Group 1 - The "Warm Winter Consumption Season" and "Five Major Billion Yuan Celebrations" event has officially launched in Guangzhou, aimed at promoting local products and creating business opportunities [4][5] - The initiative will distribute over 18 million yuan in consumer vouchers from now until the end of March next year, implementing various discount measures to enhance consumer experience [5][6] - The campaign includes a wide range of consumer vouchers covering scenic spots, hotels, restaurants, and entertainment venues, with discounts structured to meet diverse consumer needs [10][11] Group 2 - The "Eat in Qingyuan" dining vouchers and exclusive Meituan coupon packages are available, allowing consumers to enjoy up to 200 yuan in discounts on local specialties [15][16] - A comprehensive consumer map has been created to guide visitors through various shopping and dining options, including local markets and night markets, enhancing the overall consumer experience [20][24] - The event features live demonstrations and exclusive discounts on local products, with significant sales increases reported, such as a doubling of sales for certain items during the event [36][42]

Core Insights - The article discusses the transformation of the beef industry in China, particularly focusing on the Guangdong-Hong Kong-Macao Greater Bay Area, which is becoming a key driver for upgrading the beef industry through a consumption power of over 100 billion yuan [6][7][12]. Group 1: Market Demand and Trends - The Greater Bay Area accounts for 10% of China's total beef consumption, with Guangdong province consuming over 1 million tons annually, and the Bay Area alone consuming over 800,000 tons [12][13]. - The average price for beef hot pot in the Greater Bay Area has increased from 85 yuan in 2020 to 128 yuan in 2025, with a 120% increase in the order rate for high-end cuts [14][15]. - The market for Chaozhou beef hot pot is projected to reach 48.18 billion yuan in 2024 and is expected to exceed 50 billion yuan in 2025 [16]. Group 2: Supply Chain and Collaboration - The article highlights the role of "media+" in bridging the gap between supply and demand, facilitating the integration of production and sales through various platforms [4][25]. - Media initiatives include offline tasting events and comprehensive reporting on beef production practices, enhancing brand recognition and connecting producers with Bay Area businesses [27][29]. - The media's involvement has also led to improvements in cold chain logistics, reducing circulation losses and enhancing product freshness [31][34]. Group 3: Standardization and Quality Improvement - The demand for high-quality beef in the Greater Bay Area is pushing for standardization and regulation in the beef supply chain [37]. - The Guangdong Beef Industry Development Promotion Association has introduced a standard evaluation system for beef, which serves as a "pass" for quality beef entering the Bay Area market [38][39]. - The media's promotion of these standards is fostering a virtuous cycle of production and procurement based on quality, enhancing regional collaboration [42][44]. Group 4: Future Prospects and Globalization - The collaboration driven by "media+" is optimizing resource allocation in the beef industry, with the Greater Bay Area leading the way in market-driven initiatives [49]. - The ongoing media empowerment is expected to strengthen long-term mechanisms for brand building, technology sharing, and market expansion, positioning quality beef as a nationally recognized brand [52][54]. - The Greater Bay Area's global hub status is anticipated to facilitate the export of domestic beef to international markets, contributing to rural revitalization and high-quality industrial development [54].

"媒体+"激活北 牛南销新势能， 呼伦贝尔牛肉香 飘大湾区_南方 +_南方plus 12月20日，媒体 +首届潮汕牛肉 火锅文化节 ·2025南方牛业 大会暨大湾区优 质牛肉产销对接 会在广州举办， 呼伦贝尔农垦集 团携旗下高端牛 羊肉品牌"游牧 起源"惊艳亮 相。 展会现场，呼垦 集团展位前人头 攒动、香气四 溢。来自呼伦贝 尔大草原的优质 牛肉凭借独特风 味与卓越品质， 收获大湾区消费 者与采购商的一 致点赞，成 为"北牛南销"热 潮中最亮眼的风 景线。 作为本次大会的 协办单位，呼伦 贝尔农垦集团的 展位从开展之初 便人气爆棚。往 来参观者被展位 上极具草原特色 的布置吸引，更 被现场现切现涮 的牛肉品鉴活动 打动。热气腾腾 的火锅中，薄如 蝉翼的肥牛片、 纹理清晰的小上 全是草原的纯净 鲜味！" 此次重点推介 的"游牧起源"品 牌，是呼伦贝尔 农垦多年深耕牛 羊产业的匠心之 作，承载着传统 游牧文化与现代 牧业科技的融合 之美。品牌依托 呼伦贝尔11.3万 平方公里水草丰 美、生态纯净的 天然草原，为肉 牛提供了优质的 生长环境。品牌 坚持自然放养， 遵循"春羔夏 牧、秋肥冬 藏"的传统智 慧，让牛羊 ...

领域标杆诞生！ 潮汕牛肉火锅产 业风云榜获奖名 单揭晓_南方+_ 南方plus 匠心筑梦兴牛 业，盛典擎旗领 未来！12月20 日，在媒体+首 届潮汕牛肉火锅 文化节·2025南 方牛业大会暨大 湾区优质牛肉产 销对接会举办当 晚，"粤牧优品 之夜"暨潮汕牛 肉火锅产业风云 榜颁奖典礼在广 州隆重进行。 本次"潮汕牛肉 火锅产业风云 榜"由南方报业 传媒集团、南方 农村报、广东省 牛产业发展促进 会主办，旨在通 过专业评选鼓励 和表彰行业典 范，激励一线奋 斗者，树立值得 追随的行业标 杆，为奋斗者加 油，为成功者加 冕，推动行业标 杆的形成与整体 水平提升。 经过多方面的综 合考察和评选， 最终评选 出："粤牧优 品"定点养殖场 基地11家，风云 人物5位，产业 人物贡献6位， 最受欢迎品牌8 个，供应链优质 服务企业7家， 并在此次颁奖典 礼上颁发荣誉。 具体获奖名单如 下： "粤牧优 品"定点养 殖场基地 新疆生产建设兵 团第四师供销社 （创锦农业开发 集团有限公司） 宁夏桂柳犇牛牧 业有限公司 万荣县向阳牧业 有限公司 呼伦贝尔农垦现 代牧业有限公司 贵州景耀农业科 技公司 贵州犊享黄牛农 业发展有限 ...

Core Viewpoint - The Guangdong Academy of Agricultural Sciences conducted an in-depth survey of the yellow feather chicken industry in Boluo County, Huizhou, aiming to understand the operational status and technical needs of local enterprises, with the goal of achieving a breakthrough in the industry’s total output value exceeding 10 billion yuan [5][6][19]. Group 1: Survey Objectives and Support - The survey is part of the collaboration between the Guangdong Academy of Agricultural Sciences and Boluo County to implement the "Hundred Million Thousand Project" and promote ecological construction in Guangdong [2][4]. - The Boluo County Animal Husbandry and Veterinary Affairs Center provided strong support for this survey [7]. Group 2: Industry Overview - Boluo County is a significant production area for yellow feather chickens, with an expected output of 84.12 million chickens in 2024 and a total industry output value of 6.434 billion yuan [8][9]. - The industry faces challenges such as a short industrial chain, insufficient integration of primary, secondary, and tertiary industries, low brand value, and poor transformation of results [9]. Group 3: Research Focus and Technical Guidance - The expert team conducted in-depth research on six local enterprises, focusing on operational management, industry planning, development bottlenecks, and industry-academia-research cooperation [10][12]. - Key issues discussed included breed improvement, disease control, waste disposal, and meat quality at the breeding end, as well as product freshness, quality control, food safety, and brand building at the processing end [13][15]. Group 4: Implementation and Impact - This survey marks an important practice since the launch of the "Implementation Plan for Technological Support of Boluo County's Characteristic Agricultural Industry System" [16]. - The combination of "industry diagnosis + technical guidance" is expected to promote the transformation and upgrading of the yellow feather chicken industry towards scale, standardization, branding, and high value, injecting new technological momentum for farmers' income increase and rural revitalization [18][19].

Core Viewpoint - The "Five Billion" agricultural event in Qingyuan aims to integrate local agricultural products into the Greater Bay Area market, showcasing the region's agricultural strengths and promoting consumption during the winter season [5][10][12]. Group 1: Event Overview - The "Five Billion" agricultural event is part of Qingyuan's strategy to leverage the "Warm Winter Consumption Season" and "Come to Guangdong for the New Year" initiatives [10][11]. - This marks the third consecutive year that Qingyuan has hosted the "Over New Year" event at a major landmark in Guangzhou, enhancing its brand recognition [6][7]. - The event features a variety of activities including product showcases, investment promotions, and cultural performances, aimed at attracting business from the Greater Bay Area and beyond [11][12][19]. Group 2: Agricultural Highlights - The event prominently displayed Qingyuan's five major agricultural products: Qingyuan chicken, Yingde black tea, Qingyuan silk rice, Xiniu bamboo shoots, and Lianzhou vegetable heart, along with other local specialties [17][18][37]. - Qingyuan's agricultural industry has seen significant growth, with the total output value projected to increase from 19.2 billion yuan in 2021 to 45.8 billion yuan by 2025, representing a growth of 138.5% [99]. - The event also facilitated direct interactions between local farmers and businesses from the Greater Bay Area, fostering immediate sales and long-term partnerships [19][30][90]. Group 3: Economic Impact - The event resulted in over 300 million yuan in signed contracts, indicating a strong connection between Qingyuan's agricultural sector and the broader market [86][90]. - Qingyuan's agricultural development has positively impacted over 200,000 farming households and 600,000 individuals, sharing the benefits of economic growth [100]. - The integration of agriculture with tourism and cultural experiences is a key strategy for enhancing the value of local products and promoting rural revitalization [78][80][120]. Group 4: Future Prospects - Qingyuan aims to continue its agricultural development by focusing on a comprehensive industrial chain, enhancing product branding, and fostering collaboration across various sectors [68][74]. - The event serves as a model for other regions in transforming ecological and locational advantages into competitive industrial strengths [112]. - Qingyuan's commitment to high-quality agricultural development is expected to further strengthen its position as a key player in the Greater Bay Area's agricultural landscape [121][123].

Core Viewpoint - The "Lianzhou Choy Sum & Cantonese Culinary Heart" event successfully showcased Lianzhou's unique agricultural products, establishing a bridge between local specialties and the Greater Bay Area's culinary culture, promoting brand enhancement and market penetration for Lianzhou Choy Sum [5][6][9]. Group 1: Event Overview - The event took place on December 19 at Changju Restaurant in Panyu, Guangzhou, marking a significant step for Lianzhou Choy Sum to enter the core dining circles of the Greater Bay Area [11][6]. - It featured multiple segments including industry promotion, chef salons, dish displays, award ceremonies, and a tasting dinner, creating a professional platform for collaboration among restaurants, distributors, and buyers [7][8][9]. Group 2: Industry Promotion - The event began with a presentation by He Guihuan from Lianzhou Modern Agriculture Development Co., which detailed the industry behind Lianzhou Choy Sum, emphasizing ecological planting, quality control, and deep processing [15][16][17]. - A video showcased a flavor sourcing journey that allowed restaurant representatives and buyers to witness the standardized planting and quality control processes firsthand, establishing a solid trust foundation for future collaborations [18][20]. Group 3: Culinary Innovation - Renowned chefs from the region demonstrated various dishes using Lianzhou Choy Sum, highlighting its unique sweetness and versatility, which aligns with the Cantonese culinary philosophy [21][26][49]. - The event featured creative dishes such as Choy Sum soup dumplings and Choy Sum sashimi, showcasing the ingredient's adaptability and the chefs' culinary skills [57][66]. Group 4: Market Impact - Lianzhou Choy Sum has become a significant agricultural product, with a planting area of 175,900 acres and an output of 158,500 tons, generating a comprehensive output value of 1.042 billion yuan, directly benefiting approximately 60,000 farmers [78][79]. - The event is seen as a catalyst for further integration of Lianzhou's agricultural products into the Greater Bay Area market, enhancing brand influence and supporting rural revitalization efforts [85][87].

Core Viewpoint - The value of the entire industrial chain of Yingde Black Tea has officially surpassed 10 billion yuan, marking a significant milestone in its development and positioning it for further growth by 2025 [4][10][22]. Group 1: Industrial Growth - The industrial chain value of Yingde Black Tea is projected to reach 10.2 billion yuan by 2025, transitioning from single-point breakthroughs to collective progress across five major industries [2][22]. - Over three years, the industrial chain value has increased from approximately 6 billion yuan to over 10 billion yuan, showcasing remarkable brand value growth [10][11]. - As of 2022, Yingde Black Tea has a tea garden area of 175,000 acres and an annual dry tea output of 14,000 tons, which has laid a solid foundation for achieving the 10 billion yuan target [18][19]. Group 2: Brand Development - The brand value of Yingde Black Tea has risen from 3.718 billion yuan in 2022 to 5.178 billion yuan in 2025, making it the top brand in the Chinese black tea category [36][37]. - The brand's reputation has been enhanced through various promotional activities, including appearances at international events and collaborations with major beverage brands [41][45][70]. Group 3: Technological and Structural Innovation - Technological innovation has been a key driver for the integration and enhancement of the entire industrial chain, with the establishment of a tea tree germplasm resource bank and the promotion of the "Yinghong No. 9" variety across over 150,000 acres [60][61]. - The number of tea enterprises has grown to over 880, with significant advancements in smart tea garden management and processing techniques [30][28]. - New product development and cross-industry collaborations have expanded the market reach and product offerings, including innovative tea beverages and cultural tourism experiences [66][76]. Group 4: Economic Impact and Community Benefits - The integration of tea culture and tourism has led to increased visitor numbers and economic benefits for local communities, with significant tourist traffic reported during holiday periods [86][87]. - The cooperative models involving enterprises and local farmers have provided multiple income channels for tea farmers, enhancing their annual income [89][90]. - The recent regulations aimed at promoting the development of the Yingde Black Tea industry will further support quality improvement and brand protection [93].

Core Insights - The event "Media+ First Chaozhou Beef Hotpot Culture Festival" aims to promote the Chaozhou beef hotpot culture and enhance the beef industry in Guangdong, showcasing the integration of local culinary traditions with modern consumption trends [4][5][139] - The festival serves as a platform for industry collaboration, connecting breeding, sales, and culinary culture to drive economic value from regional cultural IP [11][13][131] Industry Overview - The Chaozhou beef hotpot industry has an annual output value of nearly 50 billion yuan, indicating its strong market appeal and consumer demand [28] - The Guangdong beef industry faces a significant supply-demand gap, with over 500,000 tons of beef consumed annually but a self-sufficiency rate of only 6% [39][40] Event Highlights - The unveiling of the "Yue Mu You Pin" regional public brand marks a milestone in the industry's upgrade, aiming to enhance quality and trust [6][71] - Over 300 industry participants attended the event, fostering cooperation and promoting industry standards [15][16] Market Dynamics - The event highlighted the collaboration between northern beef production areas and the high-demand market in the Greater Bay Area, addressing the "high demand and low supply" issue [39][46] - Various regions, including Inner Mongolia and Ningxia, showcased their unique beef products, enhancing the diversity of offerings in the market [49][60] Technological and Standardization Efforts - The industry is focusing on standardization and technological empowerment to address structural issues and improve efficiency [78][80] - Innovations in breeding and processing are being emphasized to enhance product quality and meet consumer expectations [96][100] Media and Brand Integration - The "Media+" approach has effectively bridged the gap between production and consumption, facilitating better market access for quality beef products [116][120] - The festival utilized both online and offline strategies to promote the Chaozhou beef hotpot, enhancing its cultural significance and market presence [123][125]

Core Viewpoint - The launch of the "Yue Mu You Pin" brand marks a significant step in the standardization of the Guangdong beef industry, aiming to enhance quality and consumer trust through a comprehensive digital platform and media integration [7][8][13]. Group 1: Industry Development - The "Yue Mu You Pin" brand was officially released during the first Chaoshan Beef Hotpot Cultural Festival, indicating a new phase in the Guangdong beef industry's standardization efforts [4][13]. - The event served as a bridge for national beef industry exchanges and collaborations, highlighting the importance of cultural integration in industry development [6][7]. - The initiative aims to address key pain points in the beef industry, such as low consumer awareness and difficulties in selling high-quality beef [10][11]. Group 2: Standardization and Quality Assurance - The "Yue Mu You Pin" brand is supported by a comprehensive standard system that includes quality, safety, traceability, and branding, establishing a clear quality benchmark for the industry [19]. - A digital platform has been developed to ensure full-chain data collection and traceability, allowing consumers to access detailed information about the beef they purchase [21][22]. - The brand aims to become a key identifier for high-quality beef, facilitating market access for livestock enterprises in the Greater Bay Area [25]. Group 3: Media Integration and Market Mechanism - The "media+" model is crucial for transforming standards into industry practices, effectively breaking down barriers to standard promotion and enhancing market mechanisms [28][30]. - A robust media matrix has been established to promote the "Yue Mu You Pin" brand, significantly increasing its visibility and consumer recognition [35][37]. - This model addresses industry challenges by connecting producers with consumers and enhancing trust, ultimately leading to better pricing for quality beef [40][41]. Group 4: Future Outlook - The Guangdong beef industry is set to deepen its integration of media and innovation, aiming to provide replicable experiences for national livestock industry standardization and digital transformation [63][64]. - The ongoing promotion of the "Yue Mu You Pin" standards is expected to enhance the overall quality and accessibility of beef products for consumers [61][62].