每经记者｜段思瑶 每经实习编辑｜余婷婷 蓄力已久的长城汽车超豪华品牌，又有了新动作。 8月15日，《每日经济新闻》记者从长城控股招标中心获悉，长城汽车正在对超豪车BG品牌策划项目进行招标。具体内容是"招募具有超豪品牌服务经验与 目标人群洞察的供应商，协助长城汽车超豪车BG品牌的搭建"。 从招标项目内容来看，长城超豪车BG品牌还处于前期搭建阶段。比如，要求供应商明确超豪车BG品牌的品牌主张、优化品牌及产品命名体系等。 今年年初，长城汽车内部小范围宣布了一则人事任命。新设立的组织名为"长城超豪车BG"，由长城汽车董事长魏建军担任新品牌的董事长，长城汽车原技 术副总裁宋东先为CEO，张晓波为CTO。随后，长城汽车在官网挂出了一则超豪车营销负责人CMO的招聘信息，但至今未公布这一岗位的人事任命。 据悉，魏建军给长城超豪车BG品牌设定的理念是"高品质，小批量"，且研发进程一直由其本人亲自监督。这一理念的提出，意味着在产品的定义、开发、 制造以及销售等各个环节，都将与量产车有显著区别。 关于超豪车BG品牌的推进速度，长城汽车显得很迫切。在上述招标项目中，长城汽车要求投标主体"合同签订一周内必须到岗"。 长城汽车欲尽快入场 ...

8月15日，@长城汽车法务部 发文公布网络侵权案件结果。 全文内容如下： 国家以"零容忍"态度推进"清朗"专项行动，深化网络空间治理，重拳打击 "网络黑嘴" 恶意造谣等行径。当前汽车行业正经历深刻转型，良 性竞争本应是技术迭代的催化剂，然而部分自媒体却借行业转型中的"内卷"乱象，编造歪曲信息、恶意中伤企业，既侵犯企业合法权益，又 搅乱市场秩序、阻滞产业升级。 长城汽车始终坚守合规经营，面对恶意侵权，坚持以法律为武器维权，为自身正名，也为行业清障，全力守护公平竞争的市场生态。现将近 期网络侵权案件处理结果公示如下： 1、账号"大眼哥说车"的侵权处理结果 2、账号"咦xxx"的侵权处理结果 该账号恶意捏造并散布关于长城汽车的虚假谣言，情节恶劣，严重损害公司形象。我司第一时间报案，公安机关依法对当事人采取措施并训 诫，当事人已深刻认识错误并主动道歉。 3、"向北不断电"等6个账号的侵权处理结果 "向北不断电"、"电电加电"、"韭车韭房"、"向东北"、"一路向北BYD"、"车主程程爱国产"等账号存在发布针对长城汽车的侮辱贬损、诋毁 性言论等名誉侵权行为，经诉讼维权，上述账号运营者已根据生效的法律文书，各自履行了删帖、 ...

资金流向方面，今日主力资金净流入3651.38万元，占比成交额5.31%。其中，超大单净流入1450.51万 元、占成交额2.11%，大单净流入2200.87万元、占成交额3.2%，中单净流出流出4019.95万元、占成交 额5.84%，小单净流入368.57万元、占成交额0.54%。 通过天眼查大数据分析，长城汽车股份有限公司共对外投资了75家企业，参与招投标项目2571次，知识 产权方面有商标信息5000条，专利信息5000条，此外企业还拥有行政许可639个。 来源：金融界 金融界消息 截至2025年8月15日收盘，长城汽车（601633）报收于23.45元，上涨2.18%，换手率 0.47%，成交量29.42万手，成交金额6.88亿元。 长城汽车最新一期业绩显示，截至2025一季报，公司营业总收入400.19亿元、同比减少6.63%，归属净 利润17.51亿元，同比减少45.60%，扣非净利润14.69亿元，同比减少27.12%，流动比率1.106、速动比率 0.821、资产负债率61.11%。 天眼查商业履历信息显示，长城汽车股份有限公司，成立于2001年，位于保定市，是一家以从事汽车制 造业为主的企 ...

Investment Rating - The report maintains a "Buy" recommendation for the automotive industry [2] Core Insights - Global light vehicle sales in June reached approximately 7.39 million units, a year-on-year increase of 2.1%, while overseas sales totaled about 4.67 million units, reflecting a year-on-year decline of 3.5% [2] - The report anticipates that overseas light vehicle sales will be approximately 54.98 million units in 2025, representing a year-on-year decrease of 0.2% [5] - The report highlights a significant decline in overseas vehicle sales, particularly in North America and Europe, while China shows a positive growth trend [5] Summary by Sections 1. Industry: Sales, Exchange Rates, Freight - Global light vehicle sales in June were approximately 7.39 million units, with overseas sales at about 4.67 million units, down 3.5% year-on-year [2] - In June, North America sold 1.55 million units (down 4.5% year-on-year), Europe sold about 1.57 million units (down 7.7% year-on-year), and China sold 2.72 million units (up 13% year-on-year) [5] - The report projects that overseas light vehicle sales will decline by 0.2% in 2025, with North America expected to see a 1.5% decrease and Europe a 2.3% decrease [5] 2. Market Competition - The report discusses the competitive landscape, noting that major automakers are facing challenges due to geopolitical tensions and economic uncertainties [5] - It highlights the performance of leading companies in the global market, with a focus on their sales shares and competitive strategies [5] 3. Automotive and Parts Company Export Situation - The report provides insights into the export performance of domestic automotive manufacturers, indicating a growing trend in exports [5] - It lists companies with significant overseas revenue contributions, emphasizing their market positions and growth potential [5]

天眼查资料显示，长城汽车股份有限公司，成立于2001年，位于保定市，是一家以从事汽车制造业为主 的企业。企业注册资本848655.9123万人民币。通过天眼查大数据分析，长城汽车股份有限公司共对外 投资了75家企业，参与招投标项目2571次，财产线索方面有商标信息5000条，专利信息5000条，此外企 业还拥有行政许可639个。 金融界2025年8月15日消息，国家知识产权局信息显示，长城汽车股份有限公司申请一项名为"线控转向 管柱故障的处理方法、装置、车辆及存储介质"的专利，公开号CN120482134A，申请日期为2025年06 月。 专利摘要显示，本申请提供了一种线控转向管柱故障的处理方法、装置、车辆及存储介质，该方法应用 于车辆领域，该方法包括：在车辆的线控转向管柱出现故障且车辆的车轮的转向角度大于或等于第一预 设角度的情况下，获取车轮的转向电机的参考转子角度，参考转子角度为车辆的车轮回正时转向电机的 转子角度；基于车轮的转向角度以及转向电机的参考转子角度，确定方向盘的基准校正位置，基准校正 位置为方向盘回正时所在的位置；响应于对该方向盘的对中操作，将方向盘旋转至基准校正位置。 ...

格隆汇8月15日 | 长城汽车法务部发布微博称，国家以"零容忍" 态度推进"清明"专项行动，深化网络空 间治理，重拳打击 "网络黑嘴" 恶意造谣等行径。当前汽车行业正经历深刻转型，良性竞争本应是技术选 代的催化剂，然而部分自媒体却借行业转型中的"内卷" 乱象，编造歪曲信息、恶意中伤企业，既侵犯企 业合法权益，又搅乱市场秩序、阻滞产业升级。长城汽车始终坚守合规经营，面对恶意侵权，坚持以法 律为武器维权，为自身正名，也为行业清障，全力守护公平竞争的市场生态。 长城汽车法务部 窗 2小时前 来自 微博网页版 *** 经诉讼,法院判定其构成名誉侵权,判决删除侵权内容、连续15日公开致歉,赔偿20万元。因该账号 运营者拒不履行生效判决,长城汽车已依法申请强制执行。 2、账号"咦xxx"的侵权处理结果 该账号恶意捏造并散布关于长城汽车的虚假谣言，情节恶劣,严重损害公司形象。我司第一时间报案, 公安机关依法对当事人采取措施并训诫,当事人已深刻认识错误并主动道歉。 3、"向北不断电"等6个账号的侵权处理结果 "向北不断电"、"电电加电"、"韭车韭房"、"向东北"、"一路向北BYD"、"车主程程爱国产"等账号存在发 布针对长城 ...

%D 长城汽车 GWM 野球员 ur m 坦克SL IV 铁 汉 管 系 在硬派越野的世界里，"可靠"与"野性"是产品的核心标签。但随着汽车产业向智能化、电动化转型，越野车型也面临着新的命题：如何在保留硬核性能 的同时，融入智能科技与新能源优势？日前，全新坦克500智享版开启预售，带着"激光雷达+智能辅助驾驶"、"2.0版本Hi4-T混动系统"等重磅升级，试图定 义"下一代越野车"的价值。为此，记者采访了坦克品牌及长城汽车技术团队核心领导，揭秘这款车背后的技术突破与产品思考。 智能驾驶：为越野车装上"智慧大脑"的艰难之路 在越野车上搭载激光雷达与智能辅助驾驶，绝非普通SUV的技术平移，而是一场从零开始的挑战。坦克500智享版采用"激光雷达+视觉"的多传感器融合 方案，配备27个传感器、红外夜视系统及8295芯片，硬件规格直指行业顶级。但背后的开发难度，远超团队预期。 长城汽车技术中心副总经理姜海鹏表示，标定周期的成倍增长成为首道难关。越野车离地间隙大、车身姿态变化剧烈，传感器安装位置与普通车型完全 不同，导致感知算法必须彻底重构。为采集适配数据，团队额外投入30台专用数据采集车，其成本远高于普通展示车辆。以H ...

Group 1 - The core point of the article is that Great Wall Motors Co., Ltd. has obtained a patent for a waterproof cap designed for electronic devices and vehicles, enhancing the waterproof capability at the electrical terminal [1] Group 2 - The patent, titled "Cap, Electronic Device, and Vehicle," was granted with the announcement number CN223230526U, and the application date was September 2024 [1] - The cap includes a head component and a body, with a sealing groove and a sealing ring to improve the waterproof performance of electronic devices at the connection terminal [1] Group 3 - Great Wall Motors was established in 2001 and is located in Baoding City, primarily engaged in the automotive manufacturing industry [1] - The company has a registered capital of 8,486.56 million RMB and has invested in 75 enterprises, participated in 2,570 bidding projects, and holds 5,000 trademark and patent records [1]

Group 1 - The core viewpoint of the article highlights the challenges faced by the electric pickup truck market, particularly focusing on Tesla's Cybertruck, which has underperformed in sales compared to initial expectations [4] - The Chinese pickup market is constrained by three major policy restrictions: urban traffic control, mandatory 15-year scrappage policy, and annual inspection requirements, which suppress consumer demand [5][6] - The overall sales of the Chinese pickup market from 2020 to 2024 show limited growth, with total sales remaining below 2% of the passenger vehicle market [5] Group 2 - The electric transformation of pickups in China is lagging behind passenger vehicles by 5-8 years, with the current market size insufficient to support diverse technological discussions [8] - In 2024, the sales of new energy pickups reached 21,000 units, a 170% increase year-on-year, driven by stricter emission standards and upcoming fuel consumption limits [8] - The Shanghai International Auto Show in April 2025 showcased various new energy pickup models, indicating a growing interest in this segment [9] Group 3 - Industry experts suggest that pure electric technology may have inherent shortcomings for pickup trucks due to their diverse usage scenarios and higher requirements for range and charging infrastructure [10] - Plug-in hybrid technology is gaining traction as a more suitable solution for pickups, addressing high fuel consumption and emissions while providing better performance [11] - The market share of tool-type pickups has significantly decreased, indicating a shift towards more lifestyle-oriented and diversified usage scenarios [14] Group 4 - Major players like Great Wall Motors and Geely are leading the charge in the new energy pickup market, with Great Wall's Hi4-T hybrid technology being a key focus [12][20] - Geely's Radar brand is introducing a range of electric and hybrid pickups, aiming to cater to urban commuting and outdoor activities [15][17] - The introduction of the Changan Hunter, the world's first super-range extender pickup, reflects the industry's push to create new market opportunities through innovative product offerings [20] Group 5 - The newly rebranded RELY brand by Chery aims to cover a full spectrum of fuel types and create a comprehensive product ecosystem for various market needs [22] - The article concludes that the differentiation in technological routes among Chinese automakers in the electric pickup market is still evolving, with no clear winner yet [23]

Group 1 - The core viewpoint of the news indicates that Great Wall Motors (601633) experienced a decline in stock price, closing at 22.95 yuan, down 1.25% as of August 14, 2025 [1] - The company reported a total operating revenue of 40.019 billion yuan for Q1 2025, a year-on-year decrease of 6.63% [1] - The net profit attributable to shareholders was 1.751 billion yuan, reflecting a significant year-on-year decline of 45.60% [1] Group 2 - The company has a current ratio of 1.106 and a quick ratio of 0.821, indicating its liquidity position [1] - The debt-to-asset ratio stands at 61.11%, suggesting a relatively high level of leverage [1] - Great Wall Motors has made investments in 75 companies and participated in 2,570 bidding projects, showcasing its active engagement in the market [2]