Core Viewpoint - The event in Yangxi County, showcasing the local oyster industry, highlights the transformation and integration of agriculture, culture, and tourism, emphasizing the growth and market potential of the Chengcun oyster brand [1][5][104]. Industry Development - Yangxi County has established a complete oyster industry chain from breeding to processing and marketing, positioning itself as a national leader in oyster production with the highest annual output in Guangdong [21][25]. - The Chengcun oyster has seen an average annual production growth of 20% since 2022, with processed products like oyster oil and canned oysters transitioning from seasonal to year-round sales [69][70]. Product Innovation - The event featured award-winning oysters, including the "Oyster King," which weighs over four pounds, showcasing the high quality and market appeal of Chengcun oysters [9][10]. - Companies are focusing on value-added products, such as oyster peptides and health drinks, and implementing traceability systems to enhance product quality and consumer trust [54][56]. Tourism Integration - The local government is promoting tourism through culinary experiences, linking the oyster culture with travel itineraries that highlight the region's natural and cultural resources [88][91]. - The integration of agriculture and tourism has led to significant economic benefits for local communities, with projections indicating a 20-fold increase in tourism revenue by 2025 [100][101]. Brand Development - Chengcun oysters have been recognized as a geographical indication product and are part of a national agricultural brand cultivation plan, enhancing their market presence and consumer recognition [70][106]. - The establishment of the "Yangxi Quality" brand for local products marks a shift towards unified branding and quality assurance in the region's agricultural sector [64][66].

Core Viewpoint - The "Mountain and Sea Civilization Market" event in Guangzhou aims to promote cultural and consumer integration, showcasing local agricultural and cultural products from Huizhou, particularly focusing on the unique flavors and heritage of the region [2][4]. Group 1: Event Overview - The "Civilization Market" series of activities will take place from December 19 to 28 in the Beijing Road business district of Guangzhou, innovatively expanding the "culture + consumption" space [2]. - The Huizhou exhibition booth features the theme "Mountain and Sea Flavors, Encountering Intangible Cultural Heritage," highlighting local high-quality agricultural products [3]. Group 2: Product Highlights - Huizhou is known as the "Hometown of Lychee," with over 170,000 acres of lychee orchards producing more than 50 varieties, renowned for their vibrant color, fragrance, and sweetness [8]. - The booth showcases traditional intangible cultural heritage products, including nearly 40 items from the century-old brand "Ge Shan Long Ji," such as Jinghai Douji, mung bean cakes, and belly button cakes [10]. - The intangible cultural heritage souvenir "Historical Record Candy" has received multiple honors, including "Top Ten Tourism Souvenirs of Jieyang City" and "Top Ten Network Hot-Selling Agricultural Products of Jieyang City" [11][12]. Group 3: Culinary Innovations - Local enterprises are integrating traditional brewing techniques with unique ingredients like oil mandarin, lychee, and olive to create new vinegar drinks and condiments, revitalizing traditional ingredients for consumers [16][17]. Group 4: Tourism Promotion - The exhibition also promotes a two-day boutique tour route in Huizhou, connecting key cultural heritage sites and scenic spots, including Haijiao Ganquan and Aojiao Fort, while offering local delicacies like fish balls and braised lamb [19][20][21].

Core Insights - The Guangzhou Collaborative Office organized a research visit to South China Agricultural University to explore the promotion of drought-resistant rice, aiming to drive agricultural green transformation through technological innovation and contribute to rural revitalization and food security [2][3][4]. Group 1: Technological Innovation - The research team presented a report on "Drought-Resistant Rice Theory and Practice," highlighting four major challenges in rice production: reduced arable land, water resource scarcity, non-point source pollution, and carbon emissions [9][10]. - The development and application of drought-resistant rice are seen as key measures to address these challenges, with a focus on integrating high-yield characteristics of modern rice with drought resistance [11][12]. - Drought-resistant rice varieties can save over 50% water compared to traditional rice while maintaining stable yields of 500-600 kg per mu, demonstrating resilience to drought conditions [15][16]. Group 2: Local Adaptation and Practices - The team shared successful experiences in promoting drought-resistant rice in Guangdong, including the use of biodegradable film for planting in challenging conditions, which has led to replicable solutions [23][24]. - In Meizhou, drought-resistant rice achieved yields exceeding 450 kg per mu, significantly above the provincial average, showcasing its adaptability to marginal lands [25][27]. - The team is collaborating with Fujian to explore "dry transplanting" technology for high-yield cultivation in sandy soils, with the rice variety also being promoted in saline-alkali areas and drought regions globally [28][29][30]. Group 3: Collaborative Efforts and Future Goals - Discussions during the meeting led to a preliminary agreement on promoting drought-resistant rice, focusing on practical issues such as planting techniques and market strategies [34][36]. - The South China Agricultural University will provide technical support and assist in developing standardized planting guidelines, ensuring effective implementation of technological advancements [40][41]. - The team aims to achieve a national increase of 50 billion kg of grain and expand the planting area by 10 million mu, while promoting 5 million mu internationally, positioning Guangdong's practices as a model for nationwide application [42][43][44].

Core Viewpoint - The "Civilization Market Table" featuring twelve exquisite Cantonese dishes showcases the blend of traditional and innovative culinary techniques, highlighting the rich heritage and contemporary evolution of Lingnan cuisine [3][4][42]. Group 1: Culinary Innovation - The chef emphasizes the importance of preserving traditional flavors while incorporating innovative techniques in the dishes [7]. - Signature dishes include traditional roasted goose made with specific local breeds, showcasing the commitment to authentic cooking methods [8][9]. - The dish "Crispy Skin Rice Pork" features a unique preparation method that combines steaming and roasting, resulting in a delightful texture [11][12]. Group 2: Cultural Significance - The event serves as a platform to promote Lingnan culinary culture, connecting generations through shared dining experiences [40][41]. - The "Civilization Market Table" not only satisfies culinary tastes but also acts as a medium for cultural transmission and local consumption promotion [44][45]. - The bustling atmosphere at the Guangzhou Restaurant reflects a resurgence in interest for traditional dining experiences, drawing crowds eager to explore the cultural narratives behind the dishes [36][37]. Group 3: Dish Highlights - The "Golden Shrimp" dish exemplifies the pursuit of freshness in Cantonese cuisine, prepared with quick stir-frying techniques to lock in flavors [16][17]. - "Three Treasures Stewed Sea Conch" combines traditional ingredients with innovative presentation, appealing to modern health-conscious diners [19][20]. - The "Ginger Chicken" dish enhances traditional preparation with crispy fried ginger, elevating the overall flavor profile [21][22].

Core Insights - The article highlights the revitalization of traditional culture through the promotion of Puning's intangible cultural heritage, particularly the Yingge dance, at a civil market event in Guangzhou [2][3][5]. Group 1: Event Overview - The first civil market event based on civil practice was held in Guangzhou's Beijing Road business district from December 19 to 28, showcasing Puning's cultural resources [2]. - The event featured intangible cultural heritage products, specialty agricultural products, and folk IPs, focusing on the theme of "revitalizing intangible cultural heritage" [3][4]. Group 2: Cultural Significance - Yingge dance, a symbol of Chaoshan culture, has a history of over 300 years and represents cultural values of auspiciousness and peace [5][6]. - The performance by the Nanshan Yingge team and the Fumei Youth Yingge team at the 2025 Spring Festival Gala is expected to showcase the vigor and spirit of Chinese youth [6][7]. Group 3: Product Innovation - Puning introduced a series of Yingge dance blind box cultural products that blend traditional dance elements with modern aesthetics, appealing to younger consumers and becoming popular among visitors [8][9]. - The exhibition also featured innovative expressions of intangible cultural heritage cuisine, such as the Xishe candy shop's diverse product offerings that incorporate local cultural symbols into packaging [11][13]. Group 4: Agricultural Highlights - The event showcased specialty agricultural products from Nankai Water Town, including "Dalong Huai Mountain," which achieved a yield of 3,000 pounds per acre and a net output value of approximately 2 million yuan in 2023 [18][20]. - Other featured products included tender bamboo shoots and various dried goods, which gained popularity due to their ecological quality [19][20].

Core Viewpoint - The Southern Marine Laboratory is accelerating the construction of a marine integration infrastructure system, aiming to enhance understanding and utilization of the ocean, which is often considered one of the last unknown frontiers on Earth [2][43]. Group 1: Technological Innovations - The Southern Marine Laboratory has developed the world's first marine-specific digital twin engine, DTO Engine, which serves as an innovative platform for ocean observation [7][10]. - This system integrates a comprehensive data collection network, utilizing satellites, drone swarms, buoys, and underwater sensors to create a unified observation network [11][12]. - The DTO Engine incorporates advanced AI models and visualization algorithms, enabling a deeper understanding of ocean phenomena, such as typhoon formation and intensity changes [15][17]. Group 2: Autonomous Innovation - The laboratory, in collaboration with Sun Yat-sen University, has created a new generation of high-resolution Earth system models, achieving remarkable precision in coastal flooding simulations and typhoon forecasts [22][28]. - This system is fully autonomous, designed to support significant national tasks and ensure the safety of critical infrastructure, such as the Daya Bay Nuclear Power Station [31][32]. Group 3: Smart Empowerment - A young research team at the Southern Marine Laboratory is working on integrating physical laws with artificial intelligence to develop the next generation of intelligent marine warning systems [33][36]. - This initiative aims to create a self-learning "marine brain" that provides tailored high-precision environmental forecasting services for industries like offshore wind power and marine ranching [38][39]. Group 4: Strategic Vision - The Southern Marine Laboratory's innovations contribute significantly to the "new infrastructure" blueprint in Zhuhai, enhancing urban safety and promoting the blue economy [42][43]. - The laboratory's goal is to provide a comprehensive solution covering perception, prediction, and decision-making, deeply integrating into the development of Zhuhai's blue economy [46][48].

便民服务促消 费！北京路同庆 坊"文明集市"点 亮老街新活力_ 南方+_南方plus 珠江畔华灯初 上，越秀区人民 街同庆坊在冬日 夜晚愈显热闹。 12月19日至28 日，作为北京路 商圈文明集市促 消费系列活动的 重要组成部分， 同庆坊同步启动 系列活动，通过 集便民服务、文 化体验与消费惠 民于一体的多元 化活动，吸引众 多市民游客参 与，为老街区注 入新活力。 这个历史文化底 蕴悠久的地方， 自古便是商贸繁 华之地。如今， 在"百千万工 程"的推动下， 同庆坊街区正焕 发出新的生 机。"这些年， 汉国大厦吸引了 不少企业入驻， 很多游客过来同 庆坊玩。"今年 75岁的赵女士是 住在附近的老街 坊，近年来，她 见证了汉国大厦 空间提质，并作 为北京南路的新 地标出现，心中 十分自豪。 现场的文明集市 摊位上，多样的 活动和服务聚集 了不少市民游 客。爱心义卖、 健康咨询、消防 科普、美食品 鉴、健身互 动……集市将多 种民生服务送到 居民身边，为即 爱心义卖摊位也 收获不少居民青 睐。据爱心义卖 展位负责人李浩 钧介绍，展位主 要进行一些生活 物件、手工制品 进行义卖，筹款 均用于社区的公 益项目，短短两 ...

Core Viewpoint - The article discusses the agricultural industry upgrade in Heyuan during the 14th Five-Year Plan, emphasizing the integration of technology, finance, and market innovation to modernize traditional agriculture and promote rural revitalization [2][4]. Group 1: Agricultural Modernization and Industry Clusters - Heyuan focuses on building modern agricultural "1+3" industry clusters as a core strategy, promoting the scale and standardization of agricultural development [8][9]. - The city aims to enhance the sales channels for local specialties through the establishment of online and offline platforms, achieving full coverage of provincial modern agricultural industrial parks [10][11]. Group 2: Technological and Financial Support - Technological innovation is highlighted as a key driver for industry upgrade, with local initiatives connecting to the Greater Bay Area's innovation system and establishing significant agricultural technology platforms [14][15][16]. - Financial support includes over 60 specialized credit products, with total loans exceeding 12 billion yuan, addressing financing challenges for agricultural operators [19][20][22]. Group 3: Market Integration and Innovative Models - Heyuan leverages strategic opportunities from the "Rongwan" and "Rongshen" initiatives to deepen market integration with the Greater Bay Area, establishing 27 production bases for high-quality agricultural products [25][26][27]. - Innovative land use and operational models are explored, including comprehensive land remediation projects to create large contiguous farmland [28][29][30]. Group 4: Ecological Transformation and Industry Extension - The city transforms ecological advantages into industrial strengths by integrating high-quality water resources with the beverage and food industry, attracting major companies and forming a complete industrial chain [41][42][43][45]. - The water economy industrial park is recognized as a provincial food and beverage characteristic industrial park, with expected output value surpassing 10 billion yuan and tax revenue reaching 900 million yuan, a 2.7-fold increase from 2020 [47][48][49][50]. Group 5: Future Outlook - Looking ahead, Heyuan plans to continue enhancing agricultural technology and model innovation, strengthening collaboration with the Greater Bay Area, and transforming ecological advantages into developmental strengths [55][56][57].

Core Viewpoint - The article discusses the ongoing efforts in Guangdong Province to implement the "Hundred Counties, Thousand Towns, and Ten Thousand Villages High-Quality Development Project," focusing on rural revitalization through various local initiatives aimed at enhancing economic growth and improving living conditions in rural areas [4][12][18]. Group 1: Local Initiatives - Guangzhou is advancing urban village renovations and accelerating ecological construction to enhance urban quality [5][14]. - Shaoguan is promoting the integration of agriculture and tourism, aiming to create job opportunities close to villagers' homes [6][18]. - Meizhou emphasizes reform to unleash grassroots vitality and expand development space [7][29]. - Shanwei is seeking new development opportunities from the sea, diversifying its marine economy [8][36]. - Zhongshan is planning rural construction with an artistic perspective, developing industries that enrich and empower villages [9][40]. - Jiangmen is advancing provincial pilot projects for agricultural and cultural tourism integration, focusing on specialty economic forests [10][53]. - Maoming is enhancing the entire agricultural chain and promoting industry integration [11][60]. Group 2: Leadership Statements - Guangzhou's Party Secretary emphasizes the need for coordinated urban-rural integration and rapid advancement of the "Hundred Thousand Project" [12][13]. - Shaoguan's Party Secretary highlights the importance of developing leading industries and promoting high-quality development zones [18][20]. - Meizhou's Party Secretary stresses the need for continuous exploration to overcome grassroots development challenges through reform [26][32]. - Shanwei's Party Secretary calls for the development of modern marine ranching and energy industries [34][36]. - Zhongshan's Party Secretary focuses on developing high-end health and wellness industries while enhancing rural aesthetics [40][42]. - Jiangmen's Party Secretary advocates for the development of the forestry economy and the integration of agriculture, culture, and tourism [53][55]. - Maoming's Party Secretary emphasizes the importance of agricultural production management and project construction [61][64]. Group 3: Economic Development Goals - The article outlines various goals, including significant changes within five years and fundamental transformations within ten years, focusing on economic strength and improved living conditions in rural areas [37][71]. - The emphasis is placed on enhancing county and village economic strength through targeted development strategies [72][78]. - The need for ecological advantages to be transformed into economic benefits is highlighted, particularly in areas like Qingyuan [84][86].

Core Insights - The "2025 Regional Agricultural Brand Annual Ceremony" was held in Beijing, focusing on sharing Chinese flavors with the world and discussing the development of regional agricultural brands in China [3][4][10]. Group 1: Event Overview - The event took place from December 19 to 20, 2025, and has been successfully held for eight consecutive years since its inception in 2018 [3][4]. - Organized by "China Brand" magazine and supported by various institutions, the event featured strategic cooperation brands such as "Heilongjiang Black Soil Premium" and "Jinggangshan" [5][6][8]. Group 2: Agricultural Brand Development Report - The "2025 China Regional Agricultural Brand Development Report" was released, indicating that by 2025, the number of regional agricultural image brands increased by 126 to a total of 1,041, while the total number of regional agricultural industry brands approached 10,000 [17][18]. - Despite the large number of brands, only a few resonate with consumers, highlighting the need for brands to effectively reach different demographics [19][20]. Group 3: Sales and Marketing Trends - In 2025, 65% of agricultural products were sold offline, while 35% were sold online, with live-streaming sales exceeding 3.1 trillion yuan, a 28% year-on-year increase [21][22]. - Platforms like Douyin and Taobao accounted for over 660 billion yuan in agricultural product sales, indicating a shift towards digital marketing strategies [21][22]. Group 4: Brand Case Studies - The report highlighted successful case studies, including "Heilongjiang Black Soil Premium," which saw a 212% increase in brand sales and a 146% increase in signed contracts in 2025 [84]. - "Cenpin Cenwei" from Hunan province emphasized a blend of natural endowments and cultural heritage, aiming to elevate its brand from regional recognition to national prominence [86][90]. Group 5: Expert Insights - Experts discussed the importance of geographical indications in enhancing agricultural product value and addressing rural issues, emphasizing the cultural aspects of branding [58][60]. - The future of brand management will focus on cultural identity and storytelling, moving beyond mere product sales to creating meaningful connections with consumers [67][69]. Group 6: Brand Value Evaluation - The brand value evaluation for "Jinggangshan" showed a brand strength of 819 points and a brand value of 20.283 billion yuan, while "Linfen Youxuan" had a brand strength of 730 points and a value of 4.365 billion yuan [150][151]. - The event concluded with the announcement of the "2026 Brand Soaring Plan," aimed at supporting small and medium enterprises in brand development, with a total service value of 2.56 million yuan for the first seven cooperative regions [138][144].