supply chain challenges [19][20]. Group 3: Product Innovation - Brands are innovating around instant retail scenarios by developing small portion hotpot packages for single consumers and pre-packaged sauces and frozen products to cater to various consumption contexts [48][49]. - The diversity of Chaozhou beef hotpot ingredients allows it to thrive in multiple consumption scenarios, including home dining, social gatherings, and outdoor activities, enhancing its market reach [33][40]. Group 4: Supply Chain and Ecosystem - Instant retail platforms are facilitating a comprehensive upgrade of the supply chain for Chaozhou beef hotpot, optimizing processes from production to delivery and creating a robust ecosystem for quality beef supply in the Guangdong-Hong Kong-Macau Greater Bay Area [62][63]. - The collaboration with platforms like JD and Meituan not only expands sales channels but also leverages data insights to optimize product offerings, significantly enhancing supply chain capabilities [62][63]. Group 5: Future Outlook - The digital transformation in the food industry necessitates that brands embrace instant retail trends, focusing on consumer needs to optimize product supply, innovate marketing strategies, and improve service efficiency for sustainable growth [66][68].

Core Viewpoint - The "Dragon Gate Farmer Painting Exhibition" is a cultural event aimed at promoting local art and heritage, showcasing vibrant artworks that reflect rural life and traditions, while also contributing to consumer engagement in the community [10][11][15]. Group 1: Exhibition Details - The exhibition is part of a series of activities designed to enhance consumer engagement at the Beijing Road Civilized Market, infusing local warmth and intangible cultural heritage into the winter event [10]. - The exhibition runs from December 19 to January 3, 2026, and is free for visitors at the Guangzhou Workers' Cultural Palace [11][12]. - Over 40 selected artworks are featured, focusing on traditional themes such as agricultural festivals and fishing village markets, while also incorporating elements of modern rural revitalization [16]. Group 2: Artistic Highlights - The artworks vividly depict the joy of labor, the abundance of harvests, and aspirations for a better life, showcasing the dynamic scenes of Lingnan folk culture [17]. - A standout piece, titled "Intangible Cultural Heritage in Dragon Gate," is likened to a farmer painting version of "Along the River During the Qingming Festival," combining grand narratives with intricate details [20]. - The exhibition includes interactive areas where visitors can engage with the art and watch promotional videos, enhancing the immersive experience [26][27]. Group 3: Cultural Significance - The event illustrates the fruitful outcomes of the "Hundred Million Project" and outlines a vision for coordinated urban-rural development [28]. - The exhibition not only highlights the artistic talents of the region but also serves as a platform for cultural exchange and community bonding [15][28].

冬至蚝香飘四 方：阳西 以"蚝"为笔，绘 就农文旅融合新 图景_南方+_南 方plus 冬至时节的阳 西，海风温润， 蚝香满城。12月 21日上午，"绿 美阳江·中国蚝 都"第四届程村 蚝美食文化宣传 周暨农文旅融合 发展推介会在阳 西县程村镇红光 村广场正式启 幕。山海之间， 一场以"蚝"为媒 的盛会，正生动 演绎着"百县千 镇万村高质量发 展工程"的实践 篇章。 推介会启动仪式现场（谭家富 摄） 山海相逢，一只 蚝的盛情邀请 "这不仅是一场 美食与文化交融 的盛宴，也是积 极践行牧海耕 渔、建设蓝色粮 仓的生动实践， 更是推动地方特 色文化传承与创 新，促进农文旅 深度融合的有力 探索。"广东省 农业农村厅二级 巡视员罗一心在 活动致辞中表 示，阳江、阳西 作为粤西农业发 展的重点区域， 兼具生态优势、 产业基础和创新 活力，未来发展 潜力巨大、前景 广阔。 广东省农业农村厅二级巡视员罗一心致辞（阳西县融媒体中心供图） 阳江市副市长关 天表介绍，阳江 已构建起从良种 培育、生态养殖 到精深加工、品 牌营销的完整蚝 产业链，打造了 国家生蚝优势特 色产业集群，全 市生蚝年产量位 居广东第 一。"我们真诚 期 ...

Core Insights - The event "Chaozhou Beef Hotpot Culture Festival" has attracted enterprises from eight major beef-producing provinces to the Guangdong-Hong Kong-Macao Greater Bay Area, highlighting the growing collaboration in China's beef industry [4][6][8] - The Greater Bay Area is recognized as an ideal market for beef industry development due to its strong consumer demand, estimated at over 1 million tons annually, and a significant consumption gap of over 500,000 tons [16][20][21] - The festival serves as a platform for showcasing high-quality beef products and fostering partnerships between northern beef producers and southern markets, enhancing the overall supply chain efficiency [29][96][132] Market Demand and Growth - The Chaozhou beef hotpot market is projected to reach 48.18 billion yuan in 2024 and is expected to exceed 50 billion yuan in 2025, indicating robust growth [18] - The average spending per customer for beef hotpot in the Greater Bay Area has increased from 85 yuan in 2020 to 128 yuan in 2025, reflecting a trend towards premium consumption [19] - The demand for high-quality beef is further emphasized by the low self-sufficiency rate in Guangdong, which is less than 6% [20] Industry Collaboration - The event has facilitated direct interactions between beef producers from provinces like Inner Mongolia, Jilin, and Ningxia, allowing them to present their unique products tailored for the hotpot market [41][50][54] - The introduction of the "Yue Mu You Pin" quality standard aims to enhance product quality and streamline market access for northern beef producers in the Greater Bay Area [108][110] - Collaborative efforts are being made to improve the cold chain logistics and supply chain efficiency, ensuring that beef products maintain freshness from production to consumption [114][116] Cultural and Culinary Integration - The Chaozhou beef hotpot has evolved into a cultural IP, combining traditional culinary techniques with modern standards, thus enhancing its appeal in both domestic and international markets [24][132] - The festival has leveraged media platforms to promote the cultural significance of Chaozhou beef hotpot, resulting in increased visibility and consumer engagement [172][175] - The integration of local flavors and cooking methods has positioned Chaozhou beef hotpot as a national culinary favorite, with significant online engagement and global expansion potential [173][176] Future Prospects - The collaboration between northern beef producers and southern markets is expected to reshape the beef industry landscape in China, creating a win-win scenario for both regions [182][186] - The continuous improvement of standards, supply chain optimization, and media engagement will likely elevate Chaozhou beef hotpot to a globally recognized brand, driving high-quality development in the domestic beef industry [185][187]

冬至跑广马、逛 文明集市！北京 路文明集市促消 费系列活动人气 旺_南方+_南方 plus 俗话说"冬至大 如年"，年年冬 至，年年福聚。 然而，今年的冬 至，广东惊喜不 断。今天早上7 时，2025广马热 情开跑，2.6万 名跑者用脚步丈 量千年商都—— 广州的时代脉 搏。而在千年商 道——北京路， 19日启动的"文 明集市促消费系 列活动"，在周 末节假日期间， 为市民、游客、 跑者带来了丰富 的县域优品、文 旅文创、科技产 些市民会扫我们 的二维码，希望 以后在线上下 单。这几天感觉 市场还是很 旺。"企业相关 品等，以多元化 消费场景，让大 家在暖意冬至感 受广东"百千万 工程"新成效、 乡风文明新气 象。 在北京路南段， 文明集市综合展 区吸引了不少人 驻足购物。在揭 阳揭西展位，橄 榄饮品深受游客 喜爱。"This tastes good!Is it made from plants?"现场， 来自欧洲的游客 Eric一家品尝了 橄榄饮品，纷纷 竖起大拇指。据 揭西展位相关负 责人介绍，19- 20日两天已经卖 出了超500瓶， 随着周末广马活 动，北京路人流 量激增，营业额 还会攀升。 "我们海 ...

农业农村部"头雁"项目是2022年由农业农村部联合财政部启动的乡村产业振兴人才培育工程，旨在通过 系统培育打造乡村产业"领头雁"，带动形成"雁阵效应"。项目计划5年培育10万名带头人，覆盖全国所 有县域。该项目实施"四个一"定制化培育模式，实现理论与实践深度融合，包括：累计一个月集中授 课；一学期线上学习；一系列考察互访；一名导师帮扶指导，形成"一年培育、长期服务"机制。 来自华南理工大学食品科学与工程学院的专任教师王娟，是头雁导师的优秀代表。王娟，工学博士，副 研究员，硕士生导师，全国食品工业标准化技术委员会罐头分技术委员会委员、中国健康管理协会植物 营养与健康分会理事、广东省香蕉精深加工与综合利用工程技术研究中心主任等职，主要从事食品营养 与健康、农产品精深加工等方面的研究。 王娟所在的食品科学与工程专业是国家级一流学科，并且在美国新闻与世界报道US News评选的世界大 学排名中，在食品科学与技术领域连续两年位列全球第一（2022、2023）。依托强大的学科背景和丰富 的科技经验，自2022年起，王娟先后为头雁学员讲授了"农产品精深加工技术与应用""食品营养与健 康""食品工业标准体系"等领域课程。根据 ...

Core Viewpoint - The event "Civilization Market Promoting Consumption" will take place in Guangzhou, showcasing the achievements of vocational education in Guangdong and promoting cultural and creative consumption through various activities [2][4]. Group 1: Event Overview - The "Civilization Market Promoting Consumption" series will be held from December 19 to 28 in the Beijing Road business district of Guangzhou [2]. - The event features participation from 24 vocational colleges across the province, highlighting skill demonstrations, intangible cultural heritage interactions, and cultural creative consumption [3]. Group 2: Guangdong Provincial Defense Technology Technician College - The exhibition area of Guangdong Provincial Defense Technology Technician College will showcase a variety of intangible cultural heritage creative products crafted by teachers and students [5][6]. - Products include lion-themed refrigerator magnets, traditional paper-making, tie-dye items, flower jewelry, and colorful Guangzhou porcelain, integrating traditional skills with modern design [7][8]. Group 3: Educational Impact - Guangdong Provincial Defense Technology Technician College is a national public technician college and a key training base for high-skilled talent, focusing on the cultivation of mid- and high-level skilled personnel [9][10]. - The college offers 22 specialized programs, including industrial robotics and IoT application technology, supported by advanced teaching equipment and modern training workshops [11][12]. - Since its establishment as a national training base in 2008, the college has trained nearly 80,000 teachers, covering over 140 vocational colleges in the province, achieving a coverage rate of 99% [13].