Nan Fang Nong Cun Bao
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2025脱贫地区农副产品产销对接活动在粤举行
Nan Fang Nong Cun Bao· 2025-12-19 00:36
Core Viewpoint - The event aims to strengthen the sales channels for agricultural products from poverty alleviation areas, leveraging the advantages of the Guangdong-Hong Kong-Macao Greater Bay Area to promote these products to broader markets [2][3][4]. Group 1: Event Overview - The 2025 Agricultural Product Sales Connection Event for Poverty Alleviation Areas was held in Huizhou, Guangdong Province, co-hosted by the All-China Federation of Supply and Marketing Cooperatives and the Guangdong Provincial Government [4][6]. - The event featured a three-day offline exhibition covering approximately 12,000 square meters, showcasing nearly 10,000 specialty agricultural products from over 600 suppliers across 306 poverty alleviation counties [36][39]. Group 2: Achievements and Impact - The "832 Platform," which has been operational for nearly six years, has facilitated a total transaction volume of 59 billion yuan, helping to connect various procurement needs and promote local specialty products [18][48]. - The platform has registered nearly 700,000 procurement units and over 2.2 million individual users, significantly enhancing the sales channels for agricultural products from poverty-stricken areas [48]. Group 3: Future Initiatives - The event included the launch of the "832 Platform Rural Revitalization Public Welfare Action" and the "832 New Quality Productive Forces Assistance Plan," aimed at expanding support and integrating social resources for poverty alleviation [30][31]. - A total of 24 organizations and enterprises signed procurement agreements with the "832 Platform," with a total signing amount exceeding 150 million yuan during the event [35].
聚焦产销对接新路径 擘画“入湾出海”新蓝图
Nan Fang Nong Cun Bao· 2025-12-19 00:36
Core Viewpoint - The article discusses the successful conclusion of a three-day agricultural product supply and sales docking event in Huizhou, Guangdong, focusing on enhancing rural industry revitalization through the "832 platform" and promoting the integration of domestic and international markets [2][4][6]. Group 1: Event Overview - The event aimed to deepen the connection between supply and sales, showcasing a shift from simple product exhibitions to a comprehensive approach that includes consumer assistance, policy guidance, and market-driven strategies [4][6]. - The "832 platform" gathered suppliers, procurement representatives from various levels, and buyers from the Guangdong-Hong Kong-Macao Greater Bay Area, indicating a collaborative effort to enhance rural industries [5][6]. Group 2: Support Model Upgrade - The support model has evolved from "blood transfusion" to "blood production," emphasizing dual-track approaches of public training and industry partnership plans [9][10]. - The "832 platform" launched initiatives to enhance the internal development capabilities of impoverished areas, with plans to conduct over 40 training sessions in 2025, covering nearly 20,000 participants across 465 counties [19][20]. Group 3: Brand Development - The "832 platform" has made significant strides in brand building, with the "福字号" brand matrix showcasing products like "832福米" and "832福油," achieving sales exceeding 3 billion yuan and benefiting over 100,000 farming households [38][39]. - Collaborative projects with local governments have led to the creation of regional public brands, enhancing market recognition and cultural storytelling around products [42][47]. Group 4: Market Expansion - The event marked a significant step in expanding market boundaries, with over 100 central enterprises and 6,000 local state-owned enterprises participating in procurement through the platform [57][58]. - The signing of contracts with various enterprises and government departments illustrates the platform's commitment to expanding its market presence, particularly in the Greater Bay Area and exploring overseas opportunities [75][76].
来北京路赶文明大集!文明集市促消费系列活动将于12月19日开市
Nan Fang Nong Cun Bao· 2025-12-18 11:30
Core Viewpoint - The "Civilization Market" event aims to promote consumption and showcase Guangdong's cultural heritage, featuring local products and traditional crafts from December 19 to 28 in Guangzhou's Beijing Road shopping district [4][6][15]. Group 1: Event Overview - The "Civilization Market" will take place from December 19 to 28, with the opening ceremony on December 19 at Tianhe City South Square [4][5]. - The event includes various activities such as cultural tourism promotion, local product exhibitions, and flash performances, focusing on showcasing Guangdong's cultural heritage and promoting consumption [5][6][8]. Group 2: Consumption Promotion - The core objective of the event is to stimulate consumption, featuring live broadcasts from rural hosts to showcase local products and convert online traffic into sales [15][19]. - A comprehensive display area will feature agricultural and cultural tourism products from 21 counties, including unique items like high-quality tea and traditional crafts [20][22]. Group 3: Cultural Integration - The event will highlight the integration of traditional culture with modern commerce, creating a vibrant atmosphere for winter consumption and enhancing community engagement [32][34]. - Various cultural performances, including traditional dances and puppet shows, will be featured, allowing visitors to experience Guangdong's rich cultural tapestry [39][41]. Group 4: Community Engagement - The event will also provide health services, cultural experiences, and educational activities, fostering a sense of community and promoting local culture [70][73]. - A new "Beijing Road Cultural Map" will be launched, integrating geographical and cultural data to enhance visitor experience [78][80].
山海联动,肇庆土特产“出圈”更出彩
Nan Fang Nong Cun Bao· 2025-12-18 11:30
山海联动,肇庆 土特产"出圈"更 出彩_南方+_南 方plus 山海好物共兴, 区域协同出彩! 12月12日晚, 2025年大湾区— 大西南土特产博 览会·山海嘉年 华在肇庆七星岩 东门广场开幕。 来自粤港澳大湾 区、大西南及对 口协作地区的千 余种山货海味, 以及多元非遗文 创集中亮相,从 午后到夜晚,山 海巡游、青春舞 台、梦幻鱼灯、 沉浸剧场轮番登 场,活力全开, 全方位满足市民 游客的"舌尖期 待"与"购物需 求" 。 土特产是地域文 化的鲜活载体, 也是推动县域经 济出圈出彩的重 要力量。发挥肇 庆作为粤港澳大 湾区面向大西南 门户枢纽的作 用,此次博览会 精准把握了区域 互补优势,让大 湾区的鲜活海产 与大西南的深山 珍味同台亮相, 让东西部协作成 果在一道道美味 里得到集中展 示。从德庆贡柑 到肇供大米,从 岭南佳果的清甜 多汁到非遗手作 的匠心独运,千 款风物背后,是 绿水青山的生态 馈赠,是千万农 户的生计所系, 更是"一县一 业"产业布局的 实践代表。 产业升级是土特 产"出圈"的核心 密码。传统土特 产常面临产业链 短、附加值低的 困境,而此次博 览会给出了破局 之法。活动中, 我们看到 ...
连州省级示范项目签约落地,赋能水库移民农产品深加工升级
Nan Fang Nong Cun Bao· 2025-12-18 11:30
Core Viewpoint - The signing of the provincial-level demonstration project for the deep processing and upgrading of agricultural products from reservoir immigrants in Lianzhou marks a significant step towards enhancing the local agricultural industry and supporting economic development in the region [2][12]. Group 1: Project Overview - The signing ceremony took place at the Lianzhou Agricultural and Rural Bureau, involving Lianzhou's Agricultural and Rural Bureau, Lianzhou Mianan Agricultural Development Co., Ltd., and Lianzhou Lianfu Food Co., Ltd. [2][3] - The project aims to accelerate the upgrading of the agricultural processing industry for reservoir immigrant villages [4][12]. Group 2: Geographic and Agricultural Context - Lianzhou is located at the intersection of Guangdong, Hunan, and Guangxi provinces, benefiting from fertile soil, excellent water quality, and significant temperature variations [6]. - The region is known for high-quality agricultural products, including Lianzhou cabbage, crystal pears, and Dongbi cured meats, and has received multiple honors such as "Hometown of Crystal Pears" and "National Demonstration Base for Selenium-rich Agriculture" [7][8][9]. Group 3: Economic Impact and Projections - The city has five nationally protected geographical indication products, 18 certified green food enterprises, and aims to achieve a comprehensive output value of 4.4 billion yuan in 2024, with an annual growth rate of 18.7% [10][12]. - The provincial-level demonstration project has a total investment of 23 million yuan, with specific allocations for land acquisition, construction, and equipment [13][14][17]. - The project is expected to generate an annual output value of 60 million yuan and contribute 1.8 million yuan in tax revenue, while also promoting the development of upstream and downstream industries related to raw material transportation and sales [18][19].
山海有时,桂品常在:深圳地铁里的广西风物|桂品高定·风味广西
Nan Fang Nong Cun Bao· 2025-12-18 09:33
Core Viewpoint - The article highlights the rich agricultural products of Guangxi, emphasizing their integration into the Greater Bay Area through Shenzhen's metro system, showcasing the unique flavors and cultural significance of these products [6][10][66]. Group 1: Agricultural Products - Guangxi's agricultural offerings include seasonal fruits and vegetables such as Hecheng moon persimmons, Fangchenggang golden pomfret, and Wuzhou Liubao tea, which are now featured in Shenzhen's metro stations [7][8][12]. - The article mentions various local specialties like sweet corn, lychee, and passion fruit, describing them as "flavor totems" that represent the region's natural bounty [9][10][26][32]. Group 2: Cultural Significance - The integration of Guangxi's products into urban life symbolizes a connection between rural and urban areas, allowing the flavors of Guangxi to reach a broader audience [66]. - The article emphasizes the patience and wisdom of local farmers, who allow fruits like moon persimmons to ripen naturally, enhancing their sweetness and quality [38][39]. Group 3: Agricultural Development - Guangxi has established a robust agricultural industry, focusing on six key sectors including grains, sugar, fruits, vegetables, aquaculture, and livestock, with each sector valued at over 100 billion [59][60]. - The tea industry is highlighted as a significant part of this development, with Guangxi Liubao tea and other specialty teas being promoted as part of a collaborative growth strategy [63][64].
千灯璀璨,舞韵添彩!兴宁杯花舞大赛邀您组队来战
Nan Fang Nong Cun Bao· 2025-12-18 09:33
Group 1 - The "Cup Flower Dance Competition" in Xingning is a key event of the "Shangdeng+" series, aimed at celebrating cultural heritage and promoting local traditions [3][12][14] - The competition encourages participation from the public, with a total of 20 teams competing in the finals scheduled for February 19, 2026 [17][19] - Participants must form teams of at least 16 members, and the competition is open to residents and public employees of Xingning [20][28] Group 2 - The competition features a prize pool with gold awards of 3000 yuan each for two winners, silver awards of 2000 yuan for three winners, and bronze awards of 1000 yuan for five winners [25][26] - The event promotes innovation in performances, allowing integration of various dance styles while emphasizing local cultural characteristics [22][23] - The competition aims to enhance the visibility of Xingning's cultural heritage and contribute to the local community's engagement in cultural activities [14][30]
十年耕耘千项硕果,广东种博会珠海分会场“上新”
Nan Fang Nong Cun Bao· 2025-12-18 08:36
Core Viewpoint - The 24th Guangdong Seed Industry Expo's Zhuhai branch focuses on promoting high-quality agricultural development through innovative seed technology and industry integration, showcasing over 1,000 new varieties and technologies [6][22][23]. Group 1: Event Overview - The event, themed "Seeds Empower Agriculture, Smartly Draw the Future," aims to support the "Hundred Counties, Thousand Towns, and Ten Thousand Villages" high-quality development project [7][8]. - The expo features a diverse format of "professional display + popular science interaction + industry connection" to establish a high-end seed industry event in the Guangdong-Hong Kong-Macao Greater Bay Area [8][9]. - The Zhuhai branch has been held for ten consecutive years, becoming a significant platform for gathering quality seeds and technologies, and promoting results transformation [21][22]. Group 2: Agricultural Innovations - The event showcases over 800 vegetable varieties from more than 20 units, covering over 30 crop categories, highlighting the latest advancements in vegetable seed industry [23][24]. - The "Silk Rice Star" exhibition area displays premium rice varieties, while the "Golden Valley" corn area illustrates the evolution of sweet corn products, showcasing the transformation of industry diversification [14][15][16]. - The "King of Plant Protein" soybean area emphasizes Guangdong's strength as a national processing hub, reflecting the solid foundation of the country's grain storage [17]. Group 3: Economic Impact - In recent years, Zhuhai has made significant progress in developing the seed industry, with a 72% year-on-year increase in the distribution of quality rice seeds for 2025 [18]. - The innovative "unified planting and same variety" model has covered 1,400 households, achieving a cost reduction and income increase of 250-390 yuan per mu [19][20]. - The event promotes the integration of breeding and propagation, leveraging technology to empower the industry [27][28]. Group 4: Health and Wellness Focus - The health and wellness exhibition area features aromatic orchids and traditional medicinal materials, showcasing Zhuhai's commitment to developing a health-oriented seed industry [41][42][43]. - The city has successfully cultivated multiple quality specialty varieties in ornamental horticulture, with plans to focus on the breeding of aromatic orchid varieties [49][50]. Group 5: Collaboration and Support - The event highlights collaboration among Zhuhai, Zhongshan, and Jiangmen to build an efficient and safe agricultural product circulation system [71][72]. - Since 2021, Zhuhai has invested approximately 4.136 billion yuan in various projects to support rural revitalization and cooperation with other regions [77]. - The signing of cooperation agreements with top research institutions aims to establish a modern agricultural system in Zhuhai, enhancing the transformation of scientific achievements into productive forces [87][90].
连州菜心宴请湾区名厨,12月19日共鉴粤味匠心
Nan Fang Nong Cun Bao· 2025-12-18 06:33
Core Viewpoint - The event "Lianzhou Choy Sum · Cantonese Culinary Masterpiece" aims to promote Lianzhou Choy Sum as a high-quality agricultural product in the Greater Bay Area, showcasing its unique flavor and potential in the culinary market [3][6][19]. Group 1: Event Overview - The tasting event will take place on December 19 in Guangzhou, featuring various activities such as industry promotion, chef salons, dish displays, award ceremonies, and a tasting dinner [3][7]. - This event marks a significant step for Lianzhou Choy Sum to enter the core dining circles of the Greater Bay Area [6][19]. Group 2: Product Quality and Recognition - Lianzhou Choy Sum is recognized as a national geographical indication product, with its soluble sugar content reaching 7.51 times that of ordinary Choy Sum, attributed to its unique selenium-rich soil and high-altitude environment [24][25]. - The product has received numerous accolades, including being listed among the top 100 regional public brands in Guangdong, highlighting its status in the industry [28]. Group 3: Market Development and Innovation - As of November 2025, the planting area for Lianzhou Choy Sum is projected to be 175,900 acres, with an output of 158,500 tons and a comprehensive output value of 1.042 billion yuan [29][30]. - The development of new varieties and deep processing products, such as dried Choy Sum and slices, is expected to extend the market supply period and enhance the product's value [31][32]. Group 4: Culinary Showcase and Networking - The tasting event will feature renowned chefs demonstrating diverse culinary applications of Lianzhou Choy Sum, showcasing its potential as a high-end ingredient [35][37]. - A thematic salon will facilitate discussions among chefs, industry experts, and representatives to explore innovative pathways for integrating Lianzhou Choy Sum into the Greater Bay Area's dining system [40][41]. Group 5: Future Aspirations - The event aims to establish Lianzhou Choy Sum as a staple in the kitchens of the Greater Bay Area, contributing to rural revitalization and increasing farmers' income [45][46].
数字兴农!佛山市 2025 农产品电商直播培训班圆满结业
Nan Fang Nong Cun Bao· 2025-12-18 06:33
Core Viewpoint - The training program for agricultural e-commerce live streaming in Foshan City aims to enhance digital capabilities and support rural revitalization through targeted education and skill development for agricultural stakeholders [2][4]. Group 1: Training Program Overview - The training lasted for 7 days and focused on the theme of "Digital Agriculture, Strong Brands" [2][3]. - It targeted 50 participants, including agricultural operators, major producers, and returning entrepreneurs, to empower them with digital skills [3][4]. Group 2: Curriculum and Content - The program integrated ideological guidance with skill enhancement, providing a comprehensive growth platform for participants [5]. - Participants learned about the value of agricultural e-commerce in the context of rural revitalization and received insights into supportive policies and governance [6][7][8]. Group 3: Practical Skills Development - The training employed a dual-track model of "theory and practice," addressing key challenges in e-commerce live streaming [10][11]. - Participants engaged in hands-on training at various practical bases, learning the entire process of live streaming operations, including product presentation and audience engagement techniques [12][13][16]. Group 4: Industry Integration and Future Applications - The curriculum emphasized the integration of e-commerce with agricultural production, covering brand management and digital skills application [17][18]. - Participants expressed intentions to apply their training to enhance the visibility of Foshan's agricultural products through live streaming, aiming to create new opportunities for local farmers [21][22].