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卡塔尔如何用 15 年打造巴黎圣日耳曼传奇? | 声动早咖啡
声动活泼· 2025-06-23 09:35
每年年初,德勤都会发布足球俱乐部财富排行榜。榜单常客通常是皇马、巴萨、曼联等历史悠久的传统豪门 ——这些球队拥有超过百年的历史,多次夺得本国联赛或欧洲冠军,在全球享有极高知名度。 相比之下,成立于 1970 年的巴黎圣日耳曼显得格外年轻。2011 年之前,这支球队仅获得过两次法甲冠军,长 期在法国甲级联赛中游徘徊。 2011 年,卡塔尔体育投资公司正式收购巴黎圣日耳曼足球俱乐部。从收购至今,巴黎圣日耳曼的收入增长了 近七倍。尽管通胀等因素推动了各大足球俱乐部收入的普遍增长,但巴黎圣日耳曼仍是整个欧洲收入增长最快 的俱乐部,成功跻身传统欧洲足球豪门行列。 巴黎圣日耳曼收入的飙升离不开新东家的全方位支持。收购完成后,球队与卡塔尔旅游局、卡塔尔航空、卡塔 尔最大国有银行签订了巨额赞助合同。其他赞助商背后同样有卡塔尔资本的身影,例如法国雅高酒店集团的主 要股东正是卡塔尔投资局。 在卡塔尔资本的助力下,巴黎圣日耳曼多次夺得法甲冠军,球队估值持续攀升。据《福布斯》杂志估算,巴黎 圣日耳曼目前估值达 46 亿美元,而在被卡塔尔资本收购前仅为 1 亿美元。 那么, 卡塔尔究竟如何在 15 年时间里,将这支法甲中游球队打造成全 ...
来和少年们的好奇心碰一碰吧 | Knock Knock 世界
声动活泼· 2025-06-21 14:39
Group 1 - The article discusses the curiosity and engagement of individuals, particularly children, in various topics despite the upcoming exam period [1] - It raises questions about the influence of adults on children's happiness and decision-making [3] - The article highlights the differences in public transportation facilities between major cities and smaller cities, indicating ongoing research on this topic [4] Group 2 - The podcast "Knock Knock World" is introduced, produced by "Sound Alive" and "One Tenth," focusing on global fresh topics for youth [8] - The first season of the podcast is available on major audio platforms, with a subscription price of 365 yuan, and offers three free trial episodes [8]
从洛杉矶的冲突说起,美国制度还能承受多少特朗普式冲击?|声东击西
声动活泼· 2025-06-20 13:34
「奇招迭出」的特朗普,正在松动美国制度的基石吗? 美国时间 6 月 6 日,ICE(美国移民与海关执法局)在洛杉矶市中心展开多起针对移民的突袭逮捕,随即引 发抗议,并迅速演变为多地暴力冲突。而特朗普也在事发第二天的晚上,以镇压「叛乱分子」为由,绕过 加州州长纽森,直接向洛杉矶派遣了 2000 名国民警卫队士兵,此后几天甚至出现了海军陆战队的部署。6 月 9 日,愤怒的加州政府将联邦政府告上法庭,称特朗普正在违宪使用总统权力。 不过自从特朗普上台之后,围绕其政策与行政行为的诉讼几乎从未间断,被特朗普针对的哈佛,在四月也 以政府越权为由起诉白宫。在特朗普充满了戏剧性的政治游戏中,总统的行政权一次次伸向制度边界,而 法院往往作为最后一道防线出现。 我们邀请来了武汉大学的宪法学教授黄明涛,从加州与联邦政府的对抗谈起,一起讨论围绕特朗普而起的 这场「制度攻防战」—— 美国的行政权与司法权之间,这场拉锯正走向怎样的深水区?由此引发的思考又 有哪些? 以下是节目内容的部分文字整理: 声东击西 今天我们邀请到武汉大学宪法学教授黄明涛老师,来和我们一起讨论特朗普这几个月来的一系列动作,是 否正在松动美国制度的基石。其实我们从 ...
逃离德黑兰 2025:一个中国人的战火逃生记|声东击西
声动活泼· 2025-06-20 13:34
一个在伊朗的中国人逃离战火中的德黑兰,辗转回到中国,是怎样的一段经历? 「声东击西」上一期节目「以色列伊朗战火背后的豪赌、担忧、博弈和进退两难」,我们聊到了伊朗与以 色列之间突然升起的战火,以及两国乃至利益相关国间存在的种种复杂博弈,这是我们作为远观者的讨 论。 今天故事的主角,则是一位亲眼见到了导弹从夜空中飞过,在以色列突袭发生的第三天逃离德黑兰,最终 有惊无险地在 6 月 17 日取道亚美尼亚顺利回国的中国人。 一起来听听他的讲述。 本期人物 徐涛,声动活泼联合创始人 可宣,「声东击西」节目监制 伊十八,「逃离德黑兰」平凡主角 主要话题 [01:04] 德黑兰初印象:这是一座几乎感觉不到硝烟痕迹的城市 [03:53] 袭击发生的第一天,混乱的信息和氛围照旧的水烟馆 [10:47] 下定决心要离开的那个时刻 [16:07] 逃离德黑兰的道路:紧缺的汽油,友好的边境警察和十一颗悬着的心 [27:56] 从埃里温起飞,回家 延伸阅读 节目中提到的地点: 德黑兰(伊朗首都) 大不里士(伊朗西北地区最大的经济枢纽和都会区) 埃里温(亚美尼亚首都) ▲ 伊十八在离开伊朗的路上拍的照片,可以看见远处的黑烟 往期节目 原 ...
高估电动汽车的智商、跟风 labubu 的审美,是什么在影响我们的认知? | Knock Knock 世界
声动活泼· 2025-06-20 13:20
本期内容转载自公众号「十分之一信箱」 Hi 亲爱的朋友! 播客「Knock Knock 世界」已经更新到第 34 期了。这一周的节目选题,又是全部来自少年听众的投稿!一起 来看看本周由少年朋友们敲开的三扇门分别是什么吧。 现在的演唱会已经个冉是早纯地「听」明 星唱歌,如果你去过的话,你是不是会觉 得,它是非常立体、沉浸的视听体验? 03 除了观众有消费的需求之外,作为演唱 会主角的明星也有赚钱的需求。这和数 字音乐平台取代了实体唱片有关,歌手 们的收入来源变了。 一个有意思的变化是,演唱会不再只是 04 一线城市的标配,现在有越来越多二线、 三线城市也开始拥有大型演唱会。演唱 会变多,离不开各地政府有钱的出钱,有 力的出力,那么,他们为什么会这么积极 呢? 05 虽然演唱会是越来越多了,为什么演唱 会的门票那么难买?这里要讲到一场演 唱会背后最重要的角色之一,那就是「主 办方」,也就是演唱会的组织者。 06 很多时候我们抢不到票,「票务黄牛」这 个特殊群体的手里却总有票,这又是怎 么回事呢?他们和主办方之间有什么关 系吗? 真正让车「自己开」的自动驾驶 离我们还有多远? : 01 自动驾驶这个词,其实是从英文 ...
印度波音 787 坠机,和孩子一起聊聊波音飞机背后的故事|Knock Knock 世界
声动活泼· 2025-06-19 10:46
Core Viewpoint - The article discusses the recent challenges faced by Boeing, particularly focusing on safety issues, declining orders, and the impact of a recent plane crash, highlighting the company's struggle to maintain its reputation and market position in the aviation industry [1][3][18]. Group 1: Recent Incidents and Impact - On June 12, 2025, an Indian Airlines Boeing 787 crashed shortly after takeoff, resulting in 241 fatalities and only one survivor, marking it as one of the worst aviation disasters in a decade [1]. - Following the crash, India's aviation regulatory body ordered inspections of all Boeing 787 aircraft and is considering grounding the model [1]. - The crash has intensified scrutiny on Boeing, contributing to a significant trust crisis and damaging the company's brand image [3]. Group 2: Boeing's Historical Context - Boeing, established in 1916, was once a dominant force in the aviation industry, producing iconic aircraft like the Boeing 707 and 747, which significantly shaped commercial aviation [4][6]. - The Boeing 747, known for its four engines and dual-deck design, was a technological pinnacle for the company, capturing over 60% of the global commercial aviation market at its peak [6]. Group 3: Financial Performance and Order Decline - Boeing's new aircraft orders plummeted by approximately 60% last year, reflecting a severe downturn in demand [3]. - The company has faced continuous losses since 2019, accumulating a net loss of $36 billion (approximately 260 billion RMB) over six years, marking the longest period of losses in its history [9]. Group 4: Cultural and Operational Changes - The decline in Boeing's engineering culture began after its acquisition of McDonnell Douglas in 1997, shifting the focus from safety and quality to profit maximization [10]. - Boeing's decision to outsource critical components led to quality control issues, exemplified by the delayed production of the 787 Dreamliner, which was three years behind schedule due to unusable parts from suppliers [11]. Group 5: Safety Issues and Regulatory Scrutiny - The 737 MAX crisis, resulting from rushed upgrades to compete with Airbus, led to two fatal crashes and revealed significant flaws in Boeing's safety management systems [13][14]. - Investigations uncovered 27 issues within Boeing's safety management, including poor communication and lack of effective reporting channels [14]. Group 6: Future Outlook and Market Position - Despite its challenges, Boeing is unlikely to face bankruptcy due to its dominant position in the commercial aircraft market, which is primarily shared with Airbus [18]. - The company is working with the FAA to implement a new safety management system to address quality and safety concerns, aiming to restore public trust [20].
下载破千万、落地近四十国,携程旗下平台如何吸引海外用户? | 声动早咖啡
声动活泼· 2025-06-18 10:58
Core Viewpoint - Trip.com, the international online travel platform under Ctrip, has made significant strides in expanding its overseas business, achieving a revenue share of 14% in 2024, with expectations to contribute about 20% of the group's revenue in the next three to five years [1][2]. Group 1: Business Expansion Strategies - Ctrip's overseas business expansion began in 2016 with the acquisition of Skyscanner for approximately 136 billion RMB, which enhanced user acquisition through its high traffic and user engagement [4]. - The company further expanded its international presence by acquiring Trip.com in the U.S. and investing in Travix and MakeMyTrip, thereby increasing its market share in Europe and South Asia [4]. - Ctrip established a global content agreement with TripAdvisor in 2019, allowing Trip.com to leverage TripAdvisor's content as a significant traffic source [4]. Group 2: User Engagement and Marketing - Ctrip effectively utilizes Skyscanner's flight search capabilities, showcasing competitive flight and hotel prices to guide users towards higher-margin products [6]. - In 2024, Ctrip's international flight bookings increased by over 70%, with 15%-20% of flight users also booking hotels or other travel products [6]. - The implementation of visa-free entry policies has significantly boosted inbound tourism, with a 240% increase in hotel bookings from major visa-free countries in the first quarter of 2025 [6]. Group 3: Innovative Marketing Approaches - Ctrip has adopted live streaming as a marketing strategy since 2020, launching a new Asian live streaming center in Bangkok, which has attracted over 10 million viewers in 2024 [7]. - Traditional marketing efforts include airport promotions and tailored advertising campaigns that resonate with local cultures, such as the campaign in Hong Kong targeting young workers [9]. Group 4: Challenges and Market Dynamics - Despite its achievements, Ctrip faces intense competition from established platforms like Expedia, Booking, and Airbnb, necessitating unique value propositions to retain customers [10]. - The company's low commission rate strategy, averaging 3.9%, raises concerns about its long-term sustainability compared to competitors with rates three times higher [10]. - Ctrip's marketing expenses reached 11.9 billion RMB in 2024, a nearly 30% increase year-on-year, which may impact profitability in the short term [10]. Group 5: User Demographics and Market Penetration - Currently, Ctrip's overseas user base is predominantly composed of overseas Chinese, with foreign users representing a smaller proportion [11]. - The company has validated its strategies in the Asia-Pacific region but faces challenges in retaining local users in more mature markets like Europe and North America [11].
招聘|用声音碰撞世界,加入我们一起创造惊喜吧!
声动活泼· 2025-06-18 10:58
Core Viewpoint - "Shengdong Huopo" is a leading voice creativity and production company focusing on the impact of new developments in the commercial technology sector on people [1][2]. Group 1: Company Overview - The company specializes in "voice" as a medium of expression, with over 5 million subscribers across all platforms for its original podcast programs [2]. - "Shengdong Huopo" has received multiple awards, including "Apple's Best Podcast of the Year" and "Xiaoyuzhou's Annual Popular New Program" [2]. - The company provides creative, consulting, and post-production services for brand podcasts for major clients such as ByteDance, Xiaohongshu, Tencent TME, Harvard Business Review, Pfizer, and Disney [2]. Group 2: Recruitment and Job Opportunities - The company is currently hiring for four full-time positions, focusing on content production coordination, data analysis, audience engagement, and operational efficiency [5][10][19]. - Candidates are expected to have 1-2 years of relevant experience, a strong sense of responsibility, and the ability to work under pressure [9][10][19]. - The company emphasizes the importance of being a loyal listener of its podcasts and having a keen interest in podcast content [9][10][19]. Group 3: Marketing and Brand Strategy - The marketing team plays a crucial role in implementing the brand strategy and connecting the unique value of "Shengdong Huopo" with its audience [11][16]. - The company aims to understand and continuously refine its audience profile through qualitative and quantitative methods [16]. - Candidates for marketing roles should have experience in content creation, brand marketing, and a strong understanding of the podcast ecosystem [16]. Group 4: Employee Benefits and Work Environment - The company offers a comprehensive content growth plan, flexible working arrangements, and various employee benefits, including health check-ups and reimbursement for cultural activities [20]. - Employees are encouraged to explore diverse content types and are provided with opportunities for skill enhancement and personal growth [20].
Siri 升级再次「跳票」,苹果为何选择开放 AI 基础模型? | 声动早咖啡
声动活泼· 2025-06-17 11:20
美国东部时间 6 月 9 日,2025 年苹果开发者大会正式开幕。 虽然今年的 WWDC 大会依旧吸引了全球目光,但在 AI 这一最受瞩目的竞赛场上,苹果并没有拿出太多「让 人眼前一亮」的终端功能。不少人原本期待今年的 Siri 能够全面升级,但现实是 AI 加持的 Siri 又跳票了。不 过,这并没有妨碍苹果更新部分 AI 功能套件,以及向第三方开发者开放自家的 AI 基础模型。 根据了解,苹果在开放基础模型的同时,也推出了相关的配套框架和一整套可供开发者运用设备端 AI 技术的 软件开发工具。通过这项举措,外部开发者可以基于苹果 Apple Intelligence 的大语言模型——也就是苹果赖以 开发写作工具、自定义表情符号和信息摘要功能的相同技术,在自己的应用中构建或集成 AI 功能。 虽然和同行一样,苹果也推出了自己的 AI 产品——Apple Intelligence,他们也曾对外表示,将要彻底重塑 Siri。但现实情况是,他们此前的新闻摘要功能因为存在错误被暂停使用;Genmoji 定制表情符号工具生成的 图像,有时与宣传中展示的严重不符;而 Siri 的升级更是一拖再拖,甚至成为部分用户发起集 ...
从说谎到经济学,少年们的跨界提问 | Knock Knock 世界
声动活泼· 2025-06-14 08:46
Group 1 - The podcast "Knock Knock World" is a collaboration between "Sounding Alive" and "One Tenth," aimed at unlocking global fresh news for young audiences [6] - The first season of "Knock Knock World" is scheduled to run from March 25, 2025, to March 24, 2026, with a price of 365 yuan [7] - The podcast updates every Monday, Wednesday, and Friday at 6:00 AM, with each episode lasting 10 minutes [6] Group 2 - The podcast is available on major audio platforms, including Apple Podcast, Himalaya, NetEase Cloud Music, and QQ Music, and can be purchased via the Xiaoyuzhou App [8]