2025年10月， 艾瑞咨询基于对中国冷玛吉市场的的专项调研， 正式确认植美馥予 "-196°C冷玛吉 面膜开创者"市场地位，并确认其全网销量第一的领先地位。此次市场地位确认基于全国范围（不 含港澳台）的调研，通过企业数据的收集、相关专利拥有情况、产品形态、产品上市时间得出，以 超低温概念创新推动行业从同质化竞争向差异化发展转变。 百亿面膜市场迎来技术升级拐点 中国面膜行业已形成规模超 700亿元的庞大市场，并保持稳定增长态势。2024年市场规模达702.9亿 元，同比增长14.2%，预计到2030年将突破1464.2亿元。线上渠道成为主要增长引擎，抖音平台 GMV超260亿元，同比增长32.6%，成功领跑线上渠道竞争格局。 面膜品类结构正经历深刻重构，从产品形态、功效定位到消费场景都呈现多元化发展特征。在膜布 材质方面，创新不断推进。从早期的无纺布、天丝 /纯棉纤维，发展到如今的蚕丝纤维和生物纤 维，材质升级为产品带来更好的贴合性、透气性和精华渗透性。在功效需求方面，保湿和修护成为 贴片和涂抹面膜的共同核心功效，而抗衰、紧致等进阶需求快速增长。 冷玛吉面膜 以超低温技术拓展面膜制造工艺标准 冷玛吉面膜 作为 ...

Core Insights - The global dietary supplement market is experiencing strong growth, with China leading at a 10% growth rate, highlighting its potential as a vibrant growth engine [1][2] - The cross-border import health product market in China has grown 19 times over 16 years, with the top five brands holding over 60% market share, indicating a high concentration in this segment [4] - Despite a considerable market size, China's per capita consumption is only 22% of that in the U.S., with a penetration rate below 30% and only 10% of users being loyal, revealing significant growth potential [6] Regional Dynamics - The Asia-Pacific region is projected to hold a 38% market share in 2024, with China as the core growth engine at a 10% growth rate, surpassing other major regions [2] Cross-Border Market Growth - The cross-border import health product market has seen its import value rise from $410 million to $7.75 billion from 2008 to 2024, with a compound annual growth rate of 20.2% [4] Growth Potential in China - China's per capita consumption of dietary supplements is $23.3, only 22% of the U.S. level, with a penetration rate under 30%, indicating substantial room for growth [6] Learning from Japan - Japan's mature market experience, characterized by a balanced regulatory framework and high consumer penetration, offers valuable lessons for China's health product market [9] FANCL's Market Leadership - FANCL leads the Japanese market with an 18% market share, leveraging over 40 years of brand experience and a focus on Asian dietary needs [12] Nutritional Needs of Asian Populations - Significant differences in dietary structure, cooking habits, and genetic traits among Asian populations necessitate targeted nutritional supplementation [14] Social Media Influence - Social media is driving the diversification of nutritional supplements, with various content forms and audience segments emerging [18] Consumer Challenges - The diversification of nutritional supplements has led to safety and convenience challenges, with many consumers struggling to manage multiple products [20] Age-Specific Nutritional Strategies - Age-specific nutritional strategies are emerging as a practical solution to balance scientific precision and cost-effectiveness in the market [22] Scientific Basis for Nutritional Strategies - Age and gender differences in nutrient absorption necessitate tailored nutritional solutions, making age-specific and gender-specific strategies essential [24] FANCL's Implementation of Age-Specific Strategies - FANCL pioneered the adult age-specific nutrition pack in 2015, focusing on the unique dietary needs of Asian populations [26] Diverse Health Demands - Different demographic groups are increasingly aware of their nutritional needs, driving a trend towards more personalized and comprehensive health solutions [28] Industry Evolution Towards Comprehensive Solutions - The industry is moving towards full-scene and full-population nutritional solutions, as demonstrated by FANCL's diverse product offerings [30] High Absorption Focus - Consumers are shifting their focus from "high content" to "high absorption," with FANCL leading innovations in this area [32] User Experience Challenges - Consumers face significant challenges with the use of multiple nutritional products, prompting a need for more integrated and user-friendly solutions [34] FANCL's Innovative Solutions - FANCL's comprehensive nutrition packs address industry pain points through personalized formulations and convenient packaging [35] Precision Nutrition and Technological Innovation - The market is transitioning towards precision nutrition and scientific validation, with innovative formulations and technologies driving quality upgrades [38]

移动应用服务丨研究报告 摘要： 市场、用户、技术等多维度因素，驱动轻量化应用蓬勃发展 市场环境：移动网民规模增速持续放缓，超级应用揽获超六成有效使用时长，移动应用存量市场竞争加剧。 开发者需转变业务逻辑，借轻量化应用实现业务可持续增长。 用户需求：轻量化应用拥有广泛用户基础，获得近九成用户青睐，彰显出广阔发展前景。其展现出的用户对 简洁高效的追求、对设备性能的关注、对纯净体验的渴望，也为开发者指明了方向。 技术发展：跨平台框架、云计算赋能、模块化设计，为轻量化应用的繁荣提供了技术基石。 轻量化应用生态发展成效初显，并与传统应用互补共生 发展现状：微信、抖音、支付宝等超级应用，以及鸿蒙元服务、安卓快应用、苹果轻App，共同形成轻量化 应用生态。当前轻量化应用超800万款，成为用户访问移动应用服务的重要入口。 互补逻辑：传统应用生态成熟、功能完整，支撑深度体验并沉淀核心用户；轻量化应用转化路径短、开发成 本低，契合碎片化场景且支持快速试错，二者协同构建出移动应用服务矩阵。 作为轻量化应用代表，元服务全链路解决开发者痛点，赋能应用开发运营过程 分发获客：元服务立体分发矩阵覆盖全域流量，鸿蒙意图框架驱动元服务高效分发 ...

家电丨市场观察 本周看点： -当考公遇上AI，粉笔能吸引用户付费吗？ -巨头竞逐"人车家"新赛道，重塑智能生活新图景； -大厂加码、创业公司竞逐，人形机器人迎来iPhone时刻了吗？ 行业环境 1.当考公遇上AI，粉笔能吸引用户付费吗？ 关键词：生成式AI,教育行业,个性化服务,考公培训,AI技术 概要：生成式AI技术正推动教育行业变革，国内外教企纷纷布局。公考培训巨头粉笔加速AI探 索，推出AI老师、刷题系统班等产品，商业化初见成效，但面临研发投入质疑。考公市场竞争 激烈，用户需求推动粉笔通过AI提供个性化、高性价比服务。尽管AI产品提升学习效率并带动 销量，但尚未显著改善业绩。竞争对手华图、中公及AI大模型公司也在发力，粉笔需持续投入 以提升产品竞争力。AI已成为粉笔的"必选项"，未来需打造更精准、高效的产品以应对市场挑 战。 2.新零售的AI升级 关键词：新零售,数字化改造,库存积压,客户忠诚度,需求拉动 概要：新零售的本质并非简单的数字化改造，而是通过AI实现从"供给驱动"到"需求拉动"的管 理重构。传统零售面临库存积压和客户忠诚度低的问题，而AI通过实时需求感知、柔性采购和 个性化体验，将价值链从" ...

Group 1: Luxury Goods Market - The Italian luxury goods association reports that the "crisis peak" in the Chinese market has passed, with a projected global luxury market growth of 5% by 2026, driven by recovering consumer confidence in China [3][4] - The report highlights significant market differentiation, with China expected to grow by 4%, while North America and the Middle East are projected to grow by 4.5% and 6%, respectively [3][4] - Key challenges for the industry include price dynamics, geopolitical factors, and sustainability [4] Group 2: Children's Clothing Market - The children's clothing market is experiencing accelerated concentration, with the top 10 brands expected to reach a CR10 of 31% by 2025, driven by leading brands like Balabala and Jinfa Labi [6][8] - Despite declining birth rates, the market is shifting towards a "consumption dividend," with Gen Z parents prioritizing brand, technology, and sustainability [5][8] - The market is projected to reach 473.8 billion yuan by 2025, attracting various players due to high profit margins [5] Group 3: Underwear Industry - The domestic underwear industry is showing signs of "weak recovery and strong differentiation," with major brands reporting varied revenue performance in Q3 2025 [7] - Aimer's revenue increased slightly by 0.16%, but it faced net losses due to weak mid-to-high-end demand [7] - Brands like Langsha and Huijie are experiencing growth through differentiated strategies, while others like Yimin Group's Gujin brand are struggling with revenue declines [7] Group 4: Eyewear Industry - The global eyewear market is expected to exceed $330 billion by 2030, with a CAGR of 8.6%, driven by increased screen time and aging populations [6] - The Asia-Pacific region is projected to become the fastest-growing market due to population growth and urbanization [6] Group 5: Fashion and Apparel Trends - Decathlon is attempting to reshape its brand image by collaborating with the French space agency to launch a space suit, aiming to shift consumer perception from "affordable" to "high-end" [9][10] - The rise of self-media IPs has enabled brands like Yingshijifeng to achieve significant sales in the apparel e-commerce sector, although reliance on IP poses risks [11] - ANTA's recent financial performance indicates a strong focus on high-end sports apparel, with a notable increase in revenue and profit margins [12][20] Group 6: Market Dynamics and Challenges - The luxury goods market in China is expected to contract by 3%-5% this year, with a shift towards experiential consumption and a focus on health and interpersonal connections [6] - Traditional brands like Diana have struggled to adapt to changing consumer preferences, leading to their exit from the Chinese market [17] - The competitive landscape is intensifying, with brands needing to innovate and enhance operational efficiency to thrive [19][20]

金融智能体行业丨研究报告 摘要： 本报告基于技术发展周期视角 ， 对中国金融智能体的落地现状和趋势展开了深度洞察 ，阐述了 金融智能 体在关键周期阶段的主要表现 ， 期望能够为行业提供一份拥有参考价值的研究内容。 序 - 背景 三重驱动因素推进金融智能体发展 相比近年来金融机构采纳的各类新兴技术，大模型及智能体的发展在"技术突破、业 务创新与政策支持"的多重因素驱动下，展现出更为强劲的发展势头 近年来，各类新兴技术相继涌现，均在初步探索期获得市场关注，也都经历了从概念炒作到理性回 归的过程。这些技术中，部分通过重塑业务流程实现稳健发展，部分则因未能规模落地而发展停 滞。多家金融机构技术负责人反映，尽管各类新兴技术持续影响金融科技战略布局，但很多决策者 日趋理性，会审慎对待市场炒作，从而更关注技术的实际价值。 与其他技术相比，大语言模型、金融大模型及智能体的创新展现出显著不同的特质。它们凭借技术 突破和场景应用创新，为金融业务升级开辟了新路径；加之政策层面的积极引导，共同为技术的发 展构建了坚实的支撑。这种技术、场景创新与政策的多重共振，使大模型驱动的智能体在中国市场 展现出强劲的内生动力。目前，很多金融机构也 ...

Group 1 - The beauty industry is focusing on deepening basic research and utilizing Eastern ingredients to define "Eastern beauty," with tea polyphenols being highlighted as a new whitening ingredient [3][4] - The beauty market is witnessing a shift towards cost-saving strategies among young consumers, emphasizing value for money and emotional satisfaction [5] - The apparel industry is adapting to high return rates and expensive online traffic by integrating online and offline channels, with brands like Uniqlo and KEIGAN opening high-end physical stores [6] Group 2 - The beauty sector is preparing for a potential IPO boom in 2025, with a supportive policy environment and a significant number of companies lining up for listings, although only a few have successfully gone public [8][9] - High-end beauty products are experiencing a resurgence, particularly in the Asia-Pacific market, with brands like SK-II and La Mer showing strong performance [10]

商用具身智能丨白皮书 核心摘要： 具身智能彻底火了。国外市场，FIGURE营收为零，最新估值已达390亿美金。国内市场，十五五规划明确将具身智能纳入重点产业布局。国内头部厂家陆续拿到工商 业场景订单，宇树科技宣称2025年营收突破10亿元。具身智能市场，既不是中国自弹自唱，也不是空中楼阁了。万亿级市场脉络已打开，且看中美具身智能的精彩 角逐。 定义阐释：具身智能的全球理解 汇聚学术与产业观点，确立统一评估基准 具身智能是人工智能的重要发展方向，被普遍认为是实现人工通用智能的重要路径。其核心特征在于智能体依托物理身体，通过感知—理解—决策—行 动的闭环，与环境进行强交互并持续学习，进而展现出自主性、泛化性和适应性。全球专家普遍强调，具身智能不仅是机器学习、计算机视觉与机器人 技术的综合体现，更是AI走向落地化和实用化的重要标志。 商用场景的分类和区别 技术支撑多样形态，跨界满足多元需求 不同形态的具身智能机器人正并行演进，满足零售、餐饮、工厂、物流、教育、医疗等场景需求。商用具身智能服务于零售、餐饮、医疗、安防等复杂 动态环境，更依赖多模态感知、人机交互和泛化能力，旨在提升服务体验与灵活运营。工业具身智能主要面 ...

Group 1 - The pre-prepared food market is experiencing a paradox of consumer trust issues and capital enthusiasm, driven by urbanization and the demand for convenient dining [3][4]. - The "zero additives" concept is being phased out in favor of "clean label" standards, emphasizing ingredient transparency and natural prioritization [5][6]. - The energy drink industry is undergoing rapid transformation with ingredient innovation and scene segmentation, focusing on health trends and diverse flavors [7][8]. Group 2 - The nut import market in China is projected to reach $2.386 billion in 2024, with a significant increase in demand for high-end varieties like pistachios [10]. - The beverage market is facing a downturn, with sales declining due to the rise of on-demand drink services and aggressive pricing strategies [14][15]. - The convenience food industry in China is shifting towards value creation, with a market size expected to grow from 673.6 billion yuan in 2023 to 960.3 billion yuan by 2026 [18]. Group 3 - The dairy industry is seeing a shift from ambient milk to fresh milk, with companies like Bright Dairy exploring new growth areas in the pet food market [20]. - Wangwang is facing challenges in the milk market, prompting the company to diversify into AD calcium milk to regain market share [21]. - The plant-based food sector is experiencing a downturn, with companies focusing on technological innovation and localization to meet market demands [17]. Group 4 - JD.com is enhancing its pre-prepared food strategy, aiming to strengthen its supply chain and align with the growing demand for ready-to-eat meals [31]. - China Resources Beverage is entering the ready-to-drink coffee market, competing against established brands like Nestlé and Starbucks [32]. - Wanglaoji is diversifying into the functional beverage market by acquiring distribution rights for Red Bull in southern China, aiming for significant sales growth [33].

Core Insights - The urban trusted data space is a government-led data infrastructure that promotes the development and utilization of urban data resources, serving as a key carrier for trusted data space [1][2] Development Drivers - **Policy**: The establishment of a trusted data space is encouraged through a series of top-level designs and strategic plans aimed at facilitating the compliant and efficient circulation of data. The "Trusted Data Space Development Action Plan (2024-2028)" supports the creation of urban trusted data spaces, with 13 pilot cities already announced [4][5] - **Technology**: Privacy computing and blockchain technology are introduced to address the challenges of trusted data circulation, enabling data sharing while ensuring compliance and security [5][6] - **Demand**: With China's data production expected to exceed 40ZB by 2024, the urban trusted data space is essential for enhancing urban governance efficiency by integrating and utilizing public data resources [8] Value Proposition - The urban trusted data space aims to resolve issues such as the lack of trust mechanisms and inefficient circulation in urban governance, thereby enhancing the efficiency of public data utilization and supporting modern urban governance [11] Overall Framework - The urban trusted data space is built around a foundational infrastructure, two major platforms, and capabilities for secure data circulation, including secure storage, encrypted transmission, and identity management [13] Core Capabilities - The core capabilities of the urban trusted data space include trusted control, resource interaction, and value co-creation, which are essential for establishing a reliable data circulation infrastructure [16] Industry Chain and Players - The urban trusted data space involves five main entities: operators, data providers, data users, data service providers, and regulatory bodies, each playing a crucial role in the ecosystem [21] Competitive Landscape - In the technology service sector, comprehensive and specialized firms compete, with ICT background cloud service providers leading the market due to their integrated capabilities [24] Application Scenarios - **Government Services**: The urban trusted data space facilitates inter-departmental data sharing, enhancing government services and decision-making processes [27] - **Inclusive Finance**: By integrating public and financial data, the urban trusted data space supports the development of dynamic risk assessment models, promoting inclusive financial services [30] Case Studies - **Zhangjiakou Trusted Data Space**: This platform employs a "one space, four platforms, one system" architecture to support secure data circulation and enhance public data utilization [33][35] - **Shanghai Trusted Data Space**: Leveraging blockchain technology, this space addresses the complex data needs of a megacity, facilitating the secure and efficient flow of data across various sectors [37][39] Trends and Future Directions - The integration of AI in data governance is expected to enhance the efficiency of data management, transitioning from manual to automated processes [42] - The urban trusted data space is currently in a pilot phase, with plans for nationwide promotion and the establishment of a cohesive ecosystem across regions [45]