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2025年第47周:酒行业周度市场观察
艾瑞咨询· 2025-11-27 00:04
Group 1: High-end Baijiu Industry Reflection - The high-end baijiu industry faces short-term challenges, but the core investment logic remains unchanged, with leading companies like Moutai and Wuliangye maintaining long-term investment value due to brand moat, high gross margins (over 85%), and stable cash flow [3][4] - Current inventory pressure is significant, with Moutai's price dropping below 1800 yuan, yet cultural foundations and business models support resilience [3] - Valuations have returned to reasonable levels, with Wuliangye's P/E ratio at 14 times, and high dividends (Luzhou Laojiao's dividend yield exceeds 6%) provide a safety net [3][4] Group 2: Instant Retail and Alcohol - Instant retail is rapidly penetrating the alcohol industry, but manufacturers experience uneven effects, with platforms like Douyin tightening regulations on low-price sales [5] - The online alcohol sales are primarily dominated by beer, with baijiu being less represented, indicating a need for balance between online and offline channels [5] - Challenges include high costs for distributors and risks of counterfeit products, necessitating a differentiated development approach rather than blindly following trends [5] Group 3: Domestic Wine Industry Challenges - The domestic wine industry faces a "bumper harvest but no profit" dilemma due to supply-demand imbalances, homogenization, and competition from imported wines [7] - Low capacity utilization and lack of product differentiation exacerbate the crisis, with high costs and weak industry chains further complicating recovery [7] - Solutions involve focusing on unique terroir characteristics, creating differentiated IP, and embracing new consumption scenarios to drive sustainable development [7] Group 4: E-commerce and Alcohol Market Dynamics - E-commerce platforms are aggressively using subsidies and low-price pre-sales to disrupt offline pricing, leading to conflicts with traditional alcohol distributors [12] - The market is experiencing a "tear and reconstruction" phase, with some distributors forced to supply online, creating a dependency relationship [12] - Future collaboration is essential, with e-commerce expanding breadth and alcohol distributors deepening service to achieve industry chain upgrades centered on consumer needs [12] Group 5: Young Consumer Trends - Young consumers are shifting their purchasing criteria from "value for money" to "worth it," with emotional resonance becoming a key factor in their buying decisions [15][16] - Products like Qingdao White Beer have gained popularity by aligning with emotional and quality expectations, reflecting a broader trend in consumer behavior [15][16] Group 6: Innovations in Alcohol Products - New product launches, such as the "No Rush Sparkling Yellow Wine," signify a shift towards value creation in the yellow wine industry, targeting younger consumers with innovative blends [18] - The introduction of limited-edition products, like the "Bingwu Horse Year Zodiac Wine" by Jianan Chun, highlights the importance of cultural significance and scarcity in appealing to high-end markets [37] Group 7: Industry Resilience and Transformation - The baijiu industry is transitioning from high-speed growth to a focus on quality, with leading brands maintaining their positions while smaller firms face increased pressure [11] - Companies are encouraged to concentrate on product quality, brand building, and operational efficiency to achieve sustainable growth amid industry adjustments [11] - The emergence of new business models, such as "group buying," reflects innovative approaches to address challenges like high inventory and price control [21]
2025年全球跨境支付服务行业洞察报告
艾瑞咨询· 2025-11-27 00:04
Core Insights - The global cross-border e-commerce market is expanding, with a steady increase in the share of goods trade, and China remains a dominant player in the global cross-border e-commerce landscape, reinforcing an export-oriented structure [1][11][17] - The global cross-border payment market has entered an era characterized by real-time payments, stablecoins, and digital currencies, with a steady market expansion driven by small, high-frequency transactions [1][26] - The value of cross-border third-party payment services is becoming increasingly prominent, particularly in China's rapidly expanding cross-border export third-party collection service market [1][33] Global Cross-Border Trade Market Data - From 2020 to 2024, global import and export trade is expected to achieve an average annual compound growth rate of approximately 8%, reflecting strong industrial resilience and policy regulation capabilities [7] - The global trade landscape is shifting towards emerging economies, with Asia and Oceania leading growth, while developed economies face low or zero growth by 2024 [2] China Cross-Border Trade Market Scale - China's goods and services import and export trade is projected to grow at an average annual compound growth rate of about 8% from 2020 to 2024, maintaining a stable global trade share of around 11% [7] - The diversification of China's export markets is evident, with significant growth in Asia, Europe, and North America, despite ongoing trade tensions with the U.S. [7] Global Cross-Border E-Commerce Market Data - The global cross-border e-commerce market is expected to grow at a compound annual growth rate of 17% from 2020 to 2024, driven by consumer demand for diverse products and the digital transformation of traditional trade [11] - Cross-border e-commerce is increasingly contributing to the digitalization of global trade, with social commerce and digital platforms reshaping consumer engagement [11] Global Cross-Border Payment Market Size and Forecast - The global cross-border payment market is projected to grow from approximately $141.1 trillion to nearly $194.6 trillion between 2020 and 2024, with personal cross-border payments experiencing rapid growth [26] - By 2029, personal cross-border payment volumes are expected to significantly increase, driven by the demand for diverse, small, high-frequency payment solutions [26] Cross-Border Third-Party Payment Service Value - Cross-border third-party payment service providers are increasingly recognized for their efficiency, ecosystem integration, and cost-effectiveness, particularly for high-frequency transaction needs in cross-border e-commerce [28][29] - Compared to traditional channels, third-party payment services offer superior operational experience, faster transaction speeds, and lower costs [29] Global and China Cross-Border Third-Party Collection Service Market Size and Forecast - The global cross-border third-party collection service market is expected to grow from nearly $600 billion in 2024 to over $1 trillion by 2029, driven by the diversification of trade participants and the expansion of digital transaction scenarios [33] - In China, the cross-border export third-party collection service market is rapidly expanding, driven by the deepening of the outbound ecosystem and increasing demand for efficient payment solutions [36] Competitive Landscape of Cross-Border Third-Party Payment Services - The market for cross-border third-party collection services is becoming increasingly concentrated, with leading firms leveraging technology and scale to enhance payment efficiency and security [38] - The competitive advantages of top-tier service providers are expanding, reflecting a mature industry stage where smaller firms face greater survival pressures [38] Key Competitive Advantages of Payment Service Providers - The ability to offer modular and customizable payment solutions is becoming a critical competitive barrier for payment service providers [39] - Third-party payment institutions are effectively reducing foreign exchange costs and enhancing transaction confidence through multi-currency support and rate locking [40] Integration of Payment and Value-Added Services - Cross-border payment service providers are extending their value proposition by offering integrated solutions that help merchants lower operational barriers and enhance their growth potential [52]
报告征集 | 2026年中国医疗大模型行业研究报告
艾瑞咨询· 2025-11-26 00:06
Core Insights - The rapid development of artificial intelligence technology, particularly large models, is significantly transforming the healthcare industry by reshaping service models and technological pathways [2] - The Chinese government emphasizes the integration of AI and healthcare, with policies promoting deep applications of AI in the medical field, highlighting the strategic value of medical large models in enhancing diagnostic efficiency and optimizing resource allocation [2] - The upcoming report by iResearch aims to provide a comprehensive overview of the medical large model industry, analyzing technological evolution, market trends, and showcasing innovative practices from leading companies [3][5] Research Background - Medical large models encompass various subfields such as medical imaging, diagnostic assistance, hospital management, drug development, health management, and traditional Chinese medicine, showcasing significant technological empowerment potential and market prospects [2] - The report will systematically review the industry ecosystem, assess technological trends, and identify typical application scenarios and business models to facilitate the transition from "technical exploration" to "scaled implementation" [2] Participation Value - Companies participating in the report will have the opportunity to be featured in the iResearch 2026 China Medical Large Model Industry Research Report, enhancing brand influence and industry recognition [7] - The report will be disseminated through iResearch's official platforms and various media channels, increasing visibility for participating companies [7] - Participants will be invited to engage in online and offline events organized by iResearch, facilitating in-depth discussions with industry experts, stakeholders, and investment institutions [8] Target Companies - Both listed and unlisted companies involved in the research, application, or service of medical large models are encouraged to participate, including those in medical imaging, diagnostic assistance, hospital management, drug development, health management, and traditional Chinese medicine [10] - Companies should have at least two years of experience in the relevant field and possess multiple practical case studies demonstrating industry representation and exemplarity [10]
中国智慧养老行业研究报告
艾瑞咨询· 2025-11-26 00:06
Core Viewpoint - The Chinese smart elderly care industry is transitioning from "pilot projects" to "full-scale penetration" and from "technology stacking" to "ecological integration" due to the intersection of population aging and digital transformation [1][2][3] Industry Background - By the end of 2024, the population aged 60 and above in China will exceed 310 million, accounting for 22.0% of the total population, posing severe challenges to traditional elderly care models [3][5] - Factors such as changes in family structure, consumption upgrades among the elderly, and increased acceptance of digital technology are driving the development of the industry [5][22] - The technological revolution is reshaping the elderly care service ecosystem, pushing the industry towards precision, personalization, and efficiency [5][24] Industry Status - Smart elderly care has formed technical solutions covering three major scenarios: home, community, and institutions [5][34] - The industry exhibits a competitive landscape with three main types of players: comprehensive solution providers, vertical technology companies, and traditional elderly care enterprises [5][34] - Challenges such as data silos, insufficient technology adaptation for the elderly, and immature business models remain significant pain points for industry development [5][39] Research Significance - The integration of technology and services in smart elderly care not only meets the multi-layered needs of the elderly but also opens new pathways for the development of the silver economy [3][4] Research Content - The report systematically analyzes the overall picture of the Chinese smart elderly care industry from the dimensions of industry background and current status [5] Research Outlook - Demand-side trends indicate a shift from survival-oriented elderly care to quality-oriented elderly care [6] - Supply-side developments will focus on technology, resources, and scenarios to lead smart elderly care services towards large-scale development [6] - The ecological aspect will emphasize value closure and multi-dimensional collaboration, outlining a new development landscape for the smart elderly care ecosystem [6] Policy Emphasis - A series of policies have been introduced to support smart elderly care, highlighting its strategic importance [19][21] Social Demand - The demand for smart elderly care is driven by significant changes in family structure, an increase in solitary and empty-nest households, and a growing elderly population with varying needs [22] Technological Application - The integration of AI, IoT, big data, and cloud computing is reconstructing the elderly care service model, transitioning from passive care to proactive prevention [24][25] Market Dynamics - The smart elderly care industry is characterized by a shift from fragmented services to a comprehensive ecosystem, driven by technological innovation and humanistic care [2][4][42] Future Trends - The demand for smart elderly care is evolving from basic survival needs to a focus on quality and value realization, reflecting a societal shift in values [42] - The supply side is moving towards large-scale development, with technology, resources, and scenarios driving the evolution of services [45] - The industry is expected to see increased ecological collaboration, enhancing the synergy between policies, markets, and technologies [48]
泥河湾荣获艾瑞咨询“中国有机杂粮全网销量第一”市场地位确认,领跑有机杂粮赛道
艾瑞咨询· 2025-11-25 00:06
Core Insights - The article highlights the market leadership of Mudanwan in the organic grain sector, confirmed by iResearch, which states that Mudanwan achieved the highest online sales in the organic grain category by Q3 2025, showcasing its competitive edge and consumer recognition [1][10]. Group 1: Company Overview - Mudanwan Group is a modern comprehensive enterprise focused on agriculture, integrating the entire industry chain, with a core layout of "base + terminal" [6]. - The company operates a self-built grain breeding base of 2,000 acres, an organic grain planting base of 18,000 acres, and a production demonstration base of 10,000 acres, with an annual processing capacity of 150,000 tons [6]. - The brand "Mudanwan" was recognized as a "China Famous Trademark" in 2018, marking a significant achievement in the agricultural sector of Zhangjiakou City [6]. Group 2: Technological Innovation - Mudanwan drives industry upgrades through technological innovation, establishing a "production, learning, and research integration" system in collaboration with various agricultural research institutions [8]. - The company has built provincial-level research institutions and municipal-level organic grain innovation centers, holding multiple patents and software copyrights [8]. - Mudanwan has developed a B2B supply and deep processing innovation model, providing high-quality grain raw materials to major food enterprises and launching functional health foods for consumers [8]. Group 3: Market Position and Consumer Trust - The company has gained widespread consumer trust by offering high-quality organic products and a comprehensive quality system, aligning with the national trend towards healthier diets and green consumption [10]. - By Q3 2025, Mudanwan's four core product categories (organic yellow millet, organic seven-color brown rice, organic corn flour, and organic germ rice) achieved over 780,000 units in online sales, leading the category [10]. Group 4: Contribution to Agriculture and Rural Development - Mudanwan serves as a benchmark for agricultural modernization and rural revitalization, creating a collaborative model involving farmers, bases, enterprises, and research [12]. - The company has helped over 50,000 farmers increase their income and has contributed to the development of the grain industry cluster in northwestern Hebei [12]. - Mudanwan's products are exported to over 50 countries, generating cumulative foreign exchange earnings of $291 million, positioning the company as a representative of China's organic grain in international markets [13].
多场景K歌系统行业研究报告
艾瑞咨询· 2025-11-25 00:06
Core Viewpoint - The multi-scenario karaoke system industry in China is experiencing robust growth driven by macroeconomic stability, rising consumer spending, technological advancements, and supportive policies, leading to a projected market size of 14.5 billion yuan in 2024 and over 30 billion yuan by 2028 [1][2][45]. Industry Development Environment - Economic Factors: The macroeconomic growth from 70.3 trillion yuan in 2015 to 134.9 trillion yuan in 2024, alongside a 100% increase in per capita disposable income, has solidified the foundation for entertainment consumption [9][11]. - Social Factors: The music industry has shown steady recovery, with its total scale increasing from 301.8 billion yuan to 492.9 billion yuan from 2015 to 2024, enhancing the content supply for the karaoke industry [17][20]. - Technological Factors: Leading karaoke system providers are increasing R&D investments, with over 100 patent applications annually from 2015 to 2024, focusing on AI and smart technologies [22][24]. - Policy Factors: The establishment of a "dual protection" mechanism for content and copyright by the Ministry of Culture and Tourism, along with industry associations, ensures legal compliance in the karaoke scene [26][29]. Industry Development Status - The karaoke system industry is transitioning from a closed entertainment model to an open ecosystem, with a market size expected to reach 14.5 billion yuan in 2024 and surpass 30 billion yuan by 2028, driven by the expansion of in-car and outdoor scenarios [2][45]. - The industry is witnessing a structural shift, with traditional commercial entertainment declining while home, in-car, and outdoor entertainment rapidly rise, particularly in the in-car and outdoor segments [2][53]. Industry Development Trends - The industry is shifting from hardware dependence to cloud-network integration, enabling light asset operations and enhancing flexibility [3][63]. - The deep integration of digitalization and AI is driving intelligent operations, immersive experiences, and data-driven decision-making [4][66]. - The transition from traditional closed operations to open scenario-based services is creating a comprehensive karaoke entertainment landscape [5][69]. Industry Structure and Participants - The karaoke system industry features a clear structure with various participants, including upstream content providers, midstream system providers, and downstream consumers across multiple scenarios [33][36]. Market Size and Growth Drivers - The karaoke system market is projected to grow steadily, with a market size of 14.5 billion yuan in 2024, driven by the expansion of multi-scenario businesses and the increasing willingness of users to pay for services [45][48]. - The revenue from software and hardware services is expected to reach 9.6 billion yuan in 2024, while paid value-added services are projected to grow to 4.4 billion yuan, indicating a sustainable growth trajectory [48][50]. Segment Analysis - The traditional commercial entertainment segment is recovering slowly, while the in-car segment is experiencing explosive growth, with a projected increase from 0.5 billion yuan in 2021 to 11.0 billion yuan by 2028 [55][57]. - The outdoor karaoke segment is also rapidly emerging, with expected growth from 1.1 billion yuan in 2019 to 5.8 billion yuan by 2028, driven by new leisure activities [59]. - The home karaoke segment is anticipated to grow steadily, from 0.6 billion yuan in 2019 to 6.4 billion yuan by 2028, supported by the increasing popularity of smart home devices [61]. Conclusion - The multi-scenario karaoke system industry in China is poised for significant growth, driven by economic stability, technological advancements, and evolving consumer preferences, marking a transition towards a more integrated and immersive entertainment experience [1][2][66].
艾瑞咨询授予九牧“全球首创智能马桶全水路除菌技术”市场地位确认
艾瑞咨询· 2025-11-24 00:05
Core Insights - Jomoo has been recognized by iResearch for its "world's first intelligent toilet full waterway sterilization technology," highlighting its innovative and leading position in the smart toilet industry [1][4]. Industry Pain Points - With the rapid adoption of smart toilets, user concerns about water hygiene and safety have increased. The industry has traditionally focused on surface cleanliness and localized sanitation, neglecting the potential bacterial growth and secondary contamination risks within the entire waterway system [4][5]. Technological Paradigm Shift - Jomoo's full waterway sterilization technology encompasses multiple protective measures, achieving a sterilization rate of 99.99%. This includes source filtration, UV sterilization of water, and self-cleaning nozzles, ensuring that every drop of water in contact with the skin is clean [5][6]. Product Implementation - The technological advancements have been integrated into Jomoo's mass-produced models, such as the X70 and X90 smart toilets. These products feature pre-treatment of incoming water, high-efficiency UV sterilization, and a complete hygiene loop from water source to flushing endpoint, providing users with a worry-free waterway hygiene experience [6][4].
2025年汽车行业研究报告
艾瑞咨询· 2025-11-24 00:05
Core Insights - The automotive industry is undergoing significant transformation, with domestic brands emerging as the primary growth engine, and new energy technologies reshaping value rules and pricing strategies [1][2][4] Group 1: Industry Overview - Domestic brands have become the sole growth driver in the automotive market, with a 20.3% year-on-year increase in sales from January to September 2025, contributing to a 9.2% overall market growth [2][4] - The shift towards new energy vehicles (NEVs) has redefined user pricing decisions, emphasizing product value over brand symbolism [4][6] - The competitive landscape is evolving, with a focus on cost reduction and efficiency as key challenges for businesses [9][12] Group 2: User Behavior and Decision-Making - The car purchasing decision cycle has shortened, with users conducting more detailed comparisons, particularly favoring technology and smart features in NEVs [1][48] - Users are increasingly engaging in diverse search behaviors, with a notable rise in interest for intelligent experience-related searches, which surged by 38% [50][51] - The average number of models searched per user has increased by 37.5%, indicating a trend towards more thorough comparisons before making a purchase [48][53] Group 3: Advertising and Marketing Trends - Overall advertising investment in the automotive sector has decreased compared to the previous year, with a notable contraction in the number of advertisers [12][14] - Baidu has emerged as a leading platform for automotive advertising, with a significant increase in mobile advertising investments [18][20] - The integration of AI in marketing strategies is reshaping how automotive companies engage with consumers, enhancing user experience and streamlining workflows [21][62] Group 4: AI and Content Strategy - Baidu's AI capabilities are transforming the automotive marketing landscape, enabling a more personalized and efficient user interaction experience [37][62] - The introduction of AI-generated content (AIGC) is significantly enhancing content creation and user engagement, with a marked increase in user reading volume by 34.4% [25][42] - Video content has become the most popular format among users, with a substantial increase in viewership, particularly for car reviews and purchasing recommendations [44][46]
2025年中国营销智能体研究报告
艾瑞咨询· 2025-11-23 00:05
Core Insights - The article emphasizes the evolution of AI in marketing, highlighting the transition from auxiliary tools to autonomous decision-making systems in marketing strategies. Major global SaaS companies are adopting the label of marketing intelligence agents, indicating a shift towards comprehensive marketing automation solutions [1][4][11]. Market Trends and Global Dynamics - Three significant changes are noted: accelerated changes in platform advertising environments, rising privacy requirements, and increased digital marketing investments by enterprises [2]. Emergence of Global Marketing Intelligence Agents - The application of computer technology in marketing is undergoing a profound transformation, evolving from data analysis tools to comprehensive marketing automation systems that cover creative generation, deployment strategies, and performance monitoring [4][11]. Challenges for Chinese Enterprises in Overseas Marketing - Chinese companies face challenges such as cultural differences, complex channels, privacy and compliance issues, and cross-border payment difficulties as they expand internationally [6]. Opportunities for Chinese Enterprises in Overseas Marketing - Marketing intelligence agents provide crucial support in content creation, compliance checks, and localization for Chinese companies venturing abroad, leveraging open-source large language models to generate marketing materials that align with overseas user preferences [8]. Definition of Marketing Intelligence Agents - Marketing intelligence agents are defined as products based on generative AI or machine learning algorithms that can autonomously or semi-autonomously execute marketing-related tasks, effectively assisting or replacing human marketing efforts [9]. Key Capabilities of Marketing Intelligence Agents - The four core capabilities of marketing intelligence agents include market insights, content generation, campaign optimization, and evaluation report generation, enabling full-cycle automated marketing and continuous optimization [15]. Future Technology Trends - The collaboration of multiple intelligence agents forms a closed-loop system, combining creative, deployment, and analytical agents to achieve a cycle of creative generation, advertising deployment, data feedback, and strategy adjustment without human intervention [17]. AI + SaaS Model Challenges - The monetization of AI within the SaaS model faces challenges, with companies adopting AI credits and bundling AI features with SaaS software, yet maintaining conservative expectations regarding AI's impact on financial reports [19]. Market Environment for AI + Marketing - The global and Chinese AI + marketing markets are rapidly evolving, driven by technological innovation, regulatory changes, and shifts in business models, with both markets transitioning from "tool-based" to "intelligent" solutions [22]. Commercial Model Analysis of Marketing Intelligence Agents - The commercial model for marketing intelligence agents is evolving from a single software subscription to a multi-dimensional revenue system, including SaaS subscriptions, advertising revenue sharing, and value-added services [31]. Market Size and Forecast for Marketing Intelligence Agents in China - The market for marketing intelligence agents in China is expected to grow significantly, potentially exceeding 100 billion yuan by 2030, driven by the integration of AI technologies and the digital transformation of the advertising industry [34]. Digital Marketing Penetration in China - China's digital economy is experiencing rapid growth, with a digital economy scale reaching 53.9 trillion yuan in 2023, significantly outpacing GDP growth rates, and AI technologies accelerating the digitalization of marketing [36]. Policy Framework for AI + Marketing in China - China is advancing the integration of AI and marketing through a multi-layered policy framework that includes strategic guidance, technological research, industry applications, and regulatory compliance [38][41]. Global Competitive Landscape - The competitive landscape for marketing intelligence agents includes both upgrades and integrations of existing Martech products, presenting opportunities for collaboration among various players in the industry [42]. Global Opportunities for Chinese Enterprises - Chinese marketing intelligence products have the potential to challenge established giants by offering next-generation, AI-native automated infrastructure, leveraging unique business and talent structures [45]. Cost-Effectiveness of Chinese Marketing Intelligence Solutions - The lower labor costs of Chinese software engineers enable the provision of high-cost performance sales solutions, with subscription fees often being 50% lower than comparable North American SaaS products [48].
2025年中国餐饮食品连锁加盟行业白皮书
艾瑞咨询· 2025-11-23 00:05
Core Insights - The Chinese catering and food chain franchise industry is undergoing significant transformation, driven by macroeconomic recovery and increasing consumer spending power, leading to market expansion and digital transformation [1][4][9] Market Overview - The Chinese catering food market reached a scale of 12.6 trillion yuan, with a compound annual growth rate (CAGR) of approximately 7.2% from 2020 to 2024, driven by both catering services and retail [9] - The average annual growth rate of GDP is projected at 6.9%, while the retail sales of consumer goods are expected to grow at about 5.5%, indicating a resilient domestic demand [4] Consumer Behavior - Urban and rural residents' per capita consumption expenditure is showing a recovery trend, with urban residents growing at 6.4% and rural residents at 8.9% annually, reflecting the ongoing vitality of the lower-tier markets [6] - The demand for food and beverages remains stable, with food and alcohol expenditures showing strong resilience, providing a solid demand foundation for the catering industry [6] Industry Trends - The chain rate in the catering service sector is expected to rise from 15% in 2020 to 24% by 2025, indicating a shift towards more standardized and digitalized operations [12] - The rise of "at-home dining" is reshaping the industry, with this market segment growing at an annual rate of 18.4%, significantly outpacing overall food retail growth [10][36] Competitive Landscape - The franchise market is dominated by the catering sector, which accounts for nearly 50% of the market, but most franchise businesses are still in early expansion stages, with nearly 80% of franchise companies having fewer than 10 stores [20][22] - Major brands like Mixue Ice City and Zhengxin Chicken are rapidly expanding their networks, joining the "10,000 stores" club through franchise models [22] Investment Considerations - Franchisees are increasingly focused on competition and financial returns, with a shift from broad expansion to refined operations and careful site selection [24] - The "at-home dining" segment is favored by franchisees due to its lower investment threshold and shorter return on investment period, making it an attractive option for new investors [34][36] Digital Transformation - The industry is moving towards digitalization to support scale expansion and profitability, with brands leveraging data-driven site selection and standardized operational systems to reduce risks for franchisees [44] Franchisee Dynamics - A growing number of professional franchisees are emerging, leading to a two-way selection process between brands and franchisees, emphasizing the importance of operational support and clear profit models [47][48]