艾瑞咨询
Search documents
2025年中国食品零售行业数字化研究报告
艾瑞咨询· 2026-02-27 00:08
Core Insights - The food retail industry is experiencing a shift towards digitalization, with traditional retail formats like supermarkets and convenience stores facing challenges such as high losses and low efficiency, leading to the emergence of specialized food retail formats and accelerating the chain process [1][6] - The overall digitalization level in the food retail sector is currently low, but increasing chain rates will drive digital transformation focused on efficiency upgrades and experience reconstruction [1][9] - The digital reconstruction of the food retail sector is based on the concept of "people-goods-scene," with the cash register system serving as a key data touchpoint, alongside supply chain management and omnichannel operation systems [1][12] Digitalization Demand Background - The food retail industry is characterized by a large number of decentralized community stores, resulting in a low overall digitalization level. The rise of new formats is pushing for an accelerated digital transformation [9] - Digitalization can integrate supply chains, optimize procurement costs, and enhance management efficiency while reducing inventory waste [9] - The transformation will focus on improving supply chain management efficiency and reconstructing consumer experience through omnichannel operations [9] Evolution of Food Retail Formats - The transition from traditional supermarkets to specialized formats is accelerating, with vertical niche formats like snack chains and community fresh supermarkets emerging to address industry competition [6] - Focusing on specific categories helps startups build brand recognition quickly and reduces SKU complexity, leading to lower operational costs [6] Digitalization Framework - The core of food retail digitalization lies in reconstructing the collaborative relationship between people, goods, and scenes, with a focus on consumer-centric omnichannel operations, transparent supply chain management, and transforming traditional transaction venues into digital hubs [12] Cash Register System - The cash register system integrates payment, inventory, and member management, enhancing operational efficiency and providing data support for decision-making [19] - Different food categories require tailored cash register systems to meet specific sales and promotional needs [19] Supply Chain Management System - The supply chain management (SCM) system connects production and sales, maintaining supplier relationships and managing logistics [26] - It enhances efficiency, controls costs, and mitigates risks by integrating the entire process from procurement to sales [26] Omnichannel Operation System - The omnichannel operation system integrates various business touchpoints, consolidating data assets and reconstructing the relationship between people, goods, and scenes [33] - It enables refined operations based on comprehensive customer behavior analysis and enhances marketing strategies [33] Future Market Outlook - The food retail market is vast, with the retail GMV expected to exceed 7 trillion yuan in 2024 and grow to 8.7 trillion yuan by 2029, driven by lower-tier markets and evolving consumer demands [38] - Digitalization is becoming a critical competitive factor, and companies that leverage market opportunities will find significant growth potential [38] Digitalization Trends - Food retail digitalization vendors are building a technology ecosystem that integrates cloud, data, and intelligence, with a focus on agile development and data-driven decision-making [45] - The rapid development of AI technologies is opening new possibilities for integrating AI into various aspects of food retail operations [45]
2025年中国手机银行APP监测报告
艾瑞咨询· 2026-02-26 00:06
Core Insights - The mobile banking app industry in China is transitioning into a stock operation phase, with user behavior shifting towards efficient, high-frequency, and purpose-driven usage, necessitating refined operations [1][7][9] - AI and ecosystem integration are driving a transformation in service delivery, enhancing user experience and security [2][11] - Regulatory frameworks are tightening, emphasizing compliance and innovation, with new policies guiding the industry towards value creation [3][14] - Competitive dynamics are increasingly influenced by ecosystem capabilities and regional strengths, with state-owned banks leading the market [4][16] Market Overview - The user base for mobile banking apps in China is stabilizing, with monthly active users (MAU) projected to fluctuate between 648 million and 739 million from 2023 to 2025, reaching a peak by the end of 2025 [7] - The overall market is shifting from rapid expansion to stock enhancement, maintaining resilient growth despite a high base [7] User Behavior Trends - From March 2023 to December 2025, the frequency of app usage is expected to slightly decline, while the effective usage duration will decrease initially before stabilizing [9] - Users are moving away from prolonged browsing to more efficient, functional usage, indicating a need for banks to enhance service value and user experience [9] Technological Trends - By 2025, mobile banking technology will focus on deep AI integration and ecosystem-level enhancements, shifting from mere efficiency improvements to comprehensive user experience redesign [11] Regulatory Environment - The development of mobile banking apps is increasingly shaped by a clear regulatory framework, with compliance and user rights protection becoming standard practices [14] Competitive Landscape - The competitive landscape is marked by significant differentiation, with banks possessing large customer bases and strong ecosystems gaining advantages [16] - The top banks by MAU include Agricultural Bank of China (249 million), Industrial and Commercial Bank of China (194 million), and China Construction Bank (109 million), with state-owned banks dominating the top rankings [18][20] User Demographics - The core user demographic consists of males (56.7%) and younger users under 40 (63.3%), with a significant portion being married and having children [45][47] - Users from new first-tier and lower-tier cities contribute over 90% of the active user base, highlighting the importance of these markets for future growth [48] Notable Case Studies - Agricultural Bank of China leads with a MAU of over 270 million, showcasing strong user engagement and market leadership [30] - Industrial and Commercial Bank of China ranks second with a MAU of 194 million, focusing on enhancing user experience through smart financial services [33] - Postal Savings Bank of China has a MAU exceeding 53 million, emphasizing a transition from functional tools to companion-like services [35] - China Merchants Bank leads among joint-stock banks with a MAU of 77 million, implementing significant upgrades in wealth management and user interaction [37]
2025年中国第三方支付行业研究报告
艾瑞咨询· 2026-02-26 00:06
Core Insights - The comprehensive payment transaction scale in China is expected to reach 577 trillion yuan by 2025, with a year-on-year growth of 3.0%, driven by a 2.9% increase in personal payment transactions and a 3.2% increase in enterprise payment transactions, indicating that enterprise payment growth has surpassed personal payment growth [1][13]. Group 1: Industry Overview - The third-party payment industry in China has entered a stage of deepening stock competition, with regulatory normalization and compliance requirements becoming the foundation for industry development [1]. - The industry has evolved from a phase of rapid growth and diversification of services (2010-2019) to a more mature phase characterized by stricter regulations and stable development [4][5]. Group 2: Payment Segmentation - The third-party payment business can be divided into personal and enterprise payments, with a focus on the enterprise payment market due to the saturation of personal payment growth [2]. - The personal payment market is nearing saturation, while enterprise payments are showing stronger growth resilience, driven by digital transformation and the expansion of cross-border e-commerce payment scenarios [13]. Group 3: Regulatory Environment - The implementation of the "Non-Bank Payment Institutions Supervision Management Regulations" in 2024 has led to a significant transformation in the industry, with a trend towards compliance normalization and accelerated consolidation [7]. - The regulatory environment is expected to tighten further, with increased penalties for non-compliance, impacting the operational landscape for both large and small payment institutions [7]. Group 4: Technological Integration - The industry is actively embracing AI technology to enhance operational efficiency and customer service, focusing on internal cost reduction and external service value enhancement [10]. - AI applications include intelligent risk control, process automation, and personalized customer service, which are expected to improve overall industry competitiveness and innovation capabilities [10][12]. Group 5: Market Dynamics - The personal mobile payment market is projected to decline by 3.7% in 2025, reflecting a saturation in daily consumption scenarios and weak consumer spending [19]. - The online and offline commercial payment markets are expected to grow steadily, with a compound annual growth rate of 4.8% from 2020 to 2025 [22]. Group 6: Enterprise Payment Trends - The enterprise payment market is expected to continue growing, driven by the digitalization of enterprises and the ongoing demand for cross-border payment solutions [33][47]. - Payment institutions are shifting from basic payment services to integrated solutions that help enterprises reduce costs and improve operational efficiency [35]. Group 7: Cross-Border Payment Growth - The cross-border payment market is anticipated to reach 3.3 trillion yuan by 2025, fueled by the expansion of China's cross-border e-commerce market [55]. - Cross-border payment service providers are focusing on building comprehensive solutions that address the needs of overseas enterprises, enhancing efficiency and compliance in cross-border transactions [57][60].
中国工业软件行业发展研究报告
艾瑞咨询· 2026-02-25 00:07
Core Viewpoint - The industrial software industry is at a critical juncture, necessitating innovation-driven development, with significant policy support and market opportunities ahead [1][4][12]. Group 1: Industry Necessity and Urgency - Industrial software is essential for innovation and transformation in the economy, serving as a core production material and a digital foundation for new industrialization [4][7]. - Since 2018, China's per capita GDP has reached $10,000, marking a shift towards a more developed economy that requires innovation for further growth [4]. - The current industrial software market in China is projected to approach 300 billion yuan by 2024, indicating robust growth despite challenges such as core technology gaps and structural imbalances [1][17]. Group 2: Market Dynamics - The evolution of industrial software is characterized by a transition from tools to systems, platforms, and eventually to genetic models, focusing on data value [2][48]. - The market is large, but companies must target specific segments based on their capabilities, with leading clients driving demand for domestic alternatives and innovation [2][50]. Group 3: Product Development Trends - Currently, industrial software is primarily sold as products, but it is expected to evolve towards selling "intelligence" as data assets are effectively accumulated and utilized [3][52]. - The future of industrial software will see a shift towards platformization and ecosystem development, emphasizing the integration of design, simulation, and collaborative platforms [52][48]. Group 4: Driving Factors - The development of industrial software is supported by technological advancements, particularly large models that enhance the efficiency of software development and application [12][43]. - Policy subsidies are also playing a crucial role in stimulating innovation within the industrial software sector, particularly in first-tier cities [12][14]. Group 5: Challenges and Opportunities - The industrial software market faces significant challenges, particularly in the R&D design sector, where core technologies are lacking, necessitating a focus on overcoming these barriers [17][23]. - The industry is characterized by a systemic issue involving technology, scenarios, ecosystems, and business models, which complicates the path to success for domestic software companies [26][50]. Group 6: Future Directions - The industrial software industry is expected to transition towards a model where products, technologies, and services are redefined, leading to the emergence of "industrial intelligent agents" capable of autonomous task execution [52][48]. - Companies should leverage head clients and policy advantages to drive technological breakthroughs while also exploring opportunities in mid-tier and long-tail markets to expand revenue streams [50][52].
2025电商榜单价值及影响力洞察报告
艾瑞咨询· 2026-02-25 00:07
Core Insights - The report highlights the evolving role of e-commerce rankings from simple recommendation tools to comprehensive business components that enhance user decision-making efficiency, build platform trust, leverage brand growth, and promote industry quality ecosystems [1] - Over 90% of consumers pay attention to ranked products, with more than half prioritizing items marked with rankings, indicating that rankings are now essential decision touchpoints in the purchasing process [1][6] - The report anticipates that with advancements in AI technology and enhanced user behavior visualization, rankings will undergo further upgrades towards intelligence, personalization, and non-commercialization, becoming key drivers of high-quality industry development [1] Group 1: Consumer Behavior and Trust - Consumers face challenges not in finding products but in trusting and selecting them, leading to a demand for improved decision efficiency, shopping trust, and quality selection [2] - Approximately 30% of consumers are now paying attention to e-commerce rankings, with over 40% considering ranked products as worthy of further exploration [4] - 75.6% of consumers view rankings as a decisive factor in their purchasing decisions, with 61% expressing high satisfaction with ranked product recommendations [6] Group 2: Platform Strategies and User Trust - E-commerce platforms recognize that future competition will hinge on trust and cognitive efficiency, making the creation of authoritative rankings a crucial strategy for building trust infrastructure [8] - JD's ranking system leads the industry in consumer recognition and satisfaction, with nearly 70% of users mentioning it first when asked about rankings [10] - Over 80% of consumers believe JD's rankings help them find high-quality and safe products, significantly higher than other industry rankings [11] Group 3: Ranking Mechanisms and Consumer Engagement - The ranking system is becoming a critical node in the consumer decision-making process, with over 90% of consumers engaging with ranked products [6] - 54.6% of consumers prefer to check quality rankings when seeking high-quality products, with 97.8% of users indicating they will continue using JD's rankings in the future [17] - The rankings are built on a data-driven model that ensures objectivity and transparency, addressing consumer concerns about potential marketing biases [23][25] Group 4: Ecosystem Value and Industry Impact - E-commerce rankings create a win-win ecosystem by providing reliable shopping guides for consumers, driving sales growth for brands, and reflecting industry consumption trends [30] - The case studies of brands like Haier and SHOKZ demonstrate how rankings can enhance product visibility, sales, and consumer trust, creating positive feedback loops [32][33] - The future of rankings will focus on objective evaluations and user experiences, enhancing their influence and trustworthiness in the market [35] Group 5: Future Trends and Innovations - The evolution of rankings will be driven by AI, enabling personalized and efficient shopping experiences while optimizing brand engagement [37] - The emphasis on quality and user experience will continue to shape the development of rankings, ensuring they remain relevant and effective in guiding consumer decisions [40][41]
2026年第7周:跨境出海周度市场观察
艾瑞咨询· 2026-02-24 00:01
Industry Environment - The automotive industry is entering a new phase of "systematic overseas expansion," with the release of the "Automotive Data Export Security Guidelines (2026 Edition)" aimed at establishing a convenient mechanism for cross-border data flow and reducing risks [3][4] - China's gaming industry is experiencing significant growth in overseas revenue, projected to reach $20.455 billion by 2025, driven by cultural empowerment and the success of traditional cultural IPs [5] - The lithium battery industry is showing signs of recovery, with technological innovations and overseas expansion driving growth, as companies like CATL explore new applications and markets [6] - Uzbekistan is emerging as an attractive investment destination for Chinese companies due to its rich natural resources and favorable economic policies, with a projected GDP growth rate of 7.7% by 2025 [7] - The Chinese energy storage battery sector is seeing a surge in overseas orders, particularly in Africa, where demand for renewable energy solutions is high [9] - Chinese humanoid robot companies are accelerating their global expansion, leveraging a mature domestic supply chain and exploring various international markets [10] - The Chinese film and television industry is transitioning from "single hit" productions to a more systematic approach, with significant growth in international viewership [11] - The global Z generation is expected to become the largest consumer group by 2026, influencing the overseas strategies of Chinese brands [12][13] - The cross-border e-commerce sector is facing challenges such as tariff impacts and rising costs, with a projected growth rate of 8.8% in 2025 [14] Key Brand Dynamics - JD.com is testing its European online retail brand Joybuy in the UK, focusing on categories like baby products and toys, while enhancing its logistics network [15] - Airwallex has completed a $330 million Series G funding round, enhancing its capabilities in cross-border payments and financial services [16] - Chinese beauty brand Maogeping is looking to replicate the success of Pop Mart in the Hong Kong market, focusing on cultural uniqueness and high-end positioning [17] - Southeast Asia's market is shifting towards brand value, with TikTok Shop showing significant growth, prompting brands to adapt their strategies [18] - Chinese consumer brands are rapidly expanding overseas, with KKV and others opening numerous stores in Singapore, emphasizing quality and experience [20] - Anta Sports has acquired a 29.06% stake in PUMA for approximately $12.278 billion, aiming to revitalize the brand amid its recent struggles [21] - The integration of traditional Chinese medicine with technology is driving new paradigms for cultural export, as seen in the global tour of the "Early Sleep Doll" IP [22] - Mixue Ice Cream is expanding internationally with a low-price strategy, significantly increasing its overseas store count and outperforming competitors [23][24] - Xiangpiaopiao is undergoing a strategic transformation to address declining profits, focusing on ready-to-drink products and international expansion [25] - Chengdu's humanoid robot "Deng Ba" is set to enter the global market, showcasing advanced technology and a comprehensive ecosystem [26] - The outdoor equipment market is growing, with Le Xin Outdoor planning to list on the Hong Kong Stock Exchange, capitalizing on the rising male consumer segment [27]
重塑AI时代的搜索可见性与内容营销—2026年GEO生成式引擎优化行业研究报告
艾瑞咨询· 2026-02-24 00:01
Core Insights - GEO is an emerging marketing optimization strategy based on the information cognition and answer output principles of LLM (Large Language Model), aimed at making brand or product information more accessible to generative AI engines [1] - The core goal of GEO is to build a trust relationship between brands and AI, facilitating the visibility and trustworthiness of brands and products in AI-generated content [2] AI Industry Development Status - The Chinese AI industry has entered a phase of large-scale application centered around generative AI, evolving from an efficiency tool to a high-frequency information acquisition and decision-making entry point for users [3] AI Application Traffic Scale - Driven by ecological advantages and technological breakthroughs, the AI application user scale is expected to continue increasing, with a significant market expansion projected by 2025. However, there will be a notable divergence within the market, with certain applications experiencing explosive growth while others stagnate or decline [5] Changes in User Search Behavior - There is a paradigm shift in search behavior from traditional "link-oriented" to "answer-oriented" searches, with over 40% of users shifting their focus from traditional search engines to AI searches [7] Importance of AI Ecosystem Marketing Strategy for Brands - Structural changes in traffic entry points and user search behavior necessitate a shift in brand marketing strategies, as AI searches become a core information entry point influencing consumer choices [9] Misconceptions about GEO - There is a misunderstanding of GEO as a traditional advertising strategy, whereas it should be viewed as a brand strategy focused on building trust with consumers and enhancing brand knowledge assets [11] Technical Principles of AI Search Engines and GEO Optimization - GEO's principle involves constructing an information cognition and prioritization output system based on LLM, optimizing brand knowledge content to align with generative AI's indexing and citation mechanisms [13] Industry Development Trends and Market Size - As the AI industry evolves, GEO investments are transitioning from experimental budgets to major marketing strategies, with the domestic GEO market expected to exceed 50 billion by 2030 [15] Industry Ecosystem - The industry ecosystem consists of upstream AI search platforms and corpus resource platforms, with GEO service providers at the core, supported by effect monitoring and independent teams [17] Content Engineering of GEO - GEO's content engineering focuses on semantic optimization to ensure accurate brand exposure and trust-building within the AI ecosystem [22] Implementation of GEO Content Optimization - The recommendation of content depends on its proximity to user semantic coordinates, with strategies including authority optimization and structured content [24] Evaluation Metrics for GEO Optimization Effectiveness - Current evaluation metrics include visibility, content layer, technical layer, and business layer indicators, although attribution still faces technical challenges [25] Becoming an Indispensable Authority in AI - Future brand competition in the AI ecosystem will focus on understanding users better than competitors and delivering value, necessitating a shift from static visibility to dynamic competition [27] Future Development Trends of GEO Industry - The development of GEO is heavily reliant on the commercialization of the AI ecosystem and the strategies of AI platforms, following ecological-driven and compliance characteristics [29] Challenges in Standardization of GEO Industry - The rapid development of the GEO industry faces challenges from speculative behaviors and non-compliant operations, necessitating collaborative efforts for standardization [31]
2026年第7周:数码家电行业周度市场观察
艾瑞咨询· 2026-02-23 00:05
Group 1 - The core viewpoint of the article highlights the significant capital expenditure by major US tech giants on AI infrastructure and cloud services, which is expected to nearly double from 2024 to 2026, despite causing short-term stock price declines and market concerns about cash flow [3][4][13]. - The solar photovoltaic market is anticipated to see major developments driven by Elon Musk's plans for space solar energy, with projections suggesting a market size reaching trillions by 2030, although challenges such as ground losses and metal price increases remain [5][12]. - AI meteorological models are transitioning from technical validation to industrial application, enhancing decision-making in energy and finance sectors, and are expected to significantly reduce uncertainty and optimize costs and risks [6]. Group 2 - The robot industry is evolving from showcasing technology to practical applications, with partnerships for the upcoming Spring Festival showcasing family service capabilities, indicating a shift towards value verification [7][8]. - The rental market for humanoid robots is booming due to increased demand for events, although issues like price confusion and service transparency are present, leading to a decline in profit margins [9]. - The application of AI in China's consumer economy is shifting towards operational optimization rather than just consumer interaction, with companies leveraging AI for cost control and efficiency improvements [10]. Group 3 - Silver prices have surged to historical highs, driven by industrial demand from AI applications, although there are concerns about resource scarcity and the potential for alternative materials to replace silver in certain applications [10]. - The "Mars Chain" concept, linked to Musk's initiatives, is becoming a new investment hotspot, with significant implications for the Chinese photovoltaic industry, which must navigate the risks of technology outflow and maintain competitive advantages [18]. - Major tech companies are facing funding challenges due to massive investments in AI and cloud infrastructure, with significant capital expenditures projected for 2026, raising concerns about the sustainability of these investments [13][19]. Group 4 - The introduction of standardized pricing for surgical robots in China is expected to accelerate the commercialization of the industry, benefiting innovative companies while posing challenges for those unable to adapt [15][16]. - The trend of smart home appliances gaining popularity among young consumers during the Spring Festival reflects a shift towards emotional and practical products that enhance family interactions [17]. - The competitive landscape for AI assistants is intensifying, with domestic companies focusing on localized solutions that prioritize data security and user trust [21].
2025年中国第三方支付行业研究报告
艾瑞咨询· 2026-02-23 00:05
Core Insights - The comprehensive payment transaction scale in China is expected to reach 577 trillion yuan by 2025, with a year-on-year growth of 3.0%, driven by a 2.9% increase in personal payment transactions and a 3.2% increase in enterprise payment transactions, indicating that enterprise payment growth has surpassed personal payment growth [1][13]. Group 1: Industry Overview - The third-party payment industry in China has entered a stage of deepening stock competition, with regulatory normalization and compliance requirements becoming the foundation for industry development [1]. - The industry has evolved from a phase of rapid growth and diversification of services (2010-2019) to a more mature phase characterized by stricter regulations and stable development [4][5]. Group 2: Regulatory Environment - The implementation of the "Non-Bank Payment Institutions Supervision Management Regulations" in 2024 has led to a significant transformation in the industry, with a noticeable trend towards compliance normalization and accelerated consolidation [7]. - The regulatory environment is expected to intensify in 2025, with a substantial increase in the number and amount of fines imposed on institutions [7]. Group 3: Payment Trends - The personal mobile payment market is projected to decline by 3.7% in 2025, reflecting a saturation in daily consumption scenarios and a lack of new user growth [19]. - The enterprise payment market is expected to continue its stable growth, driven by the ongoing digital transformation of enterprises and the expansion of cross-border e-commerce payment scenarios [13][33]. Group 4: Technological Integration - The third-party payment industry is actively embracing AI technology to enhance operational efficiency and service value, focusing on internal cost reduction and external customer empowerment [10]. - AI applications include intelligent risk control, process automation, and personalized services, which are expected to improve user experience and operational efficiency [12]. Group 5: Market Dynamics - The enterprise payment sector is increasingly important, with a focus on providing integrated solutions that go beyond basic payment services to include cost reduction and efficiency tools [35]. - The cross-border payment market is anticipated to grow significantly, reaching 3.3 trillion yuan by 2025, driven by the expansion of China's cross-border e-commerce [55]. Group 6: Future Directions - The industry is expected to explore new payment methods, such as NFC and digital currencies, which are anticipated to enhance payment convenience and security [30][67]. - Emerging markets in Southeast Asia, Latin America, and the Middle East are seen as new growth points for cross-border payment services, despite challenges such as fragmented payment ecosystems and regulatory complexities [60].
从“猎奇”到“信赖”:折叠屏手机用户发展洞察报告
艾瑞咨询· 2026-02-20 00:04
Core Insights - The global foldable smartphone market is experiencing continuous growth, particularly in China, driven by technological advancements and an improved supply chain, leading to product diversification [1] - China has emerged as the main growth engine for the global foldable smartphone market, with Huawei maintaining a significant market share [1][18] - User willingness to purchase foldable smartphones is increasing, with higher expectations for product functionality and experience [1] Market Overview - The global smartphone market has transitioned into a phase of stock competition since 2017, with annual shipment volumes declining by approximately 2.52%, projected to reach 1.22 billion units by 2024 [2] - The flat smartphone market has become saturated, prompting manufacturers to innovate product forms to explore the high-end market [5] Competitive Landscape - The foldable smartphone industry chain includes upstream raw material supply, midstream design and manufacturing, and downstream sales [7] - Chinese manufacturers, led by Huawei and Samsung, are driving the industry chain's collaborative progress, injecting strong momentum into the market [7][9] - Huawei's market share in China has significantly increased from 35.0% in Q1 2023 to 75.0% in Q1 2025, indicating a strengthening of its leading position [18] User Behavior and Preferences - The majority of foldable smartphone users are male and female, with a higher preference among first-tier and new first-tier city users [20] - Users predominantly use foldable smartphones priced between 5,000 to 9,000 yuan, with Huawei being the most used brand at 62.3% [22] - The key reasons for purchasing foldable smartphones include a stronger sense of technology and future appeal, with 44.7% of users citing this as a primary factor [24] Product Development and Trends - Foldable smartphones are transitioning from niche products to mainstream devices, with a focus on hardware optimization and software ecosystem development [1][43] - The hardware is evolving from merely functional to providing a comprehensive user experience, with innovations in hinge and screen technology [45] - The market is expected to see a significant shift in 2026, with foldable smartphones becoming more mainstream as user acceptance increases [15] User Satisfaction and Recommendations - Huawei leads in user satisfaction, with a higher rating than the overall market, followed by Xiaomi and Samsung [30] - The net recommendation value for Huawei and Xiaomi indicates strong user advocacy and brand loyalty [31] Future Outlook - Over 90% of consumers are considering purchasing a foldable smartphone for their next device, with a focus on reliability, battery life, and hardware specifications [41] - The transition from "novelty" to "common use" is evident, with 95.5% of consumers willing to switch to foldable smartphones in the future [47]