本人已经参加培训并取得证券交易所认可的相关培训证明 材料。 独立董事候选人声明与承诺 本人赵红，已充分了解并同意由提名人青岛啤酒股份有限公 司（"公司"）董事会提名为公司第十一届董事会独立董事候选人。 本人公开声明，本人具备独立董事任职资格，保证不存在任何影 响本人担任公司独立董事独立性的关系，具体声明并承诺如下： 一、本人具备上市公司运作的基本知识，熟悉相关法律、行 政法规、部门规章及其他规范性文件，具有 5 年以上法律、经济、 会计、财务、管理或者其他履行独立董事职责所必需的工作经验。 （四）中共中央纪委、中共中央组织部《关于规范中管干部 辞去公职或者退（离）休后担任上市公司、基金管理公司独立董 事、独立监事的通知》的规定（如适用）； （五）中共中央组织部《关于进一步规范党政领导干部在企 业兼职（任职）问题的意见》的相关规定（如适用）； 1 （六）中共中央纪委、教育部、监察部《关于加强高等学校 反腐倡廉建设的意见》的相关规定（如适用）； （七）中国人民银行《股份制商业银行独立董事和外部监事 制度指引》等的相关规定（如适用）； （八）中国证监会《证券基金经营机构董事、监事、高级管 理人员及从业人员监督管理办 ...

本人已经参加培训并取得证券交易所认可的相关培训证明 材料。 二、本人任职资格符合下列法律、行政法规和部门规章以及 公司规章的要求： （一）《中华人民共和国公司法》关于董事任职资格的规定； （二）《中华人民共和国公务员法》关于公务员兼任职务的 规定（如适用）； （三）中国证监会《上市公司独立董事管理办法》、上海证 券交易所自律监管规则以及公司章程有关独立董事任职资格和 条件的相关规定； （四）中共中央纪委、中共中央组织部《关于规范中管干部 辞去公职或者退（离）休后担任上市公司、基金管理公司独立董 事、独立监事的通知》的规定（如适用）； （五）中共中央组织部《关于进一步规范党政领导干部在企 业兼职（任职）问题的意见》的相关规定（如适用）； 独立董事候选人声明与承诺 本人肖耿，已充分了解并同意由提名人青岛啤酒股份有限公 司（"公司"）董事会提名为公司第十一届董事会独立董事候选人。 本人公开声明，本人具备独立董事任职资格，保证不存在任何影 响本人担任公司独立董事独立性的关系，具体声明并承诺如下： 一、本人具备上市公司运作的基本知识，熟悉相关法律、行 政法规、部门规章及其他规范性文件，具有 5 年以上法律、经济、 会计 ...

+证券代码：600600 证券简称：青岛啤酒 公告编号：2025-012 青岛啤酒股份有限公司 关于召开 2024 年年度股东会的通知 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈 述或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 一、 召开会议的基本情况 (一)股东会类型和届次 2024 年年度股东会（"年度股东会"或"会议"） (四)现场会议召开的日期、时间和地点 召开的日期时间：2025 年 5 月 20 日 下午 1 点 30 分 召开地点：青岛市市南区香港中路 9 号香格里拉大酒店二楼盛世堂一号厅 1 股东会召开日期：2025年5月20日 本次股东大会采用的网络投票系统：上海证券交易所股东大会网络投票 系统 (二)股东会召集人：青岛啤酒股份有限公司（"本公司"或"公司"）董事会 (三)投票方式：本次年度股东会所采用的表决方式是现场投票和网络投票相结合 的方式 (五)网络投票的系统、起止日期和投票时间。 网络投票系统：上海证券交易所股东大会网络投票系统 网络投票起止时间：自 2025 年 5 月 20 日 至 2025 年 5 月 20 日 采用上海 ...

证券代码：600600 证券简称：青岛啤酒 公告编号：2025-010 青岛啤酒股份有限公司 第十届董事会 2025 年第一次临时会议决议公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 1 本议案尚需提交 2024 年年度股东会（"年度股东会"）审议。 二、 关于公司董事会换届选举的议案。 公司第十届董事会任期已于 2024 年 6 月 28 日届满，具体内容详见本公司于 2024 年 6 月 22 日在上海证券交易所网站刊登的《青岛啤酒股份有限公司关于董 事会、监事会延期换届的公告》。目前公司董事会换届提名工作已完成，公司第 十一届董事会将由 9 名董事组成，其中包括执行董事 3 名，职工董事 1 名（需先 修订《公司章程》及其附件，之后由公司职工代表大会选举产生），独立董事 5 名。经征得其本人同意并经第十届董事会提名与薪酬委员会资格审核与素质评估， 同意提名姜宗祥先生、刘富华先生及侯秋燕先生为公司第十一届董事会执行董事 候选人，同意提名肖耿先生、盛雷鸣先生、张然女士、赵昌文先生及赵红女士为 公司第十一届董事会独立董 ...

Core Insights - The report emphasizes a strong willingness to boost domestic demand through policy measures, with signs of recovery observed in quality companies, suggesting an active investment strategy [3][4][12]. Group 1: Beer Industry - The beer sector is witnessing a stabilization in demand, with leading companies managing to clear inventory risks early, which positions them favorably for growth [12][14]. - In Q1 2025, beer consumption showed positive growth, driven by the Spring Festival and a low inventory start for major brands, with national sales expected to increase [9][10][12]. - Investment recommendations focus on high-sensitivity beer stocks, such as China Resources Beer and Qingdao Beer, as well as strong individual stocks like Dongpeng Beverage and Haitian Flavoring [6][14][17]. Group 2: Snack Industry - The snack market is characterized by significant differences in product performance, with strong sales in gift boxes during the Spring Festival and notable growth in konjac-based snacks [21][22]. - Leading snack companies are enhancing product quality and competitive pricing to adapt to the current consumer trend towards value [21][22]. - The report suggests focusing on high-growth companies like Weidong and Yanjinpuzi, which are expected to achieve over 20% revenue growth in 2025 [29][26]. Group 3: Dairy Industry - The dairy sector is anticipated to face a supply-demand turning point by the end of 2025, as upstream inventory is expected to clear, leading to improved market conditions [32][41]. - Policies aimed at boosting birth rates are expected to further stimulate dairy consumption, with significant government support for families [38][40]. - Investment focus should be on leading dairy companies that maintain high levels of investor returns, such as Yili and Mengniu, which are expected to stabilize their profit margins [41][45]. Group 4: Beverage Industry - The beverage sector continues to show high growth potential, particularly for companies like Dongpeng Beverage, which is expanding its market presence and product offerings [46][48]. - The report highlights the ongoing trend of consumers favoring functional beverages, with projected growth rates for various beverage categories [48][49]. - Investment recommendations include focusing on companies that are effectively leveraging their distribution networks and product innovation to capture market share [46][48]. Group 5: Restaurant Supply Chain - The restaurant supply chain is experiencing a recovery in demand, supported by government policies aimed at stimulating domestic consumption [51][57]. - The competitive landscape remains intense, with a significant number of restaurant closures indicating a need for efficiency improvements within the supply chain [57][58]. - The report suggests that the restaurant supply chain sector may see profitability improvements as inventory levels normalize and demand stabilizes [58][59].

Core Insights - Qingdao Beer faces significant challenges in the market, as reflected in its 2024 performance report, which shows a decline in revenue and sales volume while managing to increase net profit [1][4] Financial Performance - The company's total revenue for 2024 was 32.138 billion yuan, a decrease of 5.3% compared to the previous year, equating to a revenue drop of approximately 1.8 billion yuan [1] - Beer sales volume fell to 7.538 million kiloliters, marking a decline of 5.9% [1] - Despite the revenue decline, the net profit attributable to shareholders increased by 1.81% to 4.345 billion yuan [1] Brand Performance - The main brands, "Qingdao" and "Laoshan," both experienced sales declines, with "Qingdao" down 4.84% in volume and 5.07% in revenue, while "Laoshan" saw a 7.2% drop in volume and a 6.38% decrease in revenue [2] - The Shandong region, which contributes nearly 70% of revenue, also faced over a 6% decline [2] Strategic Responses - Qingdao Beer has adopted two main strategies: premiumization and cost reduction, successfully maintaining profit margins [4] - The proportion of mid-to-high-end products increased to 41.8%, with premium products like the A series of Ao Gu Te and non-alcoholic beers becoming key profit drivers [4] - The company has implemented digital and smart upgrades in its factories to enhance production efficiency and reduce operating costs [4] Market Challenges - The beer industry is experiencing a growth bottleneck, with competitors like Budweiser APAC and China Resources Beer also facing difficulties [1] - Seasonal consumption patterns pose a challenge, as the company reported a loss of 645 million yuan in the fourth quarter, marking the sixth consecutive year of losses during the sales off-season [4] Consumer Trends - Changes in consumer habits, such as the rise of craft beers and alternative alcoholic beverages, are impacting Qingdao Beer, particularly among younger consumers [6] - The shift towards instant retail and new consumption scenarios is reshaping the competitive landscape, with Qingdao Beer needing to adapt to these changes [6] Future Directions - To break through in a saturated market, Qingdao Beer must focus on maintaining its core market in Shandong and improving product quality in dining establishments [8] - The company needs to invest more in brand rejuvenation to attract Generation Z consumers, as traditional branding strategies are losing appeal [8]

证券代码：600600 证券简称：青岛啤酒 公告编号：2025-009 青岛啤酒股份有限公司 关于召开 2024 年度业绩说明会的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者 重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 一、说明会类型 青岛啤酒股份有限公司（以下简称"公司"）已于 2025 年 3 月 31 日披露公 司 2024 年年度报告。为进一步加强与广大投资者的沟通、交流，公司计划召开 2024 年度业绩说明会（以下简称"本次业绩说明会"），在信息披露允许的范围内就投 资者普遍关注的问题进行回答互动，欢迎广大投资者积极参与。 二、说明会召开的时间、地点 （一）会议召开时间：2025 年 4 月 15 日（星期二）下午 15:00-16:00 三、参加人员 公司党委书记、董事长、总裁姜宗祥先生，执行董事、财务总监侯秋燕先生， 董事会秘书张瑞祥先生及独立董事张然女士将参加本次业绩说明会。 四、投资者参加方式 （一）投资者可在 2025 年 4 月 15 日（星期二）下午 15:00-16:00，通过互联网 登录全景网"投资者关系互动平台"（h ...

Core Viewpoint - Qingdao Beer Company demonstrated resilience in its financial performance amidst a slowing consumer recovery and increasing industry competition, achieving a revenue of 32.138 billion yuan in 2024, a year-on-year decline of 5.30%, while net profit grew by 1.81% to 4.345 billion yuan, marking five consecutive years of profit growth [1][2]. Financial Performance - In 2024, Qingdao Beer reported a revenue of 32.138 billion yuan, down 5.30% year-on-year, but net profit increased by 1.81% to 4.345 billion yuan [1][2]. - The company achieved a gross margin increase of 1.57 percentage points to 40.23% and a net margin increase of 1.16 percentage points to 13.98% in 2024 [2]. - Operating cash flow significantly improved, reaching 5.155 billion yuan, a year-on-year increase of 85.58% [2]. Strategic Initiatives - The growth in net profit is attributed to the company's focus on high-end product strategies, with mid-to-high-end product sales reaching 3.154 million kiloliters, accounting for 41.8% of total sales [3]. - The introduction of innovative products like the A series of "Aogute" and "Nikaqi White Beer" has diversified the product line and contributed to profit growth [3]. - The company accelerated its digital transformation, with online product sales increasing by 21% in 2024, marking 12 consecutive years of growth [3]. Market Expansion - Qingdao Beer is strengthening its presence in traditional markets while actively expanding online channels and new retail models to enhance brand loyalty [4]. - Despite a decline in total sales, the main brand's sales reached 4.34 million kiloliters, maintaining a leading market share [4]. - The company is also expanding its international market presence, distributing products in over 120 countries and regions, enhancing brand recognition through international exhibitions and tasting events [4]. Sustainability Efforts - Qingdao Beer has been recognized as the first "Sustainable Lighthouse Factory" in the global food and beverage industry, with 23 factories awarded national green factory status [5]. - The company is integrating industrial internet and IoT technologies to optimize supply chain efficiency and promote energy-saving initiatives, contributing to its ESG performance [5]. - The company aims to leverage its brand, quality, and distribution network to expand market presence and enhance operational and profitability capabilities [5].

Core Viewpoint - Qingdao Beer continues to experience a trend of "profit growth without revenue growth," with a reported revenue decline despite a slight increase in net profit [1][3][6]. Financial Performance - In 2024, Qingdao Beer reported total revenue of approximately 32.138 billion yuan, a year-on-year decrease of 5.3% [1][3]. - The net profit attributable to shareholders was about 4.345 billion yuan, reflecting a year-on-year increase of 1.81% [1][7]. - The company has achieved net profit growth for five consecutive years, despite declines in production, sales, and overall revenue [1][6]. Market Trends - The beer industry is facing challenges such as consumption downgrade and reduced consumption scenarios, leading to decreased sales [4][10]. - National beer production among large enterprises fell to 35.213 million kiloliters, a decrease of 0.6% year-on-year [4]. - Qingdao Beer’s main brand sales dropped by 4.84%, while the sales revenue also declined by 5.07% [4]. Seasonal Losses - Qingdao Beer reported a fourth-quarter loss of 645 million yuan, marking the sixth consecutive year of fourth-quarter losses [2][9]. - The winter season is traditionally a sales slump for the beer industry, impacting overall annual performance [9]. Strategic Responses - Experts suggest that Qingdao Beer should innovate product offerings and diversify strategies to address seasonal losses [2][10]. - The company has seen a 21% year-on-year increase in online product sales, maintaining growth for 12 consecutive years [10]. - Qingdao Beer is focusing on supply chain optimization and fresh delivery services to meet diverse consumer needs [10]. Product Strategy - The company has been launching high-end products, with mid-to-high-end product sales reaching 3.154 million kiloliters, accounting for 41.8% of total sales [7][8]. - Qingdao Beer aims to enhance brand loyalty among younger consumers through high-end beer strategies and marketing efficiency [8].

Core Viewpoint - The beer giants in China, including Tsingtao Brewery, Budweiser APAC, and China Resources Beer, are facing challenges in achieving sustained growth, with Tsingtao Brewery reporting a decline in revenue and a slight increase in profit for 2024 [1][2]. Revenue and Profit Summary - Tsingtao Brewery's revenue for 2024 was 32.138 billion yuan, a decrease of 5.30% year-on-year, equating to a reduction of approximately 1.8 billion yuan [1]. - The net profit attributable to shareholders was 4.345 billion yuan, reflecting a year-on-year increase of 1.81%, while the net profit excluding non-recurring items was 3.951 billion yuan, up 6.19% [1]. - The overall sales volume for Tsingtao Brewery in 2024 was 7.538 million kiloliters, down approximately 5.9% from 8.007 million kiloliters in 2023 [2]. Market Performance Summary - The main brand of Tsingtao Brewery achieved a revenue of 22.083 billion yuan in 2024, a decline of about 5.1%, while other brands generated 9.495 billion yuan, down 6.4% [2]. - The revenue from the Shandong market, Tsingtao Brewery's primary market, was 22.095 billion yuan, accounting for approximately 70% of total revenue, with a decline of over 6% [3]. - All major markets, including Shandong, North China, South China, and East China, experienced revenue declines in 2024, with East China seeing a nearly 10% drop [3]. Industry Trends and Competition - The beer industry has been in a state of stagnant competition since 2014, with a 0.6% year-on-year decline in beer production among large-scale enterprises in 2024 [4]. - The trend towards premiumization remains a core theme in the industry, with Tsingtao Brewery reporting that the proportion of mid-to-high-end products in total sales increased from 40.5% to 41.8% [5]. - Tsingtao Brewery has launched several new high-end products, including "One Century Legend" and "Amber Lager," as part of its strategy to enhance product structure [5][6]. Competitive Landscape - The competition in the high-end market has intensified, with Budweiser APAC reporting a revenue decline of approximately 9% and a net profit decrease of 14.8% in 2024 [8]. - China Resources Beer also faced a revenue decline of 3.57% in 2024, although it reported a growth of over 9% in high-end beer sales following its acquisition of Heineken China [9]. - Tsingtao Brewery aims to optimize its product structure and expand its market presence in mid-to-high-end products to create new growth opportunities [9].