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请回答「Knock Knock 世界」NO. 251026
声动活泼· 2025-10-26 05:38
以下文章来源于十分之一信箱 ,作者十分之一编辑部 十分之一信箱 . 与少年读者一起阅读、交流正在发生的大事件。 为什么国庆假期完后周末还要补课近日,丹麦政府宣布拟禁止15岁以下未成 年人使用社交媒体。社交媒体给现在的孩子带来了什么?我国是否也会出台 政策? A:可以重温一下「Knock Knock 世界」第 13 期《不让中小学生用手机,大人们究竟在 担心什么?》!节目里提到了社交媒体对孩子的影响,以及第一个出台禁令的国家澳大 利亚是怎么考量的。 最近我听新闻说法国卢浮宫被几个盗贼大白天盗走了好几样珠宝。请介绍一下 法国卢浮宫,里面有什么宝贝呀。这些珠宝是怎么被盗的? A:卢浮宫的宝贝一时半会儿介绍不过来,不过这起盗窃案我们周三的节目就会讲!记得收 听节目。 为什么围棋冠军柯洁说儿童编程课程是智商税,那已经在学的人现在应该继续学吗? A:在讨论儿童编程课的作用上,围棋冠军的观点也只是一个普通人的观点,并没有什么专业的研究来支 撑。所以,我们可以独立地来讨论:儿童编程课是不是智商税?不过什么是「智商税」,也得好好定义一 为什么说杨振宁是可以和爱因斯坦成就比肩的伟大科学家?他做出了哪些贡献? 为什么早年出国晚年回 ...
几乎所有景点都能看到的冰箱贴,为何能够风靡全球? | 声动早咖啡
声动活泼· 2025-10-24 09:05
Core Insights - The article discusses the evolution and popularity of refrigerator magnets as a travel souvenir, highlighting their significance in the tourism market and their unique appeal to consumers [4][9][14]. Industry Overview - Refrigerator magnets have become one of the most commonly purchased souvenirs, surpassing postcards and keychains, with a notable increase in demand reflected by a 228% growth in orders in Yiwu market compared to the previous year [4]. - The production of refrigerator magnets is primarily centered in China, which is recognized as a major manufacturing hub for souvenir magnets, outpacing American manufacturers in volume [11]. Historical Development - The first electric refrigerator was introduced in 1913, but it wasn't until the 1950s that refrigerators became widely accessible to households, creating a suitable surface for magnets [5][8]. - The development of flexible magnets in the 1960s, driven by NASA's needs, led to the commercialization of refrigerator magnets as souvenirs, with the first notable series being shaped like the 50 states of the USA [9][11]. Market Dynamics - The low production cost of refrigerator magnets is a key competitive advantage, with flexible magnetic sheets allowing for the production of thousands of magnets at a low price [12]. - The small size and lightweight nature of refrigerator magnets make them ideal for storage and transportation, enhancing their appeal as souvenirs [12]. Consumer Behavior - Refrigerator magnets resonate with consumers due to their affordability, compactness, and ability to evoke memories of travel experiences, often serving as more effective memory triggers than photographs [14][15]. - The frequent interaction with refrigerator magnets in daily life contributes to their role as "memory anchors," making them a preferred choice for travelers seeking tangible reminders of their journeys [14].
招聘|来吧!一起用声音碰撞世界
声动活泼· 2025-10-24 09:05
「声动活泼」是一家头部声音创意与制作公司。 当前,我们的原创播客节目在全平台拥有超过 500 万人订阅收听。旗下节目包括「声动早咖啡」「声东击西」 「科技早知道」「跳进兔子洞」「Knock Knock 世界」等。节目多次获得「苹果年度最佳播客」「小宇宙年度 热门新节目」等奖项。声动活泼也为字节跳动、小红书、腾讯TME、哈佛商业评论、辉瑞、迪士尼等公司的 品牌播客节目提供创意、咨询、声音后期等定制服务。 「为人们提供源源不断的思考养料」是声动活泼一直以来的追求。 如果你的理想工作也是通过「声音」这种真实、有温度的表达形式,传递可信赖的、扎实的资讯、故事和观 点,请点击最下方 阅读原文 来查看当前开放招聘的岗位信息和投递方式。 工作经验UP之外你还会获得—— 如果你对创作充满热情,我们有完善的内容成长计划,帮助你提升技能、打开视野,做出让自己感到骄 傲的作品 你不需要每天通勤来办公室坐班,周末双休 我们欣赏多种类型的优质内容,会为全职伙伴报销看电影、读书的费用。 我们关注你的身体健康,除了五险一金,每年体检福利,还会招呼你「走出办公室」 唤回身体的能量 欢迎各位有意向的小伙伴加入我们吖~ 公司目前共招聘 3 个全 ...
从助产士到一线疟疾监督员,她眼中的的柬埔寨抗疟 | 声东击西
声动活泼· 2025-10-23 09:35
八月中旬,受到北京大学社会化媒体研究中心和盖茨基金会的邀请,「声东击西」的监制可宣前往柬埔寨,参 与有关疟疾防控的实地调研。 对于中国人来说,疟疾可能是一个比较遥远的记忆,中国的最后一个本地感染病例出现在 2017 年,并在 2021 年获得了世界卫生组织的无疟疾认证。 但事实上,远至非洲,近至包括柬埔寨在内的东南亚诸国,疟疾依然是一个尚未消除,甚至每年依然在夺走不 少生命的凶险疾病。 比如在柬埔寨的邻国泰国,2017 年就有 11440 例确诊和 11 例死亡,而非洲在 2023 年的疟疾确诊病例甚至超 过了 2 亿。 说实话,起初我对这个领域并不是很感 兴趣,但在成长过程中看到祖父母给别 人带来实实在在的帮助,我的想法慢慢 发生了改变。高中毕业后,我祖父问我 是否想像祖母一样成为助产士,我答应 了。之后我进入了柬埔寨的一所技术学 校学习了医疗护理的知识,并在 2017 年 毕业后,顺利通过考试成为一名政府官 员,开始在村镇的卫生中心(Health Center)担任助产士。 可宣:你是如何从助产士转到做疟疾防控负责 人的?你对疟疾防控工作的感受是什么? 为什 么决定专注于疟疾防控领域? Kanha: 我在 ...
沙特为何买下美国游戏巨头:石油帝国的另一场游戏 | 声动早咖啡
声动活泼· 2025-10-22 09:03
这笔交易的价格比当时 EA 的市值高出了 25%,同时也是游戏行业规模第二大的收购,仅次于微软收购动视暴 雪。EA 新的老板由多家机构组成,其中既有参与了 TikTok 美国业务的银湖资本,还有美国总统特朗普女婿 ——贾里德·库什纳的投资公司。不过负责主要出资的则是来自沙特的 PIF。 预计阅读时长 5mins 从石油到游戏,从王储的兴趣到国家战略,沙特 「 2030愿景 」 在虚拟世界中延伸。 在 9 月底,游戏公司艺电 Electronic Arts (EA) 表示,他们将会被沙特主权财富基金等投资者,以大约 550 亿美元的估值收购,随后从股票市场退市。EA 是美国规模最大、市值最高的游戏公司之一,他们出品过 《Apex 英雄》《极品飞车》和《模拟人生》等畅销游戏,此外,他们每年还会推出足球、NBA 和 F1 等体育 游戏。 PIF 是沙特公共投资基金英文名称的缩写,这个基金是一个由沙特政府拥有的主权财富基金。截止到今年 7 月,PIF 管理的资金规模达到了 1.15 万亿美元。在 EA 之前,PIF 就在游戏领域进行了大量的投资,比如他们 入股过动视暴雪、任天堂、卡普空、GTA 的开发商 Take-T ...
雪王也要卖酒了?蜜雪冰城的「夜生活」计划 | 声动早咖啡
声动活泼· 2025-10-20 09:03
Core Viewpoint - The acquisition of 53% stake in Fulu Family by Mixue Group for 297 million RMB represents a strategic move to expand into the fresh beer market, focusing on pricing, timing, and consumer scenarios [3][4]. Summary by Sections Acquisition Details - Mixue Group announced the acquisition of 53% of Fulu Family for 297 million RMB, aiming to extend its product offerings from fruit drinks and coffee to fresh beer [4]. - Fulu Family's main brand, "Fresh Beer Fulu Family," was established in 2021 and has around 1,200 stores nationwide as of August 2023, achieving profitability for the first time last year [4]. Market Positioning - Fresh beer, unlike industrial beer, retains some yeast and offers a richer taste, with Fulu Family providing various innovative flavors such as fruit and tea beers [4]. - The pricing strategy of Fulu Family aligns with Mixue's brand image, with fresh beer priced between 5.9 to 9.9 RMB for a 500ml cup, significantly lower than traditional craft beer prices [4]. Consumer Behavior and Trends - Fresh beer consumption is highly seasonal and concentrated in evening hours, which poses challenges for stable demand [4][5]. - Fulu Family's bright and compact store design, focusing on takeaway and delivery, transforms craft beer from a social product to a daily consumable, attracting a broader consumer base [5]. Synergies and Logistics - Mixue Group's established cold chain logistics and marketing resources will benefit Fulu Family, which requires stringent cold chain management due to the short shelf life of fresh beer [6]. - The direct sales model from Fulu Family to franchise stores enhances profit margins by reducing intermediary costs [6]. Market Growth Potential - The craft beer market in China is projected to grow from 10 billion RMB in 2020 to over 100 billion RMB in 2023, with a current penetration rate of only 6.3% [7]. - Fulu Family's positioning in the sub-20 RMB price range allows it to capture a market segment that is currently underserved [7]. Challenges Ahead - The acquisition raises regulatory scrutiny due to the related party transaction, as the actual controller of Fulu Family is the spouse of Mixue's CEO [8]. - Maintaining quality control during rapid expansion poses a risk, as fresh beer production requires consistent quality and stringent storage conditions [8]. - Increased competition from traditional beer giants and new retail channels entering the craft beer market presents additional challenges for Fulu Family [8].
请回答「Knock Knock 世界」NO. 251019
声动活泼· 2025-10-19 04:30
Core Viewpoint - The article discusses various societal and environmental issues raised by readers, highlighting the curiosity and concerns of the public regarding education, climate change, and consumer behavior [4]. Group 1: Education and Social Issues - The article raises questions about the necessity of supplementary classes after holidays, indicating a growing concern about educational pressures on students [5]. - It mentions the fascination with internet memes and the potential impact of the Ministry of Education's regulations on their use in schools, reflecting a cultural shift in education [6]. Group 2: Environmental Concerns - The article addresses the regional disparities in fuel prices, exemplified by the price differences for gasoline in different provinces, which may indicate broader economic and regulatory issues [7]. - It discusses the unusual weather patterns in Henan province, including extreme heat and heavy rainfall, raising concerns about climate change and its impact on agriculture [8]. Group 3: Consumer Behavior - The article questions the viability of the beverage market, pondering whether the vast variety of drinks can all be sold and how expired products are managed, reflecting consumer habits and waste management practices [9]. - It explores the classification of hamburgers as junk food despite their nutritional components, indicating a complex relationship between health perceptions and food marketing [9].
谢谢你,珍,再见 | Knock Knock 世界
声动活泼· 2025-10-18 09:59
本期内容转载自公众号「十分之一信箱」 Hi 亲爱的朋友! 播客「Knock Knock 世界」昨天已经更新到第 81 期了。 这一周我们更新了三个话题,讨论了很久的巴以战争专题第一期上线了,就在更新的同一天 10 月 13 日,第一 阶段停火最重要的动作双方交换人质的动作顺利进行,我长舒了一口气,感觉黑暗中的微光依然得以继续闪 亮。 第二篇我们讨论了有「商务部」推动的「中小学春秋假」,是不是有一点反直觉? 最后一篇是怀念自然学家珍·古道尔的内容,我们想用 Knock Knock 世界十分钟节目的时间给大家再讲讲她作 为「社会活动家」的一面,91 岁的珍是 10 月 1 日在演讲的路上病逝的,我想没有什么比这更加圆满的了吧, 做着自己「命中注定」的事情直到生命最后一刻,谢谢你,珍。 走历女工男一次以后家11J试图仕传统的 外交人员谈判之外去寻找一种超越国家 的国际力量来限制战争。 03 一战中有超过 1000 万军人和数百万平 民的死亡。战争结束后,各国政府意识 到,光靠纸上协议对一些基本原则进行 规定,不仅很难应对日常国与国之间千 变万化的关系,而且约束力也太弱了根 本不能保证和平。 04 很遗憾,「国联」成 ...
十几年里游客数量增长近四倍,冰岛旅游热从何而来?| 声动早咖啡
声动活泼· 2025-10-17 09:03
Core Insights - Iceland's tourism industry has experienced explosive growth, with international overnight visitors increasing from under 500,000 in 2010 to approximately 2.3 million last year, making tourism the largest source of foreign exchange income for the country [2][3] - The share of tourism in Iceland's GDP rose from 3.5% in 2010 to 8.1% last year, highlighting its significance in the economy [2] Growth Factors - The liberal market reforms initiated by former Prime Minister Oddsson in 2002 led to rapid privatization of state banks, resulting in a temporary economic boom and a 900% increase in the stock market from 2002 to 2008 [3][4] - The 2008 financial crisis prompted the Icelandic government to actively attract foreign tourists, capitalizing on the weakened currency and lower prices, making Iceland an attractive travel destination [4] - The 2010 volcanic eruption brought global media attention to Iceland, leading to a successful promotional campaign "Inspired by Iceland" that significantly boosted tourism from 2011 to 2014, with annual visitor numbers increasing by nearly 20% [5] Media and Film Industry Influence - Iceland's film production rebate policy, which has evolved to offer up to 35% reimbursement on production costs, has attracted major film productions, enhancing the country's international visibility [6] Strategic Airline Services - Icelandair's "Stopover" service allows travelers to stay in Iceland for 1 to 7 days without additional ticket costs, contributing to a 60% increase in passengers utilizing this service from 2012 to 2016 [7] Emerging Market Trends - There is a growing interest among Chinese tourists in exploring lesser-known destinations, with Iceland becoming a popular choice due to its unique natural landscapes [8] Current Challenges - Iceland faces challenges from overtourism, with some popular sites receiving nearly 6,000 visitors daily, risking damage to natural landscapes [9] - The government plans to reinstate a previously suspended accommodation tax to fund environmental protection efforts, as international visitor growth has slowed to 2% last year compared to over 30% in 2023 [9]
《鬼灭之刃》电影在北美刷新纪录,日本动漫为何登顶好莱坞?| 声动早咖啡
声动活泼· 2025-10-15 09:04
上个月,《鬼灭之刃无限城篇 第一章》登陆北美院线。上映首周末即取得约 7000 万美元票房,成为当周票房 冠军。截至 10 月 14 日,日本动漫电影《鬼灭之刃无限城篇 第一章》在美国的票房达到 1.286 亿美元,超越了 据纽约客报道,自 2016 年漫画发布以来,《鬼灭之刃》 IP 宇宙的整体收入已超过 68 亿美元。去年,日本最 畅销的十大漫画或动漫系列中,有六部都出自《少年 Jump》,在美国畅销漫画榜前十中,《少年 Jump》的 作品同样占据六席。 纽约客指出,《少年 Jump》创刊于 1968 年,比同类杂志《少年 Sunday》和《少年 Magazine》晚了约 10 年。 为了迅速追赶对手,《少年 Jump》采取了完全不同的策略:当其他杂志通过政治与社会议题吸引年长读者 时,《少年 Jump》则瞄准中小学生,确立了「友情、努力、胜利」的核心主题。其他杂志内容多元,包含短 篇小说、摄影、随笔等,而《少年 Jump》则专注于漫画故事,由此诞生了《银魂》《火影忍者》《灌篮高 手》等经典作品。界面新闻认为,《鬼灭之刃》强调亲情,通过少年的成长带来共鸣,延续了《少年 Jump》 的热血风格。 曾执导《阿 ...