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从“猎奇”到“信赖”:折叠屏手机用户发展洞察报告
艾瑞咨询· 2026-01-14 00:06
Group 1 - The core viewpoint of the report highlights the continuous growth of the global foldable smartphone market, particularly in China, driven by technological advancements and an improved supply chain, leading to product diversification [1][4] - The report indicates that the global smartphone market has entered a phase of stock competition since 2017, with annual shipments declining by approximately 2.52%, projected to reach 1.22 billion units by 2024 [2] - Foldable smartphones are identified as a strategic direction to break through market growth bottlenecks, with expected high growth in shipments from 2022 to 2024 [5] Group 2 - The foldable smartphone industry chain encompasses upstream raw material supply, midstream design and manufacturing, and downstream sales, with companies like Huawei and Samsung leading the charge [7] - China's foldable smartphone industry has matured, achieving international advanced standards in technology, and creating a positive cycle of "technology-cost-market" [8][9] - The product forms of foldable smartphones are diverse, with Huawei leading in innovative designs such as tri-fold and wide-fold models [11] Group 3 - The report discusses the transition of foldable smartphones from niche devices to mainstream productivity tools, emphasizing the importance of hardware optimization, software ecosystem collaboration, and enhanced user experience [13][43] - By 2026, it is anticipated to be a critical year for the development of foldable smartphones, with a projected shipment of 6.6 million units in the first half of 2025 [15] - The competitive landscape in China's foldable smartphone market shows a "one strong, many strong" pattern, with Huawei's market share increasing significantly from 35% in Q1 2023 to 75% in Q1 2025 [17][18] Group 4 - User demographics indicate a strong preference for foldable smartphones among high-education users, with over 75% of users holding a bachelor's degree or higher [20] - The majority of users spend between 5,000 to 9,000 yuan on foldable smartphones, with Huawei being the most used brand at 62.3% [22] - Key reasons for purchasing foldable smartphones include a stronger sense of technology and future, with 44.7% of users citing this as a primary motivation [24] Group 5 - Brand recognition for Huawei in the foldable smartphone market is significantly higher than competitors, with strong perceptions of high-end quality and innovation [26][28] - User satisfaction is highest for Huawei, indicating strong brand loyalty and recommendation potential, with Huawei and Xiaomi leading in net promoter scores [30][31] - Consumers view foldable smartphones as carriers of innovation and multifunctional devices, with varying perceptions between genders regarding their roles [34] Group 6 - The primary use cases for foldable smartphones are social interaction and entertainment, with business applications still needing further exploration [36] - Users report pain points related to hardware durability and software experience, including screen wear and poor visual effects [39] - Over 90% of consumers are likely to consider purchasing a foldable smartphone for their next device, with a focus on reliability and battery life [41] Group 7 - The market for foldable smartphones is transitioning from "niche novelty" to "mainstream utility," driven by advancements in hardware and software [47] - The hardware is evolving from merely functional to providing a comprehensive user experience, with innovations in hinge and screen technology [45]
2025年海正动保“中国宠物药市占率第一”及海乐旺“犬内驱全国销量第一”市场地位声明
艾瑞咨询· 2026-01-13 00:05
Core Viewpoint - The article highlights the recognition of Zhejiang Haizheng Animal Health Products Co., Ltd. as the leading player in the Chinese pet medicine market, with its product Hailuwang being the top-selling dog deworming product nationwide [1][15][16]. Company Overview - Zhejiang Haizheng Animal Health Products Co., Ltd. is a subsidiary of Zhejiang Haizheng Pharmaceutical Co., Ltd. (stock code: 600267), which has invested 800 million RMB to build an international animal health enterprise [4]. - The company operates two major production bases in Fuyang and Kunming, producing a wide range of products including injections, tablets, and various vaccines [5]. Product Details - Hailuwang is a specialized dog deworming product available in multiple packaging specifications, primarily containing Milbemycin Oxime and Praziquantel, effective against various common parasites [7]. - The product is designed for dogs over 2 weeks old and weighing more than 0.5 kg, featuring a palatable beef flavor [7]. Competitive Advantages - Haizheng Animal Health's rapid growth is attributed to its parent company's pharmaceutical expertise and stringent quality control across the entire production chain [9]. - The company emphasizes six core competitive advantages: 1. Pure raw materials with low impurity levels [9]. 2. Lean R&D leveraging the parent company's strong capabilities [10]. 3. International production lines adhering to high-quality standards [10]. 4. Rigorous quality control throughout the production process [10]. 5. Multiple international certifications including GMP and ISO [10]. 6. Commitment to high-quality, stable products that align with green principles [10]. Industry Development - The Chinese pet medicine industry has evolved from reliance on imported products to a phase of independent innovation, with significant growth in domestic brands since 2010 [11][12]. - The market for dog deworming products has transitioned from basic availability to a more sophisticated supply, reflecting the rise of domestic brands and a shift towards preventive health care [13]. Market Position - Haizheng Animal Health's sales are projected to reach approximately 500 million RMB from 2024 to October 2025, confirming its position as the top-selling domestic pet medicine brand [15]. - The Hailuwang product has achieved over 6.03 million units sold from 2020 to October 2025, establishing it as the leading dog deworming product in the domestic market [16]. Industry Ecosystem - The production and distribution systems for domestic pet medicines are becoming increasingly sophisticated, with companies enhancing quality control and supply chain management [14]. - The industry is moving towards a more regulated and diversified development model, supported by ongoing improvements in regulatory frameworks and digital upgrades in pet healthcare [14].
2025年中国移动互联网AIGC赛道流量报告
艾瑞咨询· 2026-01-13 00:05
Core Insights - The AIGC sector in China has entered a phase of large-scale application, with a user base of 483 million and a market penetration rate exceeding 30% as of October 2025 [1][8]. User Demographics - The primary user group for AIGC applications consists of young white-collar workers under 35 years old, predominantly located in high-tier cities, characterized by strong purchasing power and a high demand for social sharing [2][10][11]. Segment Analysis - **Language Models**: The Doubao APP leads in traffic within the language model segment, while Tencent Yuanbao has shown significant growth [3][13]. - **Intelligent Chat**: The industry is experiencing sluggish growth, but the Xingye APP has achieved positive user growth [4][22]. - **Intelligent Tools**: This segment remains stable, with user traffic closely tied to platform devices [5][17]. - **Image Processing**: Jimeng AI holds a dominant position in the image processing sector [6][20]. Growth Rankings - As of October, Jimeng AI, Tencent Yuanbao, and Doubao are among the top apps with leading user growth rates over the past ten months [7][27]. Overall Traffic Trends - The AIGC sector's monthly independent device count increased from 318 million to 483 million from January to October 2025, with penetration rising from 22.1% to 33.2%, indicating a shift from novelty to mainstream application [8]. User Characteristics - The user base is balanced in gender, with significant representation from first-tier and new first-tier cities. Users under 35 account for nearly 50%, with white-collar workers making up 30% of the demographic [11]. Segment-Specific Traffic Insights - **Language Models**: The top language model apps, including Doubao and Tencent Yuanbao, have monthly independent device counts exceeding 50 million, while smaller apps struggle to grow [13]. - **Intelligent Tools**: The user base for intelligent tools has remained stable above 20 million, with Huawei's "Smart Search, Xiao Yi Suggestions, Smart Voice" leading the top three apps [17]. - **Image Processing**: Jimeng AI dominates the market with over 95% share in user metrics, while smaller apps may need to focus on niche verticals to survive [20]. - **Intelligent Chat**: The segment is facing a decline in user engagement, with only Xingye APP showing positive growth amidst a general decrease in user numbers [22].
2025年中国第三方支付行业研究报告
艾瑞咨询· 2026-01-12 00:06
Core Insights - The comprehensive payment transaction scale in China is expected to reach 577 trillion yuan by 2025, with a year-on-year growth of 3.0%, driven by a 2.9% increase in personal payment transactions and a 3.2% increase in enterprise payment transactions, indicating that enterprise payment growth has surpassed personal payment growth [1][13]. Group 1: Industry Overview - The third-party payment industry in China has entered a stage of deepening stock competition, with regulatory normalization and compliance requirements becoming the foundation for industry development [1]. - The industry has evolved from a phase of rapid growth and diversification of services (2010-2019) to a more mature phase characterized by stricter regulations and stable development [4][5]. Group 2: Regulatory Environment - The implementation of the "Non-Bank Payment Institutions Supervision Management Regulations" in 2024 has led to a significant transformation in the industry, with a marked increase in compliance and accelerated consolidation [7]. - The regulatory environment is expected to intensify in 2025, with a notable increase in the number and amount of fines imposed on institutions [7]. Group 3: Payment Trends - The personal mobile payment market is projected to decline by 3.7% in 2025, reflecting a saturation in daily consumption scenarios and a slowdown in transaction growth [19]. - The enterprise payment market is expected to show resilience, driven by the ongoing digital transformation of enterprises and the expansion of cross-border e-commerce payment scenarios [13][33]. Group 4: Technological Integration - The industry is actively embracing AI technology to enhance internal operational efficiency and external service value, focusing on cost reduction and improved customer experience [10]. - AI applications include intelligent risk control, process automation, and personalized services, which are expected to significantly enhance the overall competitiveness of the payment industry [10][12]. Group 5: Market Dynamics - The enterprise payment sector is increasingly important, with a focus on providing integrated solutions that go beyond basic payment services to include cost reduction and efficiency tools [35]. - The cross-border payment market is anticipated to grow significantly, reaching 3.3 trillion yuan by 2025, driven by the expansion of China's cross-border e-commerce market [55]. Group 6: Future Directions - The industry is expected to explore new payment methods, such as NFC and digital currencies, which are anticipated to enhance payment convenience and security [30][67]. - Emerging markets in Southeast Asia, Latin America, and the Middle East are becoming new growth points for cross-border payment services, presenting both opportunities and challenges [60].
中国智慧养老行业研究报告
艾瑞咨询· 2026-01-12 00:06
Core Viewpoint - The Chinese smart elderly care industry is transitioning from "partial pilot" to "full penetration" and from "technology stacking" to "ecological integration" due to the intersection of population aging and digital transformation [1][2] Industry Background - By the end of 2024, the population aged 60 and above in China will exceed 310 million, accounting for 22.0% of the total population, highlighting the urgent challenges faced by traditional elderly care models [3][5] - Factors such as changes in family structure, upgrading consumption among the elderly, and increased acceptance of digital technology are driving the development of the smart elderly care industry [5][22] Industry Status - The smart elderly care sector has developed technical solutions covering home, community, and institutional settings, with three main types of players: comprehensive solution providers, vertical technology companies, and traditional elderly care enterprises [5][34] - Challenges such as data silos, insufficient technology adaptation for the elderly, and immature business models remain significant pain points for the industry [5][40] Research Content - The report systematically analyzes the overall landscape of the Chinese smart elderly care industry from the dimensions of industry background and current status [5] Research Outlook - Demand-side trends indicate a shift from survival-oriented elderly care to quality-oriented elderly care, while the supply side is evolving towards a full-cycle service ecosystem [6][42] - The industry is expected to see a three-dimensional push towards large-scale development through technology, resources, and scenarios [6][45] Policy Emphasis - The Chinese government has introduced a series of policies to support smart elderly care, emphasizing the strategic importance of this sector [19][21] Social Demand Drivers - The smart elderly care industry is accelerating due to multiple demand-side drivers, including changes in family structure and a growing demand for quality life among the elderly [22] Technological Applications - Technologies such as AI, IoT, big data, and cloud computing are deeply integrated to reconstruct the elderly care service model, addressing issues like labor shortages and safety concerns [24][25] Major Player Types and Business Models - The industry features differentiated competition among comprehensive solution providers, vertical technology companies, and traditional elderly care enterprises, each with unique strengths and challenges [34][36] Regional Development Patterns - The smart elderly care industry shows a pattern of "strong east, weak west," with eastern regions leveraging economic and policy advantages to build comprehensive ecosystems [37] Development Challenges - The industry faces systemic challenges including data isolation, collaboration issues, technology adaptation, commercialization, and regulatory frameworks [39][40]
从“猎奇”到“信赖”:折叠屏手机用户发展洞察报告
艾瑞咨询· 2026-01-11 00:05
Core Insights - The global foldable smartphone market is experiencing continuous growth, particularly in China, driven by technological advancements and an improved supply chain, leading to product diversification [1] - China has emerged as the main growth engine for the global foldable smartphone market, with Huawei maintaining a significant market share [1][18] - User willingness to purchase foldable smartphones is increasing, with higher expectations for product functionality and experience [1] - The transition from niche to mainstream market for foldable smartphones is anticipated, with sustained demand growth and a focus on hardware optimization and software ecosystem development [1] Market Overview - The global smartphone market has entered a phase of stock competition since 2017, with annual shipment volumes declining by approximately 2.52%, projected to reach 1.22 billion units by 2024 [2] - The flat smartphone market has become saturated, prompting manufacturers to innovate product forms to explore the high-end market [5] Competitive Landscape - The foldable smartphone industry chain includes upstream raw material supply, midstream design and manufacturing, and downstream sales [7] - Chinese foldable smartphone manufacturers, such as Huawei and Samsung, are leading the industry chain with strong technological capabilities [7][8] User Behavior and Preferences - The majority of foldable smartphone users are male and female, with a higher preference among first-tier and new first-tier city users [20] - Users with higher education levels, particularly those with a bachelor's degree or above, show a greater preference for foldable smartphones [20] - The price range for most users of foldable smartphones is between 5,000 to 9,000 yuan, with Huawei being the most used brand [22] Purchase Motivations - The key reason for purchasing foldable smartphones is the stronger sense of technology and futurism, accounting for 44.7% of responses [24] - Users have a substantial budget for purchasing foldable smartphones, with 28.4% willing to spend between 8,000 to 10,000 yuan [24] Brand Recognition and Image - Huawei leads in brand recognition across various dimensions, including high-end perception, business style, and innovation [26][28] - User satisfaction is highest for Huawei, followed by Xiaomi and Samsung, indicating strong user approval [30] Future Trends - Over 90% of consumers are considering purchasing a foldable smartphone for their next device, focusing on reliability, battery life, and hardware specifications [41] - The foldable smartphone market is transitioning from a niche to a mainstream product, with 95.5% of consumers willing to switch to a foldable device in the future [47]
多场景K歌系统行业研究报告
艾瑞咨询· 2026-01-11 00:05
Industry Development Environment - The macroeconomic stability and rising consumer spending in China have solidified the foundation for entertainment consumption, with GDP increasing from 70.3 trillion yuan to 134.9 trillion yuan from 2015 to 2024, and per capita disposable income rising from 22,000 yuan to 41,000 yuan, a 100% increase [9][11] - The music industry has shown steady recovery, with its total scale increasing from 301.8 billion yuan to 492.9 billion yuan during the same period, providing a rich content reserve for the karaoke system industry [17] - Leading karaoke system companies are increasing R&D investments, with an average of over 100 patent applications per year from 2015 to 2024, marking a shift towards intelligent technology [22] - The "two-in-one" copyright licensing mechanism has been established, ensuring legal compliance in the use of song libraries [26][29] Industry Development Status - The karaoke system industry in China is in an ecological integration phase, evolving from a closed entertainment scene to an open ecosystem, with a market size projected to reach 1.45 billion yuan in 2024 and exceed 3 billion yuan by 2028 [2] - Traditional commercial entertainment is declining, while home, in-car, and outdoor entertainment are rapidly rising, with in-car and outdoor segments expected to become the main growth drivers [2] Industry Development Trends - The industry is transitioning from hardware dependence to cloud-network integration, enabling light asset operations [3] - The deep integration of digitalization and AI is transforming operational intelligence, immersive experiences, and data-driven decision-making [4][66] - The shift from traditional closed operations to open scene-based services is creating a comprehensive karaoke entertainment coverage [5][69] Industry Structure and Competition - The karaoke system industry has a clear structure with various participants, including content providers, hardware manufacturers, and service providers [33] - Entry barriers are high due to qualifications, technology, and ecosystem constraints, which strengthen the industry's entry threshold [36] - Competition is driven by policy, market demand, technology, and maturity, shaping the industry's differentiated competitiveness [39] Business Model and Market Size - The industry has developed a four-wheel-driven business model, including hardware sales, content licensing, operational maintenance, and value-added services, with the latter expected to become a core growth engine [42] - The market size is projected to reach 1.45 billion yuan in 2024, driven by multi-scenario expansion, with significant growth expected in the coming years [45] - Revenue from software and hardware services is expected to reach 960 million yuan in 2024, while value-added services are projected to grow to 440 million yuan [48] Segment Analysis - The traditional commercial entertainment segment is recovering slowly, with a projected size of 690 million yuan by 2028 [55] - The in-car entertainment segment is experiencing explosive growth, with a projected size of 1.1 billion yuan by 2028 [57] - The outdoor entertainment segment is rapidly rising, expected to reach 580 million yuan by 2028 [59] - The home entertainment segment is steadily growing, projected to reach 640 million yuan by 2028 [61] Future Outlook - The karaoke system industry is expected to continue evolving towards intelligent, ecological, and refined directions, driven by technological advancements and changing consumer preferences [66][69]
2025年中国营销智能体研究报告
艾瑞咨询· 2026-01-10 00:08
Core Insights - The article emphasizes the rapid evolution of marketing intelligence agents, which are transforming from auxiliary tools to autonomous decision-making systems in marketing, significantly impacting both domestic and international marketing strategies [1][4][11]. Market Trends and Global Dynamics - Three major changes are identified: accelerated changes in platform advertising environments, rising privacy requirements, and increased digital marketing investments by companies [2]. Emergence of Global Marketing Intelligence Agents - The application of computer technology in marketing is undergoing a profound transformation, evolving from data analysis and decision support to full-chain marketing automation systems [4][11]. Challenges for Chinese Enterprises in Overseas Marketing - Chinese companies face four main challenges when expanding overseas: cultural differences, complex channels, privacy and compliance issues, and cross-border payment difficulties [6]. Opportunities for Chinese Enterprises in Overseas Marketing - Marketing intelligence agents provide significant advantages in content creation, compliance review, and localization for Chinese companies venturing abroad, leveraging open-source large language models [8]. Definition of Marketing Intelligence Agents - Marketing intelligence agents are defined as products based on generative AI or machine learning algorithms that can automatically or semi-automatically execute marketing-related tasks, assisting or replacing human marketing efforts [9]. Transition from Marketing Tools to Autonomous Agents - The industry is experiencing a shift from traditional marketing tools to intelligent agents capable of autonomous decision-making and real-time optimization across multiple channels [11][13]. Key Capabilities of Marketing Intelligence Agents - The four core capability areas of marketing intelligence agents include market insights, content generation, campaign optimization, and evaluation report generation, enabling full-chain automated marketing and continuous optimization [15]. Future Technology Trends - The collaboration of multiple intelligence agents forms a closed-loop system, combining creative, deployment, and analytical agents to achieve a cycle of creative generation, advertising deployment, data feedback, and strategy adjustment [17]. Challenges in AI + SaaS Models - The monetization of AI within SaaS companies faces challenges, with a consensus that AI will not significantly impact financial reports in the near term [19]. Global and Chinese AI Marketing Market Environment - The AI + marketing market is rapidly evolving, driven by technological innovation, regulatory policies, and changes in business models, with both international and Chinese markets transitioning from "tool-based" to "intelligent" approaches [22]. Commercial Model Analysis of Marketing Intelligence Agents - The commercial model for marketing intelligence agents is evolving from a single software subscription to a multi-dimensional revenue system, including SaaS subscriptions, advertising revenue sharing, and value-added services [31]. Market Size and Forecast for China's Intelligent Marketing Agents - The market for intelligent marketing agents in China is expected to exceed 100 billion yuan by 2030, driven by the integration of AI technologies and the digital transformation of the advertising industry [34]. Digital Marketing Penetration in China - China's digital economy is growing rapidly, with a growth rate of 7.39%, and the digital marketing sector is entering a phase of accelerated penetration due to advancements in AI [36]. Policy Framework for AI + Marketing in China - China is establishing a multi-layered policy framework to support and regulate the integration of AI in marketing, covering strategic guidance, technological research, industry applications, and compliance [38][41]. Global Opportunities for Chinese Enterprises - Chinese marketing intelligence products have the potential to challenge established giants by offering next-generation, AI-native automated infrastructure, leveraging unique commercial and talent structures [45][48]. Investment and Acquisition Trends in Intelligent Marketing Agents - Companies focusing on full-chain marketing automation platforms and AI creative generation capabilities are gaining attention in investment and acquisition activities [50].
2025年第53周:美妆行业周度市场观察
艾瑞咨询· 2026-01-10 00:08
Group 1 - The investment focus of Chinese beauty brands is shifting towards upstream pharmaceutical sectors to enhance raw material research and development capabilities, as seen with Proya's investment in Beijing Huaguan Biotechnology [3] - The overall trend in the Chinese beauty industry indicates that leading companies are investing in upstream technologies and new brands to build an ecological closed loop and enhance competitiveness [3] Group 2 - The oral care market is experiencing continuous upgrades, with Q1 2025 sales reaching 1.72 billion yuan, a year-on-year increase of 27.7%, driven by innovative products that meet diverse consumer needs [5] - New products include usmile whitening toothpaste, ice spring mouthwash, BOP teeth whitening strips, and others that utilize advanced technology for oral health [5] Group 3 - Starbucks is transitioning its strategy from sporadic collaborations to a systematic approach in the beauty sector, appointing a former E.L.F. executive to enhance its marketing efforts and address growth stagnation in North America [6] - This strategic shift reflects a trend of blurred brand boundaries in response to consumer upgrades, aiming to transform Starbucks into a lifestyle symbol [6] Group 4 - Sephora has introduced six domestic beauty brands, including Yeoseo and BABI, to adjust its product selection logic amid performance pressures, despite some consumer concerns about diluting its high-end positioning [7][8] - The introduction of these brands aims to attract younger consumers and shift from a "channel brand" to a "user brand," although it faces challenges in consumer perception [7][8] Group 5 - Huaxizi has become the first Chinese beauty brand to enter Ulta Beauty, marking a significant breakthrough in the U.S. market and showcasing the international competitiveness of Chinese beauty brands [9] - The brand combines traditional Chinese craftsmanship with modern technology, focusing on cultural and quality exports, and has products available in over 110 countries [9] Group 6 - Lin Qingxuan is set to become the first "high-end domestic skincare stock" listed on the Hong Kong Stock Exchange, with a projected revenue of 1.052 billion yuan in the first half of 2024, reflecting a year-on-year growth of 98.3% [10] - The company has a strong product line, including the best-selling camellia oil, and plans to use IPO funds for brand building and channel expansion, targeting Southeast Asian markets [10]
2025年中国NMN行业研究报告
艾瑞咨询· 2026-01-09 00:05
Core Viewpoint - NMN (β-Nicotinamide Mononucleotide) is gaining global attention in the health industry for its potential anti-aging, DNA repair, and metabolic regulation benefits, with significant regulatory advancements expected by 2025 [1][2]. Industry Development - The NMN industry has evolved from laboratory research to commercial applications, with major markets like the US, Japan, Canada, and Australia recognizing its legal status through various regulatory pathways [1][2]. - China is currently the largest producer of NMN raw materials, with leading companies building competitive barriers through technological innovation and industry chain layout [2][19]. Regulatory Environment - The global regulatory landscape for NMN is shifting from strict restrictions to cautious openness, with significant milestones achieved in countries like Japan, Canada, the US, and Australia [17][18]. - In China, NMN has been approved as a new cosmetic ingredient and is on the path to becoming a recognized health food, with the National Market Supervision Administration listing it for health food approval in April 2025 [17][18]. Market Demand - The aging population in China is driving the "silver economy," with projections indicating that the elderly population will grow from 320 million to 390 million between 2025 and 2030, creating a substantial market for anti-aging products [19]. - The younger generation, particularly those born in the 1990s, is increasingly aware of anti-aging needs, further boosting market demand for NMN products [19]. Technological Advancements - Innovations in synthesis, quality testing, and delivery methods are driving the NMN industry forward, with full enzyme methods significantly enhancing production efficiency and reducing costs [21][22]. - The transition from chemical synthesis to full enzyme methods is leading to higher purity and environmental sustainability in NMN production [10][12]. Application Areas - NMN is primarily used in health supplements and cosmetics, with the health supplement market accounting for nearly 90% of its applications, including anti-aging and immune support products [24][28]. - Future applications are expected to expand into pet nutrition, medical health, and agricultural technology, opening new growth avenues for the industry [24][28]. Market Size and Growth - The NMN market in China is projected to exceed 3 billion yuan by 2025, driven by increasing regulatory clarity and expanding applications in various sectors [28][32]. - The market has been growing steadily since 2020, with significant penetration into health supplements and cosmetics [28][32]. Sales Channels - NMN products are primarily sold through cross-border e-commerce and private channels, with cross-border e-commerce accounting for 60% to 70% of market share [35][34]. - Brand private channels are also showing strong performance, capturing about 30% of the market share [35]. Certification and Standards - The "blue hat" certification for health foods in China represents the highest standard for NMN products, indicating safety and compliance [37]. - Achieving this certification could significantly reshape the market landscape for NMN products in China [37]. Future Prospects - The NMN industry is poised for growth, with regulatory breakthroughs expected to enhance market opportunities, particularly in the cosmetics sector [51]. - The potential for NMN in pet nutrition, medical health, and agricultural technology is also being explored, indicating a broadening of its application scope [53][56][58].