小米舆情危机的根在内部预算机制 小米在2025年中之后屡次遭遇公关危机，多次霸屏热搜，这几乎成了家常便饭。元旦过后，其与某知名KOL的"试图 合作"又是掀起一股舆论旋风，从一年前意气风发，国货希望的明星企业，几乎沦为要靠"自证"来消弭危机。 过去大半年时间里，自媒体和各类专家拥挤在"教雷军做公关"赛道，很是热心帮小米解决问题。我们并非是公关和传 播学专家，本文重点也并非教雷总做公关，而是希望从企业管理角度探讨小米陷入舆论危机的根源。 本文核心观点： 其一，小米舆情危机根源在于内部预算的分配机制，汽车和手机业务内部权重扭转，引来外部环境动荡； 其二，事实证明企业家IP的打造不仅有传播高效的优点，更有引发舆情反转的弊端，这是雷军需要调整的； 其三，小米的危机，不在热搜，在账本 媒体热衷于谈论小米舆情，其潜台词为"糟糕的舆论环境必然会投射在销量上"，但现实往往并非如此简单，在不太友 好的舆论环境下，小米汽车2025年交付了45万辆（年初计划为35万）。 且6月之后小米汽车月交付量更是呈逐月递增的态势，许多人教雷军做营销时候恰恰忽略略"学生"已经取得的成绩。 这又让许多人凌乱了，难道舆情跟企业实际经营脱钩了吗？ 小米 ...

自主可控水平提升。未来，小米将持续深化芯片领域的技术创新，以"人车家全生态"为载体，让自主研 发的芯片技术赋能更多产品场景，为中国半导体产业高质量发展注入持久动力。 玄戒O1的成功研发与量产，不仅实现了小米芯片业务的里程碑式突破，更创下国产半导体产业的多项 纪录，成为新质生产力赋能科技产业的典范。在技术突破层面，该芯片是中国大陆首款自主研发设计的 3nm旗舰处理器，使小米成为全球第四家、中国大陆首家具备3nm高端SoC研发设计能力的企业，填补 了国产高端芯片在先进制程领域的空白。玄戒O1的量产打破了国际巨头在高端芯片领域的垄断格局， 为国产半导体产业链提供了可借鉴的技术路径与商业化样本。其研发过程中积累的架构设计、制程优 化、场景适配等核心技术，将反向赋能国内芯片设计、制造、封装测试等上下游企业，推动整个产业链 小米集团自2010年成立以来，始终以"技术为本"为核心战略，完成了从消费电子到"人车家全生态"的跨 越式发展，构建起覆盖智能手机、智能硬件、IoT平台及新能源汽车的多元业务体系。作为全球科技行 业的领军企业，小米连续七年入选《财富》世界500强，全球智能手机出货量连续21个季度稳居前三， AIoT平台 ...

大疆、滴滴、小米等:新行业就业回 暖,万人企岗位加薪双增 【1月13日脉脉数据：新行业就业回暖，万人以上企业表现亮眼】1月13日，脉脉发布数据，显示新行业 就业现回暖信号。2025年全年，员工规模1万人以上企业新发岗位量同比增2.33%，是唯一岗位量增长 的企业规模类型。大疆、滴滴、小米新发岗位量均大幅增长。万人以上规模企业中，加薪员工占比达 17.44%，显著高于其他规模企业。此外，字节跳动、蚂蚁集团等大厂在脉脉发布多个急招岗位，数据 分析、海外业务项目经理等岗位年薪超百万。 本文由 AI 算法生成，仅作参考，不涉投资建议，使用风险自担 和闭猎报 01.13 15:03:15 周二 和讯财经 和而不同 迅达天下 扫码查看原文 【1月13日脉脉数据:新行业就业回暖,万人以上企 业表现亮眼】 1月13日,脉脉发布数据,显示新行 业就业现回暖信号。2025年全年,员工规模1万人以 上企业新发岗位量同比增2.33%,是唯一岗位量增 长的企业规模类型。大疆、滴滴、小米新发岗位量 均大幅增长。万人以上规模企业中,加薪员工占比 达17.44%,显著高于其他规模企业。此外,字节跳 动、蚂蚁集团等大厂在脉脉发布多个急招岗位, ...

天眼查资料显示，小米科技（武汉）有限公司，成立于2017年，位于武汉市，是一家以从事专业技术服 务业为主的企业。企业注册资本21000万人民币。通过天眼查大数据分析，小米科技（武汉）有限公司 共对外投资了5家企业，专利信息1399条，此外企业还拥有行政许可13个。 小米智能家电（武汉）有限公司，成立于2023年，位于武汉市，是一家以从事计算机、通信和其他电子 设备制造业为主的企业。企业注册资本2000万人民币。通过天眼查大数据分析，小米智能家电（武汉） 有限公司参与招投标项目8次，专利信息530条。 国家知识产权局信息显示，小米科技（武汉）有限公司、小米智能家电（武汉）有限公司申请一项名 为"设备参数调整方法、装置、设备、存储介质及程序产品"的专利，公开号CN121300128A，申请日期 为2025年10月。 专利摘要显示，本公开涉及一种设备参数调整方法、装置、设备、存储介质及程序产品。方法包括：响 应于设备的故障事件，确定待调整参数包，待调整参数包包括一个或多个第一目标可调整参数；对至少 一个第一目标可调整参数的参数值进行调整，得到调整后的参数包；向所述设备发送调整后的参数包。 当设备发生故障时，无需维修 ...

Core Insights - Entrepreneur IP has become a crucial part of corporate online promotion, with a focus on evaluating its influence through metrics such as follower count, growth, shares, comments, and likes [1] Group 1: Top Influencers - "Yu Chengdong" has maintained the top position for nine consecutive months, with 9 posts in December, receiving 863,000 likes and gaining 1.342 million followers [1] - "Wei Jianjun" ranks second, publishing 15 posts in December, accumulating 2.338 million likes and gaining 266,000 followers, rising 4 positions [2] - "Zhou Yunjie" from Haier ranks third, with 9 posts in December, receiving over 1.042 million likes and gaining 509,000 followers [8] Group 2: Content Analysis - "Yu Chengdong" focused on product highlights and live promotions, including features of Huawei products and annual live broadcasts [1] - "Wei Jianjun" shared content related to Great Wall Motors, personal life experiences, and live interactions, with significant engagement peaks on specific dates [2][4][6] - "Zhou Yunjie" emphasized brand activities, product promotions, and corporate developments, with notable follower growth linked to specific posts [8] Group 3: Engagement Metrics - "Yu Chengdong" achieved a stable follower increase over nine months, indicating consistent engagement [1] - "Wei Jianjun" experienced follower spikes on December 21, 16, and 30, driven by engaging content and live interactions [6] - "Zhou Yunjie" saw a significant follower increase on December 24, linked to a successful promotional event [8] Group 4: Emerging Influencers - "Lu Weibing" from Xiaomi rose 33 positions, publishing 22 posts in December, with 748,000 likes and 615,000 comments, the highest comment count among all entrepreneurs [10] - "Xu Fei" increased 38 positions, with 16 posts in December, receiving 475,000 likes and 169,000 comments [13]

【#小米Air工程机曝光#：完全对标 iPhone Air】 核心配置上，小米Air工程机搭载骁龙8 Elite Gen5处理器，后置2亿像素大底双摄，具备长焦拍摄能力。 据新浪科技消息，数码博主@数码闲聊站 透露，小米Air工程机的完成度已相当高，但因内部研判认为 超薄机型没有市场，最终项目被砍掉。 这款工程机完全对标iPhone Air，采用6.59英寸中屏，支持3D超声波指纹识别，搭配金属中框，厚度仅 5.5mm，重量16xg，与iPhone Air的轻薄参数一致。它同时支持eSIM和实体SIM卡，模具底部可见实体 卡槽结构。 ...

Group 1 - The core point of the article is that Beijing Xiaomi Mobile Software Co., Ltd. has obtained a patent for a method, device, and readable storage medium related to the transmission of time-frequency resource configuration information, with the patent number CN113841458B and an application date of August 2021 [1] Group 2 - Beijing Xiaomi Mobile Software Co., Ltd. was established in 2012 and is located in Beijing, primarily engaged in software and information technology services [1] - The company has a registered capital of 148.8 million RMB [1] - According to data analysis, the company has invested in 4 enterprises, participated in 149 bidding projects, and holds 5000 patent records, along with 123 administrative licenses [1]

Core Viewpoint - The competition in the domestic automotive market is intensifying as major car manufacturers and alliances announce ambitious sales targets for 2026, totaling 18.339 million units, which exceeds the actual sales of 3.86 million units in 2025 [1] Group 1: New Energy Vehicle Manufacturers - New energy vehicle manufacturers such as Hongmeng Zhixing, Leap Motor, and NIO have set aggressive sales targets for 2026, with expected growth rates ranging from 40% to 121% [2][4] - Hongmeng Zhixing aims for sales between 1 to 1.3 million units, with a projected growth rate of 70%-121% [4] - Leap Motor targets 1 million units with a growth rate of 68%, while NIO's target is between 456,000 to 489,000 units, reflecting a growth of 40%-50% [2][12] - Xiaomi Auto plans to increase its sales target from 350,000 units in 2025 to 550,000 units in 2026, representing a growth of approximately 38% [8] Group 2: Traditional Automakers - Traditional automakers like Geely, Changan, and Chery have set more conservative targets, with Geely aiming for 3.45 million units, Changan for 3.3 million units, and Chery for 3.2 million units, reflecting growth rates of 14%, 13%, and 14% respectively [3][13] - Great Wall Motors plans to sell 1.8 million units in 2026, with a leading growth rate of 36% among traditional manufacturers [2][13] - Geely's target includes a significant focus on electric vehicles, aiming for 2.22 million units in 2026, up from 1.69 million in 2025, increasing its electric vehicle penetration from 56% to 64% [13][14] Group 3: Market Dynamics and Competition - The competition in the automotive market is shifting from mere scale expansion to a comprehensive contest involving technology, product offerings, and global strategies [18] - Market analysts predict that growth in the Chinese passenger car market may slow or even decline slightly in 2026, making every percentage point of growth critical and competitive [18] - The ability of companies to balance scale, profitability, and technological investment will determine their success in this increasingly fierce market [19]

来源：新浪基金∞工作室 数据显示，1月12日，港股消费(159735)获净申购2809.58万元，位居当日跨境ETF净流入排名16/207。最 新规模7.92亿元，前一日规模7.59亿元，当日资金净流入额占前一日规模的比例为3.70%。 近5日，港股消费(159735)获净申购4811.1万元，位居跨境ETF净流入排名第25/207。近10日，港股消费 (159735)获净申购4811.1万元，位居跨境ETF净流入排名第42/207。近20日，港股消费(159735)获净申购 4403.47万元，位居跨境ETF净流入排名第56/207。 流动性方面，截止1月12日，港股消费（159735）近20个交易日累计成交金额9.01亿元，日均成交金额 4506.24万元；今年以来，6个交易日，累计成交金额3.78亿元，日均成交金额6299.91万元。 港股消费（159735）现任基金经理为李宜璇。李宜璇自2021年5月25日管理（或拟管理）该基金，任职 期内收益-19.10%。 港股消费(159735)已连续3日资金获净申购，区间净流入额4811.1万元。 港股消费（159735）成立于2021年5月25日，基金全称为 ...

Core Viewpoint - The article discusses the evolving consumer behavior in China, contrasting it with Japan's "lost three decades," emphasizing a trend towards selective consumption upgrades rather than a decline in consumption quality [1][2]. Group 1: Consumer Behavior Trends - The Chinese online consumption brand index (CBI) reached 62.65 in Q3 2025, showing a 4.4% increase year-on-year and a 0.92% increase compared to the same quarter in 2024, indicating a stable growth in consumer preference for high-quality brands [2][4]. - The CBI reflects the proportion of consumers purchasing high-quality branded goods, suggesting that consumers are not entering a "consumption menopause" but are instead actively seeking quality [3][4]. - The trend of "selective consumption upgrade" is evident, where consumers pursue cost-effectiveness for necessities while being willing to pay a premium for emotional and experiential products [5][6]. Group 2: Brand Performance and Market Dynamics - Brands like DJI and Pop Mart have shown significant growth, with DJI entering the top ten for the first time, indicating a shift towards innovative products that create new demand rather than relying on price competition [7][16]. - The CBI report highlights that brands achieving high scores are not necessarily those known for low prices but those that create unique experiences and emotional value for consumers [7][18]. - The report indicates a seasonal pattern in consumer behavior, with higher CBI scores during promotional periods, but the third quarter's performance reflects a solid foundation for brands in non-promotional times [12][14]. Group 3: Platform Strategies and Market Evolution - E-commerce platforms like Taobao are shifting their focus towards supporting quality brands and original merchants, moving away from price wars to fostering product quality and service [24][25]. - The growth in the CBI index is attributed to a strategic shift in platform policies that encourage brands to enhance their value proposition rather than compete solely on price [25][26]. - The article emphasizes that a market balanced between daily sales and promotional periods is more resilient, indicating that brands are building long-term value rather than relying on short-term sales spikes [26][28].