Core Viewpoint - Haitong International initiates coverage on Cha Baidao (02555) with an "outperform" rating and a target price of HKD 9.3, anticipating a recovery in fundamentals by mid-2025 through product innovation, marketing optimization, and franchisee operations after a business adjustment in 2024 [1] Company Background - Cha Baidao, founded by Wang Xiaokun in 2008 in Chengdu, Sichuan, is a leading ready-to-drink tea brand in China, with 8,465 global stores as of 1H25, including 8,444 in China and 21 overseas [1] - The brand holds an 8% market share in China's ready-to-drink tea segment, ranking third by GMV in 2023, and is the second-largest in the mass market segment with a 15.6% market share [1] Business Adjustment and Innovation - The ready-to-drink beverage industry is entering an adjustment phase in 2024, with Cha Baidao optimizing its business model to return to a growth trajectory in 1H25 [2] - The company is restructuring its business around product capabilities, with a dual-team approach in R&D leading to 55 new products launched in 1H25, significantly up from 21 in the same period of 2024 [3] - Marketing strategies are shifting from passive to proactive, with increased advertising spending and enhanced precision marketing to boost customer retention [3] - Operational improvements include optimizing existing franchisees and encouraging expansion into county-level markets, resulting in a shorter payback period for stores by approximately 1-2 months compared to 2024 [3] - Supply chain enhancements have led to next-day delivery for most stores and a broader range of self-produced raw materials [3] Financial Forecast and Valuation - The company anticipates a high base effect in same-store sales due to delivery subsidies in 2025, with potential pressure in 2026 as subsidy levels decrease [4] - Cha Baidao plans to enhance same-store and single-store performance through channel expansion, product diversification, and increased marketing efforts [4] - Recent social security and tax policies are expected to promote a more regulated and sustainable industry, benefiting compliant leading brands like Cha Baidao [4] - Revenue projections for 2025-2027 are estimated at CNY 5.59 billion, 6.00 billion, and 6.55 billion, with adjusted net profits of CNY 840 million, 950 million, and 1.08 billion respectively [4] - The company is assigned a 15X PE valuation for 2025, leading to a target price of HKD 9.3 based on expected growth rates and industry average valuation levels [4]

研究报告 Research Report 23 Nov 2025 茶百道 Sichuan Baicha Baidao Industrial (2555 HK) 首次覆盖：产品创新驱动业务优化，改革成效已然显现 Product Innovation Driving Business Optimization, Reformation Results Witnessed: Initiation [Table_yemei1] 观点聚焦 Investment Focus [Table_Info] 首次覆盖优于大市 Initiate with OUTPERFORM 评级 优于大市 OUTPERFORM 现价 HK$6.72 目标价 HK$9.30 HTI ESG 4.6-4.6-5.0 E-S-G: 0-5, (Please refer to the Appendix for ESG comments) 市值 HK$9.93bn / US$1.28bn 日交易额 (3 个月均值) US$2.29mn 发行股票数目 1,478mn 自由流通股 (%) 15% 1 年股价最高最低值 HK$11.60-HK$6.72 注：现 ...

Core Insights - The coffee consumption market in China is experiencing significant growth, with the ready-to-drink coffee industry projected to reach a market size of 117.7 billion yuan in 2024, reflecting a year-on-year growth of 15.39% [1][8] - Consumer preferences are shifting from occasional indulgence to daily necessity, with motivations evolving from "energizing function" to "flavor experience" and "daily accompaniment" [1][8] - The industry is witnessing a diversification trend, with innovative products and consumption scenarios emerging, alongside a growing emphasis on local coffee bean usage [3][7] Industry Overview - Ready-to-drink coffee is defined as beverages made from coffee beans or powder, combined with water, milk, cream, syrup, and other ingredients, prepared on-site for immediate consumption [2] - The industry has evolved since Starbucks opened its first store in Beijing in 1999, leading to the rise of local brands like Luckin Coffee, which has disrupted the market with competitive pricing [3][5] Market Dynamics - The number of coffee consumers in China is expected to reach 417 million in 2024, marking a 4.47% increase [8] - Female consumers dominate the market, accounting for 65.4%, while Generation Z and Y represent over 90% of the consumer base, with Generation Z being the largest group at 66.1% [8] Policy Environment - The Chinese government has implemented various policies to support the development of the restaurant industry, including ready-to-drink coffee, creating a favorable environment for growth [5] Industry Structure - The supply chain includes raw material suppliers (coffee beans, milk, etc.), equipment suppliers, brand operators, and sales channels [6][7] - Yunnan province is the primary coffee bean production area, contributing over 90% of China's coffee bean output, which supports the industry's growth [7] Competitive Landscape - The market is characterized by intense competition, with over 32,000 new companies registered in the ready-to-drink coffee sector in 2025, and independent brands making up approximately 60.5% of the market [10][11] - Price wars have intensified, leading brands to seek differentiation through supply chain optimization and product innovation [11] Future Trends - Future developments will likely include deeper integration of tea and coffee products, as well as a focus on health-conscious options like low-sugar and plant-based ingredients [13]

Group 1 - The Hong Kong stock market saw a strong performance in new consumption concept stocks, with notable gains in several companies [1] - Companies such as "沪上阿姨" increased by nearly 13%, "锅圈" by 6%, "毛戈平" by over 5%, "奈雪的茶" by over 4%, and others like "蜜雪集团" and "茶百道" rising by over 3% [1] Group 2 - "沪上阿姨" (Code: 02589) rose by 12.52% to a latest price of 102.000, with a total market value of 10.731 billion and a year-to-date decline of 9.83% [2] - "锅圈" (Code: 02517) increased by 6.02% to 4.400, with a market cap of 11.61 billion and a year-to-date increase of 147.22% [2] - "毛戈平" (Code: 01318) saw a rise of 5.41% to 95.500, with a market value of 46.813 billion and a year-to-date increase of 66.16% [2] - "奈雪的茶" (Code: 02150) increased by 4.17% to 1.250, with a market cap of 21.31 billion and a year-to-date decline of 8.09% [2] - "蜜雪集团" (Code: 02097) rose by 3.55% to 431.800, with a total market value of 163.919 billion and a year-to-date increase of 113.23% [2] - "茶百道" (Code: 02555) increased by 3.28% to 7.560, with a market cap of 11.171 billion and a year-to-date decline of 27.98% [2]

Core Viewpoint - The tea beverage sector is showing strong performance, with significant stock price increases for major companies, indicating positive market sentiment and growth potential in the industry [1] Company Performance - Hu Shang A Yi (02589) increased by 17.05%, trading at 96.8 HKD - Mi Xue Group (02097) rose by 8.98%, trading at 420 HKD - Gu Ming (01364) saw a 7.98% increase, trading at 23.28 HKD - Cha Bai Dao (02555) grew by 5.18%, trading at 7.31 HKD [1] Industry Growth - As of September 2025, there are 523,000 tea beverage stores nationwide, with a net increase of 5,000 stores in September - The average monthly store efficiency in the tea beverage industry is 195,100 RMB, reflecting a year-on-year growth of 2.1% - Despite a slight contraction in delivery subsidies in September, Mi Xue Bing Cheng and Gu Ming experienced a counter-cyclical increase in store efficiency growth [1] Future Outlook - According to Galaxy Securities, the new tea beverage leaders' FY25 PE has returned to a reasonable range after a Q3 adjustment - The firm anticipates high double-digit profit growth for Mi Xue and Gu Ming in Q3-Q4, with annual performance meeting expectations - Looking ahead to 2026, the investment focus in the industry is expected to shift towards market share enhancement, with Mi Xue and Gu Ming benefiting from stronger brand momentum, particularly after the withdrawal of delivery platform subsidy strategies in the second half of 2026 [1]

Core Viewpoint - The tea beverage sector is experiencing strong stock performance, with notable increases in share prices for several leading companies, indicating positive market sentiment and growth potential in the industry [1] Company Performance - As of the latest report, stocks of major tea beverage companies have shown significant gains: - Hou Shang A Yi (02589) up 17.05% to HKD 96.8 - Mi Xue Group (02097) up 8.98% to HKD 420 - Gu Ming (01364) up 7.98% to HKD 23.28 - Cha Bai Dao (02555) up 5.18% to HKD 7.31 [1] Industry Growth - According to Jiu Qian Data, by September 2025, there will be a total of 523,000 tea beverage stores nationwide, with a net increase of 5,000 stores in September [1] - The average monthly store efficiency for the tea beverage industry is projected to be CNY 195,100, reflecting a year-on-year growth of 2.1% [1] Market Dynamics - Despite a slight contraction in delivery subsidies in September, Mi Xue Bing Cheng and Gu Ming have achieved a counter-trend increase in store efficiency growth, showcasing strong operational alpha [1] - Galaxy Securities reports that after a Q3 adjustment, the FY25 PE for leading new tea beverage companies has returned to a reasonable range, with expectations of high double-digit profit growth for Mi Xue and Gu Ming driven by same-store sales and new store openings in Q3 and Q4 [1] Future Outlook - Looking ahead to 2026, the investment focus in the industry is expected to shift towards market share enhancement, with Mi Xue and Gu Ming benefiting from stronger brand momentum. It is anticipated that in the second half of 2026, as delivery platform subsidy strategies withdraw, these companies will capture a larger market share [1]

Group 1 - The core viewpoint of the news highlights a strong performance in the new consumption sector in Hong Kong and A-shares, driven by multiple favorable policies and market dynamics [2] - Key stocks in the Hong Kong market, such as "沪上阿姨" (Hushang Auntie) and "泡泡玛特" (Pop Mart), saw significant gains, with increases of over 16% and 6% respectively, indicating robust investor interest [2] - In the A-share market, the consumer sector also experienced a strong rally, with stocks like "欢乐家" (Huanle Jia) and "会稽山" (Kuaijishan) hitting the daily limit, reflecting a broad-based enthusiasm for consumer goods [2] Group 2 - Guojin Securities identifies four main themes in the new consumption sector: 1) Brand expansion into emerging markets, 2) Growth in emotional value sectors such as toys and pet products, 3) Functional value driven by AI applications in e-commerce and education, and 4) Channel transformation focusing on instant retail and cost-effective dining [3] - According to Everbright Securities, the market is likely in a bull phase but may enter a period of wide fluctuations, with a focus on defensive and consumer sectors in the short term, while maintaining interest in TMT and advanced manufacturing sectors for the medium term [3]

Core Insights - The A-share market's consumer stocks have surged, positively impacting Hong Kong's new consumer concept stocks, with notable increases in various companies' stock prices [1] Group 1: Market Performance - Stocks such as "沪上阿姨" rose over 14%, "卫龙美味" increased over 7%, and "泡泡玛特" and "蜜雪集团" both saw gains exceeding 6% [1] - Other companies like "奈雪的茶," "古茗," and "毛戈平" experienced increases of over 5%, while "茶百道," "锅圈," and "老铺黄金" rose over 3% [1] Group 2: Economic Indicators - The National Bureau of Statistics released positive inflation data for October, indicating a 0.2% month-on-month and year-on-year increase in the Consumer Price Index (CPI), marking a shift from decline to growth [1] - The core CPI, excluding food and energy prices, rose by 1.2% year-on-year, with the growth rate expanding for the sixth consecutive month [1] Group 3: Government Policy - The Ministry of Finance plans to continue implementing measures to boost consumption, including providing financial subsidies for personal consumption loans in key sectors [1]

Group 1 - The Hong Kong stock market for new consumption concepts showed strength at the beginning of trading on November 10, with notable gains in several stocks [1] - "Hushang Auntie" (02589.HK) surged over 10%, indicating strong investor interest [1] - "Pop Mart" (09992.HK) rebounded with an increase of over 6%, reflecting positive market sentiment [1] Group 2 - Other stocks in the sector, including "Weilong Delicious" (09985.HK), "Naixue's Tea" (02150.HK), "Chabaidao" (02555.HK), and "Mixue Group" (02097.HK), also experienced upward movement [1]

Group 1 - MSCI announced the results of the November index review, with adjustments effective after the market close on November 24 [1] - The MSCI Global Small Cap Index will include 22 new stocks, such as Gilead Sciences (01672) and Meili Tianyuan Healthcare (02373) [1] - 17 stocks will be removed from the MSCI Global Small Cap Index, including China Gold International (02099) and China Nonferrous Mining (01258) [1] Group 2 - The MSCI Hong Kong Index will add 7 new stocks, including Chow Sang Sang (00116) and MGM China (02282) [2] - Stocks removed from the MSCI Hong Kong Index include Kintor Pharmaceutical (02171) and HKT Trust (00215) [2][3]