这是一个高风险的决策，因为运动型SUV在大众市场鲜有成功先例，通常是豪华品牌的专属。为了打消 内部对于空间实用性的顾虑，团队通过多轮设计方案的优化，证明了其内部空间表现足以满足家庭用户 的需求，最终推动项目正式立项。雷军将YU7项目形容为小米汽车的"最后底牌"，承载着极高的内部期 望。 雷军回忆，在项目立项的关键时期，国内新能源市场正经历深刻变化。一方面，纯电轿车市场除特斯拉 外鲜有成功案例；另一方面，以"彩电、冰箱、大沙发"为标签的增程式大空间SUV（提及理想L9）获得 了巨大的市场成功，并引得众多厂商跟进入局。这让小米汽车内部陷入了公司创办以来最激烈的争论： 是跟随潮流做一款迎合市场的增程式大空间SUV，还是坚持走自己的路。 据他透露，内部的路线之争一度到了白热化的程度，团队成员甚至需要通过"微信相互拉黑24小时"的方 式来冷静思考。最终，团队达成共识，认为大空间SUV赛道将迅速变为红海，市场总需求有限，简单复 制模仿并无前途。通过与大量用户交流，小米发现即便是SUV车主，多数时间也是一人驾车。这催生了 他们一个大胆的想法——为驾驶者打造一款好看、好开，同时能兼顾家庭日常使用的运动型SUV。 在产品定义的 ...

新浪声明：所有会议实录均为现场速记整理，未经演讲者审阅，新浪网登载此文出于传递更多信息之目 的，并不意味着赞同其观点或证实其描述。 责任编辑：梁斌 SF055 雷军说，今年的4月1号 Su 7 Ultra量产车正式冲击了纽北，这一次天气很好，小米居然只用了4圈就留下 了两项震撼人心的成绩。 "回顾这三年的历程，经历了太多的挫折，但最后的结果远远超出了大家的想象"，雷军说，"网上有句 话，我非常喜欢，今天也特意分享给大家——你只管努力，其他的交给天意"。 专题：雷军2025年度演讲 新浪科技讯 9月25日晚间消息，在今日的2025雷军年度演讲活动上，小米集团董事长、CEO雷军发表演 讲。 ...

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Core Insights - Xiaomi Group's Chairman and CEO Lei Jun held his sixth annual speech themed "Change," discussing the company's evolution and the challenges faced in the automotive sector, particularly with the YU7 model [2] - Lei Jun emphasized the importance of adopting new perspectives and bold experimentation to achieve different outcomes, highlighting Xiaomi's significant achievements that have transformed public skepticism into confidence [2] Company Developments - Lei Jun shared a personal anecdote about his friend Chen Nian, founder of Vancl, who was inspired by the SU7 launch to pivot his company towards live-streaming e-commerce, demonstrating the potential for transformation in business models [2] - Chen Nian's transition to live-streaming e-commerce has proven successful, with Vancl achieving the position of third in men's fashion on Douyin this year, showcasing the effectiveness of adapting to market trends [2]

Core Insights - Xiaomi's decision to pursue self-developed chips faced significant internal debate and financial pressure, with concerns about the potential impact on the company's future [1][2] - The management team recognized that abandoning the chip project could permanently hinder Xiaomi's ability to develop high-end chips, leading to a critical decision point for the company's long-term strategy [1] - Ultimately, despite the risks associated with self-developed System on Chip (SoC) projects, the core management team unanimously decided to continue investing in chip development, establishing a strategic foundation for future efforts in this area [2] Financial Considerations - The financial commitment for each project was estimated to be between 50 to 60 billion, creating a suffocating financial burden on the team [1] - The management acknowledged that the risks and returns of the investment were unclear at the time, making the decision heavily reliant on the founder's strategic vision [1] Strategic Implications - The founder posed a pivotal question to the executives, shifting the focus from short-term financial risks to the long-term mission and potential of the company, which helped to change the atmosphere of the meeting [2] - The decision to proceed with self-developed chips is seen as a crucial step in ensuring Xiaomi's competitiveness and innovation in the tech industry over the next decade [2]

（文章来源：每日经济新闻） 9月25日晚，小米集团创始人、董事长兼CEO雷军在其年度公开演讲中表示，今年6月，YU7 取得了更 为惊人的成绩，三分钟的大定就超过了20万辆，这个数字震撼了整个汽车工业，甚至因为太过惊人，引 来了无数的质疑，于是小米在第二天下午4点就直接公布了锁单数量，18个小时锁单超过了24万辆。雷 军表示，YU7项目刚开始的时候就背负了巨大的压力，"假如SU7不成功，YU7就是我们最后的底牌， 它必须肩负着为小米汽车力挽狂澜的使命。" ...

雷军表示，YU7作为小米汽车的最后的底牌，是走自己的路还是和大家一样抄作业，这可能是小米汽车 创办以来最激烈的争论。"理想之类大空间的SUV，各家车厂一哄而上，很快就会有几十款车上市，市 场竞争会非常的激烈，而且多孩的家庭也没那么多，市场需求的总量是有限的，如果我们也做一款同样 的车的话，肯定没前途，而且我们和大量的用户交流以后发现，哪怕是买了一辆SUV，在大多数时候仍 然是一个人开，所以最后我们有了一个大胆的想法，我们决定走一条不同的路。"(每日经济新闻记者可 杨) 9月25日晚，小米集团创始人、董事长兼CEO雷军在其年度公开演讲中表示，理想L9发布彩电、冰箱、 大沙发的设计获得了现象级的成功，理想开创了大空间增程SUV的新赛道，"这点他们(理想)真的很了 不起，不少车厂就摸着理想过河也干得不错。" ...

9月25日晚，小米集团创始人、董事长兼CEO雷军在其年度公开演讲中表示，今年6月，YU7取得了更为 惊人的成绩，三分钟的大定就超过了20万辆，这个数字震撼了整个汽车工业，甚至因为太过惊人，引来 了无数的质疑，于是小米在第二天下午4点就直接公布了锁单数量，18个小时锁单超过了24万辆。雷军 表示，YU7项目刚开始的时候就背负了巨大的压力，"假如SU7不成功，YU7就是我们最后的底牌，它 必须肩负着为小米汽车力挽狂澜的使命。"(每日经济新闻记者可杨) ...

Core Viewpoint - Xiaomi's journey in chip development has been marked by both ambition and challenges, with a renewed commitment to self-developed chips being crucial for the company's future success [1][2][4]. Group 1: Chip Development History - Xiaomi began its chip development journey in 2014, launching its first self-developed SoC, Surge S1, in 2017, which sold over 600,000 units [1]. - In 2018, Xiaomi made the difficult decision to halt SoC development and focus on smaller chips due to the challenges faced [1]. - The failure of the Surge project led to reflections on the need to target high-end markets for self-developed chips, as seen with competitors like Huawei and Apple [1]. Group 2: Strategic Decisions and Challenges - The complexity and cost of chip development have significantly increased, with estimates of requiring ten years and $50 billion for a successful SoC [2]. - In early 2021, Xiaomi restarted its chip journey by establishing the "Xuanjie" team, but faced significant revenue challenges shortly after [2][3]. - A critical meeting in May 2022 led to a consensus to continue chip development despite financial pressures, emphasizing the long-term vision over short-term gains [3]. Group 3: Commitment to Chip Development - Xiaomi's leadership expressed strong support for continuing chip development, viewing the investment as essential for building a robust R&D team, regardless of the outcome [4]. - By early 2024, the self-developed chip "Xuanjie O1" was successfully taped out using advanced 3nm technology, boosting confidence within the team [4]. - The success of the Xuanjie O1 is seen as just the beginning, with the company acknowledging the long road ahead in achieving ultimate success in chip development [5].

Group 1 - The company is preparing to enter the European market by 2027, recognizing that European users have different preferences and needs compared to Chinese users [1][2] - There is a focus on ensuring that the vehicles meet high standards for European driving habits, which include faster driving speeds [2] - The company plans to upgrade its global product offerings rather than creating entirely new models specifically for Europe [3] Group 2 - Many Chinese EV manufacturers are considering local manufacturing in Europe due to tariffs on Chinese EVs entering the European Union [4] - The company acknowledges that establishing a factory in Europe is essential for long-term goals of becoming a top player in the global market within 15 to 20 years [5] - However, the company believes that local manufacturing is not an immediate necessity, citing successful examples like Tesla's production in Shanghai [5][6]