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从“猎奇”到“信赖”:折叠屏手机用户发展洞察报告
艾瑞咨询· 2026-02-20 00:04
本报告利用定量问卷调研、专家访谈及桌面研究多种研究方法,综合分析了折叠屏手机行业的发展现状、市 场竞争格局、用户行为及需求,预测产品未来趋势。报告指出,全球折叠屏手机市场持续增长,尤其是中国 市场表现突出,技术进步和产业链完善推动了产品形态的多样化。在竞争格局方面,中国成为全球折叠屏手 机的主要增长引擎,市场份额呈现集中趋势,华为以较高的份额持续引领行业。用户对折叠屏手机购买意愿 不断提高,对产品功能和体验有更高要求。展望未来,折叠屏手机产品将实现从小众市场向大众市场过渡, 市场需求持续增长,硬件优化创新和软件协同生态构建和智能交互体验的提升将是关键发展方向。随着消费 者对折叠屏手机认可度提升,购买意愿增强,折叠屏手机消费将逐步实现从"猎奇尝鲜"到"信赖常用"的转 变。 全球智能手机市场已全面进入存量竞争 2014年-2017年期间,智能手机市场仍处于增量发展阶段,全球出货量由12.4亿部增长至14.6亿部的 峰值。自2017年起,市场进入存量竞争阶段,年均出货量下降约2.52%,至2024年全球智能手机出 货量已降至12.2亿部。 折叠屏手机 丨洞察 报告 摘要: 折叠屏手机成为突破市场增长瓶颈的战略方向 ...
2025年中国早教行业白皮书
艾瑞咨询· 2026-02-20 00:04
早教行业丨白皮书 核心摘要: 早教行业处于转型期,市场规模因人口变化等因素调整至约1291亿元,呈现"哑铃型"竞争格局,集中度低(头部品牌市占率不足10%)。全国性品牌(金宝贝、美 吉姆、东方爱婴)与区域性龙头及大量中小机构共存。 早教核心用户为高线城市高学历母亲,孩子多在0-3岁。家长重视能力培养,决策高度依赖社交媒体种草与线下试听体验,课程、品牌与环境是三大考量因素,并 为"确定性"体验付费。 行业当前面临的主要挑战为: 市场存在结构性矛盾,包括课程同质化、下沉市场优质供给不足、师资短缺且流失率高。同时,出生人口下降引发价格战,挤压盈利空 间。认知上,行业"效果隐性"特性与家长追求短期显性回报之间存在偏差。 行业机构高质量转型方向为: 机构正从三方面升级:1. 课程体系向解决具体育儿痛点的场景化、功能化课程转型;2. 服务体系从单一教学延伸至家校协同及跨界生 态;3. 运营渠道通过社区嵌入、师资激励与IP开发实现精细化与轻资产运营。 早教行业未来发展趋势: 1、行业将加速洗牌,走向集中化与品牌化。政策趋严抬高合规成本,家长信任向头部集中,推动优质资源整合。2、未来竞争将是全场景会 员生态的竞争(如金宝贝超 ...
2026年第7周:酒行业周度市场观察
艾瑞咨询· 2026-02-19 00:05
酒行业丨市场观察 本周看点: -透视2025白酒六大热门赛道的繁荣与陷阱,锚定2026生存航向; -中国酒业十年产量变迁复盘:白酒、啤酒、葡萄酒、未来走向何方? -劲酒、瓶子星球、金星啤酒增长背后,酒类消费"她力量"正被重估。 行业环境 1.张健:透视2025白酒六大热门赛道的繁荣与陷阱,剥去火热外衣,锚定2026生存航 向 关键词: 白酒行业,结构性调整,高价低度酒,光瓶酒,区域酒企 概要: 2025年白酒行业表面繁荣但暗藏伪增长,整体进入"量减、价低、利缩"的结构性调整 期。高价低度酒实为高端品牌延伸,强行绑定高价可能削弱白酒社交属性;光瓶酒高端化是陷 阱,应回归性价比本质;区域酒企全国化投入大回报低,建议先夯实本地市场;保健酒/潮饮动 销疲软且合规风险高,需聚焦真实需求;白酒健康化是伪概念,面临监管与市场双重压力;即 时零售虽增长快但占比低,需平衡价格管控。行业正从粗放增长转向以消费者为中心的理性深 耕,企业需精准满足分化需求,高端化注重社交价值,大众化坚守性价比,区域酒企强化本地 文化联结,才能在结构性分化中实现长期发展。 2.春节动销关键期已至,酒类市场"冷暖"几何 ? 关键词:春节消费,动销节奏, ...
2025年中国NMN行业研究报告
艾瑞咨询· 2026-02-19 00:05
Core Viewpoint - NMN (β-Nicotinamide Mononucleotide) is gaining attention in the global health industry for its potential anti-aging benefits, DNA repair, and metabolic regulation, with significant regulatory advancements expected by 2025 [1][2]. Industry Development - The NMN industry has evolved from laboratory research to commercial applications, with major markets like the US, Japan, Canada, and Australia recognizing its legal status through various regulatory pathways [1][2]. - China is currently the largest producer of NMN raw materials, with leading companies building competitive barriers through technological innovation and industry chain layout [2][19]. NMN Definition and Function - NMN is a direct precursor to NAD+ (Nicotinamide Adenine Dinucleotide), crucial for delaying aging and enhancing physiological functions [3][4]. - As NAD+ levels decline with age, NMN supplementation can quickly elevate NAD+ levels, playing a vital role in anti-aging, cardiovascular health, and metabolic improvement [4][6]. Regulatory Environment - The global regulatory landscape for NMN is shifting from strict restrictions to cautious openness, with significant milestones achieved in various countries [17][18]. - In China, NMN has been approved as a new cosmetic ingredient and is on the path to being recognized as a health food, with the National Market Supervision Administration listing it for health food approval in April 2025 [17][18]. Market Demand - The aging population in China is expected to grow significantly, with the elderly population projected to increase from 320 million to 390 million by 2030, driving demand for anti-aging products [19]. - Younger generations are also increasingly aware of anti-aging needs, creating a dual demand for NMN products [19]. Technological Innovations - Advances in synthesis methods, particularly the full enzyme method, are driving down costs and improving product quality in the NMN industry [21][22]. - Innovations in delivery technologies are enhancing the bioavailability of NMN, ensuring better absorption and user experience [22]. Application Areas - NMN is primarily used in health supplements and cosmetics, with health supplements accounting for nearly 90% of the market share [24][28]. - Future applications are expected to expand into pet nutrition, medical health, and agricultural technology, opening new growth avenues [24][28]. Market Size and Growth - The NMN market in China is expected to exceed 3 billion yuan by 2025, driven by increasing regulatory support and expanding applications [28][32]. - The market is currently dominated by health supplements and cosmetics, with significant growth potential in other sectors as regulations ease [28][32]. Sales Channels - NMN products are primarily sold through cross-border e-commerce and private channels, with cross-border e-commerce accounting for 60%-70% of market share [35][34]. Certification and Standards - The "blue hat" certification for health foods in China represents the highest standard for NMN products, indicating safety and compliance [37]. Challenges and Opportunities - The NMN industry faces challenges such as exaggerated claims, lack of consumer awareness, and technological iterations, necessitating a focus on compliance and innovation [61][63]. - Companies are encouraged to innovate their business models and extend their value chains to enhance competitiveness [66].
中国企业社会化用工趋势分析报告
艾瑞咨询· 2026-02-18 00:05
摘要: 概念: 社 会化 用工 泛指企业与员工之间建立标 准劳动关系以外的其他各类用工形式,包括业务外包、劳务派遣、按小时计酬、平台型 灵活用工、劳务用工、共享用工、 退休返聘等多种形态。 企业社会化用工趋势 丨分析报告 环境:宏观经济环境波动,适龄劳动人口数量下行, 企业面临人力短缺与成本上升的双重压力 ,制造业与批发零售行业庞大用工数量及固有的用工特点使其成为社会化 用工模式接受度最高、应用最广泛的领域。 消费零售行业:面向销售峰谷和市场变化需求,综合使用 业务外包、按小时计酬、平台型灵活用工、劳务用工 模式;轻餐饮与即时零售企业社会化用工占比显著; 员工 流动性居高不下 是行业社会化用工核心痛点。 生产制造行业:面向产能波动及战略聚焦需求,综合使用 业务外包与劳务派遣 用工 模式;外资和头部民营企 业更 倾向社会化用工; 招募环节 是行业社会化用工的核心 痛点。 趋势:1)社会化用工规模持续扩大,配套政策法规有望进一步完善;2)社会化用工逐渐成为企业标配,人力资源服务商向专业化、数字化升级;3)个体与组织的关系由 依附转为共生,个体能力结构要求趋于多元化;4)企业、政府、个体、服务商 四方协力 ,共同推 ...
2025年中国移动互联网AIGC赛道流量报告
艾瑞咨询· 2026-02-18 00:05
Core Insights - The AIGC sector in China has entered a phase of large-scale application, with a user base of 483 million and a market penetration rate exceeding 30% as of October 2025 [1][8]. User Demographics - The primary user group for AIGC applications consists of young white-collar workers under 35 years old, predominantly located in high-tier cities, characterized by strong purchasing power and a desire for social sharing [2][10][11]. Segment Analysis - **Language Models**: The Doubao APP leads in traffic within the language model segment, while Tencent Yuanbao has shown significant growth [3][13]. - **Intelligent Chat**: The industry is experiencing sluggish growth, but the Xingye APP has achieved positive user growth [4][22]. - **Intelligent Tools**: This segment remains stable, with user traffic closely tied to platform devices [5][17]. - **Image Processing**: Jimeng AI holds a dominant position in the image processing sector [6][20]. Growth Rankings - As of October, Jimeng AI, Tencent Yuanbao, and Doubao are among the top apps with leading user growth rates over the past ten months [7][27]. Overall Traffic Trends - The AIGC sector's monthly independent device count increased from 318 million to 483 million from January to October 2025, with penetration rising from 22.1% to 33.2%, indicating a shift from novelty to mainstream application [8]. User Characteristics - The user base is balanced in gender, with a significant presence of young individuals, particularly those under 35, making up nearly 50% of users, and white-collar workers accounting for 30% [11]. Segment-Specific Traffic Insights - **Language Models**: Leading apps like Doubao and Tencent Yuanbao have monthly independent device counts exceeding 50 million, while smaller apps struggle to grow [13]. - **Intelligent Tools**: User numbers remain stable above 20 million, with Huawei's tools leading the segment [17]. - **Image Processing**: Jimeng AI dominates with over 95% market share in user metrics, while smaller apps may need to focus on niche markets [20]. - **Intelligent Chat**: The segment shows declining user engagement, with only Xingye APP experiencing growth [22].
2025年中国营养补充剂消费洞察报告
艾瑞咨询· 2026-02-17 00:09
Core Insights - The global dietary supplement market is experiencing strong growth, with China leading at a 10% growth rate, highlighting its potential as a vibrant growth engine [1][2] - The cross-border import health product market has seen a 19-fold increase over 16 years, with the top five brands holding over 60% market share, indicating a high concentration in this segment [4] - Despite a considerable market size, China's per capita consumption is only 22% of that in the U.S., with a penetration rate below 30% and only 10% of users being loyal, revealing significant growth potential [6] Regional Landscape - The Asia-Pacific region is projected to hold a 38% market share in 2024, with China as the core growth engine at a 10% growth rate, surpassing other major regions [2] Cross-Border Market Dynamics - The cross-border import health product market has grown from $410 million in 2008 to $7.75 billion in 2024, with a compound annual growth rate (CAGR) of 20.2%, indicating a high concentration and rapid growth [4] Growth Potential in China - China's per capita consumption of dietary supplements is only $23.3, which is 22% of the U.S. level, and the overall penetration rate is under 30%, suggesting multiple avenues for growth [6] Learning from Japan - Japan's mature market experience, characterized by a balanced regulatory framework and high consumer penetration, offers valuable lessons for China's health product market [9] FANCL's Market Leadership - FANCL leads the Japanese market with an 18% market share, leveraging over 40 years of brand experience and a focus on Asian dietary needs [12][26] Nutritional Needs of Asian Populations - Significant differences in dietary structure, cooking habits, and genetic traits among Asian populations necessitate targeted nutritional supplementation [14] Social Media Influence - Social media is driving the diversification of nutritional supplements, with various content forms and audience segments emerging, indicating a shift towards personalized nutrition [18] Consumer Challenges - The diversification of nutritional supplements has led to safety and convenience challenges, with many consumers struggling with the complexity of managing multiple products [20][34] Age and Gender-Specific Nutrition Strategies - Age and gender-specific nutritional strategies are emerging as optimal solutions, balancing scientific precision with cost-effectiveness [22][24] Industry Practices - FANCL has pioneered age-specific nutritional packages, addressing the unique dietary needs of different age groups and genders [26][30] Demand for Comprehensive Solutions - The industry is moving towards comprehensive nutritional solutions that cater to diverse health needs across various life stages and scenarios [30][38] Innovation in Nutritional Supplements - The market is evolving towards high absorption and scientifically validated products, with innovative formulations and delivery methods gaining traction [32][38]
中国工业软件行业发展研究报告
艾瑞咨询· 2026-02-17 00:09
Core Insights - The industrial software industry is at a critical juncture, driven by the need for innovation and the urgency of development, particularly in the context of China's economic transformation and the push for self-sufficiency in core technologies [1][4][17] - The market for industrial software in China is projected to approach 300 billion by 2024, indicating robust growth despite challenges such as a hollowing out of core technologies and imbalanced industrial structures [1][17] - The evolution of industrial software is characterized by a shift from tools to systems, platforms, and eventually to a genetic level, focusing on data value and efficiency [2][48] Industry Dynamics - The industrial software market is large, with significant opportunities for companies to target head, mid, and long-tail customers, each with distinct needs and potential for revenue generation [2][50] - The core evolution path of industrial software is from tools to systems, then to platforms, and finally to genetic integration, emphasizing the importance of data flow and value efficiency [48][49] - The industry faces systemic challenges, including a lack of foundational technologies and difficulties in integrating into supply chains, which hinder the development of domestic industrial software [26][17] Product Development Trends - Current industrial software primarily focuses on product sales, but there is a shift towards selling "intelligence" as data assets are accumulated and utilized effectively [3][52] - The integration of AI and large models is expected to enhance the capabilities of industrial software, particularly in areas such as code generation and human-computer interaction [43][52] - Future products are anticipated to evolve into "digital engineers," capable of autonomous task execution and intelligent interaction, moving beyond traditional software tools [52] Market Characteristics - The industrial software market is characterized by a high degree of fragmentation, with varying levels of domestic replacement and integration needs across different customer segments [14][50] - The demand for industrial software is driven by practical applications in enterprises, government initiatives, and the integration of research institutions, each with unique procurement focuses [14][16] - The market is currently experiencing a transition from subsidy-driven growth to a more market-oriented approach, emphasizing the importance of innovation and self-sufficiency [19][12] Challenges and Opportunities - The industry is grappling with significant challenges, including a lack of core technologies in research and design software, which is critical for engineering optimization [23][17] - Companies are encouraged to leverage policy incentives and market opportunities to enhance their technological capabilities and address the "bottleneck" issues in core components [17][26] - The evolution of industrial software is expected to create new revenue streams through data value services, as companies adapt to the changing landscape of technology and market demands [30][52]
艾瑞咨询祝大家新春快乐,愿所有美好“马”上抵达!
艾瑞咨询· 2026-02-16 00:09
i Research 文 瑞 60 间 新年快乐! ...
2025商用具身智能白皮书
艾瑞咨询· 2026-02-15 00:08
Core Insights - Embodied intelligence has gained significant traction globally, with Figure achieving a valuation of $39 billion despite zero revenue, while domestic players are securing commercial orders and projecting substantial revenue growth [1][4] - The Chinese government has integrated embodied intelligence into its key industrial strategies, indicating a robust market potential that is not merely speculative [1][9] - The competition between China and the U.S. in embodied intelligence is intensifying, with both nations striving to innovate and apply this technology across various sectors [6][11] Definition and Understanding - Embodied intelligence is recognized as a crucial development in artificial intelligence, characterized by agents that interact with their environment through a physical body, showcasing autonomy and adaptability [2] - It represents a convergence of machine learning, computer vision, and robotics, marking a significant step towards practical AI applications [2] Commercial Applications - Different forms of embodied intelligent robots are evolving to meet diverse needs across retail, dining, manufacturing, logistics, education, and healthcare [4] - Commercial applications focus on enhancing service experiences and operational flexibility in dynamic environments, while industrial applications emphasize precision and stability in structured settings [4] Strategic Importance - Embodied intelligence is pivotal for upgrading technology supply chains and fostering new industries, contributing to the competitive edge of nations [6] - The breakthroughs in this field are essential for China's long-term economic benefits and technological self-reliance [6] Policy Support - The Chinese government has actively promoted the development of embodied intelligence through various action plans and funding initiatives, facilitating industry growth [9][8] Development Stages - The evolution of embodied intelligence can be categorized into three phases: conceptual development (1950s), technological accumulation (2000-2020), and application expansion driven by large models (2020 onwards) [11] - The competition between China and the U.S. is evident in foundational models, computational power, and practical applications [11] Bottlenecks and Challenges - The industry faces challenges such as data scarcity, high costs of core components, and the need for improved training efficiency and commercial viability [13][16] - The lack of high-quality multimodal data and the maturity of technologies like dexterous hands are significant hurdles [13][25] Data Acquisition and Solutions - Current data acquisition methods include remote operation, simulation, motion capture, and internet video, but high-quality data remains scarce [16] - The industry is exploring solutions like "world models" and data collection training grounds to alleviate data challenges [19] Model Evolution - The VLA model is emerging as a consensus for development, integrating large language model reasoning with real-world perception and action capabilities [21] - This evolution is expected to lead to a significant leap in embodied intelligence capabilities [21] Commercialization Trends - The commercialization of embodied intelligence is progressing through various dimensions, with initial applications focusing on low-complexity, high-ROI scenarios [31] - The business model is shifting from hardware sales to service subscriptions and performance-based payments [35] Global Market Predictions - The global market for embodied intelligence is projected to reach 19.2 billion RMB by 2025, with a compound annual growth rate of 73% over the next five years [46] - China's market is expected to grow from 2.1 billion RMB in 2025 to over 280 billion RMB by 2035, indicating a hundredfold increase in a decade [50] International Expansion - Chinese companies are accelerating their international presence, transitioning from core capabilities to localized applications in global markets [53] - Successful case studies illustrate the feasibility of Chinese embodied intelligence in high-standard international markets [53] Competitive Landscape - The competition in embodied intelligence features three main players: AI-native challengers like Figure, traditional industrial players like ABB, and cross-industry giants like Tesla [55] - The industry is witnessing early signs of product homogenization, suggesting an impending consolidation phase [57] Startup Strategies - Startups must leverage their agility and innovation to survive against established giants, focusing on strategic partnerships and long-term value creation [59]