Nan Fang Nong Cun Bao
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吴川兰石镇乡村振兴帮扶工作队:金融帮扶显成效,绘就富民兴村新图景
Nan Fang Nong Cun Bao· 2025-11-15 10:31
Core Viewpoint - The financial assistance initiatives in Wuchuan Lanshi Town have shown significant results, contributing to rural revitalization and improving the livelihoods of local farmers [2][27][29]. Financial Support Initiatives - The Wuchuan Lanshi Town Rural Revitalization Work Team, led by the Zhanjiang Civil Affairs Bureau, focuses on driving wealth creation through industrial prosperity [2][3]. - A total of 10.8 million yuan (approximately 1.08 million) in agricultural loans has been issued to support farmers in expanding their production and upgrading equipment [4][10]. Agricultural Development Strategies - The work team emphasizes the integration of aquaculture and agriculture, promoting a complementary development trend [3][4]. - The introduction of a "company + farmer" order agriculture model has been established, providing comprehensive services from seed procurement to sales [13][15]. Training and Capacity Building - The work team has organized nearly 30 "Financial Down to the Countryside, Three Rural Lectures" to educate farmers on credit knowledge and risk prevention [20][21]. - E-commerce training sessions have been conducted to help farmers master online sales skills, thereby broadening their income channels [22]. Branding and Market Expansion - The team has focused on enhancing the value of specialty agricultural products, such as the "Hehua Rice" brand, through professional design and market positioning [23][24]. - The transformation of local products into popular items has led to an increase in collective economic growth and farmer income [25]. Overall Impact - The combination of financial support, capacity building, and brand development has injected strong momentum into the rural revitalization efforts in Lanshi Town [27][30]. - The collaborative efforts of the work team have resulted in visible and tangible outcomes in empowering rural revitalization [29][31].
“媒体+”助力“中华土鸡”全运“夺冠”,云浮鸡产业崛起引爆赛事经济新范式
Nan Fang Nong Cun Bao· 2025-11-15 10:31
Core Viewpoint - The article highlights how the hosting of the 15th National Games in Yunfu has significantly boosted the local chicken industry, particularly the "Chinese Native Chicken," through innovative marketing strategies and experiential marketing, creating a new paradigm for event-driven economic growth [1][2][25]. Group 1: Event Impact on Local Economy - The National Games provided a unique opportunity for Yunfu to showcase its local specialties, particularly the "Chinese Native Chicken," transforming it from a local product to a recognized regional brand [36][65]. - The event has activated the local economy, demonstrating the multiplier effect of a major sporting event on the city [28][30]. Group 2: Marketing Strategies - Yunfu implemented a "Media+" strategy to leverage the event, which included media activities and online interactions to promote the "Chinese Native Chicken" [14][18]. - The strategy focused on creating a consumption loop through offline experiences and online orders, enhancing brand visibility and consumer engagement [21][22]. Group 3: Industry Development - The local chicken industry, led by Wens Foodstuff Group, has seen significant advancements, with a reported market value of 2 billion yuan and a focus on modern farming techniques [56][60]. - The integration of AI and IoT technologies in chicken farming has improved efficiency and product quality, with amino acid content in Wens' native chicken being 15% higher than that of regular chickens [59][61]. Group 4: Future Prospects - The success of the "Chinese Native Chicken" at the National Games serves as a model for future collaborations between local industries and major events, aiming for long-term economic benefits rather than short-term spikes [63][65]. - Yunfu is actively pursuing partnerships with agricultural research institutions and e-commerce platforms to further develop its chicken industry and enhance market reach [76][77].
百色好物进湾区,“壮山农鲜”又出圈
Nan Fang Nong Cun Bao· 2025-11-15 05:32
Core Viewpoint - The event "百香百色・粤桂情深" aims to promote the unique agricultural products from Baise into the Greater Bay Area market, enhancing collaboration between Guangdong and Guangxi provinces [2][17]. Group 1: Event Overview - The product promotion and agricultural-cultural tourism integration event took place in Guangzhou [3]. - The event featured a showcase of Baise's unique agricultural products, allowing citizens to taste and purchase items like those from Tianyang [7][8]. - A traditional Zhuang dance performance highlighted Baise's cultural heritage during the opening ceremony [12]. Group 2: Economic Impact - The event facilitated the entry of Baise's agricultural products into the Greater Bay Area, providing a platform for local enterprises to expand their market reach [16][27]. - The collaboration is expected to enhance the economic development of both regions, with a focus on sustainable agricultural practices [21][25]. - The event resulted in significant procurement agreements, with a total purchasing amount exceeding 1.32 billion yuan, connecting Baise's products directly to the Greater Bay Area market [39]. Group 3: Long-term Strategy - This initiative is part of a long-term strategy for ongoing collaboration between Guangdong and Guangxi, establishing a continuous sales channel for Baise products in the Greater Bay Area [62][68]. - The establishment of a "粤桂协作" exhibition area aims to ensure that Baise products can be showcased and sold year-round, enhancing brand visibility and market access [64][66].
南农晨读 | 融深入湾
Nan Fang Nong Cun Bao· 2025-11-15 05:32
Group 1 - The article discusses the trend in Guangdong where some mothers are experiencing minimal out-of-pocket expenses for childbirth, reflecting a shift in the perceived value of childbirth [3][4] - Several provinces, including Jilin, Jiangsu, and Shandong, have implemented policies that allow for childbirth with little to no cost, indicating a broader regional movement towards subsidizing childbirth [4] - The article highlights the importance of addressing misinformation that can harm agricultural producers, as seen in the case of farmers in Chifeng who suffered significant losses due to rumors about free cabbage [5][6][7] Group 2 - The rise of generative AI is changing consumer decision-making processes, with more individuals relying on AI for product recommendations based on brand strength, product advantages, and cost-effectiveness [9][10] - Being selected by AI is becoming a critical threshold for agricultural enterprises to reach core consumers, emphasizing the need for brands to adapt to this new landscape [10][11] - The article notes that as of June 2023, Guangdong has been approved for 229 geographical indication products, ranking first in the country, which enhances the region's agricultural branding and export potential [17][18][19]
“毕业即上岗” 田阳“订单班”破解就业难题
Nan Fang Nong Cun Bao· 2025-11-15 05:32
Core Viewpoint - The "order-based" training program in Tianyang District effectively addresses employment challenges by directly linking training to local job opportunities, resulting in stable income for participants. Group 1: Training Program Overview - The Tianyang District has implemented "order-based" training to tackle issues of skill mismatch and unstable employment among key groups such as impoverished populations and veterans [5][6]. - The program has successfully conducted two sessions of "Tianyang Electrician" training and two sessions for forklift drivers, with a total of 100 participants trained, achieving direct employment upon passing assessments [7][8]. - Participants report an average monthly income exceeding 5000 yuan after completing the training [8]. Group 2: Training Methodology - The training adopts a combination of online and offline methods, integrating theory with practical exercises tailored to the actual needs of local businesses for positions such as electricians and forklift drivers [22]. - Simulated environments and hands-on practice are utilized to ensure participants acquire relevant skills [23][25]. Group 3: Post-Training Support - The district has established a system for tracking individual employment progress, including salary, social security contributions, and overall job performance, ensuring participants remain employed and satisfied [26][28]. - This approach aims to transition workers from short-term jobs to long-term careers, contributing to a stable workforce for local enterprises [29]. Group 4: Future Development - The Tianyang District plans to expand the training program to include new industries such as renewable energy, aiming for larger-scale and branded development of the "order-based" training model [31][32]. - The initiative represents a shift from merely providing temporary assistance to creating sustainable employment solutions through collaboration among government, educational institutions, and businesses [33].
火红辣椒映振兴 粤桂协作铺就田阳致富路
Nan Fang Nong Cun Bao· 2025-11-15 05:32
Core Viewpoint - The collaboration between Guangdong and Guangxi has significantly improved agricultural productivity and market access for farmers in Tianyang District, particularly through the direct supply of high-quality chili peppers to the Greater Bay Area [7][9][30]. Group 1: Agricultural Development - The new direct supply base in Tianyang District is currently in the peak harvest season, with farmers actively harvesting and sorting chili peppers for immediate delivery [2][3][4]. - The initiative has established a direct supply chain that allows fresh produce to reach supermarkets and restaurants in cities like Shenzhen within 24 hours [5][4]. - Over the past five years, the collaboration has focused on enhancing agricultural quality and efficiency, with a core goal of "industrial prosperity and consumer assistance" [8][9]. Group 2: Quality Improvement - The introduction of the "Zhenpin" standard has led to a quality revolution, with expert teams providing comprehensive technical guidance from seed selection to harvesting and processing [10][11]. - A full-process control system has been established, including IoT monitoring for environmental data and rapid pesticide residue testing before products are certified for sale [12][14]. - Currently, Tianyang District has developed six "Zhenpin" certified bases and achieved an annual sales revenue exceeding 40 million yuan from these high-quality agricultural products [15][16][17]. Group 3: Market Access and Employment - The "order agriculture + farmer cooperation" model has been implemented, allowing farmers to receive stable orders and expand their planting scale [20][21]. - The new base has cultivated over 600 acres of specialty crops, creating significant employment opportunities with peak labor needs exceeding 100 workers daily [25][26]. - The multi-faceted income model, including land leasing and collective economic dividends, benefits over 300 local households, contributing to rural revitalization [27][28]. Group 4: Future Prospects - The collaboration is set to expand the range of "Zhenpin" certified products and explore new sales models such as live streaming and community group buying [32][33]. - The ongoing efforts aim to enhance the market competitiveness of Tianyang agricultural products and establish a replicable model for consumer assistance [30][31].
活水润泽,柚见丰收!农行广东分行助力“小柚子”成富民兴村“大产业”
Nan Fang Nong Cun Bao· 2025-11-15 05:32
Core Viewpoint - The article highlights the significant role of Agricultural Bank of China (ABC) in supporting the development of the "Golden Pomelo" industry in Meizhou, Guangdong, which has become a major source of income for local farmers and contributes to rural revitalization [6][9][54]. Group 1: Industry Overview - Meizhou is known as the "Hometown of Golden Pomelo" in China, with 90% of the province's pomelo planting area and 20% of the national area, producing one out of every five pomelos in the country [2][3][11]. - The total planting area for Golden Pomelo in Meizhou is 649,500 acres, with an estimated total output of approximately 1,152,800 tons in 2024 [12][53]. - The entire industry chain of Golden Pomelo has an annual output value close to 10 billion yuan, benefiting over 100,000 farmers [4][54]. Group 2: Financial Support and Impact - ABC Guangdong Branch has provided over 1.678 billion yuan in loans to the Golden Pomelo industry, covering all aspects from planting, processing, sales, to research and tourism [8][50]. - The bank's "Huinong e-loan" program has issued 1.1 billion yuan to 5,682 households in the Golden Pomelo industry, alleviating financial pressures during production [24][25]. - The financial support has enabled farmers to expand their orchards and increase production, significantly improving their livelihoods [20][21][49]. Group 3: Product Diversification and Market Expansion - The Golden Pomelo industry in Meizhou is diversifying its product offerings, with potential for deep processing of various parts of the pomelo, including leaves, flowers, and peels [30][31]. - Meizhou has become the largest commercial production and distribution center for pomelo in the country, with a complete industry chain forming under the leadership of key enterprises [32][57]. - The financial services provided by ABC have facilitated the growth of enterprises like Jinyou Kang, which specializes in deep processing and high-value utilization of pomelo, allowing them to meet production demands and expand their market reach [34][42][58].
储存过月仍新鲜!新材料包装赋能助连州菜心降损提效
Nan Fang Nong Cun Bao· 2025-11-15 05:31
Core Viewpoint - The article discusses the innovative preservation technologies for Lianzhou Choy Sum, aiming to reduce spoilage and enhance efficiency in the agricultural sector, particularly focusing on the challenges faced in maintaining the freshness of this vegetable variety [2][10][16]. Group 1: Industry Overview - Lianzhou Choy Sum is a significant vegetable in Guangdong, with a projected comprehensive output value of 2 billion yuan in 2024 [9]. - The planting area for Lingnan Choy Sum is expected to reach 360,000 acres, with a production volume of 497,000 tons in 2024 [13]. - High spoilage rates pose a major challenge, with losses estimated at 20 yuan per unit, primarily due to the delicate nature of leafy vegetables [11][14]. Group 2: Preservation Challenges - Leafy vegetables like Choy Sum are prone to yellowing, wilting, and nutrient loss post-harvest, with a shelf life of less than three days under normal storage conditions [12]. - The industry faces three main issues: difficulty in maintaining freshness, safety risks, and challenges in antibacterial and pest control [14][15]. Group 3: Innovative Solutions - The association has introduced new preservation technologies, including carbon quantum dot antibacterial preservation, temperature-responsive release technology, and COFS gas control technology [17][18]. - These technologies aim to create a micro-ecological environment that induces dormancy in vegetables, achieving long-term preservation [19]. - A trial with 2,000 pounds of Lianzhou Choy Sum demonstrated that the new materials and technologies could maintain a crisp texture after 27 days of storage, with water content over 95% and chlorophyll retention above 90% [20][21]. Group 4: Future Plans - The association plans to collaborate with local bases in Lianzhou to promote the application of these preservation materials and technologies [25]. - The goal is to support the development of a "100 billion" level modern agricultural industry in Lianzhou, enhancing farmers' income and prosperity [27].
岭南佳味香飘长沙 清远丝苗米亮相全国粮油盛会
Nan Fang Nong Cun Bao· 2025-11-15 05:31
Core Viewpoint - The 2025 National Grain and Oil and Soybean Industry Expo, themed "Leading High-Quality Development of Grain and Oil, Supporting Agricultural Power Construction," showcases high-quality resources and cutting-edge achievements in the grain and oil industry [2][3]. Group 1: Event Overview - The expo officially opened on November 14 in Changsha, Hunan, attracting numerous professional buyers and consumers [2][4]. - The Guangdong exhibition area prominently featured Qingyuan's special products, including Qingyuan silk rice and high-quality soybeans, which became the focal point of the event [3][4]. Group 2: Qingyuan Silk Rice - Qingyuan silk rice is highlighted as a key product, benefiting from unique ecological conditions and technological advancements, with a planting area of 1.5604 million acres and a comprehensive output value exceeding 6.4 billion [15]. - The rice's exceptional quality is attributed to the region's rich soil, favorable climate, and advanced agricultural practices, resulting in a distinctive taste and aroma [12][14]. Group 3: Product Reception - The Qingyuan silk rice attracted significant interest, with buyers expressing strong intentions for wholesale cooperation after tasting the product [10][27]. - Other local products, such as Yingde Jiulong tofu, also received positive feedback, indicating a strong market potential for Qingyuan's agricultural products [18][22]. Group 4: Industry Development Strategy - The Guangdong exhibition team integrated resources from four major grain and oil production areas, emphasizing an ecological and technological development approach [24][25]. - The event aims to enhance awareness of Qingyuan's grain and oil quality advantages and facilitate market expansion for "Yue-flavored" grain and oil products [26][27]. Group 5: Expo Activities - The expo will continue until November 17, featuring industry forums and technical exchanges to foster collaboration and promote high-quality development in the national grain and oil industry [28][29].
在广州就能尝遍新疆林果风味!850余款疆品南下入湾
Nan Fang Nong Cun Bao· 2025-11-14 13:01
Core Points - The fifth China Xinjiang Characteristic Fruit Products Expo opened in Guangzhou, showcasing over 850 varieties of Xinjiang products and attracting 306 participating companies nationwide [2][3][4] - The expo aims to promote the "Xinjiang products southward" initiative, enhancing collaboration between Guangdong and Xinjiang [4][24] Group 1: Event Overview - The expo is a three-day event organized by the Xinjiang Uygur Autonomous Region and Guangdong Provincial Government, highlighting the development achievements of Xinjiang's fruit industry [2][7] - The exhibition area covers 7,150 square meters, featuring over 850 types of specialty fruit products, agricultural products, and deep-processing products, with the addition of over 50 new categories including sand industry, flower industry, and medicinal materials [13][14][15] Group 2: Industry Significance - Xinjiang is recognized as a major supply base for high-quality agricultural products, with a projected total fruit output of 14 million tons by 2025, maintaining a commercial fruit rate of over 86% [17][18] - The expo serves as a significant platform for connecting Xinjiang with domestic markets, showcasing high-quality forest and grass products from Xinjiang and other major producing provinces [11][12] Group 3: Business Opportunities - The event facilitates efficient connections between exhibitors and buyers, with over 400 expected purchasing companies participating [15][22] - Companies like Kashgar Fruit Agricultural Technology Co. have established logistics solutions, including a warehouse in Guangdong for improved delivery efficiency, catering to the humid climate of southern regions [29][31] Group 4: Economic Impact - Since its inception in 2018, the expo has successfully signed contracts worth over 20 billion yuan, playing a crucial role in the marketization and branding of Xinjiang's specialty industries [42] - The current expo aims to further expand the sales channels for Xinjiang's specialty products, contributing to the transformation and upgrading of the fruit industry and injecting new vitality into the economic development of both Guangdong and Xinjiang [44]