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雷军赢了!2025年手机市场大洗牌,小米杀到第2,苹果第3
Sou Hu Cai Jing· 2026-01-07 06:11
Core Insights - The smartphone market has undergone significant changes from 2024 to 2025, with Xiaomi emerging as a major winner, moving from sixth to second place in market share [4][5][7] - Vivo maintained its position as the top brand for two consecutive years, while Apple remained in third place [5] - Huawei dropped from second to fourth place, and OPPO fell from fourth to fifth, indicating a reshuffling of the market [5] Group 1: Market Share and Rankings - In 2024, the top five brands were Vivo, Huawei, Apple, OPPO, and Honor, with Xiaomi ranked sixth [3][4] - In 2025, Xiaomi's rise to second place is notable, while Vivo, Huawei, and Apple retained their respective positions [5][7] - The total market share of the top six brands accounted for approximately 94% in 2025 [1] Group 2: Performance Metrics - Vivo's shipment volume in 2024 was 49.3 million units, with a market share of 17%, showing an 11% growth from 2023 [4] - Huawei's shipment volume increased significantly by 37% to 46.0 million units in 2024, but it fell to fourth place in 2025 [4][5] - Xiaomi's competitive pricing strategy, combined with promotional discounts, is expected to enhance its market position significantly in 2025 [7] Group 3: Market Dynamics - The smartphone market is characterized by intense competition, with brands like Xiaomi leveraging cost-effectiveness to gain market share [7] - The data presented by a blogger, while not officially verified, reflects trends observed in sales rankings during major shopping events [9]
2025年上海市老年手机产品质量监督抽查结果公布
Zhong Guo Zhi Liang Xin Wen Wang· 2026-01-07 06:08
Core Viewpoint - The Shanghai Municipal Market Supervision Administration conducted a quality inspection of elderly mobile phone products sold in the city, finding no non-compliant products among the 10 batches tested, all sourced from e-commerce platforms [1]. Group 1: Inspection Results - A total of 10 batches of elderly mobile phone products were sampled and tested, with all passing quality standards [1]. - The inspection covered products from Guangdong and Beijing, with all sampled products produced by companies from these provinces [1]. Group 2: Compliance Standards - The inspection was organized based on the SHSSXZ0029-2025 "Implementation Rules for Quality Supervision and Inspection of Mobile Phones in Shanghai" [1]. - All tested products met the relevant standards for the 2025 Shanghai elderly mobile phone quality supervision inspection [1].
复盘2025新能源汽车下半场:在喧嚣、焦虑与体验升级中打响淘汰赛
Xin Lang Cai Jing· 2026-01-07 05:57
Core Insights - The 2025 year for the electric vehicle (EV) industry is characterized by aggressive growth, a backlash against internal competition, and uncertainty heading into 2026 [2][17][19] Group 1: Aggressive Growth - The EV industry is projected to sell 12.852 million units in 2025, with a market penetration rate surpassing 50% [3] - BYD leads the market with 4.6024 million units sold, achieving a 7.7% year-on-year growth [6] - New players like Leap Motor and Xiaomi are also showing significant growth, with Leap Motor achieving a 103% year-on-year increase [4][6] Group 2: Backlash Against Internal Competition - The industry has faced issues of malicious competition, with average price reductions of 9.2% leading to a decline in profit margins from 6.2% in 2020 to 4.3% in 2025 [17][18] - Regulatory bodies are advocating for a shift towards innovation and service differentiation rather than price wars [18] - The backlash aims to guide companies towards better product definitions and fair competition practices [18] Group 3: Uncertainty in 2026 - The competition in the EV sector is expected to intensify, with a slowdown in growth rates and increased pressure on product iteration [19][20] - Key factors influencing competition will be autonomous driving capabilities and expansion strategies [20][25] - The industry may face a dilemma regarding price wars as average vehicle prices have decreased from 184,000 yuan in 2024 to 178,000 yuan in 2025 [27]
出行观|“米粉”还是“米黑”?小米营销选择需回归本心
Guan Cha Zhe Wang· 2026-01-07 05:49
【文/观察者网 潘昱辰 编辑/高莘】日前,小米拟与曾多次发表争议言论、伤害"米粉"情感的网络博主签 订年度合作框架协议的消息不胫而走,旋即招来"米粉"群体及多位核心合作意见领袖(KOL)的集体反 对。尽管小米集团董事长特别助理、战略市场部副总经理徐洁云迅速致歉并终止相关合作,小米集团也 对徐洁云和副总裁兼CMO许斐等高管作出扣除2025年相关绩效成绩、取消年度奖金的严厉处罚,但此 次风波已对小米赖以立足的粉丝信任基石形成冲击。 因为这一事件不仅折射出小米在营销合作筛选机制上存在的疏漏,更在深层次上反映出在监管持续收 紧、用户意识日益觉醒的当下,小米过去以"流量至上"为底层逻辑的品牌营销,正在经历根本性转变。 徐洁云向"米粉"致歉并宣布终止与相关KOL合作 @徐洁云 此次风波之所以引发"米粉"强烈反弹,关键在于它动摇了雷军所创立的小米品牌理念的核心——"与用 户交朋友"。自创立以来,小米凭借与"米粉"的情感联结与价值共鸣,构建了独特的粉丝经济生态。对 小米而言,"米粉"不仅是消费者,更是产品共创的参与者、品牌叙事的传播者。无论是手机领域的创业 还是跨界造车的探索,这份信任都是小米应对诸多挑战的重要缓冲。 小米对 ...
小米17 5G手机2327元
Xin Lang Cai Jing· 2026-01-07 05:13
小米17 5G手机,搭载第五代骁龙8至尊版旗舰芯片,性 能强劲,流畅运行各类应用与大型游戏。配备12GB大运 存与256GB高速存储,多任务切换无卡顿,海量文件轻 松存储。纯净白色机身设计,简约大气,彰显科技美 学。支持5G网络,带来更快的下载与响应速度。无论是 拍照、娱乐还是办公,小米17都能从容应对,为你提供 全方位的智慧体验。 目前这款产品在京东售价3879元,在拍易得最新一期的活动中成交价仅2327元,浏览器访问拍易得官网 可获得最新详情! 小米17 5G手机,搭载第五代骁龙8至尊版旗舰芯片,性能强劲,流畅运行各类应用与大型游戏。配备 12GB大运存与256GB高速存储,多任务切换无卡顿,海量文件轻松存储。纯净白色机身设计,简约大 气,彰显科技美学。支持5G网络,带来更快的下载与响应速度。无论是拍照、娱乐还是办公,小米17 都能从容应对,为你提供全方位的智慧体验。 目前这款产品在京东售价3879元,在拍易得最新一期的 活动中成交价仅2327元,浏览器访问拍易得官网可获得 最新详情! ...
小米通报计划投放KOL处罚结果:辞退涉事负责经办人员,副总裁和公关部总经理通报批评,扣除2025年绩效并取消奖金
Xin Lang Cai Jing· 2026-01-07 04:56
事件进一步升级,是因为有博主因不满小米的潜在合作,宣布终止与小米的年框合作,并公开喊话雷军、徐洁云:"我年框签的比你的大,我直接停了。" 米粉的愤怒,本质上是被背叛宣泄。从2010年的MIUI论坛,到2011年第一部小米手机发布,他们陪着小米从初创公司走到全球前三的手机厂商。在这个 过程中,小米一直强调"和用户做朋友",雷军也多次说"米粉是小米的根基"。 但"万能的大熊"不仅批评小米的产品,更直接攻击米粉群体,称他们是"被营销洗脑的群体""不懂技术的小白"。当这样一个人突然成为小米的"合作对 象",米粉的感受可想而知:"我们帮品牌吵架、抢首发、推荐朋友买小米,结果品牌却要和骂我们的人合作?" 而且"万能的大熊"的价值观与小米完全相悖。雷军曾说"不把稻草卖成黄金",但"万能的大熊"却有过"卖玛卡"的虚假营销事件,他曾推广一款宣称"能治糖 尿病"的玛卡产品,最终因虚假宣传被投诉;2024年,他还因编造"联想与华为对立"的谣言,被法院判决向联想道歉并赔偿16万余元。这些过往,让米粉 无法相信"小米会选择这样的合作对象"。 (来源:力基咨询) 2026年1月5日,一张群聊截图在数码圈迅速传播。截图中,"万能的大熊"明 ...
1.6日报
Ge Long Hui· 2026-01-07 04:43
Group 1 - Xiaomi's recent PR decision to engage a controversial influencer has sparked backlash among fans, indicating potential weaknesses in the company's public relations strategy [1] - The company's CEO, Lei Jun, is recognized for his strong online presence, but the overall performance of the corporate structure is perceived as lacking [1] Group 2 - Gold, silver, and bronze prices continue to rise, with related stocks also showing strong performance, either reaching new highs or on the way to new highs [2] - The brain-computer interface sector is experiencing growth, with domestic companies hoping for a boost from the performance of major figures like Ma Yun and Ma Huateng [2] - NVIDIA has launched its new Rubin platform, claiming a tenfold reduction in inference costs compared to the previous Blackwell platform, although market performance remains average [2] - Samsung and SK Hynix are seeking a 70% increase in memory prices, indicating a shift in the industry after previous losses due to overproduction [2] - Venezuelan bonds have surged in value, with the stock market rising by 7% on the prospect of U.S. capital returning to the country [2] Group 3 - Kuaishou's stock is rising, attributed to its AI data performance exceeding that of other AI agents [3] - Chifeng Gold has forecasted an annual profit of 3-3.2 billion, with Q4 performance expected to be lower than anticipated due to a strategy of holding back product sales in response to rising gold prices [3] Group 4 - The Shanghai Composite Index continues to rise, reaching a ten-year high, with positive performance also noted in the Hong Kong market [4]
雷军宣布将推出新一代SU7
Sou Hu Cai Jing· 2026-01-07 04:38
雷军称,2024年3月28日正式发布了SU7,4月份开始交付。SU7,因为好看、好开和智能体验,上市后就成为了汽车行业无可争议的大爆品,一 直火爆到今天。在1年9个月时间里,小米SU7交付超过36万辆车,月均超过1.7万辆。 "我们倾听车主朋友们的建议,认真打磨每个细节,新一代SU7 仍然是一台出色的驾驶者之车:新颜色、新轮毂、新内饰依然惊艳,安全进一步增 强,全系标配激光雷达,辅助驾驶全部满配,续航有新的重大突破……"雷军表示,更先进的智能底盘让驾驶质感更出色,更强大的智能座舱和辅 助驾驶系统造就无以伦比的智能体验。 智通财经记者 范佳来 雷军官宣小米将推出新一代SU7。 1月7日,雷军发布微博宣布,新一代SU7,预计今年4月上市。"今天上午10点开启小订(编注:小订金额偏小,可随时退款,没有约束力),欢 迎大家关注。" "小米只有15年的创业历程,还有非常多不完美的地方,我们会认真虚心听取大家的意见,会认真听、认真改,在此特别感谢大家的支持,也感谢 大家的监督,欢迎大家继续提问题,我们继续改进,谢谢大家。" 1月5日,小米和KOL合作争议问题也再次卷上热搜,新任小米公关部总经理徐洁云发文致歉:经大家提醒, ...
22.99 万元起,新一代小米 SU7 开启预售,「安全」性能重点加强
3 6 Ke· 2026-01-07 04:00
今早 8 点,雷军首次透露了新一代小米 SU7 的相关信息。他表示,新一代 SU7 的内外饰、安全、辅助驾驶、续航等方面均有较大升级。 新一代小米 SU7 的预售价从 22.99 万元起跳,Pro 版为 25.99 万元,Max 版则守在了 30.99 万元的位置。小米汽车称,新车计划在今年 4 月份正式上市。 这次,安全被放在了所有升级的首位。 新一代小米 SU7 用上了 2200MPa 的超强钢来构建「内嵌式防滚架」,并把全车气囊数补齐到了 9 个,增加了后排侧气囊,而且是全系标配。针对纯电车 最脆弱的底部,小米新增了 1500MPa 的防刮底横梁和底部「防弹涂层」的设计。 在智能化普及上,小米表现得很果断。激光雷达、700TOPS 的辅助驾驶算力以及全场景端到端辅助驾驶(Xiaomi HAD)现在成了全系标配,大概会给同 价位的竞争对手带来不小的压力。 可以发现,和上一代车型相比,小米 SU7 产品线的逻辑有了一些微妙的变化:标准版的基准线比之前高了不少,尤其是在辅助驾驶方面。 此外,得益于 752V 碳化硅高压平台的加入,标准版的 CLTC 续航里程来到了 720km。性能表现也有了进阶,全系换装了 ...
CES 2026 正式开幕;英伟达挑战特斯拉FSD,马斯克:希望他们成功;小米公布 KOL 事件处理结果|极客早知道
Sou Hu Cai Jing· 2026-01-07 03:52
Group 1: CES 2026 Highlights - CES 2026 opened on January 6, showcasing over 4,100 exhibitors, including major companies like Nvidia, AMD, Qualcomm, Lenovo, and TCL, with expected attendance surpassing 150,000 [3] - The event emphasized the integration of AI across various consumer electronics sectors, moving beyond basic applications to fundamentally reshape chips, displays, appliances, and transportation [3] - Key focus areas included "Robotics and Embodied Intelligence," "Smart Vehicles," "AI Hardware," and "Fun Tech" [3] Group 2: xAI Funding and User Growth - Elon Musk's AI startup xAI announced the completion of a $20 billion Series E funding round, exceeding its initial target of $15 billion, with participation from investors like Valor Equity Partners and Qatar Investment Authority [4] - xAI reported approximately 600 million monthly active users on its X platform and Grok, planning to use the new funding to expand data center capacity and further develop the Grok model [4] Group 3: AI Industry Predictions - AMD CEO Lisa Su predicted that the AI industry will grow to over 5 billion daily users within five years, with a significant increase in computing power expected to exceed 10 YottaFLOPS [6] - Since the launch of ChatGPT, active AI users have surged from 1 million to 1 billion, a milestone that took the internet decades to achieve [6] Group 4: AI in Healthcare - Over 40 million Americans reportedly use ChatGPT daily for health and medical information, with many viewing it as a helpful ally in navigating the complexities of the healthcare system [7] - In remote areas with limited medical resources, users send nearly 600,000 health-related messages weekly, with about 70% of these conversations occurring outside traditional office hours [7] Group 5: Strategic Partnerships - Boston Dynamics and Google DeepMind announced a new AI partnership to integrate the Gemini Robotics AI model with Boston Dynamics' Atlas humanoid robot [8] - Qualcomm and Google deepened their decade-long collaboration in the automotive sector, focusing on integrating Snapdragon digital chassis solutions with Google’s automotive software and cloud services [9][10] Group 6: Innovations in Automotive Technology - Nvidia introduced the Alpamayo series of open AI models aimed at addressing autonomous driving safety challenges, with plans to launch on U.S. roads later this year [11] - A new foldable steering wheel designed for Level 4 autonomous driving was unveiled, which folds away when the vehicle is in self-driving mode, enhancing passenger experience [19][21] Group 7: AI Content Growth on Social Media - Douyin reported a 200% increase in viewership of AI learning content, with significant growth in the number of users engaging with technology-related videos [15] - The platform's AI content interest user base grew by 105%, reflecting a rising trend in AI-related content creation and consumption across all age groups [15]