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不只是抢首发,美团淘宝 iPhone 17 大战:谁赢,谁就掌握发起下一轮大战的主动权?
3 6 Ke· 2025-09-12 11:16
今晚八点iPhone 17开始正式预售了,针对此,刘老实想接着昨天的话题继续聊聊。 9 月 10 日,美团闪购与淘宝闪购几乎同时发布消息,为iPhone 17的预售擂响战鼓。 淘宝闪购 美团闪购 一方喊出 "重新定义首发",另一方则宣称 "全系列首发",两家平台不约而同地将 "首发" 一词推至聚光灯下,俨然把它当作必争的战略高地。消费者尚未 摸到真机,平台之间的火药味却已扑面而来。 所谓 "首发",原指新产品第一次正式上市销售,是传统电商多年来屡试不爽的营销利器。而在即时零售崛起的 2025 年,这个词正被赋予全新的战术内 涵。它不再只是时间上的争先,更成为平台供应链能力、区域覆盖密度和用户心智抢占的集中体现。无论是 iPhone 这类顶尖消费电子产品,还是美妆、 潮牌、限量球鞋等高频高值商品,"首发" 的主战场正从传统电商货架式页面,迅速迁移至以 "半小时达" 为标志的即时零售平台。 iPhone 17 在美团闪购和淘宝闪购两个闪购平台的"首发" ,绝非一场简单的营销巧合,而是双方在优质供给争夺上的第一次公开亮剑。这不仅仅是平台之 间的较劲,更预示着品牌方销售策略的根本转变:它们不再将即时零售视为清库存或促 ...
京东、淘宝围攻“到家”,美团利润暴跌96.8%,“到店”又被高德“挑战”
3 6 Ke· 2025-09-12 11:16
Core Insights - Alibaba's Gaode Map launched the world's first user behavior-based ranking list, "Gaode Street Ranking," and initiated a "Good Store Support Plan" with over 1 billion yuan in subsidies to encourage offline consumption, aiming to bring 10 million customers daily to the service industry [1] - Meituan faces intensified competition in both its in-store and delivery services from new entrants like Gaode and established players like JD and Taobao [1][5] - Meituan's financial performance has been negatively impacted by the competition, with a significant drop in net profit and adjusted EBITDA in the second quarter of 2025 [1][2] Delivery Competition - Meituan's revenue for the first half of 2025 was 91.84 billion yuan, a year-on-year increase of 11.7%, but net profit fell by 96.8% to 365 million yuan, and adjusted EBITDA decreased by 81.5% to 2.782 billion yuan [1] - The sales cost for Meituan rose by 27% to 61.4 billion yuan, with the proportion of sales costs in revenue increasing from 58.8% in Q2 2024 to 66.9% in Q2 2025 [2] - Sales and marketing expenses grew by 51.8% to 22.5 billion yuan, reflecting increased spending on promotions and user incentives due to fierce competition [2] Rider Welfare and Support - Meituan has expanded occupational injury insurance to all riders in 17 provinces and cities, with plans to roll out pension insurance subsidies nationwide by the end of 2025 [3] - Meituan's CEO reported that the company served 770 million users and connected 3.36 million riders monthly, with peak daily orders for instant retail exceeding 150 million [3] - JD has also enhanced rider benefits, including full insurance coverage and seasonal subsidies for riders during extreme weather [3][4] In-store Business Challenges - Gaode's entry into the in-store business poses a new challenge for Meituan, which relies on this segment for revenue growth amid increasing competition [5][6] - Gaode's Street Ranking covers over 7 million restaurant locations and has launched various behavior-based rankings, indicating a strong commitment to the in-store market [6][7] - Meituan's core local business revenue was 65.347 billion yuan in Q2 2025, a 7.7% year-on-year increase, but operating profit dropped by 75.6% [7]
智通港股通活跃成交|9月12日
智通财经网· 2025-09-12 11:01
深港通(南向)十大活跃成交公司 沪港通(南向)十大活跃成交公司 | 公司名称 | 成交金额 | 净买入额 | | --- | --- | --- | | 阿里巴巴-W(09988) | 87.74 亿元 | +20.76 亿元 | | 美团-W(03690) | 50.99 亿元 | -16.35 亿元 | | 中芯国际(00981) | 37.02 亿元 | -2.13 亿元 | | 腾讯控股(00700) | 31.72 亿元 | +1.85 亿元 | | 药捷安康-B(02617) | 20.86 亿元 | +4091.49 万元 | | 小米集团-W(01810) | 19.16 亿元 | -1.85 亿元 | | 泡泡玛特(09992) | 15.81 亿元 | +1.60 亿元 | | 优必选(09880) | 15.05 亿元 | -2.28 亿元 | | 巨星传奇(06683) | 12.80 亿元 | +2300.19 万元 | | 哔哩哔哩-W(09626) | 12.03 亿元 | -1.39 亿元 | 智通财经APP获悉,2025年9月12日当天,阿里巴巴-W(09988)、美团-W( ...
单周净买入608亿港元环比骤增8成 继续加仓阿里流出快手和泡泡玛特
Xin Lang Cai Jing· 2025-09-12 10:46
智通财经9月12日讯(编辑 冯轶)据Wind数据显示,本周南向资金累计净流入约608.22亿港元,环比上周骤增84%,并创先近5个月来单周流入新高。 而与此相对的是,南向资金本周累计成交7737.64亿港元,约占同期恒指成交额的49%,占比近几周连续走低。结合本周恒指再度走强,或表明其他资金对 行情的推动作用正持续增加。 | | | | | | | 近七天 近1个月 | 近3个月 | 近1年 | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | | | | | 南向 | | | | | | 排名 | 股票代码 | 股票简称 | 净买入 | 排名 | 股票代码 | 股票简称 | | 净买入 | | 1 | 9988.HK | 阿里巴巴-W | 246.96 | 1 | 1024.HK | 快手-W | | -17.38 | | 2 | 9660.HK | 地平线机器人 .. | 32.12 | 2 | 9992.HK | 泡泡玛特 | | -13.46 | | 3 | 1801.HK | 信达生物 | 11.15 | 3 | 1810.HK | ...
港股主要指数再创阶段新高 恒指涨1.16% 科指涨1.71%
Xin Hua Cai Jing· 2025-09-12 10:34
个股方面,百度集团涨8.08%,创维集团涨14.51%,中国铝业涨7.32%,心动公司涨3.22%,灵宝黄金涨 7.07%,国富氢能涨16.05%,宁德时代涨0.93%,药捷安康涨77.09%,泡泡玛特涨1.24%,恒大物业涨 20.65%,蔚来涨4.84%,华润电力跌0.85%,耀才证券金融跌2.34%,商汤涨7.11%。 成交额前三的个股中,阿里巴巴涨5.44%,成交超259亿港元;腾讯控股涨2.22%,成交超134亿港元; 美团收平,成交105亿港元。 (文章来源:新华财经) 新华财经香港9月12日电(记者林迎楠)12日,港股主要指数大幅高开后波动整理,截至收盘,恒生指 数上涨1.16%至26388.16点,恒生科技指数上涨1.71%至5989.27点,国企指数上涨1.13%至9364.94点。 当日恒指高开453.12点,开盘后涨至日内最高26585.95点,随后震荡回落至26378点附近,最终恒指涨 301.84点,主板成交超3207亿港元。当日,港股通(南向)净流入超过73亿港元。 整体来看,多数板块上涨,生物医药、科网、房地产、黄金等股多有上涨,券商、保险、新能源汽车、 芯片等股有涨有跌,银行、 ...
提信心、促消费,美团在京发布“安心消费”全系列产品
Core Points - The article discusses the launch of Meituan's "Safe Consumption" series products aimed at addressing the issues of prepaid consumption and enhancing consumer confidence in various service industries [1][2][3] - Meituan's solutions include flexible payment options and refund guarantees for fitness, education, and other service sectors, significantly impacting consumer spending behavior [1][2][3] Group 1: Safe Consumption Products - Meituan introduced "Flexible Payment" and "Refund Guarantee" solutions in the fitness sector, allowing consumers to purchase short-term fitness cards and enjoy protection against business closures [2][3] - The "Safe Learning" product in the education sector enables consumers to pay per class, with a refund option if the service provider fails to deliver [3][4] - Over 35,000 stores in Beijing have joined the "Safe Consumption" initiative, with over 50% coverage in the fitness industry and over 40% in sports training [1][2] Group 2: Consumer Experience and Industry Impact - The introduction of these products has led to a significant increase in consumer spending, with a reported over 62% year-on-year growth in service consumption in Beijing [1][2] - Consumers have shared positive experiences regarding refunds and service guarantees, indicating a shift towards more flexible and secure payment models [3][4] - The trend shows a growing preference among younger consumers for short-term, flexible payment options, moving away from large upfront payments [3][4] Group 3: Support for Participating Merchants - Meituan provides various support measures for merchants participating in the "Safe Consumption" program, including online and offline traffic resources and platform subsidies [8] - The collaboration with SaaS service providers in the fitness and education sectors aims to enhance service quality and operational efficiency for merchants [6][8] - The initiative is expected to promote long-term industry development by shifting from high-volume sales to refined service management [6][8]
美团首款AI Agent产品“小美”公测 搭载自研模型
Group 1 - Meituan's first AI Agent product, "Xiao Mei" App, has officially launched public testing, utilizing the self-developed model LongCat-Flash-Chat for local life services [1][2] - "Xiao Mei" aims to provide a full-chain local life service experience, allowing users to place orders, receive restaurant recommendations, and navigate reservations through simple natural language interactions [1][2] - The product is designed to cater to a wide range of user needs, including those of elderly and children who may find it difficult to operate smartphones, emphasizing ease of use without complex interfaces [1][2] Group 2 - Future developments for "Xiao Mei" include deeper personalization and proactive services, aiming for comprehensive coverage of users' life scenarios [2] - Unlike traditional AI assistants, "Xiao Mei" is an independent C-end intelligent agent rather than a feature embedded within the Meituan App, focusing on serving users directly [2] - The launch of "Xiao Mei" comes at a critical time as competition in the local consumption sector intensifies among internet giants [2][3] Group 3 - Alibaba's release of the "Gaode Street Ranking" directly targets Meituan's "Dazhong Dianping," intensifying competition in the local life service market [3] - Meituan has responded by officially restarting its quality takeaway service, leveraging B-end self-developed models and real review data to enhance user decision-making [3] - The competitive landscape is shifting, with Meituan's ability to utilize AI and other new tools being a focal point for potential recovery in market positioning [3]
高德打美团,启发了爱追风口的大厂?
Hu Xiu· 2025-09-12 08:57
资本和平台猛推的连锁店与预制菜,要被高德整治了?那家最爱追热点的大厂,会不会也跟进呢? 文章标题:高德打美团,启发了爱追风口的大厂? 阅读原文:高德打美团,启发了爱追风口的大厂?_虎嗅网 文章链接:https://www.huxiu.com/article/4767007.html ...
港股收评:再刷阶段新高!恒指涨1.16%,科技股全天强势,教育股尾盘拉升
Ge Long Hui· 2025-09-12 08:32
盘面上,大型科技股集体上涨,尤其是百度大涨8%、阿里巴巴涨5.44%,据报二者用自研芯片训练AI模 型;网易、快手涨近3%,腾讯涨超2%,京东涨1.46%,小米涨约1%,美团最终平收;财政部:今年国 家财政安排1000亿元发放育儿补贴、200亿元逐步推行免费学前教育,教育股尾盘拉升十分明显,宇华 教育飙涨超43%领衔,新高教集团大涨超27%,中教控股、民生教育涨超20%;昨日大幅下跌的生物医 药股集体回暖,内房股、黄金股、军工股、物管股、重型基建股、保险股纷纷上涨。 港股三大指数均收涨超1.1%以上,并且盘中皆刷新阶段新高,本周市场做多情绪高涨。截止收盘,恒 生指数涨1.16%强势重上26000点上方,国企指数涨1.13%,恒生科技指数涨1.71%。 另一方面,香港本地消费股表现弱势,苹果概念股、煤炭股、家电股、体育用品股、乳制品股、光伏股 普遍走低。此外,全市场近30只个股跌幅在10%以上,细价股开源控股跌21.7%跌幅居市场首位。(格隆 汇) ...
全球首个低空风洞装置落地深圳,美团、丰翼已“尝鲜”
杨军表示,企业的低空飞行器在引导风洞中进行测试,可缩短研发周期和适航取证的时间,目前大部分 的低空头部企业都在利用该风洞装置进行测试。 据了解,自去年9月投用以来,引导风洞已为美团科技、广电计量检测集团、丰翼科技、深圳海关等单 位提供小微型飞行器的研发测试服务。 "深圳低空产业发展服务有限公司正在和我们商谈委托运营的事项,也就是说后续低空风洞装置的商业 化进程会得到加速,引入更多市场力量,目前引导风洞也得到了机场集团的关注,后续的商业合作都会 展开。"杨军表示。 81台高功率风机同时启动,风速高达50米每秒,一架四旋翼无人机在模拟8级突风中颠簸起飞……这一 幕正发生在深圳龙华的低空三维多物理场耦合引导风洞测试区中。 这是一座能精准复现风切变、时变风、下击暴流、城市特殊风场等低空复杂环境的可控风场,也是全球 首个面向低空经济这一战略性新兴产业的风洞装置,被称为低空飞行器的"气象考场",为低空飞行器的 安全性边界划定提供支撑。 低空复杂风场对飞行器空气动力特性产生的影响通常是不利的,严重时会造成低空飞行的安全事故。带 领团队首创这一低空风洞的加拿大工程院院士、深思实验室主任杨军向21世纪经济报道记者表示,团队 在 ...