【文/观察者网 王勇 编辑/高莘】 中国汽车工业协会最新数据显示，2025年我国汽车产销量分别达3453.1万辆和3440万辆，同比增长 10.4%和9.4%，双双刷新历史纪录；根据国家统计局的数据，2025年新能源汽车年产销量均突破1600万 辆。这一亮眼成绩彰显了中国汽车产业的强大韧性与内生动力。 当前，中国汽车产业电动化与智能化已不再是"未来趋势"，而是当下竞争的主战场；全球化也不再 是"可选项"，而成为决定企业生死存亡的战略必答题。在这一背景下，中国车企正以前所未有的技术自 信与生态视野，从"制造输出"迈向"体系出海"，在全球汽车产业重构中书写属于自己的新篇章。 汽车产业的未来，终将回归用户需求 在电动化与智能化浪潮席卷全球的今天，技术迭代日新月异，产品功能层出不穷，但真正决定胜负的， 从来不是参数堆砌或概念炫技，而是能否精准洞察、真实回应并持续满足用户的本质需求——安全、可 靠、便捷、愉悦的出行体验。正如长城汽车总裁穆峰在其推出的全新技术平台 "归元"发布会上所 说，"汽车产业的未来，终将回归用户需求"。 感觉完全可以将活字印刷术理念植入到汽车设计中，于是就有了纯电、纯油、柴油混动等多种动力集于 一 ...

中国车企出海更有利了！德国、加拿大开启政策"绿灯"。 这些政策将为中国汽车出海提供更为有利的外部条件。 车东西1月20日消息，最近一周，中国新能源汽车全球化迎来重大利好。 01.中国车企出海重大利好！德国加拿大开启"政策绿灯" 彭博社日前报道称，德国政府宣布，对新购入电动汽车的家庭提供最高可达6000欧元（约合人民币4.9万元）的补贴，该补贴计划总规模为30 亿欧元（约合人民币245亿元），预计可为最多80万辆电动汽车提供支持。 日前，彭博社报道称，德国政府为提振汽车销量，推出了一项价值30亿欧元（约合人民币245亿元）的电动汽车补贴计划，该计划将向所有汽 车制造商开放，包括中国品牌。 并且值得注意的是，该补贴计划将向所有汽车制造商开放，包括中国品牌。 不仅德国官宣了对中国电动汽车的支持政策，加拿大的关税政策也有所调整。 加拿大总理卡尼确认，将取消对中国电动汽车加征的100%关税，并将给予中国电动汽车每年4.9万辆的配额，配额内关税享受6.1%的最惠国关 税待遇。 彭博社报道德国推出电动汽车补贴计划 这项激励措施旨在推动电动汽车普及，并扶持在原补贴政策于2023年底结束后需求大幅下滑的汽车行业。 德国联邦环境 ...

Investment Rating - The industry investment rating is "Hold" [2] Core Views - In 2025, the automotive production and sales reached 34.53 million and 34.40 million units respectively, marking a historical high and maintaining the position as the world's largest market for 17 consecutive years. Domestic sales were 27.30 million units, a year-on-year increase of 6.7%, while traditional fuel vehicle sales decreased by 4% to 13.43 million units. Exports exceeded 7 million units, reaching 7.10 million, with a year-on-year growth of 21.1%, and new energy vehicle exports doubled to 2.62 million units [6] - The China Association of Automobile Manufacturers (CAAM) forecasts total automotive sales in China for 2026 to be 34.75 million units, a year-on-year increase of 1%, with new energy vehicle sales expected to reach 19 million units, growing by 15.2% [6] Summary by Sections Market Summary - The automotive sector saw a weekly increase of 0.39%, with the best-performing sub-sector being automotive services, which rose by 4.51%. The overall A-share market increased by 0.38%, placing the automotive sector 11th among 31 primary industries [4] Company Performance - The top five companies in terms of weekly performance were Aikelan (+40.53%), Jiaoyun Shares (+39.32%), Kuntai Shares (+18.45%), Xinquan Shares (+16.24%), and Zhejiang Huayuan (+15.99%). Conversely, the bottom five were Taotao Automotive (-10.99%), Aerospace Science and Technology (-12.92%), Yueling Shares (-15.40%), Czhixin (-18.81%), and Tianpu Shares (-25.33%) [5] Investment Recommendations - The report suggests focusing on companies related to intelligent vehicle technology, those with potential in overseas sales, and component manufacturers benefiting from domestic substitution effects. Specific recommendations include Baic Blue Valley for complete vehicles and Bertley, Yinlun Shares, Longsheng Technology, and others for components [8][10]

Investment Highlights - The passenger car sector is expected to see a recovery in Q1 2026 due to the implementation of subsidy policies, with a focus on high-end electric vehicles that are less sensitive to policy changes, such as Jianghuai Automobile, Geely, Great Wall Motors, BAIC Blue Valley, Seres, and Li Auto [2][7] - For exports, priority should be given to leading companies with established overseas systems and proven execution capabilities, including BYD, Great Wall Motors, Chery, Leap Motor, Xpeng, SAIC Motor, and Changan Automobile [2][7] Heavy Truck Sector - In 2025, wholesale heavy truck sales reached 1.144 million units, up 26.8% year-on-year, with domestic sales of 799,000 units, up 32.8%, and exports of 341,000 units, up 17.2% [3][37] - The expected domestic sales for heavy trucks in 2026 is optimistic, projected at 800,000 to 850,000 units, a 3% increase year-on-year [3][37] - Recommended leading heavy truck companies include China National Heavy Duty Truck Group, Weichai Power, Foton Motor, FAW Jiefang, and CIMC Vehicles [3][37] Bus Sector - The implementation of the vehicle replacement policy in 2026 is slightly better than expected, with bus sales in 2025 projected at 38,000 units, a 25% increase year-on-year [3][37] - For 2026, bus sales are expected to grow to 40,000 units, a 5% increase year-on-year, supported by the number of buses over eight years old that need replacement [3][37] - Recommended leading bus companies include Yutong Bus, King Long Motor, and Zhongtong Bus [3][37] Motorcycle Sector - The motorcycle industry is projected to achieve total sales of 19.38 million units in 2026, a 14% increase year-on-year, with large-displacement motorcycles expected to reach 1.26 million units, a 31% increase [4][34] - Domestic sales of large-displacement motorcycles are expected to grow slightly to 430,000 units in 2026, a 5% increase year-on-year, while exports are projected to reach 830,000 units, a 50% increase [4][34] - Recommended leading motorcycle companies include Chunfeng Power and Longxin General [4][34]

作者 | 周智宇 编辑 | 张晓玲 汽车生产范式的变革已然进入深水期。 近日，长城汽车正式发布了"归元平台"。这套技术架构被定义为"全球首个原生AI全动力汽车平台"，将 依托归元平台计划推出5大动力形式、7大品类的51款产品，覆盖从欧拉、魏牌到坦克、长城皮卡的全阵 列车型。长城汽车董事长魏建军对这个名字的解读是，造车最终要回到"车是给人服务的"这个原点。 过去，长城汽车在新能源转型的版图中，品牌线庞杂、技术栈分散。市场对于长城能否在智能化下半场 守住利润基准线，始终存有疑虑。长城此番祭出"归元"，显然是想通过底层架构的极致统一，对接下来 日益残酷的存量竞争给出更高维度的回应。 华尔街见闻从长城汽车方面了解到，在该平台下，车型零部件通用化率达到80%，研发周期缩减约 30%。这意味着从整车研发、生产，到用户拥车成本上，都会由此显著降低。 如果说2024年和2025年的中国车市是营销的狂欢，那么2026年则彻底回归了制造的冷酷。 归元平台的核心特征可以概括为：极致的模块化与全动力兼容。长城借鉴了中国古代活字印刷术的灵 感，将整车结构分解为可重复使用的模块，实现了活型造车术。 归元平台将整车解构为发动机、变速器、电 ...

中证报中证网讯（记者 龚梦泽）近日，长城汽车（601633）在浙江瑞安东源村（中国木活字印刷术活 态传承地）及河北保定技术中心同步举行活动，全球首发归元平台。该平台定位为全球首个原生AI全 动力汽车平台，以技术模块化与多场景适配为核心特点，覆盖多元能源形式与车型品类。 归元平台的核心设计理念源于活字印刷术的标准化与灵活性，通过建立底层技术标准，将各项核心技术 转化为可灵活组合的"模块单元"，实现"一套架构、多元适配"。动力层面，该平台兼容PHEV（插电式 混合动力）、HEV（混合动力）、BEV（纯电动）、FCEV（氢燃料）、ICE（高效燃油）五大动力形 式，未来还将推出柴油混动版本，其综合油耗可下降9%，市区油耗下降15%，加速能力提升40%，兼顾 越野、拖拽需求与能效优化。 智能技术方面，归元平台基于CoffeeEEA4.0电子电气架构，融合AIOS车载系统与双VLA大模型，构建 全栈智能体。平台采用"硬件原子化、软件标签化"设计，将整车拆解为300余个可复用功能单元，通过 2000余个标签实现AI动态调度，同时搭载全球首创的仿生学运动控制系统，打通底盘、智驾与动力系 统的协同链路。 安全防护上，平台以主被 ...

Core Viewpoint - The automotive industry is accelerating towards the deep integration of electrification and intelligence, with Great Wall Motors launching the "Guiyuan Platform," a new generation technology architecture centered on "native AI all-power platform," sparking discussions on new energy technology routes, platform strategies, and global competition dynamics [1] Group 1: Guiyuan Platform Features - The Guiyuan Platform is designed to address the lack of unified energy standards in the global market and the highly diversified user demands, offering diverse, efficient, and evolvable solutions [1][2] - The platform supports five power forms: FCEV (hydrogen fuel), BEV (pure electric), PHEV (plug-in hybrid), HEV (hybrid), and ICE (internal combustion engine), explicitly excluding range-extended vehicles due to their lower energy efficiency in high-speed scenarios [2][3] - The modular design of the Guiyuan Platform allows for flexible combinations in automotive manufacturing, moving away from traditional models where one platform corresponds to one power type and one vehicle model [3] Group 2: Global Market Adaptation - The platform aims to cater to different market preferences, regulatory requirements, and usage scenarios, enabling rapid responses to market demands without the need for new platform development [4] - The platform's design is aligned with the strictest global regulations, having collected data from 163 global scenarios, covering various markets including Europe, Southeast Asia, the Middle East, and South America [3] Group 3: Technological Innovations - The Guiyuan Platform incorporates the "native AI" concept, featuring the Coffee EEA4.0 electronic and electrical architecture, which includes over 2,000 standardized software capabilities and introduces dual VLA large models for enhanced vehicle capabilities [4] - The platform emphasizes evolvability, allowing for hardware upgrades through module replacements and continuous software upgrades via OTA to enhance AI capabilities and intelligent driving functions [4][5] Group 4: Future Plans - The first model based on the Guiyuan Platform, a new flagship SUV under the Wey brand, is set to launch in the third quarter of 2026, with plans to cover seven vehicle categories to support Great Wall Motors' production and sales target of 1.8 million units in 2026 [5] - The shift from competing on cost and configuration to competing on technological systems and platform capabilities marks a significant step for Chinese automotive brands in participating in global competition [5]

New Car Launches - Aito M7 extended range version launched with a price range of 299,800 to 319,800 yuan, featuring a single motor with 227 kW and a CLTC range of 327 km, improving from 315 km [1][3][5] - The new Arcfox Kaola S launched with a price range of 99,800 to 119,800 yuan, offering an 8-year or 150,000 km battery warranty and a CLTC range of 520 km [1][5][11] - Wuling Star 560 launched with plug-in hybrid and pure electric versions priced at 91,800 and 98,800 yuan respectively, featuring a design inspired by the Hongguang X concept car [1][13][17] - Leado L60 "Ma Dao Cheng Gong" version launched at 218,900 yuan, maintaining similar design and features to existing models [1][21][23] Company Developments - Lantu Motors signed a strategic cooperation agreement with Yiwang to enhance collaboration in smart driving and marketing [1][28][30] - BAIC New Energy announced L3 and L4 strategic achievements, with the Alpha S (L3 version) starting trial operations in designated areas [1][32][34] - Tesla will shift its Full Self-Driving (FSD) to a subscription model starting February 14, 2024, with current buyout prices at 8,000 USD in the US and 64,000 yuan in China [1][37][38] - Honda announced a new logo for its electric and hybrid vehicles, set to be applied to future models [1][39][40] - Great Wall Motors launched the "Guiyuan" AI platform, compatible with multiple powertrains, aiming to reduce production costs and meet diverse market needs [1][41][45] - Chery unveiled its AI strategy, focusing on making advanced driving features accessible in lower-priced models [1][46][48] Industry News - The Ministry of Industry and Information Technology outlined key tasks for the 2026 new energy vehicle sector, emphasizing technology development and market regulation [1][59][62] - Porsche's global deliveries in 2025 reached 279,449 units, a 10% decline, with significant drops in the Chinese market [1][55][56][58] - The new Xiaomi SU7 set a record in a 24-hour endurance race, covering 4,264 km, showcasing advancements in electric vehicle technology [1][49][51][54]

Group 1 - The company, Jiaoyun Co., stated that its automotive parts manufacturing division provides professional supporting services to well-known domestic and international automotive manufacturers such as BYD, Stellantis, Shanghai General Motors, and Great Wall [2] - The specific details of these services are outlined in the company's semi-annual report for 2025, which is available on the Shanghai Stock Exchange website [2]

Core Viewpoint - The essence of a true high-end brand lies in its spiritual value proposition and the recognition of its values by users, emphasizing trust and responsibility in addressing issues that arise with complex products like automobiles [2][6]. Group 1: Brand Development and Philosophy - Wei Jianjun, the founder and chairman of Great Wall Motors, emphasizes that building a high-end brand requires patience and a commitment to core values, which have remained unchanged over the years [3][5]. - The brand "WEY" is the first high-end automotive brand in China named after its founder's surname, reflecting a commitment to integrity and accountability [3][4]. - The design of the WEY logo draws inspiration from historical elements in Baoding, showcasing pride in the brand's origins [4]. Group 2: Market Position and Challenges - Despite challenges in the past decade, the company remains focused on its high-end positioning, asserting that true high-end brands have yet to emerge in the Chinese automotive market [5][8]. - The company acknowledges that many brands are selling high-end products rather than establishing high-end brand equity, indicating a long journey ahead for brand building [8]. Group 3: Product and Technology - The company believes that a high-end product must be supported by top-notch technology, with a focus on mechanical quality and driving experience [9][12]. - The introduction of the "one car, multiple power" platform aims to adapt to various market needs and energy structures globally, enhancing competitiveness through scale [11][13]. Group 4: User-Centric Approach - The company emphasizes a user-centric philosophy, stating that the essence of automotive development should focus on benefiting users and being socially responsible, rather than merely pursuing luxury [7][10]. - The commitment to safety is highlighted as a core luxury value, with past incidents demonstrating the brand's reliability [6]. Group 5: Organizational Structure and Leadership - The company has invested over 2 billion yuan in establishing a direct sales system to better support its high-end brand, recognizing the limitations of previous distribution channels [9][12]. - Frequent changes in leadership have been noted, with the company acknowledging the pressures faced by CEOs in managing a high-end brand [13][15].