Core Insights - The Tank brand has shifted its strategy to focus on enhancing driving experience through intelligent driving features in off-road vehicles [2][3] - The new Tank 500 models, including the Hi4-T and Hi4-Z versions, are the first to feature Great Wall Motors' third-generation intelligent driving assistance system, utilizing a combination of lidar and visual sensors [2] - Despite holding a significant market share in the off-road vehicle segment, the Tank brand experienced a 10.7% year-on-year decline in sales in the first half of the year, totaling 104,000 units sold [2] Market Demand and User Preferences - There is a growing demand for intelligent features and luxury configurations among off-road vehicle users, with 75% of users indicating a preference for such features, despite only 3% being true off-road enthusiasts [3] - The addition of highly sought-after configurations in the Tank 500 is aimed at expanding the brand's market presence and increasing sales [3] Technical Challenges - Developing intelligent driving systems for off-road vehicles is more complex than for regular models, involving longer calibration cycles, higher costs, and intricate power system coordination [3] - The calibration process for off-road vehicles takes twice as long due to significant variations in vehicle dynamics and sensor placements, necessitating extensive data collection and model optimization [3] - The high weight of off-road vehicles increases the costs associated with advanced driving assistance systems, requiring complete redesigns and additional testing rounds, which can delay the development of subsequent models [3]

Group 1 - The core viewpoint is that the Tank brand has experienced a 10.7% year-on-year decline in sales in the first half of the year due to intensified market competition, despite holding a significant market share in the off-road vehicle segment [1][2] - The Tank brand's sales reached 104,000 units in the first half of the year, with the top five sales figures for rugged off-road models being Tank 300 series (40,000 units), Leopard 5 (27,000 units), Beijing Off-road BJ40 series (22,000 units), Tank 500 series (21,000 units), and Tank 400 series (18,000 units) [1] - The launch of the new Tank 500 Smart Edition, which features the third-generation intelligent driving system from Great Wall Motors, aims to enhance driving experience through a combination of laser radar and visual sensors [1] Group 2 - The company recognizes a shift in consumer demand towards smart features and luxury configurations, with 75% of off-road vehicle users indicating a preference for such features, despite only 3% being true off-road enthusiasts [2] - The development of intelligent driving systems for off-road vehicles is more complex than for regular models, involving longer calibration cycles, higher costs, and intricate power system coordination [2] - The challenges in developing the Tank 500's intelligent driving system have led to delays in subsequent vehicle projects, as the company prioritizes quality and development progress [2]

Core Viewpoint - The article discusses the current state and trends in the pickup truck market in China, highlighting sales performance, export growth, and the rise of new energy pickups. Group 1: Pickup Truck Sales - In July 2025, the pickup truck market sold 41,000 units, a year-on-year increase of 1.7% but a month-on-month decrease of 15.0%, aligning with the median level of the past five years [2][6] - From January to July 2025, total sales reached 348,000 units, reflecting a year-on-year growth of 11.0% [2][6] - Great Wall Motors continues to lead the market, with strong performances both domestically and internationally, supported by export demand [2][3] Group 2: Regional Demand - The main demand for pickups is concentrated in the Southwest and Northwest regions, which accounted for 45% of total demand in July 2025 [2] - The growth of new energy pickups is notable in cities like Shenzhen and Guangzhou, indicating a strong potential for domestic demand [2] Group 3: Export Performance - In July 2025, pickup truck exports reached 23,000 units, a month-on-month decline of 13% but a year-on-year increase of 13% [2][3] - Exports accounted for 56% of total pickup sales in July 2025, up from 45% in 2024, indicating a significant improvement in China's pickup truck export capabilities [2][3] Group 4: New Energy Pickup Trucks - In 2024, the sales of new energy pickups are projected to reach 21,200 units, marking a substantial year-on-year growth of 170% [3] - In July 2025, new energy pickups sold 4,000 units, a year-on-year increase of 182% but a month-on-month decrease of 41% [3] - Cumulatively, from January to July 2025, new energy pickup sales reached 46,000 units, reflecting a staggering growth of 702% compared to the previous year [3]

近日，在坦克品牌"开启越野新时代"发布会上，全新坦克500智享版正式开启预售。新车推出全新坦克 500Hi4-T智享版、全新坦克500Hi4-Z智享版，预售价分别为36.00万元、38.88万元。 面对这样的市场环境，坦克以长城汽车越野技术为基础，秉承品类创新思维，让越野车第一次兼顾舒适 豪华与硬核性能。据悉，秉承"长期主义"，长城汽车投入超过200亿元打造坦克平台，从紧凑级到大型 SUV，从2.0T到3.0T，从汽油到柴油再到新能源，从强越野Hi4-T到泛越野Hi4-Z，均有布局。 同时，坦克还自研了中国独有世界稀缺的3.0T V6大排量发动机，9AT与9HAT高挡位变速箱。打破外资 在高端动力领域的技术壁垒。(易知微) 据悉，全新坦克500搭载长城汽车（601633）第三代智能辅助驾驶系统Coffee Pilot Ultra，真正实现 了"车位到车位"的全链路智能辅助驾驶，从起点到终点全程驾驶无忧。SEE端到端大模型以及车载高算 力多传感器融合方案，适配全场景智能辅助驾驶，不论是园区内部路、城市拥堵路、城市快速路、城乡 接合部道路、高速公路，全新坦克500都能从容应对，全链路无断点，彻底打破了传统智能辅助 ...

Core Viewpoint - The launch of the new Tank 500 Smart Edition marks a significant shift in the Tank brand's positioning from a focus on rugged off-road capabilities to a broader appeal that includes smart technology and luxury features [3][5]. Group 1: Product Launch Details - The Tank 500 Smart Edition is officially available for pre-sale, with two variants priced at 360,000 yuan and 388,800 yuan respectively [1]. - The new model features a redesigned front grille inspired by ancient Chinese architecture and incorporates advanced technology such as millimeter-wave radar and infrared thermal imaging [7]. - Interior upgrades include a 12.3-inch digital instrument panel and a 15.6-inch 2.5K floating central control screen, powered by the Coffee OS 3 interaction system [9]. Group 2: Market Positioning and Strategy - The introduction of the Tank 500 Smart Edition signifies the brand's entry into the family-oriented vehicle market, moving away from its traditional focus on hardcore off-road vehicles [5][6]. - The brand aims to expand its audience by appealing to consumers who prioritize comfort and smart features, thus broadening its market reach [6]. - The shift towards a more versatile vehicle aligns with the growing demand for family-oriented cars in the Chinese automotive market [6]. Group 3: Technological Advancements - The Tank 500 Smart Edition is equipped with the third-generation intelligent driving assistance system, Coffee Pilot Ultra, which supports full-scenario intelligent driving [10]. - The vehicle includes features such as a 5.4L car refrigerator and advanced seating options, enhancing its appeal as a family vehicle [10].

Group 1 - The core point of the news is that Great Wall Motors Co., Ltd. has applied for a patent related to a battery heating control method and system, indicating its focus on improving electric vehicle technology [1] - The patent application, published as CN120462219A, was filed on June 2025 and pertains to the field of vehicle battery heating control technology [1] - The method described in the patent involves activating the battery heating function before vehicle startup when the high-voltage battery pack temperature is below a critical threshold, utilizing the engine to generate power for the air conditioning system to heat the battery pack [1] Group 2 - Great Wall Motors Co., Ltd. was established in 2001 and is primarily engaged in the automotive manufacturing industry, located in Baoding City [2] - The company has a registered capital of approximately 848.66 million RMB [2] - Great Wall Motors has invested in 75 enterprises and participated in 2,568 bidding projects, with a significant portfolio of 5,000 trademark and patent records, as well as 639 administrative licenses [2]

最近三个交易日，11日-13日，长城汽车分别获融资买入0.25亿元、1.10亿元、0.52亿元。 融券方面，当日融券卖出0.80万股，净买入2.70万股。 8月13日，沪深两融数据显示，长城汽车获融资买入额0.52亿元，居两市第475位，当日融资偿还额0.45 亿元，净买入677.90万元。 ...

除了智能驾驶方面的升级，此次全新坦克500还着重对标新势力企业产品，将"冰箱、彩电、大沙发"配齐。据介绍，新车前排中央扶手下配 备5.4L车载冰箱，采用压缩机制冷技术，可实现-6℃到50℃控温。全车搭载6块屏幕，二排标配吸顶屏，支持手势、语音等多种便捷控制方 式。座椅采用8层材质的亲肤NAPPA真皮座椅，具备通风、加热功能，并提供8种按摩模式。 动力方面，两款车型各有侧重，以满足不同用户的出行需求。其中，Hi4-T版采用2.0T发动机 + 单电机 + 9HAT变速箱的组合，综合功率达 300千瓦，配备37.1kWh电池，WLTC纯电续航里程为110公里。其非解耦四驱系统专为越野场景打造，具备较强的通过性和脱困能力。Hi4- Z版则搭载2.0T发动机 + 双电机 + 3挡DHT变速箱，系统功率高达645千瓦，配备59.05kWh电池，纯电续航里程可达201公里，更适合城市通 勤，同时兼顾一定的"泛越野"需求。 坦克500作为坦克品牌旗下的高端越野车型，初代产品于2022年3月正式上市，定位中大型商务豪华SUV。作为坦克品牌商务豪华系列的首 款产品，它承载着品牌向上的重要使命。初代产品上市时定价的目标是：打破大排 ...

Core Viewpoint - The article discusses the significant shift in the hard-core off-road vehicle market in China, highlighting the rise of domestic brands like Tank and Equation Leopard, which have gained competitive advantages over traditional brands like Toyota due to their product offerings and pricing strategies [3][5]. Group 1: Market Dynamics - The hard-core off-road vehicle segment has seen a dramatic change, with traditional brands like Toyota seemingly disappearing from the market [3]. - Domestic brands have leveraged years of manufacturing experience and the advantages of electrification to enhance their competitiveness in both product quality and pricing [5]. Group 2: Product Features - The Tank 500 Smart Edition, recently launched with a starting price of 360,000, offers two different hybrid powertrains, standard laser radar, and luxurious interior features, leading to 11,000 orders within 24 hours of its pre-sale [8]. - The vehicle is equipped with two powertrain options: Hi4-T, which combines a 2.0T engine with a 9AT transmission and mechanical four-wheel drive, and Hi4-Z, which features a decoupled electric four-wheel drive system with a large battery for daily commuting [11][12]. Group 3: Design and Comfort - The Tank 500 features a spacious interior designed for off-road use, including a 220V power outlet and ample storage space, with a focus on comfort and practicality [20]. - The interior design emphasizes luxury, with high-quality materials used throughout, including stitched leather and a refined touch on various surfaces [26][27]. Group 4: Technology and Innovation - The vehicle incorporates advanced technology, such as the third-generation Coffee Pilot Ultra driver assistance system, which enhances driving experience in various conditions [39]. - The integration of a navigation system that includes off-road routes and community-shared experiences reflects the brand's commitment to enhancing user engagement and adventure [37].

Core Viewpoint - The departure of Chen Jia, the commercial general manager of the WEY brand under Great Wall Motors, highlights the challenges in balancing the direct sales and dealership channels, which have been causing internal conflicts within the company [1][2]. Group 1: Management Changes - Chen Jia has confirmed his resignation, which was acknowledged by an internal source at WEY [1]. - Chen Jia was primarily responsible for the marketing system construction, focusing on bridging the commercial and service standards between direct stores and dealers [1]. Group 2: Sales Performance - WEY's sales have seen significant growth, with July sales exceeding 10,000 units, representing a year-on-year increase of 263.29% [2]. - Cumulatively, WEY's sales for the first seven months reached 44,500 units, marking a year-on-year growth of 96.8% [2]. Group 3: Channel Strategy - The company aims to expand its direct sales network from 430 to over 600 stores by the end of the year, covering 200 cities [2]. - The overlapping product offerings between direct sales and dealership channels have led to internal competition, creating conflicts such as price wars [3]. Group 4: Operational Challenges - The current average monthly sales volume of WEY is around 6,000 units, raising concerns about sustaining high investments in the direct sales system [4]. - Other traditional automakers are also exploring direct sales models, but typically only for low-volume models due to high labor costs and digitalization requirements [4].