城市可信数据空间行业丨研究报告 核心摘要： 城市可信数据空间是可信数据空间中以政府为主导建设的数据基础设施，促进城市数据资源开发利用的关键 载体。本报告从城市可信数据空间的发展驱动因素和核心价值出发，对其总体架构、核心能力、产业链及竞 争格局进行系统性分析，并以当前落地较为成熟的政务服务、普惠金融场景为例进行案例研究，致力于为行 业玩家及政府机构提供有价值的参考。 城市可信数据空间概念界定 由政府主导、多方协作共建的城市数据基础设施，保障数据可信、安全、合规地流通 利用 在城市化发展与数字化转型的背景下，数据已成为城市治理体系中的核心资源。城市可信数据空间 是可信数据空间中以政府为主导建设的数据基础设施，促进城市数据资源开发利用的关键载体。城 市可信数据空间作为联通数据供给与数据应用的桥梁，一方面将整合分散在各领域的城市维度的数 据资源，为数据提供可信、安全、合规流通利用的通道，支撑城市规划、建设、管理和服务，另一 方面通过为行业、企业的数据可信流通，为产业发展赋能。 城市可信数据空间发展驱动因素：政策 基于数据要素市场化改革的主线，鼓励城市建设可信流通的基础设施 自 2019 年首次提出培育数据要素市场以来 ...

本周看点： 酒行业丨市场观察 -业绩降速、分化加速，6张图直击酒业生存战； -冰镇混饮、降度脱醇，白酒风味表达将摆脱单一酒度禁锢； -接过"历史经典产业"名片，酒业走向何方？ 行业环境 1.业绩降速、分化加速，6张图直击酒业生存战 关键词 ： 白酒行业,业绩降速,分化加剧,竞争压力,存量博弈 概要 ： 2025年三季度白酒行业业绩下滑，19家上市公司总营收同比下降7%，仅茅台和汾酒保 持双增长。行业利润集中度高，多数企业净利润下滑幅度大于营收。当前行业进入缩量竞争阶 段，价格战和渠道战加剧成本压力，中小酒企生存压力增大。未来，主动变革和深耕价值的企 业将更具竞争力，行业转向理性发展，聚焦长期价值。 2.酒博会热议冰镇混饮、降度脱醇，白酒风味表达将摆脱单一酒度禁锢 关键词 ： 白酒混饮,降度需求,年轻化潮饮,跨界合作,低度新品 概要 ： 当前，年轻消费者通过混饮方式（如白酒加可乐、黄酒加咖啡）手工降度，推动酒饮 行业年轻化潮流。酒企纷纷响应，古越龙山与华润啤酒合作推出"黄酒+啤酒"跨界产品，嘉士 伯推出低糖气泡果酒，劲酒因调饮方式吸引年轻用户增长20%以上。五粮液等品牌通过调配低 度白酒鸡尾酒提升适饮性。行业争 ...

第三方支付行业挑战与破局之路： 报告将结合行业趋势与行业面临的挑战，探讨第三方支付机构需要寻求的破局之道。 「 iResearch ：中国第三方支付行业卓越者榜单」： 报告将选取具备良好实践成效以及典型标杆意义的实践案例，由艾瑞咨询联合第三方支 付行业内专家共同提名、评选，并确定最终入围「 iResearch ：中国第三方支付行业卓越者榜单」。 研究背景 中国第三方支付行业已迈入存量竞争与价值重构的关键阶段。 监管层面，《非银行支付机构监督管理条例》的平稳落地推动行业完成合规洗牌，不合规机构逐步退 出市场，头部机构在规范框架下加速业务升级，行业生态的规范化程度显著提升。市场维度，行业已从高速增量扩张转向规模增长承压的存量竞争阶段，"支付 + "服务成为共识——机构以基础支付为入口，向企业与个人用户延伸多元化增值服务，尤其在企业支付领域，线上产业支付的稳定增长与跨境支付的崛起形成双重支 撑。技术层面，技术创新持续突破边界， NFC 技术通过"碰一下"功能实现支付体验升级，苹果开放 NFC 芯片权限进一步降低普及门槛，而生成式 AI 在风控、客 服等环节的应用则推动服务向超个性化方向发展。除此之外，全球化需求与数 ...

手机银行APP丨监测报告 摘要： 在金融科技蓬勃发展以及数字化浪潮席卷各行各业的当下，手机银行APP已然成为商业银行拓展服务边界、 优化用户体验、增强市场竞争力的关键阵地。当前，国内手机银行APP用户流量趋于平稳、使用粘性持续下 降，单纯依靠"跑马圈地"式的用户扩张已难以为继，银行业需要转向精细化运营模式、挖掘存量用户价值。 基于此背景，艾瑞聚焦2025年第三季度中国手机银行APP的经营监测，呈现手机银行APP月活TOP50总榜 单及细分榜单表现，再呈现不同类型银行的运营标杆案例，最终为银行业数字化转型实践提供参考。 2025年，中国银行业数字化转型正处于政策落地与行业实践深度结合的关键阶段。数字金融作为金融"五 篇大文章"的重要组成部分，其高质量发展不仅是国家金融战略的明确方向，也成为银行业应对经营挑 战、实现突破增长的核心路径。 从行业发展情况来看，当前银行业正面临经营环境的深刻变化，转型需求尤为迫切。一方面，行业息差 已收窄至历史低位，叠加同业竞争加剧与互联网金融的跨界挑战，传统盈利模式承压明显；另一方面， AI技术从探索走向规模化应用，数据要素价值加速释放，分布式核心系统建设与智能化服务能力逐渐成 为 ...

Core Viewpoint - The trend of socialized employment is expanding, driven by macroeconomic pressures, demographic changes, and technological advancements, leading to a shift in labor relations and employment models [1][2][6]. Summary by Sections Concept - Socialized employment refers to various forms of employment that establish labor relations outside of standard employment contracts, including outsourcing, labor dispatch, hourly pay, platform-based flexible employment, and shared employment [3][4]. Macro Environment - Economic and Market Changes - The macroeconomic environment is shifting from high-speed growth to improving total factor productivity, with GDP growth slowing and market uncertainty becoming the norm. This has led to increased demand for flexible employment models [6]. - By 2024, the digital economy is expected to reach 63.2 trillion yuan, accounting for 46.8% of GDP, driving high-quality economic development and transforming the employment market [6]. Macro Environment - Policy Guidance - The government has introduced various supportive policies for socialized employment, encouraging innovation while ensuring compliance with labor regulations [9]. Macro Environment - Technological Drivers - Digital technology is a key driver in reshaping employment relationships, giving rise to various platform-based flexible employment forms that enhance labor resource allocation efficiency [12]. Mid-level Environment - Talent Structure - The aging population and declining birth rates are reducing the working-age population, creating a dual pressure of labor shortages and rising costs for companies [16]. Mid-level Environment - Penetration Status - As of 2024, over 240 million flexible workers are in China, with socialized employment deeply penetrating various industries. Business outsourcing has a penetration rate exceeding 50% [19]. Mid-level Environment - Enterprise Demand - External competition and internal management needs are driving companies to adopt socialized employment strategies to enhance organizational agility and control labor costs [23]. Core Value of Socialized Employment - Socialized employment effectively balances the need for cost efficiency in companies with the personal development needs of workers, facilitating a shift from rigid to flexible labor configurations [26]. Socialized Employment Drivers and Main Models - In the retail sector, socialized employment is used to address sales peaks and market fluctuations, with non-standard employment becoming a common choice for managing labor needs [29]. Typical Scene Employment Characteristics - The retail sector employs diverse labor forms based on situational demands, with flexible employment dominating front-end sales roles, while logistics and supply chain management rely on full-time staff [31]. Different Types of Enterprises' Socialized Employment Characteristics - Foreign and leading private enterprises show a higher inclination towards socialized employment, with discrete manufacturing sectors exhibiting greater penetration compared to process manufacturing [49]. Socialized Employment Demand Pain Points - High employee turnover is a core pain point in the retail sector, with turnover rates exceeding 30%, leading to increased management costs and operational inefficiencies [37][52].

Core Insights - The article emphasizes the rapid growth of the baby and child care industry in China, particularly in the baby wash and care segment, which is expected to surpass North America and Europe, becoming the largest single consumer market globally [1][11]. Market Potential - The population of children aged 0-18 in China is projected to reach 261.8 million by the end of 2024, surpassing that of high-income economies [2]. - The breakdown includes 28.12 million infants (0-3 years), 37.29 million toddlers (4-6 years), 100.14 million children (7-12 years), and 96.25 million teenagers (13-18 years), indicating a significant market for segmented care products [2]. Economic Factors - The disposable income of urban residents in China has increased from 31,195 yuan in 2015 to 54,188 yuan in 2024, a growth of 73.7%, which has positively impacted parenting expenditures [5]. - The average annual cost of raising a child in China is expected to exceed 20,000 yuan by 2024, with total costs surpassing 500,000 yuan from pregnancy to age 17 [5]. Industry Growth - The Chinese baby wash and care market is projected to reach nearly 33 billion yuan by 2024 and is expected to exceed 45 billion yuan by 2028, with a consistent growth rate of over 7.5% [15]. - The market for children aged 0-3 years accounts for over 50% of the total market share, while the teenage segment is the fastest-growing, with a growth rate exceeding 150% [15]. Product Trends - Demand for wash and care products is shifting from body care to facial and scalp care, with sunscreen becoming a standard requirement [17][19]. - The market for body care remains the largest, but facial care shows significant growth potential [19]. Brand Dynamics - The market concentration for baby wash and care products is relatively low, with a CR10 of 38.5% and a CR20 of 56.2%, indicating a need for more brands to meet diverse consumer demands [22]. - Both international and local brands are competing effectively, with local brands rapidly gaining market share through innovative marketing and product development [25]. Consumer Behavior - Consumers prioritize safety, efficacy, and brand reputation when selecting products, with 52.8% considering natural ingredients as the most important factor [28]. - Brand loyalty is relatively low, with only 24.7% of consumers consistently using a single brand, suggesting opportunities for new brands to attract users [32]. Future Outlook - International brands need to localize their strategies to capitalize on the opportunities in the Chinese market [35]. - The focus should be on addressing the needs of teenagers and developing targeted solutions [38].

Group 1: Cross-Border Expansion and Market Trends - China and UAE's bilateral trade has surpassed $100 billion, with over 15,000 Chinese companies operating in the UAE, 90% of which plan to expand into the Middle East market [2][3] - The Dubai IFZA Free Zone has established its first office in Shanghai to facilitate Chinese companies' entry into the UAE and Middle East, aiming for a 30% increase in the number of serviced Chinese companies by 2024 [2][3] - The Chinese gaming industry is experiencing a significant reshuffle in the overseas mobile game market, with Tencent maintaining the top position but slowing growth, while MiHoYo and Muto Technology have seen substantial ranking increases [5] Group 2: Industry-Specific Developments - The global market for AI short dramas is expected to grow significantly by 2025, with China focusing on local production and AI optimization to enhance efficiency and reduce costs [6] - China's commercial aerospace sector is accelerating its international cooperation, with the successful launch of satellites for various countries, showcasing the maturity and cost-effectiveness of its technology [8] - The Chinese home robot market is thriving globally, with a 16.5% year-on-year increase in shipments, and Chinese brands holding four of the top five positions in the global market share [13] Group 3: Brand Strategies and Market Penetration - Chinese tea brands are rapidly expanding overseas, with Mixue Ice Cream and Heytea adopting different strategies to capture markets in Southeast Asia and Europe, respectively [19][20] - The sports goods industry in China is projected to reach an export value of $28.396 billion in 2024, driven by brand building and supply chain efficiency [18] - BYD has achieved impressive overseas sales, with a significant market share in Europe and plans to surpass Toyota by 2025, despite facing challenges in market education and after-sales service [27] Group 4: Technological Innovations and Globalization - Haier Biomedical is transitioning from product export to ecosystem co-building, focusing on laboratory solutions and smart medication to enhance its global competitiveness [28] - Chery Automobile has seen a 26.2% year-on-year increase in exports, emphasizing a strategy of localized production and a comprehensive product matrix [29] - SHEIN is transforming from a super retail entity to a super ecological entity, leveraging flexible supply chains and digital tools to enhance its global manufacturing capabilities [25]

Core Insights - The rapid economic development in China, along with a large population of children and increasing parenting expenditures, is driving significant growth in the maternal and infant industry, particularly in the baby and child care segment, which is expected to surpass North America and Europe to become the largest single consumer market globally [1][2][12] Market Potential - As of the end of 2024, the population of children aged 0-18 in China is projected to reach 261.8 million, exceeding that of high-income economies [2] - The breakdown of this demographic includes 28.12 million aged 0-3, 37.29 million aged 4-6, 100.14 million aged 7-12, and 96.25 million aged 13-18, indicating a substantial market for segmented child care products [2] Expenditure Trends - The disposable income of urban residents in China has increased significantly, from 31,195 yuan in 2015 to 54,188 yuan in 2024, a growth of 73.7%, which has positively impacted parenting expenditures [6] - The average annual cost of raising a child in China exceeds 20,000 yuan, with total costs surpassing 500,000 yuan from pregnancy to age 17 [6][8] Industry Growth - The Chinese baby and child care market is expected to reach nearly 33 billion yuan by 2024 and is projected to exceed 45 billion yuan by 2028, with a consistent growth rate of over 7.5% [16] - The market for children aged 0-3 accounts for over 50% of the total market share, while the youth segment (13-18 years) is the fastest-growing, with a growth rate exceeding 150% [16] Product Demand Shifts - There is a noticeable shift in product demand from body care to facial and scalp care as children age, with sunscreen becoming a standard requirement [18][20] - The market for facial care products is growing rapidly, while body care growth has begun to slow down [20] Brand Dynamics - The market is characterized by a low concentration of brands, with the top 10 brands accounting for only 38.5% of the market share, indicating a need for more brands to meet diverse consumer demands [23] - Both international and local brands are competing effectively, with local brands rapidly gaining market share through innovative marketing and product development [26][23] Consumer Behavior - Consumers prefer to learn about products through social media platforms like short videos and Xiaohongshu, with e-commerce platforms being the primary purchasing channels [27] - Safety, efficacy, and brand reputation are the key factors influencing consumer choices, with 52.8% prioritizing natural ingredients [29][31] Future Outlook - The Chinese market presents significant opportunities for both international and local brands, with a focus on localized strategies to capture the growing demand [36] - Emphasis on content marketing, authoritative endorsements, and AI-driven interactive marketing will be crucial for brand success [41]

全球跨境支付服务行业丨洞察报告 核心摘要： 全球跨境电商市场持续扩大，货物贸易占比稳步提升，中国跨境电商市场稳居全球跨境电商主力，出口导向 格局持续强化。全球跨境支付市场已进入实时支付、稳定币与数字货币时代，市场规模稳步扩张，小额高频 场景正推动结构重塑。在这样的背景下，跨境第三方支付服务价值得到突显，其中，中国跨境出口第三方收 款服务市场快速扩容。本文重点梳理全球及中国跨境第三方收款服务市场发展情况与竞争格局，阐述服务商 在本地化服务、安全稳定性、场景定制化等方面的关键竞争力，并挖掘当前市场发展机遇。 全球跨境贸易市场宏观数据 全球跨境贸易持续扩张，服务驱动趋势增强，新兴经济体引领增长 2020年至2024年，全球进出口贸易总体呈现稳步回升态势，并逐步迈入结构优化阶段。在总量增速 趋缓的背景下，服务贸易持续展现出更强劲的增长势头，成为驱动全球贸易扩张的核心力量。这反 映出全球产业结构正加速由传统制造导向，向数字服务、知识产权以及金融与科技服务等领域转 型。与此同时，全球区域表现显著分化，亚洲和大洋洲等新兴经济体在全球贸易中的地位持续提 升。相比之下，发达经济体在2024年则整体陷入低速甚至零增长的困境。全球 ...

Core Viewpoint - The Chinese restaurant food chain franchise industry is undergoing profound changes, driven by macroeconomic recovery and increasing consumer spending power, leading to market expansion and digital transformation [1][4][9] Market Overview - The Chinese restaurant food market is projected to reach 12.6 trillion yuan, with a compound annual growth rate (CAGR) of approximately 7.2% from 2020 to 2024, driven by both service and retail sectors [9] - The average annual growth rate of GDP is expected to be 6.9%, while the retail sales of consumer goods will grow at about 5.5% during the same period, indicating resilient domestic demand [4] Consumer Behavior - Urban and rural residents' per capita consumption expenditure is showing a recovery trend, with urban residents growing at 6.4% and rural residents at 8.9% annually from 2020 to 2024, reflecting the vitality of the lower-tier market [6] - The demand for food and beverages remains stable, providing a solid foundation for the restaurant food industry [6] Industry Trends - The chain rate in the restaurant service sector is expected to rise from 15% in 2020 to 24% by 2025, indicating significant growth potential compared to developed countries [12] - The rise of "at-home dining" is reshaping industry structures, with this market segment growing at a CAGR of 18.4% from 2020 to 2024, significantly outpacing overall food retail growth [10] Franchise Dynamics - The franchise market is dominated by the restaurant sector, which accounts for nearly 50% of the market, but most franchise businesses are still in early expansion stages, with nearly 80% of registered franchise companies having fewer than 10 stores [20][22] - The competitive environment is shifting towards refined operations, with franchisees focusing on quality site selection and cost structure rather than engaging in price wars [24] Investment Considerations - Franchisees are increasingly favoring the "at-home dining" segment due to its lower investment threshold and shorter return on investment period, with expected payback periods of 10 to 20 months [34][36] - The leading brand in the at-home dining segment, Guoquan Shihui, is recognized for its low investment requirements and mature, replicable business model, making it a preferred choice for franchisees [39] Digital Transformation - The industry is experiencing a critical need for digital transformation to support scale expansion and profitability, with brands leveraging data-driven site selection and standardized operational systems [44] Franchisee Profile - The franchisee landscape is evolving, with a growing number of professional franchisees who have prior successful experiences, leading to a more selective relationship between brands and franchisees [47][48]