10月17日，俞敏洪在微博连发9条南极游相关视频。11月16日，俞敏洪在南极发布内部信祝贺新东方成 立32周年，却引发巨大争议。 不过，这封本是庆祝公司生日、激励员工的公开信，却引发诸多争议。有员工表示，无法与正在旅游的 老板共情。疑有员工发文调侃与吐槽，称"今夜，所有xdfer（新东方人）都是南极人"，暗指老板的"远 方"与员工的"现场"形成鲜明对比。有网友认为，"作为老板，少点鸡汤，多点实际行动，给员工加薪才 是最好的激励。" 责任编辑：王翔 俞敏洪信中提到，32年，很漫长也很短暂，当初我从北大纵身一跃，开始创业，承载了无数个日夜的奋 斗与坚持，也承受了各种挫折和绝望。回望过去，我们从一间简陋的教室起步，一路走来，经历了风 雨，也见证了彩虹。这一切，离不开每一位曾经在新东方，或者今天还在新东方的教职员工的付出与奉 献。你们用智慧点亮了无数学子的前程，用温暖守护了新东方的精神家园。在此，我向你们致以最诚挚 的敬意与感谢。 他还指出，新东方不仅要成为知识的传递者，更要成为希望的播种者；东方甄选不仅要成为甄选好物的 平台，更要成为商家良知的代表；而新东方文旅，则不仅要让更多的人去看精彩的世界，更要让更多的 人把 ...

南都湾财社记者注意到，该内部信也在俞敏洪个人公众号"老俞闲话"展示。11月17日，南都湾财社记者 尝试联系采访，截至发稿前未得到回应。同日，记者致电新东方官方，电话未能接通。 俞敏洪在信中写道："此刻，我正站在南极的冰雪世界中，四周是浩瀚的洁白、翡翠般的冰山和无边的 宁静，冰川在阳光下闪烁着迷人的光芒，仿佛在无声地诉说着时间的力量与坚守的意义...在这片远离尘 嚣的纯净之地，我热烈祝贺新东方32周年的生日快乐！现在的南极，几乎24小时充满阳光，我在明媚的 阳光下，向每一位参与过或者正在参与新东方事业的人，表达深深的感谢；也向每一位关注和支持新东 方发展的朋友，表达深深的感谢！" | | 受访者供 | | --- | --- | | 图 | | 俞敏洪在南极发布内部信祝贺新东方成立32周年，却遭遇争议。这封署名为"俞敏洪在南极"的内部信， 共5次出现"南极"二字，多位网友于社交平台吐槽称，"满篇看下来，整个脑子都是南极""全员信更像是 俞敏洪的自我感动"等等。 11月17日，有内部员工向南都湾财社记者证实，俞敏洪于11月16日向新东方全国教职员工发布了内部 信，该员工表示，去年新东方31周年，俞敏洪并没有发布内 ...

俞敏洪在南极发布内部信祝贺新东方成立32周年，却遭遇争议。这封署名为"俞敏洪在南极"的内部信， 共5次出现"南极"二字，多位网友于社交平台吐槽称，"满篇看下来，整个脑子都是南极""全员信更像是 俞敏洪的自我感动"等等。 11月17日，有内部员工向南都湾财社记者证实，俞敏洪于11月16日向新东方全国教职员工发布了内部 信，该员工表示，去年新东方31周年，俞敏洪并没有发布内部信，今年不知为何突然发布该信件。对于 俞敏洪该信件引发的争议，前述员工表示，他的本意可能不是那样，但当时大家都在上班。 南都湾财社记者注意到，该内部信也在俞敏洪个人公众号"老俞闲话"展示。11月17日，南都湾财社记者 尝试联系采访，截至发稿前未得到回应。同日，记者致电新东方官方，电话未能接通。 俞敏洪在信中写道："此刻，我正站在南极的冰雪世界中，四周是浩瀚的洁白、翡翠般的冰山和无边的 宁静，冰川在阳光下闪烁着迷人的光芒，仿佛在无声地诉说着时间的力量与坚守的意义...在这片远离尘 嚣的纯净之地，我热烈祝贺新东方32周年的生日快乐！现在的南极，几乎24小时充满阳光，我在明媚的 阳光下，向每一位参与过或者正在参与新东方事业的人，表达深深的感谢；也向 ...

Core Insights - The article discusses the importance of understanding business models in the context of investment analysis, particularly in the A-share market, emphasizing the need to adapt beyond traditional frameworks like those of Warren Buffett [1] Group 1: Business Models in the Tea Beverage Industry - The two tea brands, Mixue Ice Cream and Nayuki, operate under fundamentally different business models, with Mixue focusing on low-cost products and profitability, while Nayuki has reported significant losses despite high revenue [2][3] - Nayuki's business model is centered around a direct sales approach, prioritizing store locations and customer experience, which has led to operational challenges and losses [3] - In contrast, Mixue's franchise model relies on providing raw materials and support to franchisees, allowing for easier scalability and profitability [4][6] Group 2: Efficiency and Cost Management - Mixue achieves cost efficiency through lower material costs and economies of scale, allowing it to maintain competitive pricing and profitability [8][9] - The franchise model of Mixue is particularly suited to the Chinese market, leveraging a vast pool of potential franchisees who seek stable business opportunities [4][6] - The operational strategy of Gu Ming, another tea brand, focuses on supply chain efficiency, ensuring rapid delivery and fresh ingredients, which enhances its competitive edge in lower-tier markets [10] Group 3: Live Streaming E-commerce Models - The article outlines two primary business models in live streaming e-commerce: brand self-broadcasting and MCN (Multi-Channel Network) models, each with distinct core resources and key operations [11][13] - The self-broadcasting model emphasizes long-term operations and customer loyalty, while the MCN model relies on leveraging popular influencers for sales [13][14] - The challenges faced by traditional live streaming models highlight the need for companies to innovate and adapt their business strategies to maintain competitiveness [14][24] Group 4: Evolution of Oriental Selection - Oriental Selection has transitioned to a self-built supply chain model, integrating cultural elements with agricultural products to create a unique market position [18][20] - The company's shift towards self-operated products and direct supply chain management has resulted in significant revenue growth and improved profit margins [21][22] - Despite challenges following the departure of a key influencer, the company continues to pursue its strategic goals, focusing on building a sustainable business model [19][24]

Core Viewpoint - The article discusses the departure of Sun Dongxu from Dongfang Zhenxuan and the implications for the company's leadership dynamics, highlighting the recurring theme of Yu Minhong's struggle to retain key executives and the impact on the company's performance [4][10][35]. Group 1: Departure of Sun Dongxu - Yu Minhong announced Sun Dongxu's departure from Dongfang Zhenxuan, attributing it to personal reasons and expressing hope for his return in the future [4][5][7]. - Sun Dongxu's exit follows a series of management changes and controversies, including the "small essay incident" that led to his removal as CEO in December 2023 [10][12][22]. - The company's stock price has been negatively affected by these leadership changes, with a significant decline in market value following Sun's confirmed departure [10][27]. Group 2: Leadership Dynamics - Yu Minhong has a history of nurturing and then losing key executives, as seen with both Sun Dongxu and Chen Xiangdong, indicating a pattern of leadership instability within the company [30][35]. - The article reflects on the challenges Yu Minhong faces in establishing a sustainable management structure that does not rely solely on his personal influence [38]. - The departure of key figures like Sun Dongxu and the subsequent management shifts have raised questions about the company's future direction and operational stability [36][37].

Core Viewpoint - The article discusses the departure of Sun Dongxu from Dongfang Zhenxuan and the implications for the company and its founder, Yu Minhong, highlighting a recurring pattern of leadership changes and challenges within New Oriental [3][5][10]. Group 1: Departure of Sun Dongxu - Sun Dongxu's departure was officially announced by Yu Minhong, who expressed gratitude for Sun's contributions to the company [3][5]. - Speculation about Sun's departure had been circulating since August 2023, with official statements attempting to clarify his status, but ultimately revealing that he had distanced himself from core decision-making [8][10]. - Sun's exit is attributed to personal reasons, and he was noted to have voluntarily proposed his departure despite Yu's attempts to retain him [10][19]. Group 2: Leadership Challenges - The article reflects on Yu Minhong's history of nurturing successors who eventually leave, creating a cycle of leadership instability [21][25]. - Previous departures, such as that of Chen Xiangdong, have also led to significant challenges for New Oriental, including competition from new entrants in the education sector [15][25]. - The management style of Yu Minhong is characterized by a struggle between being nurturing and making decisive leadership choices, which has led to repeated instances of key personnel leaving the organization [26]. Group 3: Impact on Company Performance - Following Sun Dongxu's departure, New Oriental's market value has reportedly declined significantly, with a loss of over 20 billion Hong Kong dollars [19]. - The article notes that the company has faced increased scrutiny and pressure from competitors, particularly in the wake of leadership changes [15][19]. - Yu Minhong's attempts to pivot the company towards new business models, such as live-streaming e-commerce, have been met with mixed results, especially as key figures like Sun and Dong Yuhui have left [18][25].

Core Insights - The departure of key figures, including Sun Dongxu and Dong Yuhui, marks a significant transition for Dongfang Zhenxuan, indicating a shift from its initial entrepreneurial phase to a more structured management approach [1][2][3] - The company is focusing on self-operated products and aims to establish itself as an online supermarket, akin to "Sam's Club," to reduce reliance on individual influencers [5][6][7] Leadership Changes - Sun Dongxu, who played a crucial role in the company's growth, has officially left his position, with CEO Yu Minhong acknowledging his contributions [2][3] - The departure of both Sun Dongxu and Dong Yuhui signifies the end of an era for Dongfang Zhenxuan, as both were pivotal in the company's early success [2][3] Strategic Shift - Dongfang Zhenxuan is transitioning from a reliance on influencer-driven sales to a model focused on self-operated products, with plans to enhance its supply chain and user experience [5][6][8] - The company has introduced a paid membership system, which has seen a 33.08% increase in subscribers year-on-year, indicating a growing customer base [5][6] Financial Performance - The company's total revenue from ongoing operations decreased by 32.7% year-on-year to 4.392 billion yuan, while net profit dropped by 97.5% to 6.191 million yuan [6][7] - Excluding the financial impact of the sale of "With Hui Together," total revenue was 4.2 billion yuan, a decrease of 30.9% compared to the previous year [6][7] Market Positioning - Dongfang Zhenxuan aims to provide high-quality products at reasonable prices, aligning with retail industry standards to enhance consumer experience [8][9] - The company is focusing on building a robust supply chain and improving product selection to maintain competitiveness in the market [9]

【#董宇辉致歉口语多个语法错误#，曾致歉称英语丢得太久】#李阳说董宇辉英语差发音怪# 据津云新闻，近日有网友发视频称，在11月8日-9日的疯狂英语线下活动中，疯狂英语创始人李阳表 示，"昨天我听了董宇辉的演讲，跟国外的外交官交流，几乎每一句话都有严重的语法错误，而且发音 特别怪，所以证明新东方不怎么样，俞敏洪发音更差，所以学口语唯有疯狂英语。这段话一定要发到网 上，引起洪天巨浪，轩然大波，我就喜欢轩然大波。" 李阳说："我觉得这次的胜诉特别好，第一网络不是法外之地，第二给我的学生一个交代，要不然别人 说你跟家暴的人学英语。家暴已经是我的一个标签，很长一段时间我接受不了这个标签，但现在我非常 祥和地跟这个标签生活在一起。李阳会带着家暴标签，一直走到人生的终点。" 随后，俞敏洪发文称，东方甄选的全资子公司"与辉同行"，将正式从东方甄选独立出去，由董宇辉个人 持有其100%股权。 对此，不少网友纷纷表态。有网友称"语言能交流，听得懂就好，又不是搞学术。"还有网友质疑李阳此 举有"蹭流量"的嫌疑。 与辉同行（北京）科技有限公司成立于2023年12月，法定代表人为董宇辉，注册资本1000万人民币，经 营范围包括第一类增 ...

Core Viewpoint - The departure of Sun Dongxu from Dongfang Zhenxuan marks a significant shift in the company's leadership dynamics, reflecting ongoing challenges in management and succession planning within New Oriental [4][6][7]. Group 1: Departure of Sun Dongxu - Sun Dongxu's exit was officially announced by Yu Minhong, who expressed gratitude for Sun's contributions and hinted at a possible return in the future [6][8]. - Speculation about Sun's departure had been circulating since August 2023, following a management shake-up and his removal as CEO, although he remained as a senior advisor [8][9]. - The official statement from Dongfang Zhenxuan indicated that Sun left for personal reasons, despite Yu's attempts to retain him, highlighting a trend of key personnel departures from New Oriental [9][10][22]. Group 2: Leadership Challenges - Yu Minhong has a history of nurturing successors who eventually leave, creating a cycle of leadership instability within New Oriental [20][22]. - The management structure has seen multiple high-profile exits, including Chen Xiangdong and now Sun Dongxu, leading to questions about Yu's leadership style and decision-making [16][22]. - The recent departures have resulted in significant market repercussions, with Dongfang Zhenxuan's stock price dropping substantially following these leadership changes [19][22]. Group 3: Historical Context - The narrative of Sun Dongxu's rise within New Oriental parallels that of other key figures, such as Chen Xiangdong, who also left after being entrusted with significant responsibilities [10][21]. - The company's history is marked by a series of leadership changes that have often coincided with external pressures, such as regulatory challenges and market competition [16][20]. - Yu Minhong's management approach has been characterized by a reluctance to enforce strict measures, which may contribute to the ongoing issues with retaining key talent [23].

Core Viewpoint - Oriental Selection (01797.HK) has announced the subscription of various wealth management products issued by Guangfa Bank and China Merchants Bank, indicating a strategic move to enhance its investment portfolio [1] Group 1: Subscription Details - On September 23, 2025, the company subscribed to a wealth management product from Guangfa Bank with a principal amount of RMB 100 million, offering a non-principal guaranteed expected floating annual return rate of 2.80%, maturing on September 23, 2026 [1] - Prior to the subscription with Guangfa Bank, the company had already subscribed to non-principal guaranteed floating return products with an outstanding principal amount of RMB 700 million that had not yet been redeemed [1] - On September 11, 2025, the company subscribed to a wealth management product from China Merchants Bank with a principal amount of RMB 50 million, offering a non-principal guaranteed expected floating annual return rate ranging from 2.30% to 3.30%, with a minimum term of 14 months from the subscription date [1] - Before the subscription with China Merchants Bank, the company had subscribed to non-principal guaranteed products with a principal amount of RMB 100 million, offering a floating return rate between 2.0% and 3.50% [1]