Workflow
艾瑞咨询
icon
Search documents
2025年中国数据要素行业发展研究报告
艾瑞咨询· 2025-09-27 00:05
数据作为第五生产要素由于其非竞争、可复制、无限增长与供给的特性,其价值挖掘流程的复杂程度远高于 其他传统生产要素,从数据来源的合法性、权属划分到后续的价值评估与增值管理,数据要素价值的提升对 于政策明晰的制度框架与实施路径有较高依赖,随着市场化体系的健全,以地方性数据交易机构、数商为代 表的产业模式正逐步成为推动数据要素市场发展的核心,以"政产联动"建立良好的供数、用数生态,促 进"供得出、流得动、用得好、保安全"的阶段性目标达成。 数据要素行业丨研究报告 核心摘要: 近况解读:国内数据要素行业现状分析 在政策指导与产业建设的共同作用下,以数据、科技与基建为核心的数据要素市场体 系逐步完善,推动行业向更高价值的"政产联动"迈进 政策剖析:近年数据要素行业政策解读 数据产业链价值流通体系的政策性完善与地方性数据体系 的健全成为国内数据要素 价值链流通的重要保障,数字产业进入"质量提升"新阶段 规模核算:中国数据要素行业市场规模 数字经济核心产业成为推动国内整体经济体系发展的重要驱动,预计国内数据要素 市场 将以约 20.26% 的复合增长率于 2028 年突破 3000 亿元 近年国内数据要素产业发展呈现稳步增 ...
2025年中国数据要素行业发展研究报告
艾瑞咨询· 2025-09-27 00:05
数据要素行业丨研究报告 核心摘要: 数据作为第五生产要素由于其非竞争、可复制、无限增长与供给的特性,其价值挖掘流程的复杂程度远高于 其他传统生产要素,从数据来源的合法性、权属划分到后续的价值评估与增值管理,数据要素价值的提升对 于政策明晰的制度框架与实施路径有较高依赖,随着市场化体系的健全,以地方性数据交易机构、数商为代 表的产业模式正逐步成为推动数据要素市场发展的核心,以"政产联动"建立良好的供数、用数生态,促 进"供得出、流得动、用得好、保安全"的阶段性目标达成。 卓越者入围说明 @iResearch :"中国数据要素 行业 卓越服务厂商 评选 "艾瑞咨询研究团队 & 产业专 家团队 所有的入围者,均为接受过研究团队调研的企业,其在综合能力或者关键能力方面获得了研究团队 及产业专家团的一致肯定。 "中国 数据要素卓越服务厂商 "的选定,艾瑞咨询研究团队征询了来自数据开发商、数据运营商、 数据源企业以及 IT 技术厂商等行业专家的意见,外部专家团站在技术水平及服务能力的角度提出 了相应的观点和看法。 "中国 数据要素 卓越服务 厂商 "由艾瑞咨询研究团队及产业专家团共同提名,研究团队也在最大程 度上实现了对 ...
2025年H1中国手机银行APP流量监测报告
艾瑞咨询· 2025-09-26 00:04
Core Insights - The mobile banking app has become a core platform for commercial banks to serve users, optimize experiences, and enhance competitiveness in the context of national digital transformation and financial technology innovation [1] - The market for mobile banking apps is entering a stage of stock competition, with user flow stabilizing between 650 million to 700 million from 2023 to 2025, indicating saturation [2] - User engagement with mobile banking apps is declining, necessitating refined operational strategies for banks to retain customers [4][6] User Flow and Behavior - The overall user flow of mobile banking apps in China is projected to fluctuate between 650 million and 700 million, with a change rate of -1.2% to 4.6% from 2023 to 2025, indicating market saturation [2] - User stickiness has significantly decreased, with average daily effective usage time dropping from 4.93 minutes to 2.70 minutes and daily usage frequency from 4.54 times to 2.86 times [4] Operational Strategies - Refined operations are essential for banks to break through in a saturated market, focusing on precise user insights and intelligent technology applications [6][7] - The strategy involves three layers: foundational user insights, scenario-based and differentiated operations, and establishing emotional connections with users [7] AI Integration - AI technology is recognized for its potential value across industries, aiding banks in refining operations by enhancing interactive experiences, risk management, and data efficiency [9] Rankings and Performance - The top 50 rankings show that state-owned banks dominate, with Agricultural Bank of China leading with an average MAU of 24.8 million, followed by Industrial and Commercial Bank of China and China Construction Bank [11][12] - Among joint-stock commercial banks, China Merchants Bank leads with over 7 million MAU, while many others face declining user engagement [16][17] - City commercial banks have shown strong performance, with Jiangsu Bank leading at 3.5 million MAU, and several banks achieving significant growth rates [19][20] Case Studies of Successful Apps - Agricultural Bank of China continues to lead the industry with a 4.8% increase in MAU, focusing on integrating financial services with daily life scenarios [28][29] - China Merchants Bank is recognized for its innovative digital services, maintaining its position as a leader among joint-stock banks [31] - Jiangsu Bank emphasizes the integration of digital capabilities with wealth management, enhancing its app to meet customer needs [33] - Beijing Bank's app showcases a digital transformation strategy that combines technology, scenarios, and services to create value [35]
中国零售消费行业生成式AI及数据应用研究报告
艾瑞咨询· 2025-09-26 00:04
零售消费行业生成式AI及数据应用丨 研究报告 序言: 当前零售行业正处在由高速增长转向存量竞争的阶段,企业亟需通过数字化技术与方法论重塑"人、货、 场"。生成式AI与数据的融合应用,为企业提供了从外部用户运营到内部决策优化,再到全球化拓展的全链 路解决方案,将通过挖掘消费者需求、提升运营效能、抢占海外市场,帮助零售消费企业重塑增长曲线。本 报告针对零售消费企业进行定量调研,重点围绕生成式AI与数据的需求偏好、应用价值等内容展开,并梳理 美妆、鞋服、家居三大细分行业的应用链路,供零售消费企业参考。 零售消费由高速增长转向存量竞争 人货场数字化重构:围绕消费者全域延伸触点,精准匹配供需 早期市场红利期,需求侧动能强劲,企业可依托经济上行实现自然增长。随着市场竞争的加剧,企 业亟需通过数字化技术与方法论重塑 " 人、货、场 " ,稳固既有流量池、提高销售转化率与库存周 转率,持续降低运营成本。其中,精细化洞察消费者需求、扩展消费者触点、基于数据精准选品与 推广等是实现人货场重塑的关键。 需求侧变革:以用户为中心 消费者购买理性与专业度上升,企业关注点由流量经济转向会员经济 后疫情时代,消费者回归理性, "流量为王" ...
2025年第37周:跨境出海周度市场观察
艾瑞咨询· 2025-09-25 00:03
跨境出海丨市场观察 本周看点: -长视频出海:中国平台与Netflix的东南亚激战; -从"中国造"到"全球跑",新能源重卡新势力为何率先出海抢滩? -2025年中国家居出海:新兴市场需谨慎探索,北美市场仍是首选。 行业环境 1.长视频出海:中国平台与Netflix的东南亚激战 关键词 : 长视频,出海,东南亚,流媒体市场,本土化 概要 : 东南亚流媒体市场竞争加剧,预计2030年市场规模将达68亿美元。中国平台(如爱奇 艺、WeTV、优酷)通过差异化策略挑战Netflix:爱奇艺主打高预算本土原创内容与灵活订阅 模式;WeTV聚焦偶像养成,增强用户粘性;优酷输出成熟综艺模式。中国平台凭借低价订 阅、深度本土化及本地支付优势抢占市场,尤其在泰国份额超40%。Netflix则依靠全球品牌、 高制作预算(如《鱿鱼游戏》)维持竞争力。新兴的短剧成为关键变量,中国平台快速布局低 成本高回报内容,而Netflix谨慎跟进。未来竞争将围绕生态与模式创新展开,短剧或成中国平 台弯道超车的机会。 2.从"中国造"到"全球跑",新能源重卡新势力为何率先出海抢滩 关键词 : 新能源重卡,海外市场,竞争压力,技术突破,环保意识 4 ...
2025年全球跨境支付服务行业洞察报告
艾瑞咨询· 2025-09-25 00:03
全球跨境支付服务行业丨洞察报告 核心摘要: 全球跨境电商市场持续扩大,货物贸易占比稳步提升,中国跨境电商市场稳居全球跨境电商主力,出口导向 格局持续强化。全球跨境支付市场已进入实时支付、稳定币与数字货币时代,市场规模稳步扩张,小额高频 场景正推动结构重塑。在这样的背景下,跨境第三方支付服务价值得到突显,其中,中国跨境出口第三方收 款服务市场快速扩容。本文重点梳理全球及中国跨境第三方收款服务市场发展情况与竞争格局,阐述服务商 在本地化服务、安全稳定性、场景定制化等方面的关键竞争力,并挖掘当前市场发展机遇。 全球跨境贸易市场宏观数据 全球跨境贸易持续扩张,服务驱动趋势增强,新兴经济体引领增长 2020年至2024年,全球进出口贸易总体呈现稳步回升态势,并逐步迈入结构优化阶段。在总量增速 趋缓的背景下,服务贸易持续展现出更强劲的增长势头,成为驱动全球贸易扩张的核心力量。这反 映出全球产业结构正加速由传统制造导向,向数字服务、知识产权以及金融与科技服务等领域转 型。与此同时,全球区域表现显著分化,亚洲和大洋洲等新兴经济体在全球贸易中的地位持续提 升。相比之下,发达经济体在2024年则整体陷入低速甚至零增长的困境。全球 ...
中国西服行业专业化发展白皮书
艾瑞咨询· 2025-09-24 00:07
Core Insights - The Chinese suit industry is undergoing a deep transformation from scale competition to specialization competition driven by consumption upgrades and personalized demands [1][16] - The report aims to provide authoritative information for industry enterprises, practitioners, and consumers, promoting the high-quality development of Chinese suit brands [1] Group 1: Industry Development History - Since the reform and opening up, the Chinese suit industry has transitioned from scale expansion to category reconstruction, with a shift from a supply-driven seller's market to a demand-driven buyer's market post-2020 [2][4] - The industry has experienced continuous innovation from leading domestic brands, breaking through development bottlenecks and evolving from imitation to innovation [4] Group 2: Market Dynamics - The market is entering a phase dominated by stock competition and structural recovery, focusing on value cultivation and breakthroughs in niche markets [6][7] - High-end markets, personalized customization, and segmented scenarios are showing significant growth, indicating a structural recovery in the domestic suit market [7] Group 3: Consumer Demand Trends - Consumer focus has shifted from basic wear to quality experience, with over half of consumers desiring suits that reflect personal style and fashion [9][12] - The suit market is evolving from a single business scenario to diversified applications, with casual suits growing at a 15% annual rate, expected to increase market share from 25% in 2025 to 40% by 2030 [12] Group 4: Supply-Side Innovations - Intelligent manufacturing technologies are driving a transformation in the supply side, with the annual growth rate of customized suits exceeding 20% [14] - The customization cycle has been reduced from 4-6 weeks to 72 hours, with fabric utilization rates improving by 15% [14] Group 5: Professionalization and Standards - The industry is transitioning from scale competition to professional competition, with 82% of consumers indicating that brand professionalism significantly influences their purchasing decisions [16][41] - The introduction of a six-dimensional industry standard by leading brand Baoxiniu aims to enhance market transparency and standardization [41][42] Group 6: Cultural and Sustainable Development - The industry faces environmental challenges, with leading brands like Baoxiniu exploring sustainable practices and innovations in green manufacturing [67][69] - The integration of traditional cultural elements into modern suit designs is enhancing the cultural value and market competitiveness of Chinese suit brands [70] Group 7: Future Outlook - The high-quality development of the Chinese suit industry requires open collaboration and strategic synergy among industry players to build a robust industry ecosystem [76][78]
2025年第37周:数码家电行业周度市场观察
艾瑞咨询· 2025-09-24 00:07
Group 1 - The AR glasses market is expected to experience explosive growth in the second half of the year, with a projected compound annual growth rate of 56% from 2024 to 2030, reaching a market size of $1 billion by 2030. The average price is expected to drop from 15,000 yuan in 2021 to 2,500 yuan by 2025, driven by advancements in optical display modules like LCOS and Micro LED [3] - Meta's acquisition of a 49% stake in Scale AI for $15 billion highlights the increasing importance of high-quality data in AI model training, with Scale AI rapidly becoming a leader in the data labeling industry [4] - The competitive landscape among the three major white goods manufacturers has intensified, with Midea reporting revenue of 252.3 billion yuan and a net profit of 26 billion yuan, while Gree's revenue declined by 2.66% to 97.6 billion yuan [5][29] Group 2 - The AI advertising sector is undergoing a revolution, with AI technologies reshaping the industry from precise targeting to creative generation, as evidenced by high conversion rates from AI-driven advertising systems [8] - The global semiconductor market is recovering, with a market size of $346 billion in the first half of 2025, driven by significant growth in logic, storage, and sensor markets, while domestic chip manufacturers are seeing substantial revenue increases [10] - The internet healthcare sector is rapidly adopting AI to enhance profitability and efficiency, with the AI healthcare market in China expected to reach 30 billion yuan by 2028 [11] Group 3 - The emergence of edge AI is becoming a new battleground for major companies, with global spending on edge computing projected to reach $261 billion by 2025, growing at a compound annual growth rate of 13.8% [16] - The folding screen smartphone market is gaining momentum, with a projected 37% sales growth in Europe in 2024, driven by the rise of Chinese brands like Honor [17] - The AI chip manufacturer Cambricon reported a revenue of 2.88 billion yuan and a net profit of 1.038 billion yuan in the first half of 2025, marking a significant turnaround [31]
2025年中国情绪疗愈行业研究报告
艾瑞咨询· 2025-09-23 00:03
Core Viewpoint - The emotional healing industry is emerging as a response to increasing mental health issues due to fast-paced lifestyles, with a significant portion of the global population suffering from anxiety disorders [2][3]. Industry Background - The Chinese emotional healing industry is experiencing unprecedented growth opportunities as the government elevates mental health and wellness to a strategic priority [4][11]. - The industry has developed a multi-layered ecosystem involving self-healing, digital platforms, AI psychological healing, and comprehensive offline healing institutions [4][20]. Current Status - The emotional healing industry has established a collaborative ecosystem that integrates user needs, technological innovation, and policy support [20][22]. - The industry is characterized by a diverse range of participants, including self-healing and lifestyle enhancement providers, digital platforms, and offline healing institutions [4][20]. User Insights - A survey of 1,561 respondents revealed that nearly 50% faced anxiety and stress-related issues, with psychological health being the most affected aspect [35][38]. - Users generally have low satisfaction with their emotional management capabilities, with only 11.2% feeling very satisfied [38][59]. Future Outlook - The emotional healing industry is expected to solidify its base among middle to high-income individuals, particularly targeting educated women for service penetration [5][64]. - Technological advancements are driving the industry towards efficiency and service upgrades, reshaping the emotional healing ecosystem [5][67]. - The industry is undergoing a structural upgrade from standardization to intelligence, with a focus on integrating online and offline services [5][73]. Industry Trends - The emotional healing market is witnessing a significant increase in patent applications, with an annual growth rate exceeding 25% over the past five years [9]. - The market is evolving towards a three-tier system of preventive, alleviative, and therapeutic services, incorporating cutting-edge technologies like virtual reality and AI [9][22]. Consumer Behavior - Users are increasingly seeking personalized and lifestyle-oriented emotional healing solutions, with a notable preference for online channels for information [40][45]. - The majority of users invest between 1,001 and 5,000 yuan in emotional healing services, indicating a relatively small consumption gap [47]. Decision Factors - Key decision factors for self-healing and lifestyle enhancement include authority certification and effectiveness, while digital platforms prioritize therapeutic effects and service professionalism [50][53][57].
2025年第37周:服装行业周度市场观察
艾瑞咨询· 2025-09-23 00:00
Industry Environment - The domestic watch brand Seagull's 1963 replica watch has seen a 95.63% sales increase during the Black Friday promotion in overseas markets, attributed to its military history and high cost-performance ratio, being priced at only 1/4 of similar foreign products [2][3] - Swiss watch brands are experiencing significant declines in performance due to a cooling Chinese market and U.S. tariff pressures, while domestic brands like Seagull and Fiyta are enhancing international recognition through technological breakthroughs and cultural integration [3] - The market environment presents a replacement opportunity for domestic brands, which could enter a golden era in the high-end market if they improve stability and brand narrative capabilities [3] Fashion Trends - Leggings have evolved from sportswear to everyday wear, but there is a growing trend towards loose-fitting pants, with market share for leggings expected to drop from 46.9% in 2022 to 38.7% by 2025, while loose pants are gaining popularity [4] - Despite the rise of loose pants, leggings remain essential for functional sports scenarios due to their support and feedback, indicating a dual pursuit of functionality and fashion among consumers [4] Streetwear Brands - Traditional streetwear brands are undergoing a "de-street" transformation, with some brands enhancing quality and positioning to reshape their image, as seen with KITH and NOAH, while others like Supreme maintain their original street culture stance [5] - This trend reflects the blurring definitions of streetwear, with brands exploring diverse development paths to create a more open industry landscape [5] Luxury Brands - Luxury brands face challenges in their Qixi Festival marketing due to cultural misinterpretations and severe homogenization, struggling to balance high-end positioning with sales pressures [6][7] - Some brands have achieved limited success through long-term celebrity collaborations and emotional IP creation, but the fundamental issues remain unresolved [7] - Luxury brands are accelerating their entry into the beauty market to counteract traditional market sluggishness, with LVMH's beauty division generating €4 billion, accounting for 10% of the group's sales [8] - The beauty product line is expanding from perfumes to a full range, emphasizing immersive retail experiences, making beauty a key strategy for luxury brands to connect with consumers and enhance brand value [8] Company Dynamics - Anta Sports reported a revenue of 38.54 billion yuan for the first half of 2025, a 14.3% increase, but its stock price fell by 8.27% due to concerns over growth potential and market fatigue [9] - FILA's revenue grew by 8.6% to 14.18 billion yuan, focusing on high-end sports fashion and achieving breakthroughs in professional categories [11] - Youngor's fashion segment saw a 7.8% revenue increase to 3.684 billion yuan, driven by acquisitions, but overall net profit declined by 39.28% due to rising costs [12] - Uniqlo is adapting to market challenges by launching limited edition collaborations and adjusting store strategies, despite facing performance pressures in the Greater China region [13] - Bosideng ranked 45th in BrandFinance's 2025 global apparel brand value list, with a brand value of $2.09 billion, and aims to enhance its international competitiveness [14][15] - Balabala achieved a 6% growth in the children's clothing market by innovating in product, marketing, and experiential retail [16] - Lao Pu Gold reported significant growth in sales and profits, with a gross margin of 38.1%, but faces challenges from increased competition in the ancient gold market [17] - Li Ning's recent event showcased a blend of sports aesthetics and youth culture, launching new collaborations and emphasizing cultural confidence [18]