Nan Fang Nong Cun Bao
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官方认定!“澄海卤鹅”入选区级非遗名录
Nan Fang Nong Cun Bao· 2026-01-21 11:08
Core Viewpoint - The "Chaozhou Lu Goose" has been officially recognized and included in the district-level intangible cultural heritage list, marking a significant achievement for the industry association that applied for it [2][3]. Group 1: Application and Recognition - The "Chaozhou Lu Goose" project was successfully applied for by the Chaozhou District Goose Industry Development Association, breaking the traditional boundaries of family or enterprise inheritance [2][3]. - This is the first time an industry association has successfully applied for the intangible heritage list, enhancing the representation and breadth of cultural inheritance [3][4]. Group 2: Historical Background - The technique of "Chaozhou Lu Goose" can be traced back to the Han Dynasty, with archaeological findings from the Mawangdui tomb confirming the early methods of marinating [6][7]. - The tradition of serving goose at banquets became established during the Ming and Qing Dynasties, evolving into a cultural symbol for celebrations and hospitality [9][11]. Group 3: Development and Modernization - Since 1993, the industry has evolved from family-based inheritance to a collective cultural heritage, developing a comprehensive model that includes breeding bases, production workshops, chain stores, and e-commerce platforms [12][13]. - The products not only cover major cities in China but are also exported to Southeast Asia and regions like Hong Kong and Taiwan, serving as an important culinary link for overseas Chinese [14]. Group 4: Quality Control and Craftsmanship - The "Chaozhou Lu Goose" is made from the "world's goose king," the Chaozhou Lion Head Goose, with strict standards for breeding environment, water quality, and feed to ensure ingredient quality [16][17]. - The unique flavor is achieved through a special marinade that includes soy sauce, rock sugar, and various spices, cooked slowly to enhance the taste [18][20]. - The core technique of "three soaks and three hangs" has been refined over a century, ensuring the goose meat absorbs the essence of the marinade, resulting in a tender and flavorful dish [20][21]. Group 5: Preservation and Training - The Chaozhou District Goose Industry Development Association has established a comprehensive preservation and inheritance system, including the collection of historical artifacts and the development of technical standards [27][29]. - Training programs are conducted to promote the active transmission of the craft, ensuring the longevity of the "Chaozhou Lu Goose" heritage [29].
以匠心铸魂 传客家新声!记广东省乡村工匠民间音乐专业正高级工程师曾辉彬
Nan Fang Nong Cun Bao· 2026-01-21 11:08
Core Viewpoint - The article highlights the achievements of Zeng Huibin, who has been awarded the title of "Senior Engineer in Folk Music of Hakka" in Guangdong Province, marking him as the only recipient of this honor in the recent evaluation. His work integrates traditional Hakka music with modern elements, showcasing a unique path of musical innovation and cultural preservation [2][3][59]. Group 1: Achievements and Recognition - Zeng Huibin was recognized as the only recipient of the "Senior Engineer in Folk Music of Hakka" title in the 2024 evaluation [2][3]. - His journey from a young folk singer to a senior craftsman reflects a deep connection between local roots and contemporary music trends [4][5]. - He has received multiple awards for his original songs, including "Outstanding Original Song Award" from CCTV Music Channel and "Top Ten Chinese Golden Songs Award" [20][22]. Group 2: Musical Innovation and Cultural Integration - Zeng has successfully blended traditional Hakka mountain songs with modern genres such as pop, electronic, and rock, revitalizing traditional melodies [6][18]. - His works, like "Hakka Weidongwu" and "Happy is the Most Important," have gained popularity and contributed to the cultural landscape [17][18]. - He emphasizes that intangible cultural heritage should be a living entity, not a fossil, advocating for its active presence in contemporary society [10][11]. Group 3: Educational Contributions and Community Engagement - Zeng has established a music studio to systematically compile Hakka music materials and has produced a popular Hakka pop music album [34][35]. - He has trained 32 professional music talents, with 15 achieving provincial-level awards, and has been recognized as a "National Excellent Instructor" [36]. - His outreach efforts through social media platforms have garnered over 480 million views, engaging over 300 youth in Hakka music creation [38][41]. Group 4: Social Impact and Future Directions - Zeng believes that the value of musicians lies in their ability to serve society, contributing to various fields such as rural revitalization and cultural construction [45][48]. - He has created songs for local institutions and events, enhancing community spirit and promoting regional identity [50][53]. - Looking ahead, Zeng aims to embrace new technologies like AI composition and VR performances to advance the digital and interactive aspects of cultural heritage [65][66].
百年粤沪情,潮起广东味:上海人为何钟爱粤菜?
Nan Fang Nong Cun Bao· 2026-01-21 10:36
Core Viewpoint - The article discusses the deep-rooted cultural and culinary connections between Guangdong and Shanghai, highlighting the popularity of Cantonese cuisine in Shanghai and its historical significance in the region's dining culture [1][5][72]. Group 1: Historical Context - The culinary relationship between Guangdong and Shanghai dates back to the late Qing Dynasty, with Cantonese merchants establishing a presence in Shanghai, bringing various goods and culinary traditions [15][19]. - The first Cantonese restaurant in Shanghai, Xinghualou, was established in 1851 and remains a prominent establishment today [21]. - By the late Qing and early Republican periods, Cantonese cuisine gained significant popularity in Shanghai, becoming a dominant force in the local dining scene [25][30]. Group 2: Cultural Exchange - The article emphasizes that the flow of food is a reflection of cultural symbiosis, with both regions sharing a maritime civilization that values trade and cultural exchange [8][72]. - Cantonese cuisine has become an integral part of Shanghai's urban culture, transcending mere food to symbolize identity and community for both Guangdong and Shanghai residents [86]. Group 3: Contemporary Developments - The upcoming "Guangdong Year Dish Festival" in Shanghai aims to promote Guangdong's culinary offerings, showcasing the importance of food in cultural dialogue and economic collaboration between the two regions [11][99]. - The festival is part of a broader initiative to enhance cooperation in various sectors, including agriculture, logistics, and brand marketing, driven by the cultural significance of the dishes [108][110]. Group 4: Culinary Trends - Cantonese cuisine continues to thrive in Shanghai, with a notable presence in Michelin-starred restaurants, indicating its ongoing appeal and influence in the city's dining landscape [47][49]. - The introduction of live seafood tanks and innovative dining experiences by Cantonese restaurants has reshaped Shanghai's culinary expectations, aligning with the city's dynamic food culture [81][84].
惠州龙门入选!生态环境部公布第一批美丽乡村先行区名单
Nan Fang Nong Cun Bao· 2026-01-21 10:36
惠州龙门入选! 生态环境部公布 第一批美丽乡村 先行区名单_南 方+_南方plus 1月21日,生态 环境部公布第一 批美丽乡村先行 区名单,广东省 惠州市龙门县入 选,被列为"重 点体现农业生产 功能的涉农县 (市、区)" 。 全国共有23个县 (市、区)入选 该名单,包括10 个"重点体现农 村生态功能的涉 农县(市、 区)" 、7个"重 点体现城乡融合 发展的涉农县 (市、区)" , 以及6个"重点体 现农业生产功能 展、"绿水青 山"转化为"金山 银山"等方面, 具有适合各地学 习借鉴的特色经 的涉农县(市、 区)" 。 惠州龙门入选第一批美丽乡村先行区名单 据生态环境部土 壤生态环境司司 长赵世新介绍, 这23个美丽乡村 先行区,深入学 习运用"千万工 程"经验,符合 山清水美等基本 条件,也就是村 庄干净整洁,污 水垃圾得到有效 治理,黑臭水体 基本消除。同时 在生态环境治 理、农业绿色发 验做法。 据了解,生态环 境部、农业农村 部等九部门已于 2025年1月14日 联合印发《美丽 乡村建设实施方 案》,为推进相 关工作制定了明 确的路线图。该 方案明确提出, 到2027年前,将 分类选取100 ...
文明集市促消费系列活动列入2025年广东精神文明建设十大亮点工作
Nan Fang Nong Cun Bao· 2026-01-21 07:33
Core Viewpoint - The Guangdong provincial government is focusing on promoting spiritual civilization and economic development through a series of initiatives, including the "Civilization Market" to boost consumption and enhance cultural engagement [1][71]. Group 1: Key Initiatives - The "Civilization Market" series of activities has been included as one of the ten highlights of spiritual civilization construction in Guangdong for 2025 [8][71]. - The initiative aims to innovate and expand the "culture + consumption" model, showcasing high-quality agricultural products and intangible cultural heritage in the Beijing Road business district of Guangzhou [72]. - The event generated nearly 5 million yuan in on-site transactions and surpassed 100 million in online traffic, effectively supporting the province's consumption promotion efforts [75]. Group 2: Cultural and Moral Development - The province has recognized and recommended individuals for national moral awards, including two national moral models and 25 "Good People in China" [80][81]. - Activities promoting good family values and moral education have been organized, enhancing the overall moral landscape of the community [83]. - The establishment of the "Civilization Guangdong" video channel has reached nearly 10 million views, showcasing various moral stories and achievements [84].
粤味珍品·清远丝苗米,何以是“米界优等生”? |三问清远丝苗米①
Nan Fang Nong Cun Bao· 2026-01-21 07:33
粤味珍品·清远 丝苗米,何以 是"米界优等 生"? |三问清远 丝苗米①_南方 +_南方plus "过年最惦记 的,就是这口丝 苗米香"在深圳 福田农批市场, 前来置办年货的 市民来来往往, 老家在清远的邓 姨边挑选边感 慨,这口米香是 乡愁,也是家里 的年味。"一煮 开,孩子们闻着 味道就嚷着要 吃,那股热气腾 腾的饭香,才是 过年的味道。" 1月23日,粤味 珍品·清远丝苗 米大湾区巡展将 来到深圳进行品 牌宣推,系广货 行天下·"天赋风 土 自在清远"清 远市暖冬消费季 主题系列活动之 一。作为广东丝 路。 今年过年,让粤 味珍品·清远丝 苗米成为全家年 味餐桌上的"C位 担当"吧! 好山好水铸 就"米界优等生" 民以食为天,食 以米为先。一粒 米里,见一方水 土,也见一方产 业。 清远,处于粤北 生态优化区核心 位置,全市森林 覆盖率达 69.63%,素来就 苗米的优秀代 表,近年来清远 丝苗米市场占有 率连年攀高,走 出了一条以贸兴 农、以工带农的 高质量发展道 有"珠三角后花 园"的美称。这 里有丰富的自然 资源,山泉清 冽,昼夜温差显 著,为丝苗米生 长构筑起天然的 生态屏障和产地 条件,造就了 ...
科技礼包送田间,春播干劲节节高!梅州市农林科学院粮油所特派员团队助农暖人心
Nan Fang Nong Cun Bao· 2026-01-21 06:47
Core Viewpoint - The "Technology Assistance for Farmers" initiative in Dazhi Town aims to enhance agricultural productivity by providing quality agricultural materials and technical guidance to local farmers, thereby supporting food security and rural revitalization efforts [3][5]. Group 1: Initiative Overview - The initiative involves the distribution of 3.5 tons of high-quality compound fertilizer and a batch of quality rice seeds to farmers, along with comprehensive technical support [3]. - The program addresses the challenges faced by local farmers in selecting production materials, ensuring a stable supply of resources for spring farming [3][5]. Group 2: Technical Support and Training - Technical personnel provide on-site guidance on agricultural production techniques, including scientific fertilization, pest control, and water management, helping farmers optimize their practices [3][5]. - Farmers express appreciation for the hands-on training, which allows them to apply scientific methods rather than relying solely on experience [3]. Group 3: Collaboration and Future Plans - The initiative reflects a strong collaboration between the technology assistance team and local support teams, focusing on understanding farmers' needs and tailoring assistance accordingly [5]. - Future plans include ongoing technical guidance and material support, targeting key local crops such as rice, navel oranges, and crispy honey tangerines, to further enhance agricultural productivity [5].
院士成果落户“岭南蔬菜之乡”产业示范带!怀集再办蔬菜产业大会成果丰硕
Nan Fang Nong Cun Bao· 2026-01-21 05:03
院士成果落 户"岭南蔬菜之 乡"产业示范 带!怀集再办蔬 菜产业大会成果 丰硕_南方+_南 方plus 岁暮大寒,春水 欲生。冬日里的 肇庆怀集,仍有 一抹五彩斑斓的 绿意热烈奔放。 晨起,驱车行驶 在"岭南蔬菜之 乡"产业示范带 上,沿途万亩蔬 菜基地鳞次栉 比,身着银色铠 甲的温室大棚点 缀其中。带着晨 露的蔬菜在阳光 下泛着莹润光 泽,人们驻足田 间、俯身查看, 细细攀谈,相机 快门声与欢声笑 语交织成曲。 1月19—21 日,"岭南蔬菜 之乡"(广东怀 集)第二届蔬菜 产业高质量发展 大会系列活动在 肇庆怀集陆续举 办。作为怀 集"十五五"规划 开局之年召开的 农业领域"新春 第一会",大会 以"奋进新时代 蔬写新怀集"为 主题,深度践行 乡村振兴战略 与"百千万工 程"部署,聚院 士之智、汇政企 之力、展示范之 优,在岭南大地 上奏响了特色产 业高质量发展的 雄浑乐章,为粤 港澳大湾区农业 现代化注入澎湃 动能。 大会现场。 院士专家再聚首 智启产业升级新 章 在"岭南蔬菜之 乡"产业示范带 核心区,一座玻 璃大棚熠熠生 辉。这里是怀集 与中国工程院院 士、蔬菜学专家 喻景权团队共同 打造的"院士大 ...
科技赋能产业升级!“岭南蔬菜之乡”高质量发展大会启幕
Nan Fang Nong Cun Bao· 2026-01-21 04:31
Core Insights - The "Lingnan Vegetable Town" high-quality development conference aims to promote the modernization of agriculture in the Guangdong-Hong Kong-Macao Greater Bay Area through technology empowerment [4][10]. Group 1: Event Overview - The second "Lingnan Vegetable Town" high-quality development conference took place from January 19 to 21 in Huai Ji, marking the beginning of the agricultural sector's "14th Five-Year Plan" [2][3]. - The event gathered over 330 representatives from government, research institutions, leading enterprises, financial institutions, and media to discuss pathways for high-quality development in the vegetable industry [8][9]. Group 2: Technological Empowerment - A key highlight of the conference was the emphasis on technology empowerment, with the establishment of the "Zhejiang University Yu Jingquan Academy of Technology Achievement Transformation Base" and the "Lingnan Vegetable Town Research Institute" [10][11]. - Modern agricultural technologies such as intelligent sorting lines, drone monitoring, and integrated water and fertilizer irrigation systems were showcased, demonstrating the full mechanization of vegetable planting management [13][14]. Group 3: Economic Impact - The "Green Expo City" in Zhaoqing (Huai Ji) has achieved a transaction volume exceeding 1.2 billion yuan by 2025, supporting thousands of farmers and enhancing agricultural product circulation [21][22]. - Huai Ji has invested over 550 million yuan in the "Lingnan Vegetable Town" initiative, resulting in a vegetable planting area of 350,000 mu and an annual output of 780,000 tons, with a total industry chain value of 6.315 billion yuan [32][34]. Group 4: Brand Development - Eleven quality enterprises received authorization to use the "Huai Ji Flavor" regional public brand, which integrates seven geographical indication products and over 100 agricultural brands, exporting to regions including the Greater Bay Area and countries like Saudi Arabia and Turkey [36][39]. - The conference facilitated the establishment of a comprehensive development ecosystem encompassing research, production, processing, circulation, and branding [41][44]. Group 5: Future Directions - Moving forward, Huai Ji will leverage its geographical advantages, scientific expertise, and policy support to enhance the "Lingnan Vegetable Town" industry demonstration zone, aiming to extend the industrial chain and elevate the value chain [47][48].
京东组团为“广货行天下”插上数字之翼 市长倾情力推粤字号产品
Nan Fang Nong Cun Bao· 2026-01-21 04:31
Core Viewpoint - The "Guangdong Goods Going Global" initiative aims to leverage digital platforms to enhance the distribution of Guangdong agricultural products, with JD.com playing a pivotal role in facilitating this process through its supply chain and logistics capabilities [1][4][20]. Group 1: Event Overview - The "Guangdong Goods Going Global: Guangdong Agricultural (Livestock) Brand Promotion Forum" was held in Guangzhou, attended by local government leaders and JD.com executives to discuss collaboration paths for promoting Guangdong's agricultural products [2][3][4]. - JD.com plans to support the upward movement of Guangdong agricultural brands by utilizing its supply chain, logistics, technology, and multi-channel sales advantages [5][7][19]. Group 2: Agricultural Product Highlights - JD.com has successfully collaborated with Guangdong on various agricultural products, notably achieving a sales increase of over 400% for lychees within a month, with delivery times of 24 hours to Xinjiang and 48 hours to Europe [9][10]. - The company has introduced a "package garden" model, successfully selling 5 million jin (2.5 million kg) of Yaba Gan and nearly 50% of the Chagan Lake fish production [11][12]. Group 3: Local Government Initiatives - Local leaders presented their unique agricultural products, with Maoming's lychee sales exceeding 3,000 tons and generating over 80 million yuan in revenue last year, seeking JD.com's support for building smart temperature-controlled warehouses [22][23][24]. - Qingyuan's local government highlighted its geographical indication products, aiming to deepen cooperation with JD.com to establish processing bases and stabilize supply chains [30][31]. Group 4: Future Collaboration and Goals - The forum established a framework for collaboration, with local governments forming special teams to work with JD.com, aiming for a cooperation target of 10 billion yuan through innovative measures like consumer coupons and shared factory construction [52][54]. - The Guangdong Provincial Agricultural and Rural Affairs Department emphasized the importance of focusing on key products to create standout items that can significantly increase value, such as the potential for the Chinese native chicken to generate an additional 12 billion yuan through enhanced processing and branding [55][56]. Group 5: Cultural and Economic Impact - The "media+" model is seen as a way to enhance the cultural value of Guangdong products, with the potential to significantly increase brand and cultural assets in the digital economy [61][62]. - JD.com aims to utilize its supply chain and big data advantages to promote Guangdong products both domestically and internationally, establishing a vital bridge for quality goods [75][76].