Core Insights - The report analyzes the changes in the food delivery and instant retail industry in the post-subsidy era, focusing on user behavior shifts, collaborative consumption value, and the rise in quality demand [1] User Behavior Changes - The subsidy war has significantly lowered users' price anchors, with 26.3% of users now spending 20 yuan or less per order, compared to 14.5% before the war [2][11] - High-frequency reliance on delivery services has solidified, with 60.5% of users placing orders more than three times a week, indicating a shift from occasional use to daily reliance [2][15] - Users are increasingly prioritizing quality, with 81.3% willing to pay a premium for guaranteed quality experiences [2][58] Market Structure Changes - The market is evolving into a "three-way split," with users divided into price-driven (49.3%) and value-driven (26.8%) segments, leading to a competitive landscape among platforms [3][26] - JD.com is expected to surpass competitors in the quality delivery segment, with a projected 35.6% of future orders, driven by user trust in its brand [3][69] Collaborative Consumption Value - The competition has shifted from mere traffic acquisition to deep collaboration capabilities among platforms, with food delivery acting as a "super entry point" for high-frequency users [4] - JD.com and Taobao have successfully integrated food delivery into their broader e-commerce ecosystems, enhancing user retention and value [4][43] User Segmentation and Choices - Users have differentiated into three groups based on price sensitivity: high price-sensitive (49.3%), low price-sensitive (26.8%), and medium price-sensitive (19.5%) [26][30] - Price increases have prompted users to reassess their consumption priorities, leading to a clear segmentation of user behavior [24][29] Platform Dynamics - New business launches have coincided with user migration, resulting in significant user growth for JD.com and Taobao, while Meituan's growth has stagnated [31][34] - JD.com has seen a 13.3% increase in monthly active users, while Meituan's growth was only 2.2% during the same period [34] Quality Demand and User Trust - Users define quality delivery by safety, compliance, and transparency, with a strong preference for platforms that can assure these factors [51][52] - The willingness to pay for trust is evident, with over 80% of users ready to pay extra for quality guarantees [58][60] Competitive Landscape and Future Outlook - The market is expected to stabilize into a three-way competition among JD.com, Taobao, and Meituan, with a focus on quality delivery as the key differentiator [67][69] - JD.com is positioned to capture a significant share of the quality delivery market, with 59.5% of users indicating an increase in usage [71][87] Conclusion - The industry is transitioning from a focus on traffic to a focus on user value, with quality becoming the critical lever for market success [88][92] - Platforms must understand and operate within the differentiated user segments to maximize their competitive advantage [90][91]

核心摘要： 本报告聚焦在线综艺行业核心参与者，通过艾瑞自研的第三方网民网络行为监测系统和视频内容监测系统的 大数据分析，系统的呈现2024-2025年中国在线视频综艺市场的用户规模、内容创新及营销趋势。并结合 定量调研与行业专家访谈，深度解析热门赛道的内容创作逻辑，以及全域生态营销、品牌角色共创等前沿玩 法。报告旨在为平台方及品牌主提供综艺IP开发、技术赋能与商业变现的决策参考，推动行业从流量竞争向 精品化、长效化转型。 在线视频用户规模 在线综艺营销趋势 丨白皮书 综艺市场整体处于相对稳定的发展阶段，每月月独立设备数达到 5-6 亿的活跃量级。受益于暑期档 学生用户的涌入、热门节目排播和高温宅家需求的旺盛， 2024 年 6 月月活设备量级达到全年峰 值；受国庆假期集中效应和开学季后年轻用户放松需求的影响， 10 月综艺市场表现再次回升。 在线视频综艺频道用户画像 整体用户数量已达 10 亿级规模，年同比小幅增长，平均增幅达 3.4% ，行业出现显 著回暖迹象 2024 年以来在线视频出现回暖迹象，月独立设备数同比呈现小幅增长，尤其在 2024 年 Q2 和 Q4 两季度同比增幅较高，全年月平均同比增长率达 ...

核心摘要 随着智能科技的持续迭代，智能马桶已从单一的冲洗工具，演进为集舒适、卫生、智能、节能与安全于一体 的家庭智能终端。据艾瑞咨询 2025 年趋势研究显示，行业技术重点正朝着个性化、智能化和便捷化的用户 体验不断升级，并呈现出静音、洁净和节能三大核心趋势。 一、中国家庭智能马桶使用痛点洞察：四大维度凸显需求升级 当前用户在使用智能马桶过程中普遍面临以下几类痛点： 清洁与冲水效果不佳： 传统马桶在高楼层或低水压环境下普遍存在冲水残留、清洁不彻底的问 题。部分直冲式产品冲水噪音较大，夜间使用易干扰家人休息。 卫生与安全隐患突出： 储热式水箱因反复加热易导致水质变黄、细菌滋生，不仅影响健康，也带 来额外能耗。此外，防水等级未达 IPX4 标准的产品，在潮湿环境中存在漏电风险，成为用户选购 时的重要顾虑。 使用便捷性有待提高： 部分产品的感应翻盖功能距离不可调，误触频繁，影响操作流畅性与用户 体验。 防溅防臭体验不足： 多数入门级或传统产品未配备泡沫盾功能，导致使用时易发生水花飞溅和异 味扩散，部分产品因密封或结构缺陷还存在返味现象，严重影响卫生间空气质量与舒适感。 用户反馈表明，针对这些痛点进行技术优化，是推动 ...

洞察行业痛点：传统冲刷方式的局限 在智能马桶的普及过程中，消费者普遍面临 " 噪音大、冲刷不彻底 " 等使用痛点。传统直冲式马桶 虽能快速带走污物，但水流冲击易造成喷溅，且噪音较大；虹吸式马桶依靠负压原理清除污物，虽 有效但同样伴随明显声响。这些不足在一定程度上制约了用户体验和行业升级。 近日，艾瑞咨询基于对智能马桶行业的深度研究与技术分析，正式授予九牧集团 " 全球首创智 能马桶翻转冲刷技术 " 认证。该认证聚焦产品工艺创新、技术创新与行业影响力等维度，通过 严谨的行业市场调研、全球在售智能马桶的对比分析、专家访谈、大数据监测，充分肯定九牧 智能马桶在推动智能马桶品类升级中的里程碑意义。 作为深耕卫浴行业 35 年的龙头企业，九牧集团始终坚持运用先进的数字化与人工智能技术，重视 工厂的智能化建设，实现了研发、生产、营销与管理等全业务流程的数智化。目前，九牧集团在全 球范围拥有 15 家高端数智工厂组成的工厂集群体系，涵盖了智能马桶、五金、陶瓷、浴室柜与橱 柜等各个品类，为产品研发和产业升级提供了坚实支撑。 技术引领行业：翻转冲刷的革命性突破 在核心产品技术上，九牧集团持续保持原创性和领先性。其自主研发的翻转 ...

Core Insights - The total audience for the first match of the Hunan Super League (湘超) reached 1.822 million, with 40,000 attending in-person and 1.782 million watching online, primarily through Douyin [1][3] - Douyin emerged as the main platform for live streaming, accounting for 30% of the total viewership, while Migu Video showed higher user engagement with an average viewing duration of 3-5 minutes [1][3] Audience Overview - The audience demographic is predominantly male (79%) and aged between 31-45 years (55%), with a significant focus on local viewers from Hunan province [3][8] - The online audience includes over 60% from outside Hunan, with Guangdong (10.8%), Jiangsu (6.4%), and Zhejiang (5.9%) being the top provinces [6][3] Engagement and Popularity - The first match generated significant social media buzz, with search and information indices on Baidu surpassing those of the Scottish Super League during its opening [4][10] - Social media interactions peaked on September 7, reaching 741,480, a 186% increase from the previous day, driven by key events such as the opening announcement and the first goal [12][10] Social Media Dynamics - Short videos were the primary medium for social media engagement, with a total volume of 8,581 and interactions reaching 2,234,770, significantly higher than other platforms like Weibo [14][10] - The overall social media volume showed a fluctuating upward trend, with a peak of 5,209 on September 7, indicating strong engagement and interest [10][12] Cultural Resonance - The integration of Hunan culture resonates more with local audiences, with 68.2% of Hunan residents recognizing its cultural attributes compared to 59.9% from outside the province [22][24] - Topics such as "Hunan cultural integration" and "cultural tourism consumption linkage" received the highest attention from local audiences [24][22] Viewing Preferences - Both local and external audiences heavily rely on platforms like Tencent Sports and Migu for live broadcasts, with 67% of external viewers and 65.9% of local viewers using these services [26][28] - The top three factors valued by viewers include "professional commentary," "convenience," and "interactive features," with local viewers placing higher importance on the first two [26][28] Satisfaction and Improvement Areas - Overall satisfaction among viewers is high, with over 95% rating their experience at 3 or above [28][29] - There are notable differences in improvement priorities between local and external audiences, with external viewers focusing on "commentator professionalism" while local viewers prioritize "multi-angle camera switching" [28][29]

研究背景 随着数字经济成为经济增长的重要引擎，数据要素的高效可信流通与利用已成为推动产业升级的关键。 2024 年，国家数据局印发的《可信数据空间发展行动计划 （ 2024-2028 年）》为可信数据空间的建设提供了顶层设计与明确指引，并于 2025 年批准了首批试点项目。在此背景下，艾瑞咨询将启动《中国可信数据空间行 业研究报告》，从行业政策、落地实践、客户需求、厂商能力及未来趋势等多个维度进行深度研究，旨在为各方参与者提供有价值的参考。 征集 目的 为了更好地分析可信数据空间的行业现状与应用场景，研判未来趋势，并从体系化视角洞察可信数据空间的发展路径，现诚挚邀请各类技术服务商、可信数据空间 试点单位、空间运营方等多元参与主体，共同交流行业实践、把脉未来方向，更好地推进行业发展。 研究内容 本报告将通过大量案例实证和数理实证，并运用企业调研和专家访谈等方式展开研究，报告分为四个部分： 1、 可信数据空间发展研究：对可信数据空间的行业政策、海外与中国模式对比、中国可信数据空间的技术架构、运营模式及试点单位落地情 况展开研究。 2、 市场现状分析：围绕 " 市场参与者类型与行业格局、中国市场的需求特点、市场机会 ...

Core Viewpoint - The article highlights the recognition of Hai Zheng Animal Health's product, Hai Le Miao, as the leading brand in the cat internal deworming market in China, emphasizing its significant market position and consumer acceptance [1][12]. Company Overview - Hai Le Miao is a subsidiary of Zhejiang Hai Zheng Animal Health Products Co., Ltd., which is a holding company of Zhejiang Hai Zheng Pharmaceutical Co., Ltd. (stock code: 600267). The company has invested 800 million to build an international animal health enterprise and has established two major production bases [5][6]. Product Development and Market Position - Hai Le Miao has been awarded certificates for being the "national sales leader in cat internal deworming" and for having "over ten million choices by pet owners," indicating its strong market presence [1][12]. - The product is recognized for its effective formulation, combining Milbemycin Oxime and Praziquantel, which targets eight common internal parasites in cats, making it a preferred choice among cat owners [8][12]. Industry Trends - The demand for cat internal deworming products has evolved from optional to essential, as pet owners increasingly view deworming as a critical aspect of health management, akin to vaccinations and health check-ups [8]. - The regulatory environment for the pet pharmaceutical industry in China is becoming more standardized, leading to increased compliance and quality in production, which benefits leading brands like Hai Le Miao [9][10]. Marketing Strategy - The company employs a dual-channel marketing strategy, focusing on both professional channels (veterinary institutions and large distributors) and consumer channels (e-commerce and social media), enhancing brand recognition and consumer engagement [11]. - Hai Le Miao's marketing efforts have resulted in a strong reputation and consumer loyalty, contributing to its leading market position [11].

Core Viewpoint - The air conditioning industry is undergoing a critical phase of "breaking through and restructuring," driven by policies promoting low-carbon transformation, extreme high temperatures, and consumer subsidy policies, leading to increased market demand. The consumer focus is shifting from basic temperature control to "comfort + health + high-end" upgrades, with comfort and health-oriented air conditioners emerging as clear new growth points [1]. Group 1: Environmental Factors - The dual drivers of policy and technological innovation are reshaping the air conditioning market, emphasizing energy efficiency and low-carbon transformation, which is expected to stabilize the industry's lifecycle development [2]. - National subsidy policies have reduced consumer purchase costs, while extreme high temperatures have directly stimulated market demand, enhancing air conditioning sales and positively impacting the related supply chain [3]. Group 2: Market Dynamics - The air conditioning market is entering a mature phase with stable growth, where online sales account for 60% of the market, and traditional e-commerce remains the core traffic entry point. Price differentiation is evident, with low-priced and high-priced segments both seeing increased market share [5]. Group 3: Consumer Demand - Social media discussions reflect the evolving demands for air conditioning, with energy efficiency, comfort, cooling performance, aesthetics, and health becoming the top ten topics of interest for 2025 [9]. - The evolution of air conditioning from a "single temperature regulator" to a "quality lifestyle hub" that integrates comfort, health, and aesthetics is evident, with a focus on improving air quality and harmonizing with home decor [11]. - The high-end air conditioning market is evolving towards a comprehensive experience that combines "extreme comfort + health purification + aesthetic integration + smart connectivity" [13]. Group 4: Opportunities and Trends - The transition from "selling products" to "selling lifestyles" is a significant opportunity, focusing on specific living scenarios, spatial functions, and emotional needs of users [15]. - The demand for air conditioning is shifting towards comfort, health, and high-end features, indicating a deeper consumer need for quality and experience [17]. - The main consumer groups for air conditioning are shifting towards younger generations, particularly those born in the 2000s and 1990s, with a focus on comfort in family settings [19]. Group 5: Purchase Behavior - Consumers are increasingly motivated by the need for functionality and quality of life improvements, moving from basic needs to higher quality and better experiences [21]. - The primary information channel for consumers is e-commerce platforms, with JD.com recognized as the leading source for appliance information and purchases [24]. - Performance and quality are critical factors in purchase decisions, with consumers becoming more rational and focused on comprehensive experiences rather than just price sensitivity [28]. Group 6: Product Features and User Feedback - High satisfaction rates (over 99%) for features like "no-wind" and "soft wind" indicate strong consumer preference for comfort and health functionalities in air conditioning products [58]. - The integration of health features, such as air purification and self-cleaning technologies, is becoming a key selling point, enhancing the overall value of air conditioning products [57]. Group 7: Collaborative Innovations - JD.com collaborates with major air conditioning brands to promote comfort and health technologies, successfully driving sales of various air conditioning products that meet evolving consumer demands [61].

Core Insights - Data, as the fifth production factor, has unique characteristics such as non-competitiveness, replicability, and infinite growth potential, making its value extraction process more complex than traditional production factors [1] - The development of a market for data elements relies heavily on a clear policy framework and implementation pathways, with local data trading institutions and data merchants becoming key drivers [1][2] - The domestic data element market is expected to grow at a compound annual growth rate (CAGR) of approximately 20.26%, surpassing 300 billion yuan by 2028 [6] Current Situation Analysis - The data element market system is gradually improving, driven by policy guidance and industrial construction, focusing on data, technology, and infrastructure [2] - The digital economy's core industries are becoming significant drivers of the overall economic system, with the digital economy scale increasing from 27.2 trillion yuan in 2017 to 53.9 trillion yuan in 2023, doubling in six years [6] Policy Analysis - The improvement of the policy framework for the data industry value chain and the establishment of local data systems are crucial for the circulation of data element value [4] Market Scale Assessment - The data element industry is projected to reach approximately 200 billion yuan by 2025 and exceed 300 billion yuan by 2028, with data processing and analysis being the largest segment [6] Data Value Chain Construction - The establishment of a data value circulation system is supported by advanced technology and regulatory compliance [8] - The construction of a data ownership system based on the "Data Twenty Articles" is essential for efficient data value circulation [11] Data Registration - Data registration is critical for asset ownership delineation and promoting data value release, with a "1+3" policy framework guiding public data resource management [13] Data Value Assessment - The data valuation policy framework is becoming more refined, with public data resource quantification standards emerging as important benchmarks [16] Data Asset Capitalization - The capitalization of data assets is a core practice for realizing data value, with the implementation of regulations marking a new era for data asset inclusion in financial statements starting January 1, 2024 [19] Data Asset Trading - The data market exhibits a distribution pattern of "internal cold, external hot," with off-market transactions dominating due to their flexibility and customization [21] Industry Practices - The financial sector is expected to see a CAGR of approximately 19.06%, reaching over 100 billion yuan by 2028, driven by data element integration [31] - The industrial manufacturing sector is projected to grow at a CAGR of about 24.22%, with a focus on high-quality data sets and trusted data spaces [34] - The healthcare industry is anticipated to grow at a CAGR of around 23.69%, emphasizing the compliance of personal health data applications [36] Trends - High-quality data set construction is becoming a key factor in advancing the artificial intelligence industry, transitioning from "point breakthroughs" to "holistic development" [39] - The establishment of trusted data spaces will be crucial for ensuring the circulation and high-value application of data elements [42]

Core Insights - Data is recognized as the fifth production factor, characterized by non-competition, replicability, and unlimited growth potential, making its value extraction process more complex than traditional production factors [1] - The development of the data factor market relies heavily on a clear policy framework and implementation pathways, with local data trading institutions and data merchants emerging as key drivers [1] - The establishment of a robust ecosystem for data supply and usage is essential to achieve the goals of effective data flow and security [1] Group 1: Industry Overview - The data factor market is currently in a critical phase driven by policies and practical explorations, with the establishment of the National Data Bureau marking a significant step towards a unified national data market [19][20] - The market is projected to exceed 200 billion by 2025, with a compound annual growth rate of over 25% [23] - The construction of a complete national data circulation system is planned over the next five years, aiming to empower the real economy and break data monopolies [27] Group 2: Service Providers and Evaluation - The "iResearch - Top 30 Data Factor Service Providers" list includes companies recognized for their comprehensive capabilities in the data factor industry [7][9] - The evaluation model for service providers includes four core dimensions: industry depth, product and technology capabilities, service capabilities, and ecosystem capabilities [4] - The selection process involved consultations with industry experts and was based on a thorough assessment of the companies' current capabilities [2][3] Group 3: Case Studies and Applications - Neusoft's City Data Value Empowerment Platform focuses on key areas such as smart healthcare and employment, creating a comprehensive service ecosystem [11][12] - The platform aims to enhance urban digital transformation and improve governance through data integration and intelligent services [12] - The "Fujian Public Service Operation Platform" exemplifies a model that integrates service, regulation, and operation across various sectors [15] Group 4: Challenges and Future Directions - The industry faces challenges such as an incomplete pricing system and compliance barriers that hinder data circulation [31][28] - A dual approach involving standardization and case studies is proposed to address these challenges and facilitate the deep release of data value [31][29] - The focus on high-quality data sets and specialized intelligent entities is expected to become mainstream, with ecosystem building and scenario construction as core competitive advantages [20][21]