于2025年9月11日，本集团认购由招商银行发售的理财产品，本金额为人民币5000万元(招商银行认购事 项)，其非保本预期浮动年化回报率为2.30% 至3.30%，最短期限为自认购日期起计14个月。 智通财经APP讯，东方甄选(01797)发布公告，于2025年9月23日，本集团认购由广发银行发售的理财产 品，本金额为人民币1亿元(广发银行认购事项)，其非保本预期浮动年化回报率为 2.80%，到期日为2026 年9月23日。 ...

Core Viewpoint - Dongfang Zhenxuan (01797) has made significant investments in wealth management products from two major banks, indicating a strategic move to enhance returns on capital [1] Group 1: Investment Details - On September 23, 2025, the company subscribed to a wealth management product issued by Guangfa Bank with an investment amount of RMB 100 million, offering a non-principal guaranteed expected floating annual return rate of 2.80%, maturing on September 23, 2026 [1] - On September 11, 2025, the company subscribed to a wealth management product from China Merchants Bank with an investment amount of RMB 50 million, providing a non-principal guaranteed expected floating annual return rate ranging from 2.30% to 3.30%, with a minimum term of 14 months from the subscription date [1]

翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) 表格類別： 股票 狀態： 新提交 FF305 第 1 頁 共 6 頁 v 1.3.0 FF305 B. 贖回/購回股份 (擬註銷但截至期終結存日期尚未註銷) (註5及6) 第 2 頁 共 6 頁 v 1.3.0 公司名稱： 東方甄選控股有限公司 呈交日期： 2025年11月10日 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露，必須填妥第一章節 。 | 第一章節 | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | 於香港聯交所上市 | 是 | | | 證券代號 (如上市) | 01797 | 說明 | | | | | | | 多櫃檯證券代號 | | 說明 | | | | | ...

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確性 或完整性亦不發表任何聲明，並明確表示，概不對因本公告全部或任何部份內容而產生或因倚 賴該等內容而引致的任何損失承擔任何責任。 EAST BUY HOLDING LIMITED 東方甄選控股有限公司 （於開曼群島註冊成立的有限公司） （股份代號：1797） 有關認購理財產品的主要交易及須予披露交易 認購理財產品 董事會宣佈，本集團已分別認購由廣發銀行及招商銀行發售的若干理財產品。 上市規則的涵義 由於有關廣發銀行認購事項及招商銀行認購事項各自的所有適用百分比率（定義 見上市規則第14.07條）均低於5%，故廣發銀行認購事項及招商銀行認購事項按 單獨基準計算並不構成本公司的須予披露交易。 由於廣發銀行認購事項（按合併基準計算）的最高適用百分比率超過25%但所有 比率低於100%，故廣發銀行認購事項構成本公司的一項主要交易，並須遵守上 市規則第14章項下的申報、公告及股東批准規定。 由於招商銀行認購事項（按合併基準計算）的最高適用百分比率超過5%但所有比 率低於25%，故招商銀行認購事項構成本公司的須予披露交易，並須遵守上市 規則第 ...

Group 1 - The core viewpoint of the news is that Dongfang Zhenxuan has received the IFOS™ certification from SGS, highlighting its commitment to quality and safety in its self-operated fish oil products [1][3] - The IFOS™ certification involves comprehensive testing of active ingredient content, contaminants, and stability, establishing strict standards for raw materials and product quality, safety, and purity [3] - Dongfang Zhenxuan's self-operated fish oil has gained consumer recognition, selling over 25,000 boxes on its launch day in late 2024, with Omega-3 purity reaching 97% [3][4] Group 2 - The fish oil market is experiencing rapid global expansion, with the Chinese fish oil market becoming a focal point for high-quality development centered on brand value [4] - Dongfang Zhenxuan aims to collaborate with global partners to introduce more high-quality and safe products to the domestic market, enhancing service to consumers [4]

Core Points - The departure of Sun Dongxu, a key figure in Dongfang Zhenxuan, marks a significant change in the company's leadership, with Yu Minhong taking over as CEO [5][6][11] - The transition is described as amicable, with Yu acknowledging Sun's contributions to the company's growth and success in live-streaming e-commerce [5][7][11] - Dongfang Zhenxuan is evolving into a differentiated competitor in the live-streaming e-commerce space, with a market value exceeding 20 billion HKD [15][27] Leadership Changes - Sun Dongxu, who joined New Oriental in 2007, has transitioned from CEO to a senior advisor role, with limited impact on the company's operations and morale [5][6][11] - Yu Minhong has expressed hope for Sun to return to a management position in the future [5][11] - The company has a mature structure with professional teams managing various business segments, minimizing disruption from leadership changes [5][11] Business Strategy - Dongfang Zhenxuan is implementing a paid membership system, priced at 199 RMB per year, aimed at building a loyal customer base [16][18] - The company is focusing on self-operated products, which have become a significant growth driver, contributing 43.8% of GMV in the 2025 fiscal year [26][27] - The product selection strategy emphasizes high-quality daily consumer goods, with a total of 732 self-operated products launched by May 2023 [23][24] Market Position - The company is positioning itself as an "online Sam's Club," competing in the live-streaming e-commerce market with a focus on direct connections between agricultural producers and consumers [15][21] - Despite recent leadership changes, the company is working to stabilize its operations and maintain its market presence [27][32] - The number of paid members has reached 264,000, although this is significantly lower than competitors like Sam's Club [27] Operational Challenges - Dongfang Zhenxuan has faced challenges in maintaining viewer engagement in live-streaming, with online viewer numbers dropping significantly compared to previous years [29] - The company is adapting to rising customer acquisition costs on live-streaming platforms by developing its own mini-programs to control traffic [30][31] - The overall business environment remains competitive, with the need for continuous improvement and adaptation to ensure long-term sustainability [31][32]

Core Points - The company confirmed the departure of Sun Dongxu, a co-founder, due to personal reasons, emphasizing his significant contributions to the company's development [1][3] - The company maintains a positive relationship with Sun Dongxu, with no conflicts or misunderstandings reported [1][3] - The company will continue to focus on communication and providing quality products to its customers [1][3]

Core Viewpoint - The departure of Sun Dongxu from Dongfang Zhenxuan marks a significant shift for the company, following the exit of key figures and ongoing controversies, leading to a decline in stock performance and operational challenges [2][5][6]. Group 1: Leadership Changes - Sun Dongxu has left Dongfang Zhenxuan due to personal reasons, as confirmed by founder Yu Minhong [2][5]. - Yu Minhong will take over as CEO, while Sun will remain as an advisor, acknowledging Sun's contributions during his tenure [6]. - The exits of both Sun Dongxu and popular host Dong Yuhui have raised concerns about the company's future direction and stability [5][6]. Group 2: Financial Performance - For the fiscal year 2025, Dongfang Zhenxuan reported total revenue of 4.392 billion yuan, a 32.7% decrease from 6.526 billion yuan in the previous year [7][10]. - The net profit for the same period was 6.191 million yuan, down 97.5% from 249.1 million yuan year-on-year [7][10]. - Excluding the impact of the "Yuhui Together" segment, total revenue would have been approximately 4.2 billion yuan, reflecting a 30.9% decline from the previous year [10]. Group 3: Market Position and Challenges - Dongfang Zhenxuan's stock fell by 5.41% to 20.28 HKD following the announcement of Sun Dongxu's departure [2]. - The company has faced challenges in maintaining its market position, with a notable drop in its ranking on Douyin's sales leaderboard [11]. - Despite losing top hosts, the company has developed a robust training system for its streamers and a mature supply chain, which may help sustain its operations [10].

Core Viewpoint - The departure of Sun Dongxu from Dongfang Zhenxuan marks a significant shift for the company, as both he and Dong Yuhui, key figures in the "Xiao Zuowen" incident, have left, leading to a phase of turmoil for the company [1][4]. Group 1: Leadership Changes - Sun Dongxu has officially left Dongfang Zhenxuan, confirmed by founder Yu Minhong on social media [3][4]. - Following the departure of Sun Dongxu, Yu Minhong has taken over as CEO, indicating a restructuring within the company [4][6]. - The exits of both Sun Dongxu and Dong Yuhui signal a critical transition for Dongfang Zhenxuan, which has been embroiled in controversy for an extended period [1][4]. Group 2: Financial Performance - For the fiscal year 2025, Dongfang Zhenxuan reported total revenue of 4.392 billion RMB, a decline of 32.7% from 6.526 billion RMB in the previous year [7][9]. - The net profit for the same period was 6.191 million RMB, down 97.5% from 24.914 million RMB year-on-year [7][9]. - Excluding the financial impact of the sale of "Yu Hui Tong," the total revenue would have been 4.2 billion RMB, a decrease of 30.9% compared to the previous year [9]. Group 3: Market Position and Future Outlook - Despite the leadership changes and declining revenue, Dongfang Zhenxuan has developed a robust supply chain and a strong self-operated product line, which is expected to sustain consumer engagement [9]. - The company has launched 488 self-operated products since April 2022, which now account for approximately 43.8% of the total merchandise transaction volume [9]. - As of November 6, Dongfang Zhenxuan ranked fifth in Douyin's live-streaming sales leaderboard, indicating a competitive market presence despite recent challenges [9].

Group 1 - The core point of the article is the confirmation of the departure of Sun Dongxu, the former CEO of Dongfang Zhenxuan, by Yu Minhong, which led to a significant drop in the company's stock price [1] - Following the announcement, Dongfang Zhenxuan's stock (01797.HK) experienced a notable decline, falling over 6% during intraday trading and closing at 20.28 HKD per share, marking a decrease of 5.41% [1] - The stock price reached its lowest level in over three months after the news of the CEO's departure [1]