Nan Fang Nong Cun Bao

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疏附木亚格杏:甜透湾区的西域剑侠|疆品八侠①
Nan Fang Nong Cun Bao· 2025-06-14 01:33
Core Viewpoint - The article highlights the rise of the Shufu Muya Ge Apricot, also known as the "Golden Apricot Swordsman," as a significant agricultural product from Shufu County, Xinjiang, gaining popularity in the Bay Area due to its unique sweetness and quality [6][10][21]. Group 1: Product Characteristics - The Muya Ge Apricot has an average sweetness of 22 degrees, with the highest sweetness reaching 26-28 degrees, making it exceptionally appealing to consumers [14][18]. - The apricot's cultivation benefits from over 2800 hours of sunlight annually and a temperature difference exceeding 15°C between day and night, contributing to its rich flavor and sugar content [10][11]. - The product can be enjoyed fresh, as dried apricots, or as apricot kernels, each offering a different taste experience [17][19]. Group 2: Historical and Cultural Significance - The cultivation of Muya Ge Apricots dates back over 1000 years, with Shufu County being recognized as the "Hometown of Muya Ge Apricots" since 2000 [21][24]. - The apricot industry in Shufu has evolved significantly, with various certifications achieved, including organic food certification in 2006 and geographical indication product certification in 2020 [25][26]. Group 3: Economic Impact and Growth - In the 2024 sales season, online discussions about Muya Ge Apricots surged from 24,000 to over 2 million, indicating a growing interest [38]. - E-commerce sales reached 193 tons, a 672% increase year-on-year, generating sales revenue of 5.58 million yuan, which is a 357% increase compared to the previous year [39][40]. - The growth of the apricot industry has positively impacted local farmers, with an increase in income by 2.163 million yuan for 1800 households [40]. Group 4: Support and Promotion - The Guangdong aid to Xinjiang has played a crucial role in enhancing the apricot's quality through improved cultivation practices and the establishment of standardized orchards [32][34]. - Various promotional activities, including participation in major trade fairs, have helped establish a consistent market presence for the Muya Ge Apricot in the Bay Area [36][37].
蜜雪冰城调整加盟政策,空白乡镇市场只招本地人
Nan Fang Nong Cun Bao· 2025-06-13 12:33
Core Viewpoint - The company has implemented a new franchise policy aimed at enhancing site selection and operational efficiency, particularly focusing on local franchisees in untapped rural markets [2][4][30]. Group 1: Franchise Policy Changes - The new franchise policy prioritizes local residents for opening stores in blank rural markets [4][30]. - The policy encourages franchisees to select high-traffic locations such as tourist attractions, transportation hubs, and service areas along highways [3][26]. - This adjustment aims to address quality control issues arising from remote management by requiring local franchisees [8][30]. Group 2: Market Context and Strategy - The evolution of the franchise policy is closely linked to the industry's cyclical nature, transitioning from rapid expansion to a focus on quality and efficiency [12][20]. - From 2018 to 2023, the company adopted a strategy of "extreme cost performance + rapid market penetration," leading to a surge in store openings in lower-tier cities and rural areas [13][14]. - As market penetration reaches saturation, the company faces a "stock competition" phase, necessitating a shift from quantity to quality in operations [18][20]. Group 3: Performance Metrics - As of December 31, 2024, the company reported over 46,000 global stores, surpassing Starbucks to become the largest beverage chain by store count [21][22]. - More than 37,000 of these stores are located in cities below the second tier, indicating a strong presence in less saturated markets [23][22]. Group 4: Future Outlook - The recent policy change is seen as a proactive measure to combat intensified market competition, optimizing regional layout and reducing operational pressure on franchisees [30][32]. - The company aims to explore new growth opportunities through innovation in site selection, operational efficiency, and supply chain upgrades in a saturated market [35].
医疗援疆 “上分”!广州专家组团带教,为疏附医务人员“叠加技能”
Nan Fang Nong Cun Bao· 2025-06-13 12:32
Core Viewpoint - The article highlights the ongoing medical assistance program from Guangzhou to Shufu County, focusing on a recent training initiative aimed at enhancing the skills of local healthcare workers through expert-led teaching and practical guidance [4][25]. Group 1: Training Initiative - A team of six medical experts from Guangzhou conducted a week-long training program in Shufu County, specifically at the Tashmilik Township Health Center, from June 8 to June 14 [4][2]. - The training included various methods such as teaching rounds and case discussions, aimed at imparting advanced diagnostic and treatment concepts to local medical staff [3][8]. - The training content was closely aligned with the needs of grassroots healthcare, covering topics like the significance of health cards and standardizing health record workflows [9][10]. Group 2: Long-term Collaboration - The initiative is part of a broader strategy to establish a long-term support relationship between Guangzhou and Shufu County, with plans for remote medical consultations and ongoing training for local healthcare personnel [16][20]. - The collaboration aims to build a sustainable local medical workforce, ensuring that the skills and knowledge imparted during the training remain in the community [20][24]. - Local healthcare leaders expressed optimism about future cooperation with Guangzhou, indicating a commitment to enhancing the overall healthcare service capacity in the region [22][25].
粤新同心!广州海珠援疆助力“强基层”
Nan Fang Nong Cun Bao· 2025-06-13 12:32
Core Viewpoint - The article highlights the collaborative efforts between Guangdong Province and Xinjiang to strengthen grassroots healthcare services through targeted support and expertise sharing [4][18][48]. Group 1: Collaborative Efforts - Guangdong Province's grassroots health association and Guangzhou's Haizhu District Health Bureau formed a professional team to conduct healthcare assessments in Xinjiang's Kashgar region [9][10]. - The initiative includes a signing ceremony to formalize the partnership aimed at enhancing healthcare capabilities in the region [13][14]. Group 2: Healthcare Capacity Building - The Guangdong team provided multi-dimensional support to local healthcare institutions, focusing on improving emergency response capabilities and overall medical service quality [21][22]. - Specific recommendations were made to optimize healthcare facilities, including relocating vaccination clinics and restructuring traditional Chinese medicine (TCM) services [25][26][28]. Group 3: Training and Knowledge Sharing - A training program was conducted to enhance the skills of local healthcare workers in TCM practices, integrating local traditional medicine with TCM techniques [28][40]. - Experts from Guangdong shared successful practices in family doctor services and TCM development, providing a model for local healthcare improvements [34][39]. Group 4: Future Plans and Goals - The initiative aims to establish a specialized support mechanism for long-term development and talent cultivation in the region [30][32]. - Continuous efforts will be made to refine support strategies based on ongoing assessments and exchanges, ensuring sustainable healthcare improvements for local communities [46][48].
金融活水赋能“一条鱼”!茂南区罗非鱼产业保险项目落地
Nan Fang Nong Cun Bao· 2025-06-13 12:32
Core Viewpoint - The implementation of the "Maonan Tilapia Industry Insurance" project aims to provide financial support and risk protection for the tilapia industry in Maonan District, enhancing the overall development of this key agricultural sector [5][6][19]. Group 1: Project Implementation - The insurance project was officially launched at a conference held on June 12, marking a significant step in providing financial empowerment to the tilapia industry [5][6]. - The project is a result of nearly a year of research and design under the Zen-Ma cooperation mechanism, addressing the industry's pain points such as price volatility and climate change impacts [17][18]. - The insurance model integrates "insurance + industry," creating a safety net for farmers [19]. Group 2: Industry Overview - Maonan District is recognized as the "Tilapia Capital of China," with a complete industry chain from seed breeding to processing and distribution [9]. - The district has a total aquaculture area of 50,800 acres, with tilapia farming occupying 48,600 acres, accounting for 95% of the total aquaculture area [10]. - By 2025, the district aims to produce 2 billion high-quality tilapia fry annually, with a coverage rate of over 93% for quality breeds [12]. Group 3: Economic Impact - The projected tilapia production for 2024 is 42,700 tons, with an estimated output value of 521 million yuan [13]. - The successful establishment of the National Modern Agricultural Park for tilapia in May 2023 has positioned the tilapia industry as a significant agricultural sector in Maonan District [14]. Group 4: Future Directions - Local leaders emphasized the importance of leveraging the insurance project to empower the tilapia industry and create a successful model for agricultural financial support [27][30]. - Financial institutions are encouraged to innovate products and ensure that support policies reach farmers effectively [28][29].
七部门部署推动食品工业数字化转型,涉及精制茶领域
Nan Fang Nong Cun Bao· 2025-06-13 12:32
Core Viewpoint - The joint implementation plan by seven departments aims to promote the digital transformation of the food industry, focusing on various sectors including refined tea processing [2][3]. Group 1: Digital Transformation Initiatives - The plan outlines four major actions: application of information technology innovation, cultivation of new models and business formats, upgrading of the industry, and empowering foundational capabilities [3][4]. - It specifies 18 concrete measures to accelerate the comprehensive empowerment of digital technology in the food industry [3][5]. Group 2: Focus on Specific Industries - The plan identifies typical application scenarios in beverage manufacturing, edible plant oil processing, dairy product manufacturing, and labor-intensive industries such as brewing, canned food production, baked goods manufacturing, seafood processing, and refined tea processing [7][8]. - It also addresses emerging fields like pre-prepared food manufacturing and food biotechnology, highlighting the need for tailored digital transformation strategies [9][10]. Group 3: Key Tasks for Refined Tea Manufacturing - For the refined tea manufacturing sector, the plan includes tasks such as the discovery of typical scenarios, intelligent tea garden mechanization, and smart logistics for tea storage [11][12][13]. - It emphasizes the importance of quality safety traceability management for processed tea and clean processing of raw tea [14][15]. Group 4: Development of Key Technologies - The plan promotes the development and dissemination of key technological equipment, including intelligent fermentation process devices, smart vertical pressure tea machines, and intelligent tea-picking robots [16][17][18]. Group 5: Standard System Construction - It outlines the construction of a standard system, including technical specifications for tea garden mechanization, guidelines for building digital factories for tea processing, and storage standards for tea [19][21][22].
荔枝保鲜有妙招!广东发布“荔枝保鲜加工一棵树”
Nan Fang Nong Cun Bao· 2025-06-13 10:35
Core Viewpoint - Guangdong Province has developed a comprehensive "Lychee Preservation Processing Tree" to enhance the preservation and processing of lychee, aiming to establish a modern industrial chain from farm to table [2][16]. Preservation Technology - The "Lychee Preservation Processing Tree" outlines the entire chain of preservation technology and industrial development paths, showcasing a complete system from basic preservation techniques to innovative applications [3][4]. - The preservation time for lychee varieties such as Jinggang Hongnuo, Bingli, and Xianjin Feng has been extended from 6 days to 1 month through integrated preservation technologies [17]. - The application of ultra-low temperature freezing technology enables year-round sales and global distribution of lychee [18]. Processing Innovations - Leading companies like Guangzhou Pharmaceutical Group have established the first fully automated lychee juice production line in China, with an annual processing capacity exceeding 100,000 tons, resulting in over 30 high-value-added products such as fermented lychee juice and lychee cosmetics [20]. - The lychee industry is focusing on the utilization of by-products, with high-concentration polyphenol extracts from lychee pulp entering the cosmetics supply chain, and activated carbon products from lychee seeds achieving an annual production capacity of 5,000 tons [24][25]. Infrastructure Development - Guangdong has constructed over 1,700 cold storage facilities for agricultural products, promoting the development of cold chain logistics to address preservation and transportation challenges [21][22]. - The integration of temperature and humidity monitoring systems in cold chain transport equipment allows for traceable data throughout the lychee distribution process, enhancing consumer confidence [22][23].
英德红茶即将闪耀济南国际茶博会,续写泉城茶香传奇
Nan Fang Nong Cun Bao· 2025-06-13 10:35
Core Viewpoint - The upcoming 19th China (Jinan) International Tea Industry Expo will showcase Yingde black tea, highlighting its unique qualities and cultural significance in the tea industry [8][9][15]. Group 1: Event Overview - The Jinan Tea Expo will take place from June 20 to 23, featuring a dedicated exhibition area of 108 square meters for Yingde black tea [8][10]. - The event aims to strengthen the connection between Yingde black tea and tea enthusiasts in Jinan and across the nation [15][18]. Group 2: Yingde Black Tea Characteristics - Yingde, known as the "World Black Tea Town," benefits from a favorable geographical and climatic environment that enhances tea growth [18][19]. - The tea is characterized by its rich flavor profile, including "strong, mellow, sweet, and fragrant" notes, and is highly regarded by tea drinkers [21][22]. Group 3: Industry Development and Goals - Since 2022, the city of Qingyuan has focused on developing modern agricultural industries, including Yingde black tea, aiming for a production value exceeding 10 billion yuan by 2025 [24][26]. - Yingde black tea's regional public brand value reached 5.178 billion yuan in 2023, marking an 8.5% increase and positioning it as the top black tea brand in China [31][32]. Group 4: Marketing and Promotion - The tea will be featured prominently in a tasting and promotion event on June 20, where attendees can experience its unique qualities firsthand [46][49]. - A promotional center for Yingde black tea will be established in Jinan to enhance brand visibility and market share in the northern region of China [51][53]. Group 5: Cultural Significance - Yingde black tea has gained international recognition, being served at a meeting between the leaders of China and France, showcasing its role in promoting Chinese tea culture [36][38]. - The tea's participation in the Jinan Tea Expo reflects its cultural heritage and the ongoing efforts to elevate its status in both domestic and international markets [56][59].
遂溪乌塘仙品收官!“小红书村”领跑广东荔枝季
Nan Fang Nong Cun Bao· 2025-06-13 10:35
Core Insights - The article highlights the successful marketing and sales strategies of the "Xianpin Lychee" from Suixi Wutang, which has become a phenomenon in the Guangdong lychee season, achieving significant sales and brand recognition [11][15][60]. Group 1: Sales Performance - Suixi County's total lychee production reached 36 million pounds this year, with sales exceeding 310 million yuan [11]. - The "Xianpin Lychee" sold out completely, with customized sales generating over 15 million yuan and e-commerce sales reaching more than 25 million yuan [12][13]. - The average order price for lychee surpassed 12 yuan per pound, marking a 20% increase compared to the previous year [60]. Group 2: Marketing Strategies - The local government initiated a "Little Red Book Village" program, training over 300 farmers in social media marketing and live streaming to promote their products [18][22]. - The "Xianpin Lychee" was promoted through engaging content on social media, with one video by the local party secretary receiving over 1 million likes [23][24]. - A total of 1,500 promotional posts were published on social media platforms, attracting over 12 million views [28][29]. Group 3: Innovative Sales Models - The launch of a customized platform allowed consumers to adopt lychee trees, with the first batch of 10,000 trees generating over 15 million yuan in revenue [52][53]. - The "cloud adoption" model enables consumers to engage in online fertilization and harvesting experiences, enhancing consumer interaction [54][55]. - The marketing campaign included cross-regional promotions, expanding the market reach to areas like the Greater Bay Area and Shanghai [63][66]. Group 4: Community Engagement - The initiative transformed local farmers into "new farmers," leveraging modern technology and social media to enhance their roles in the supply chain [20][79]. - The community's involvement in marketing and sales has fostered a sense of belonging and cultural pride among residents [61][86]. - The integration of agriculture with tourism has positioned Wutang as a destination for immersive experiences related to lychee harvesting and tasting [88][90].
“齐天大圣”亮相广州兰圃,这个父亲节,带上爸爸一起赏兰言爱
Nan Fang Nong Cun Bao· 2025-06-13 10:35
Core Viewpoint - The article highlights the introduction of the "Qi Tian Da Sheng" orchid as a special flower for Father's Day, symbolizing paternal love and promoting the cultural significance of orchids in the Guangdong region [2][20]. Group 1: Event Details - The "Qi Tian Da Sheng" orchid will be showcased at the Guangzhou Lanpu as part of the "Father's Love Like Orchid" cultural week starting from June 12 [8][9]. - The event aims to celebrate Father's Day by encouraging citizens to express their love for their fathers through the gifting of orchids [5][36]. Group 2: Cultural Significance - The "Qi Tian Da Sheng" orchid, developed in the "Orchid Capital of China" (Si Hui), represents the idea that "fatherly love is an omnipotent existence" [19][20]. - The event combines orchid culture with the scenic beauty of Lingnan gardens, enhancing the experience of visitors [12][13]. Group 3: Marketing and Sales Strategy - The event will leverage online sales channels, allowing customers to purchase orchids directly through QR codes, reflecting the growing trend of e-commerce in the floral industry [24][26]. - The "Qi Tian Da Sheng" orchid will also be promoted at key transportation hubs like Guangzhou Baiyun International Airport and Guangzhou Tower subway station to maximize visibility and consumer engagement [29][30].