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哥斯拉的制造者、吉卜力的发行方,东宝为何在海外「隐身」?| 声动早咖啡
声动活泼· 2025-09-08 09:43
上个月,由日本东宝株式会社制作,改编自同名动画电影的舞台剧《千与千寻》,在上海完成了演出。提及 《千与千寻》及其出品方吉卜力工作室,大家一定不陌生。但说到此次舞台剧的制作方——东宝株式会社,或 许许多人并未有过多了解。 东宝的故事,要从日本铁路建设说起。二十世纪初,日本阪急电铁创始人小林一三为新铁路引流,沿线大力发 展房地产、剧院和百货商场,其中包括全女性成员的宝冢歌剧团。剧团大受欢迎,1932 年小林一三在东京开 设了「东京宝冢剧场」。随着日本电影市场崛起,公司又设立了专门负责电影制作的子公司——「东宝电影公 司」。1943 年,东京宝冢剧场与东宝电影公司合并,正式成为「东宝株式会社」。 新生的东宝,积极引入好莱坞的公司组织和管理经验,统一制片、发行、放映等环节。进入 20 世纪中叶,东 宝已成为日本影视产业的核心力量,推出了大量代表日本电影艺术水准的作品。黑泽明的《七武士》《罗生 门》,山田洋次的《黄昏清兵卫》,山崎贵的《永远的三丁目夕阳》等,都是东宝的代表作。除此之外,东宝 还是日本最主要的动画电影发行方,几乎所有吉卜力作品、《名侦探柯南》《蜡笔小新》系列都通过东宝走进 观众视野。 在众多作品中,真正让 ...
请回答「Knock Knock 世界」NO. 250907
声动活泼· 2025-09-07 07:24
以下文章来源于十分之一信箱 ,作者十分之一编辑部 十分之一信箱 . 与少年读者一起阅读、交流正在发生的大事件。 本期内容转载自公众号「十分之一信箱」 朋友们,周日好。 新学期第一周感觉如何? 「Knock Knock 世界」也专门为新学期推出了「小包装」的秋季敲门版,179 元可以收听 2025-09-01 至 2026- 01-30 期间更新的 60 期节目。 在准备敲门版的过程里,我们整理了 3 月份上线以来收到的选题投稿,发现 5 个月的时间一共有 1164 条投 稿。看看接下去的 5 个月,会有多少? 中式教育,是什么?为什么很多学生因为它得了抑郁症甚至轻生? 长沙 9 岁女孩被老师打碎头骨案,于 4 月 10 日二审宣判。女孩因被老师用三角尺砸伤头部,造成 终身伤残,至今仍有严重后遗症。9 岁女孩被砸伤头部,法院会怎么判? A:补充一下判决结果。该案一审结果认定,被告人宋某犯故意伤害罪,判处有期徒刑五年,禁止其从事密切接触 未成年人的工作。二审驳回上诉,维持了原判。 新学期开始,我们老师建议我们参加我们宁波市推出的「甬学保」学生保险,我们班有一 个同学上学期在学校头敲破了,送去医院,后来得到一大笔赔 ...
电影是如何改变我们对历史的记忆的? | Knock Knock 世界
声动活泼· 2025-09-06 00:39
本期内容转载自公众号「十分之一信箱」 Hi 亲爱的朋友! 播客「Knock Knock 世界」已经更新到第 67 期了。本周三期内容非常地「全球化」,从中国和欧洲的历史电 影,到中国的无纺布手提袋走红非洲,再从美国的世界最大野生动物立交桥说起聊到全球的野生动物通道。 小宇宙的节目评论区,有听友留言说「切入点很特别」,也有听友提到是自己「从来不会关注和思考的问 题」。这些留言都像一个个击掌的瞬间,希望多多击掌哦。 04 在反应二战欧洲战场的电影中,你知道 哪些以孩子为主角的电影吗?它们在北 美的分级都是 G 或者 PG-13,也就是适 合所有年龄段、或者 13 岁以下由父母 陪同观看。有这么多类型丰富的电影,好 处是什么? 02 05 《音乐之声》和《芬妮的旅程》都是先有传 记小说,再有电影。为什么我们单单强调 电影的影响力呢? 06 导演斯皮尔伯格有一部经典的二战电影 《辛德勒名单》,他说,希望这部影片能让 年轻一代获得两个启发:一是从历史中 学习,避免重蹈覆辙;二是感受到在不公 正之中为彼此挺身而出的勇气。 旺仔牛奶、红牛 ... ... 印着中文的手提袋为何会「走红非洲」? 01 在坦桑尼亚、肯尼亚、卢旺 ...
从「物理同频」到「心灵同频」,聊天之外 AI 陪伴还有别的可能吗?|科技早知道
声动活泼· 2025-09-05 10:48
Core Viewpoint - The article discusses the launch and features of "Doudou AI," an AI application designed to accompany users in gaming, providing emotional support and strategic advice during gameplay. The CEO, Binson, shares insights on the product's development and the importance of emotional value in user experience [3][5][6]. Group 1: Product Features and Development - "Doudou AI" serves as a gaming companion, offering strategies and sharing emotional experiences during gameplay, enhancing user engagement [5][6]. - The transition from the Beta version to the 1.0 version was driven by breakthroughs in multimodal technology, allowing the AI to understand game scenes and user actions more effectively [9][11]. - The initial launch faced unexpected user traffic, with actual usage reaching 8-10 times the expected capacity, resulting in rapid server expansions [7][8]. Group 2: Market Insights and User Engagement - The product's emotional value is emphasized, with users preferring genuine interactions over mere compliments, highlighting the need for the AI to resonate with users' feelings [49][50]. - The gaming environment is identified as a significant emotional space, where users experience highs and lows, making it ideal for AI companionship [28][30]. - The company aims to create a strong emotional connection between users and the AI, treating the AI as a person rather than a tool, which enhances user experience [55][56]. Group 3: Strategic Vision and Future Directions - Binson's vision for the company is rooted in the belief that technological advancements will drive new product forms, emphasizing the importance of both technology and user needs [19][21]. - The company plans to expand its product offerings beyond gaming, exploring broader applications of AI companionship in various life scenarios [6][24]. - The approach to product development is dynamic, focusing on long-term technological trends rather than short-term market demands, allowing for adaptability in a rapidly changing landscape [22][23].
「霸总甜宠」席卷北美,短剧平台如何搅动海外市场?| 声动早咖啡
声动活泼· 2025-09-05 10:48
Core Viewpoint - The short drama market in China is rapidly growing, with a projected market size exceeding 60 billion RMB in 2024, and the trend is expanding internationally, particularly in the U.S. [2][3] Market Overview - The global short drama app downloads are expected to reach 370 million in Q1 2025, a fivefold increase year-on-year [3] - U.S. users contributed half of the total revenue from global short drama apps in the first quarter of this year, with top apps like ReelShort, DramaBox, and GoodShort capturing 50% of the market downloads [3][4] Revenue Generation - In the first three months, short drama apps generated nearly 350 million USD in revenue in the U.S. through subscriptions and pay-per-episode models [3] - ReelShort's monthly revenue from the series "My Billionaire Husband's Double Life" surpassed 3.5 million USD, with total views exceeding 420 million, significantly outperforming Netflix's "Squid Game" [4] Content Strategy - Short drama platforms utilize a "trial and error + optimization" model, allowing for rapid adjustments based on user data to enhance viewer engagement [5][6] - The platforms initially attempted to translate existing Chinese dramas for international markets but shifted to creating original scripts tailored to local audiences [6] Production and Adaptation - ReelShort's strategy includes quickly adapting scripts for different markets, enhancing local relevance and reducing costs [6] - The rapid production cycle allows for multiple versions of the same IP to be created, increasing content availability and market responsiveness [6] Challenges in the Market - The competition is fierce, with over 300 short drama apps in the overseas market, most developed by Chinese companies, but only about 10% of these apps survive long-term [7] - Local production teams often lack experience and capacity, leading to slow content updates and user dissatisfaction [7] Cost and Marketing Issues - Marketing and production costs are rising, with user acquisition costs increasing from 1 USD to 5-10 USD in the U.S. market [8] - The production cost for a short drama has escalated from approximately 100,000 USD in 2022 to 250,000-300,000 USD currently [8] Content Quality and Legal Risks - The issue of content homogenization and copyright infringement is becoming more pronounced, with a doubling of plagiarism disputes reported in 2025 [9] - Companies face significant challenges in protecting their intellectual property rights internationally due to varying legal systems and complex litigation processes [9]
上海赛事门票一分钟内售罄,UFC 如何成为百亿美元大生意?| 声动早咖啡
声动活泼· 2025-09-03 09:55
8 月 23 日,UFC 格斗之夜在上海燃情开赛。距离 2019 年深圳站,UFC 已时隔六年重返中国内地。开票当 天, 1.3 万张门票在不到 1 分钟内瞬间售罄,现场热度可见一斑。UFC 总裁 Dana White 也表示,未来将计划 在中国举办更高级别的赛事。 近年来,随着张伟丽、李景亮等中国选手的崛起,UFC 在国内的关注度持续攀升。放眼全球,UFC 的影响力 同样节节高升。就在上个月,派拉蒙与 UFC 达成了一项为期七年、总价值 77 亿美元的转播协议,平均每年转 播费用高达 11 亿美元。相比上一份 ESPN 合同每年 5.5 亿美元,新协议价格直接翻倍。第三方数据显示, UFC 的转播价值已跻身美国体育赛事前十,虽与 NBA、NFL 仍有差距,但已逼近 MLB、大学橄榄球等传统 赛事。根据《华尔街日报》报道,明年美国独立 250 周年庆典期间,UFC 甚至将在白宫草坪举办比赛。 UFC,全称 Ultimate Fighting Championship(终极格斗冠军赛),起源于 20 世纪 90 年代美国。与 NBA、英 超、F1 等联盟制赛事不同,UFC 采用运动员直接与赛事主办方签约的模式, ...
在羽绒服淡季,加拿大鹅为何还能逆势增长?| 声动早咖啡
声动活泼· 2025-09-01 08:34
Core Viewpoint - Canada Goose, originally established in 1957, has evolved from producing cold-weather gear for Arctic workers to becoming a luxury brand known for its high-priced down jackets, often referred to as the "Hermès of down jackets" [3][4]. Group 1: Brand Evolution and Market Position - In the 1970s, Canada Goose focused on down jackets and gained recognition after explorers wore its parkas to summit Mount Everest [4]. - The brand underwent a significant transformation after Bain Capital acquired a controlling stake for $250 million in 2013, expanding its product line from 20 to 200 styles and moving into everyday wear [4]. - Canada Goose's pricing strategy, with jackets averaging $900, has positioned it closer to the luxury market, and its distinctive Arctic logo has become highly recognizable [4]. Group 2: Challenges and Market Dynamics - In 2021, Canada Goose faced controversies in China regarding product quality and advertising, leading to a decline in brand image and sales growth, with annual sales growth dropping from 21% to 1% [5]. - Despite these challenges, the latest quarterly report showed an 18.7% year-on-year revenue increase in the Greater China region for April to June 2025, attributed to the brand's efforts to diversify its product offerings beyond seasonal down jackets [5][6]. Group 3: Product Diversification and Sales Strategy - Canada Goose has been actively expanding its product categories since 2018, acquiring footwear manufacturers and knitwear factories, which has allowed it to introduce items like wool sweaters and sunglasses [6]. - The introduction of lower-priced items, such as T-shirts priced at 1,700 yuan, has made the brand more accessible and increased purchase frequency throughout the year [6]. - The brand's direct-to-consumer (DTC) sales have seen a 24% year-on-year increase, with DTC sales accounting for 70% of total revenue, particularly strong in the Greater China region [9]. Group 4: Production and Supply Chain Considerations - Canada Goose maintains a vertically integrated manufacturing system, producing most of its products in Canada, which is seen as a core competitive advantage [10]. - The company has begun producing 20% of its products in Europe, which introduces new supply chain challenges, particularly for its year-round product lines that require more frequent updates [11]. Group 5: Future Outlook and Ownership Changes - Bain Capital, which holds over 60% of Canada Goose's voting shares, is reportedly considering selling its stake, reflecting uncertainties about the brand's future growth [12]. - Despite recent revenue growth, Canada Goose is still facing losses, with net losses increasing by nearly 70% year-on-year, prompting the company to withdraw its annual revenue guidance [12].
请回答「Knock Knock 世界」NO. 2508031
声动活泼· 2025-08-31 00:32
以下文章来源于十分之一信箱 ,作者十分之一编辑部 十分之一信箱 . A:我最喜欢「都市丽人」王小利,我女儿最喜欢小帕,你喜欢哪个脱口秀演员? 我最近买了很多圣斗士的玩具。妈妈说,这是他们小时候玩的,潮流就是二十年一轮回。为什么现 在小孩子玩的玩具的确好多都是怀旧的动漫人物,比如圣斗士、柯南这些。新的 IP 反而就是一阵 风,火一下。这是为什么呢? 我父母非常喜欢喝咖啡,当他们在星巴克买咖啡的时候,我观察到旁边的墙上或桌上都摆 满了好看的杯子,但一看价格比同样类型的杯子贵了好多,有的甚至比其他同类型杯子贵 10 倍!妈妈说这是品牌溢价,我好奇为什么星巴克的杯子要卖那么那么贵,它的定价不需 要受到约束吗? 与少年读者一起阅读、交流正在发生的大事件。 本期内容转载自公众号「十分之一信箱」 朋友们,周日好。 暑假最后一天,也是「Knock Knock 世界」八月线下选题会的日子。让我们一起在好奇心爆炸的烟花里,迎接 新学期。 最近跟爸爸妈妈一起看脱口秀和 TA 的朋友,为什么脱口秀会这么有意思呢? 放暑假爸爸带我坐飞机出去旅行,因为爸爸经常出差,他跟我说用飞行积分积攒后就可以去 VIP 休息区。我很喜欢去 VIP 休 ...
「万物皆可盲盒」,剩菜盲盒是什么? | Knock Knock 世界
声动活泼· 2025-08-30 05:05
本期内容转载自公众号「十分之一信箱」 Hi 亲爱的朋友! 播客「Knock Knock 世界」已经更新到第 64 期了。周一上线了「全球变暖特辑」的第三期,谢谢少年听友们 的好奇心可以促成第一次系列节目的完成! 本期三期选题,巧得很,说的都是人类给自己挖下的坑,地球升温还要持续很久,食物浪费不但自身很严重、 还加剧了地球升温,人类活动、甚至是地球升温给各地带来了越来越多的入侵物种……怪不得一位少年朋友在 线下选题会上说,这个世界很失败,因为有人类出现了。说得太有道理了,不过,人类也是在屡败屡战呢,看 看他们都有什么应对的办法。 中国二氧化碳每年的排放量不仅不会减 少反而会逐年增加。 02 我们都知道极端天气破坏力非常强,所 以,科学家们认为适应全球变暖最重要 的,是要降低极端天气对我们的生命和 财产可能造成的伤害。可是,我们又不能 控制天气,怎么才能降低它造成的伤害 呢? 03 就在这两天,各个学校陆续开学,还爆出 了相互矛盾的两条新闻,一条是杭州一 所中学,让学生顶着 40 度的高温军训, 另一条是,上海多所学校因为极端高温 取消了军训。评论区有人称赞杭州坚持 军训可以磨练孩子的意志,有人在上海 新闻下面让 ...
匹克球为什么在中国流行起来了?| 声动早咖啡
声动活泼· 2025-08-29 09:03
Core Insights - The popularity of pickleball has surged in urban sports circles, with a reported 800% year-on-year increase in related orders since July, according to Meituan data [2][3] - The global pickleball industry is currently valued at 15 billion RMB and is projected to exceed 60 billion RMB by 2034 [3] Group 1: Characteristics and Appeal of Pickleball - Pickleball combines elements from badminton, tennis, and table tennis, making it more accessible for beginners, with typical paddles weighing around 200 grams [3][4] - The sport is easy to learn, requiring only a few hours of practice for newcomers to play effectively, and has a smaller court size compared to tennis, making it suitable for people with varying fitness levels [3][4] - The cost of entry is low, with beginner paddles priced around 100 RMB, making it more affordable than tennis [4] Group 2: Demographics and Market Trends - Initially perceived as a sport for older adults, pickleball gained popularity during the pandemic as people sought outdoor activities, leading to a younger demographic embracing the sport [5][6] - Celebrities like Taylor Swift and Bill Gates have contributed to the sport's visibility, associating it with a vibrant and active lifestyle [6] - The sport is becoming a trendy choice among urban professionals, fulfilling the need for social and recreational activities after work [4][6] Group 3: Challenges in the Chinese Market - Despite its global popularity, pickleball faces challenges in China, including a lack of a mature commercialization path and limited spectator appeal due to low intensity and short distances [7][8] - The market size for traditional sports like tennis and badminton in China exceeds 30 billion RMB, while pickleball's market is still relatively small [7] - The penetration of pickleball in schools and youth sports is low, and there is a lack of a structured professional system compared to established sports like table tennis and badminton [7][8]