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【日经BP书籍】从0到1的新获客瞬间
日经中文网· 2025-10-31 03:07
编者荐语: 日经中文网"开设了"日经BP精选"栏目。日经BP是日本经济新闻社媒体集团的一员,成立于1969年。作为日本领先的B2B媒体公司, 聚焦经营管理、专业技术及生活时尚三大主要领域。敬请读者关注。 以下文章来源于日经BP ,作者日经BP 日经BP . 日本知名营销专家源自对300多个品牌持续5年的追踪与研究,解释存量时代的新增长。非顾客,才是重要的顾客。首次购买是如何发 生的?应对市场低迷,销售下降的新顾客开发法。 编辑推荐 日本知名营销专家芹泽连首度公开经100家企业实践验证的全新获客法,为存量时代陷入增长瓶颈的企业提供从0到1的破局路径。无 需付出高成本,就能让高质量用户倍增! 阅读更多内容请点击下方" 阅读原文 " (本文由日经BP提供) 日经BP成立于1969年4月, 隶属于日本经济新闻社集团。作为日本领先的B2B媒体公司,我们聚焦"经营管理"、"专业技术"及"生活时 尚"三大主要领域,满足客户多元化的需求。 从0到1的新获客瞬间 出版社: 浙江教育出版社 ...
特朗普对华贸易战自我毁灭的三个原因
日经中文网· 2025-10-31 03:07
Core Viewpoint - The article discusses the lack of progress in correcting international trade imbalances between the US and China, despite some outcomes from the recent US-China summit. It highlights the increasing US imports and the failure of tariffs to achieve intended trade balance improvements [2][4][6]. Group 1: Trade Dynamics - From January to September, China's exports to the US decreased by 16.8%, while its exports to the rest of the world grew by 6.1% [4]. - US imports globally increased by 11.5% from January to July, which has led to a diversion of Chinese products through Southeast Asia [4][6]. Group 2: Economic Indicators - The US trade deficit has worsened, increasing by 23%, while China's production continues to grow at over 5% [6]. - The US, with only 4% of the world's population, accounts for 31% of global consumption, while China, with 17% of the population, holds 28% of global manufacturing [6]. Group 3: Tariff Impact - The Trump administration's tariffs, which reached as high as 145%, aimed to promote fair trade but have not improved trade imbalances [2][6]. - The reliance on tariffs reflects a misunderstanding of market dynamics, as the US cannot compel China to yield solely based on its market size [6].
日本首次从澳大利亚进口重稀土
日经中文网· 2025-10-31 03:07
Core Viewpoint - Australia’s Lynas Corporation has successfully separated heavy rare earth elements at its processing plant in Malaysia, marking Japan's first import of heavy rare earths from a country outside China, which dominates the global market with nearly 100% share [2][5]. Group 1: Company Operations - Lynas extracts rare earths from its Mount Weld mine in Western Australia, processes them in Malaysia into dysprosium and terbium, and then ships them to Japan [4]. - The Japanese trading company Sojitz has imported heavy rare earths produced by Lynas for the first time, which are essential for electric vehicle (EV) and wind turbine motor production [2][4]. Group 2: Market Dynamics - China accounts for 70% of global rare earth production and nearly 100% of heavy rare earths, making the establishment of a non-China dependent supply chain critical [5]. - In response to China's export controls on dysprosium and terbium, which were implemented as a retaliatory measure against U.S. tariffs, companies like Suzuki and Ford have had to pause production due to supply shortages [5]. Group 3: Future Demand and Agreements - The International Energy Agency (IEA) predicts that global demand for rare earths will expand to 3.4 times the 2020 levels by 2040, driven by decarbonization trends [5]. - A framework for stable rare earth procurement was agreed upon during the Japan-U.S. summit on October 28, highlighting the urgency of securing alternative supply sources [5].
特朗普表示下调对中国10%关税
日经中文网· 2025-10-30 06:49
Group 1 - The core viewpoint of the article is that the meeting between President Trump and the Chinese leader in Busan, South Korea, resulted in a significant agreement that is set to last for one year, with the possibility of extension after that period [2][3] - Trump described the meeting as excellent and praised the Chinese leader as a great leader, indicating a positive diplomatic relationship [3]
日本央行维持0.5%政策利率,继续观望关税影响
日经中文网· 2025-10-30 06:49
Core Viewpoint - The Bank of Japan (BOJ) has decided to maintain its policy interest rate at 0.5% during its monetary policy meeting on October 30, following six consecutive meetings without change since the rate was raised in January. The BOJ is closely monitoring the impact of U.S. tariff policies on the Japanese economy [2][4]. Group 1: Monetary Policy Decisions - The BOJ has kept the uncollateralized overnight call rate target at 0.5% since its increase in January [2]. - Two policy board members opposed maintaining the rate, advocating for an increase to 0.75%, citing that the inflation stability target has been largely achieved and that inflation risks are increasing [4]. - The BOJ plans to update its economic and price outlook report every three months, providing forecasts for real GDP growth and consumer price index changes [5]. Group 2: Economic Forecasts - The BOJ forecasts real GDP growth rates of 0.7% for both 2025 and 2026, and 1.0% for 2027 [5]. - The consumer price index, excluding fresh food, is projected to be 2.7% in 2025, 1.8% in 2026, and 2.0% in 2027 [5]. - The BOJ maintains its prediction for achieving the 2% inflation stability target between the latter half of 2026 and 2027 [6]. Group 3: Market Expectations - There is a significant market expectation for a rate hike in December, with a 60% probability according to recent statistics [6]. - The BOJ's President, Ueda, is under scrutiny regarding how he will articulate the rate hike policy [6].
东京名古屋磁悬浮工费再涨,2035年开通仍未定
日经中文网· 2025-10-30 06:49
磁悬浮新干线的测试车辆从基地出发(山梨县都留市) 据估算,只要筹集到2.4万亿日元,就能覆盖建设资金,维持JR东海提出的"健全经营和稳定 分红"。这一估算的前提条件是开业时间为2035年,但丹羽强调只是"暂定"。他表示南阿尔 卑斯隧道静冈区间的挖掘工程尚未动工,目前无法准确预测。 在工程费用上涨部分中,物价走高的影响预计为2.3万亿日元。其中1.3万亿日元反映了钢材 和混凝土等建筑材料价格上涨、工程渣土的处理费用、劳务费等的上涨。另外1万亿日元是为 了应对未来物价上涨导致工程费进一步上升的风险而计入的。 为了应对施工难度大的工程,列入了1.2万亿日元。这是因为实际挖掘到的山体比最初预想的 更脆弱,由此产生了额外费用。 磁悬浮的总工程费最初预计为5.52万亿日元,但在2021年公布的预测中调整为7.04万亿日 元。 版权声明:日本经济新闻社版权所有,未经授权不得转载或部分复制,违者必究。 日经中文网 https://cn.nikkei.com JR东海社长丹羽俊介表示,"不足的部分将通过公司债和贷款来筹措"。总工程费最初预计为5.52万亿日 元,但在2021年公布的预测中调整为7.04万亿日元,此次进一步上调到 ...
FT中文网精选:我们是否身处一场人工智能泡沫中?
日经中文网· 2025-10-30 03:19
以下文章来源于FT中文网 ,作者闫曼 编者荐语: 日本经济新闻社与金融时报2015年11月合并为同一家媒体集团。同样于19世纪创刊的日本和英国的两家 报社形成的同盟正以"高品质、最强大的经济新闻学"为旗帜,推进共同特辑等广泛领域的协作。此次, 作为其中的一环,两家报社的中文网之间实现文章互换。 FT中文网 . 英国《金融时报》集团旗下唯一的中文商业财经网站,旨在为中国商业菁英和决策者们提供每日不可或 缺的商业财经资讯、深度分析以及评论。 资料图(reuters) 我们是否正身处一场人工智能泡沫中?这个问题或许产业界和金融界有不一样的答案。 文丨FT中文网科技与产业主编 闫曼 最近在读到一篇很有意思的报道:《做空者将2020年以来最差的回报归咎于散户投资者》。 AI热潮和降息预期推动之下,标普500指数连创历史新高,原先那些不受青睐的小股票、垃 圾股都受到散户的盲目跟风,导致做空美股的交易员们迎来了五年来最为糟糕的业绩。 没想到之前GameStop"逼空大战"之后没几年,散户再一次把空头逼疯了。只是,在科技股周 周再创新高的局势下,投行和机构们好像开始胆战心惊,基本上"日日处于上涨的恐惧 中"…… 阅读更多内容 ...
高市对特朗普表示禁运俄罗斯产LNG有困难
日经中文网· 2025-10-30 03:19
多位日本政府高官透露了上述消息。高市10月28日在东京元赤坂的迎宾馆与特朗普举行了会 谈。 日企的LNG运输船(资料图) 特朗普在首脑会谈的工作午餐环节向高市提出了禁止进口俄罗斯LNG的要求。俄罗斯产LNG在日本总 进口量中的占比接近9%。高市早苗认为,禁运可能影响日本的经济活动…… 日本经济新闻(中文版:日经中文网)10月29日获悉,日本首相高市早苗与美国总统特朗普 在10月28日的磋商中,提到了俄罗斯远东的石油和天然气开发项目"萨哈林1号"和"萨哈林2 号"。高市已向特朗普传达,日本难以禁运俄罗斯产液化天然气(LNG)。 日经中文网 https://cn.nikkei.com 美国为了对持续进攻乌克兰的俄罗斯加强施压,要求七国集团(G7)配合实施对俄能源禁 运。特朗普在首脑会谈的工作午餐环节再次向高市提出了禁止进口俄罗斯液化天然气的要 求。 日本的三井物产和三菱商事均向在俄罗斯远东从事天然气生产和液化业务的"萨哈林2号"项目 出资。 高市早苗认为,禁运可能影响日本的经济活动,因此日本不可能实施禁运。她向特朗普传达 了"如果日本撤出,只会让中国和俄罗斯高兴"的观点,寻求对方理解。 美国财政部长贝森特10月1 ...
中美在釜山举行首脑会谈
日经中文网· 2025-10-30 03:19
Core Viewpoint - The meeting between Chinese President Xi Jinping and U.S. President Donald Trump on October 30 in Busan, South Korea, marks their first face-to-face interaction since the beginning of Trump's second term, with a focus on trade issues [2][4]. Group 1: Meeting Context - The meeting is significant as it is the first since the establishment of Trump's second administration in January this year [2]. - The discussions are expected to address the importance of stabilizing U.S.-China relations and easing trade tensions [4]. Group 2: Key Discussion Topics - Trade friction between the two countries is a primary topic of negotiation during the meeting [4]. - The issue of synthetic drug "fentanyl" smuggling is also anticipated to be a point of discussion [4]. - The meeting occurs just before Xi's attendance at the APEC leaders' meeting, indicating a broader context of international economic cooperation [4].
本田墨西哥工厂因安世半导体争端停产
日经中文网· 2025-10-30 03:19
Core Viewpoint - Honda has halted production at its Mexican plant due to semiconductor shortages caused by geopolitical tensions surrounding Nexperia, a semiconductor manufacturer based in the Netherlands and owned by a Chinese company. This marks the first time a Japanese automaker has explicitly reported being affected by this issue [2][4]. Group 1: Production Impact - Honda stopped production in Mexico on October 28 and began adjusting production in the U.S. and Canada on October 27. The company has not disclosed the scale or duration of the production cuts [4]. - The Mexican plant, located in Celaya, is a crucial facility for Honda, with an annual production capacity of 200,000 vehicles, primarily producing the SUV model HR-V. North America accounts for 40% of Honda's global sales, and prolonged production disruptions in this region could lead to a decline in performance [4][5]. Group 2: Semiconductor Supply Chain Issues - Honda utilizes general semiconductors produced by Nexperia in some of its components. While the motorcycle production facility in Mexico continues to operate normally, the automotive production has been significantly impacted [5]. - The Dutch government has taken control of Nexperia citing national security concerns, while the Chinese government has responded with export controls on products manufactured by Nexperia in China [5].