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车企针对小米YU7出拦截话术,雷军直言有些诋毁和歪曲,大可不必
Sou Hu Cai Jing· 2025-07-03 00:59
作者:龚进辉 上周,小米YU7发布后瞬间爆单,呈现势不可挡、势如破竹的态势。3分钟大定突破20万台,1小时大定 突破28.9万台,这是小米YU7上市后交出的首份成绩单,表现极其炸裂,这无疑是一个既让小米员工和 合作伙伴兴奋不已,也足以让友商绝望的强势开局。 不过,小米YU7热销的背后是超长交付周期。小米汽车App显示,小米YU7预计交付时间分别为:标准 版57-60周,Pro版50-53周,Max版38-41周。这意味着,车主现在下定,最快年底提车,晚的话则要等 到明年,非常考验车主的耐心,就算真的很喜欢小米YU7,估计也不愿意苦等1年才提车。 小米YU7超长交付周期,无形中给其他车企创造捡漏、截胡的机会。因此,你会看到,蔚来、阿维塔和 极氪均推出针对已预订包括小米YU7在内的多个品牌车型的用户,如转而购买自家产品,可享受退订补 偿的相关政策。其中,蔚来、阿维塔以"抵扣车价"的方式进行全额补偿,极氪则奖励相应金额的积分。 对此,阿维塔等相关车企负责人表示,退订补偿确有其事,但这是门店行为,非官方政策。此外,智己 也推出相关优惠活动,只不过不同地区的门店政策有所区别。说白了,这些车企通过兜底的方式,即弥 补车主 ...
雷军直播回应小米YU7订单质疑和友商“截胡”
Xin Lang Cai Jing· 2025-07-03 00:49
他同时回应了关于YU7大定数据的质疑:"当时发布了大定数据后,我们受到了大量的质疑,有人说是 可退的。所谓的'犹豫期'看上去有点故弄玄虚,其实是所有车厂都在采用的方式。因此,我们大定量的 统计口径和所有车企都是一样的。"他还补充表示,小米SU7和SU7 Ultra转单数量不足YU7总订单数的 15%。 雷军还补充说:"在发布大定量后,我们索性就发布了锁单量的数据。结果还是有很多人质疑,说SU7 是可以转单的。在这里我告诉大家,小米SU7、SU7 Ultra转单数不足YU7总订单数的15%。" 7月2日晚,小米创办人、董事长兼CEO雷军在线上直播,回应了小米YU7大定数据的质疑以及被友 商"截胡"等热点话题。 小米YU7自6月26日晚间发布后,市场反响强烈。该车开售3分钟大定超20万辆,开售18个小时锁单超24 万辆。对于小米YU7上线即爆单的情况,雷军在直播中表示,"看到(三分钟)大定数据的第一时间我 都愣住了,看了好几遍才跟现场的人分享。" 此外,雷军表示,当前YU7的锁单数量超出想象,希望大家可以稍微多一点点耐心。"如果大家急着用 车,我觉得国产新能源车都还不错,比如明天将发布的小鹏G7、月底将发布的理想 ...
雷军:优先解决国内交付,小米汽车2027年再考虑出海
在YU7公布后,不少车企也拿出拦截策略,购车可报销小米YU7的5000元大定金。对于车企竞品制定小 米YU7抢单话术一事,雷军在直播中回应称,"其实大可不必,这不是太好的做法,我们不建议同行这 么做"。他同时表示,小米将持续提升YU7产能,但由于排队人数众多,仍请用户耐心等待。对于急需 用车的消费者,雷军称可关注小鹏G7、理想i8、特斯拉Model Y等产品。 7月2日晚,小米集团董事长兼CEO雷军在直播中针对小米YU7的订单情况、出海计划等进行了回应。他 表示,小米汽车会优先专注国内,2027年再考虑出海。 小米YU7发布后,很多人质疑其"7天可退"的原则导致大定数据有水分,雷军说,实际上这是行业惯 例,车企通常都会给大家提供的犹豫期,一般是3天,小米YU7首销期定了7天,主要是担心门店的试驾 安排不过来。 雷军说,在小米YU7初期订单量公布后,还有人质疑"订单里有大量转单"。但实际上,小米SU7和小米 SU7 Ultra转单小米YU7的数量,不足小米YU7订单的15%。雷军昨晚未再公布YU7的最新订单数量,但 其透露了SU7的交付情况:上市发布15个月,小米SU7累计交付量已接近30万辆。 雷军还在直播中 ...
专访特斯拉销售:小米YU7说要挑战Model Y,你有什么看法?
车fans· 2025-07-03 00:29
最近市场如何? 现在每天进店看Model Y和3的客户大概八二开,自然进店量工作日4-5组,周末翻倍吧。 这个客流量倒也不是受小米YU7影响了,而是我们店一直都差不多这样,最近也没什么太大变化。 想买YU7的也早就来对比过Model Y了,想买Model Y的也基本早就来看过了,政策上也没变化,客户到店量也没啥波动。 特斯拉还有一个比较大的特点就是,线上下单的比例很高,很多都是已经试驾过几次的客户了,有合适的政策就直接下单,不太会再来试驾。 别人都是怎么买这车的? 大家好,我是特斯拉销售,这个专访太有意思了,最近也收到不少同行朋友的"慰问",刚好借此机会聊一聊。 不过想了想要说的也不多,那就干脆连Model Y最近的销售情况一并写写吧。 最近Model Y畅销的是白色后驱版,因为白色免费。新订单10台里面估计一半都是白色,现在提车周期是2-4周。 最难卖的是红色,一方面选配的价格贵,另一方面路上这个颜色的车也不多。 做一个五年分期的预算单: 263500车价,5年免息,首付79900,月供3060。首付+保险+上牌费直接上路了,没有其他额外费用。 | SHITTELE Model Y 后轮驱动版 | | | ...
日媒惊叹小米汽车工厂效率:1000台机器人,76秒一台车
Guan Cha Zhe Wang· 2025-07-03 00:25
Group 1 - Xiaomi is preparing to expand its electric vehicle production capacity by deploying 1,000 robots in its factory to meet high demand for its electric vehicles [1] - The only electric vehicle factory owned by Xiaomi is located in Beijing, covering an area of 720,000 square meters, which includes a sales store, a delivery center, and a testing track [2] - Xiaomi's factory utilizes integrated die-casting technology, allowing for the production of large body components in a single piece, significantly reducing production time [2] Group 2 - The factory's automation enables the completion of a new vehicle every 76 seconds, achieving a daily output of approximately 1,000 vehicles [5] - Despite the high production rate, the current delivery cycle for the Xiaomi SU7 is over 30 weeks, and the launch of the YU7 model has further challenged production capacity [5] - Xiaomi has invested approximately 640 million RMB to acquire 500,000 square meters of land for a third factory, indicating plans for further capacity expansion [7] Group 3 - The YU7 model is expected to become a blockbuster product, potentially rivaling Tesla's Model Y, with a record order volume of 200,000 units in just three minutes [7] - In less than nine months, the Xiaomi SU7 sold 256,000 units, surpassing the Tesla Model 3's sales of 200,000 units in China [7] - Xiaomi's founder, Lei Jun, stated that the YU7 will be positioned as a competitor to Tesla's models, with a slightly lower price point [7]
YU7爆火是雷军营销太强?张全蛋贴脸开大车企大佬,遮羞布都撕了
Sou Hu Cai Jing· 2025-07-03 00:00
网络红人"张全蛋",很多年龄稍长一点的小伙伴应该还记得,这个来自"暴走漫画",成名于"暴走大事件"的小伙伴,凭借"质检员"的身份,一句"我是富土康 3号流水线的张全蛋"在互联网上走红,成为暴走系列节目最出彩的演员之一。 6月26日,小米YU7正式公布售价,很多人都预料到小米YU7会非常火,但是完全没有料到小米YU7能那么火,3分钟大定破20万辆,18小时锁单24.8万辆, 可以说创造了国内汽车市场前所未有的新纪录。这也让之前那些攻击小米汽车的车企大佬和业外人士的表述显得苍白无力,小米YU7的价格不便宜,现在整 个汽车行业的需求量也呈现疲软态势,但是小米YU7还是一炮而红,不到一天时间,就卖了很多品牌差不多一年的量,这怎么都不能说是用户不懂车、被忽 悠的结果吧! 当然,那些说小米汽车能够受到市场热捧,核心原因是小米和雷军的营销太强的车企大佬,显然也被啪啪打脸了!我们一直说,小米汽车的成功是小米和雷 军用真诚的态度和优秀的产品获得了市场的认同,而这些车企大佬们说小米和雷军营销太强,只不过是为了掩饰它们的产品没有诚意、缺乏竞争力的说辞而 已…… 最近几天,也就是小米YU7发布之后,张全蛋对小米YU7表达了非常"浓烈 ...
雷军回应友商拦截订单;百度湖北总代理破产清算;罗马仕回应变更法定代表人;李想首次回应发飙;特斯拉暂停人形机器人生产丨邦早报
创业邦· 2025-07-02 23:52
完整早报音频,请点击标题下方小耳机收听 【百度湖北总代理破产清算,因渠道模式变革失去收入来源】 6 月 30 日,武汉世纪百捷网络科技 有限公司发布公告,称公司计划依法启动清算程序。世纪百捷在公告中表示:"随着百度渠道模式的 变革与百捷的业务合作即将终止,我们失去了收入来源,公司运营陷入了无法挽回的困境。"世纪百 捷称已竭尽全力寻求各种可能的解决方案,但未能找到足以支撑公司持续发展的新业务方向。而对于 这些员工的安排,世纪百捷在公告中也有涉及,其表示全体员工的薪资将发放至 2025 年 6 月 30 日。 (金融界) 武汉世纪百捷网络科技有限公司 重要公告 关于公司未来安排的重要沟通 亲爱的公司百度业务全体同仁: 自公司成立至今的整个征程中,我们并肩奋斗,共同铸就了无数值得铭记的 成就。每一份成绩、每一次突破、每一份荣耀,都凝聚着大家的智慧、汗水、忠 诚与不懈努力。在此,公司由衷地向每一位伙伴致以最崇高的敬意和最深切的感 谢!正是因为有你们,才铸就了我们共同的辉煌过往。 然而,随着百度渠道模式的变革与百捷的业务合作即将终止,我们失去了收 入来源,公司运营陷入了无法挽回的困境。尽管我们已竭尽全力寻求各种可能的 ...
7月2日【中銀做客】:恆指、小米、比亞迪、建行、中廣核電力
Ge Long Hui· 2025-07-02 18:36
Market Overview - The Hang Seng Index (HSI) has shown a strong performance over the past six months, starting at 19,600 and reaching a high of 24,800, with a current level around 24,200, indicating a fluctuation of over 5,000 points [1] - The pharmaceutical sector has been the best-performing industry, with notable stocks like Kangfang Biotech (9926), China Biologic Products (1177), and WuXi Biologics (2269) showing exceptional gains [1] - Technology stocks, particularly Xiaomi (01810), have also performed well, with a 74% increase, while NetEase (09999) and Kuaishou (01024) saw gains of 50% and 48%, respectively [1] IPO and Derivative Market - The overall Hong Kong stock market has strengthened significantly in the first half of the year compared to 2023, with notable IPOs such as CATL and increased interest in consumer stocks like Pop Mart (9992) [2] - The issuance of structured products has been active, with the market responding to stock price movements, particularly for high-performing stocks [2] Investment Signals - The current sentiment in the market shows a bullish outlook, with 70% of investors holding bullish positions in HSI bull certificates, while 30% are bearish [5] - Caution is advised as the market lacks strong momentum, and there may be a potential pullback to around 23,700 before any further upward movement [5] Stock Analysis - Xiaomi has recently launched a new product, the YU7 car, which received 200,000 orders within an hour, driving its stock price to around 61, marking a 74% increase in the first half of the year [9] - BYD's sales in June reached 382,000 vehicles, with stock prices showing resilience around the 120 mark, indicating potential for further gains [13] - China Construction Bank has seen its stock price rise above 8, with a strong buy signal indicated for its derivatives [16] - China General Nuclear Power (01816) has shown a steady upward trend, with a buy signal for its structured products [19]
雷军座谈会:不 “卷” 低价车,2027 年准备出海
Sou Hu Cai Jing· 2025-07-02 16:58
Core Insights - The recent meeting with Lei Jun focused on additional information regarding the YU7 model, highlighting key points about order transitions, production plans, and market strategy. Group 1: Order and Production Insights - Approximately 15% of YU7 orders are from the SU7 series, translating to about 36,000 units, which has a minimal impact on overall SU7 orders [1] - The current backlog for SU7 is estimated at around 250,000 units, while total orders for Xiaomi's vehicles exceed 500,000 units, indicating a significant demand [1][2] - The company plans to prioritize domestic deliveries and aims to be ready for international expansion by 2027, as current orders will take until mid-2024 to fulfill [2][40] Group 2: Capacity and Financial Projections - Once the first three phases of production ramp up, Xiaomi's monthly production capacity could exceed 80,000 units, leading to an annual capacity of nearly 1 million units [3] - By 2027, with an average vehicle price of 255,000 yuan and a projected gross margin of 25.7%, the core operating profit for Xiaomi's automotive business is expected to reach 22.1 billion yuan, a 43% increase year-on-year [3] Group 3: Market Positioning and Strategy - Xiaomi will not pursue the production of a low-cost vehicle under the Redmi brand, focusing instead on the mid-to-high-end market segment priced between 200,000 to 350,000 yuan [1][26] - The company has made significant investments in production capacity and quality testing, with over 1 million kilometers of road testing completed for the SU7 model [23] Group 4: Competitive Analysis - The YU7 model has shown strong initial order performance, with 240,000 units locked in within 18 hours of the launch, indicating robust market interest [7][8] - The company aims to compete directly with established players like Tesla, using performance metrics from the Nürburgring as a benchmark for quality and capability [30][31]
深夜,雷军回应!
中国基金报· 2025-07-02 16:39
【导读】雷军直播回应YU7订单被"截胡",称不建议同行这么做 7月2日晚间,小米创办人、董事长兼CEO雷军进行直播,回应了YU7订单被"截胡"、YU7用 户画像、YU7发布后SU7销售情况等事项。 同时,雷军宣布小米将破例一次,从7月6日上午10点开始YU7接受限时改配,但改配后需要 重新排队。 SU7与SU7 Ultra转单率不足YU7订单15% 雷军表示,有人质疑YU7的订单有大量转单,实际上SU7和SU7 Ultra用户转向YU7的数量, 不足YU7订单的15%。 中国基金报记者 邱德坤 YU7自6月26日晚间发布后,开售3分钟大定超20万辆,开售18个小时锁单超24万辆。 彼时,外界质疑YU7的订单存在"水分",特别是雷军在6月26日晚间官宣,此前的SU7用户可 以转单至YU7。 同时,外界关注YU7发布后24小时的大定与锁单情况。雷军表示,小米决定不公布前述信 息,主要是为了避免各种讨论和质疑。 雷军表示,6月是YU7的宣传档期,SU7的新增锁单量反而更多。小米已经三次调高了SU7的 订单预期,6月的最终锁单量大约是1.4万辆。 回应YU7被"截胡" "大可不必,这样做真的不是太好,我们不建议同行这 ...