转自：贝壳财经 【#京东黄金手机壳最高价111999##11万元的黄金手机壳你见过吗#】新京报贝壳财经讯（记者程子姣） 1月22日，新京报贝壳财经记者检索京东App发现，京东将正式推出黄金手机壳，记者手机显示，黄金 手机壳分为10g、20g、30g、50g、100g多个类别，价格最高为111999元。商品详情显示，该黄金手机壳 由金片和外框组成，金片用Au99.99黄金打造，目前仅适配iPhone 17 Pro Max。 ...

Group 1 - JD.com has launched a gold phone case, which sold out quickly, with prices ranging from 11,299 yuan for 10g to 112,299 yuan for 100g [2][5] - The gold phone case is made of PC material and contains a removable pure gold piece, with a promotional tagline of "True Gold in Hand" [2][5] - The product is expected to be restocked within a week, as indicated by customer service [5] Group 2 - The World Gold Council reported that gold prices are expected to break historical records 53 times by 2025, leading to increased investment in physical gold and gold ETFs [7] - As of January 21, 2026, spot gold prices reached 4,800 USD per ounce, influencing domestic gold jewelry prices, with various brands adjusting their prices accordingly [7] - Goldman Sachs has raised its gold price forecast for December 2026 to 5,400 USD per ounce, anticipating that central banks in emerging markets will continue diversifying their reserves into gold [7]

据极目新闻报道，近日，京东平台正式推出黄金手机壳，最低11299元起，最高达112299元。1月22日， 记者从京东平台获悉，该黄金手机壳已开始接受预订。 记者在京东平台看到，京东京造旗舰店已上架一款Au99.99黄金手机壳，按黄金重量价格分5个档位， 10g的标价11299元、20g的标价22499元、30g的标价33699元、50g的标价56199元、100g的标价112299 元。平台页面显示，这款黄金手机壳已吸引上万人围观。 目前该黄金手机壳仅适配iPhone 17 Pro Max。京东京造官方账号上称该黄金手机壳"是高颜值守护壳， 更是随身资产"，该产品将在1月30日首发。京东京造客服表示，每个黄金手机壳都有出品证书，如果对 产品有异议可前往任意具备国家资质的检测机构检测。 （文章来源：21世纪经济报道） ...

Group 1 - The flagship store of Jingdong Jingzao does not support a seven-day no-reason return policy due to fluctuations in international gold prices, which can vary based on market conditions [2] - The store's gold prices will be adjusted according to market factors and operational conditions, and refunds or price differences will not be supported due to promotional adjustments or price fluctuations [2] - As of 15:00 on the 22nd, the platform indicated that there were 5 items available for pre-order in the Wuhan area, but by 16:00, all specifications except for the 100g gold phone case were sold out [2]

Core Insights - JD.com is expanding its heated meal box delivery service to 11 cities, enhancing user experience during the cold winter months [1][2] - The heated meal box can increase delivery temperature by 20°C, utilizing advanced technology for efficient heating [3] Group 1: Service Expansion - JD.com has launched the heated meal box service in four cities: Beijing, Shanghai, Urumqi, and Nanchang, with plans to cover seven additional cold cities by the end of January [1] - Consumers in these cities will have priority access to delivery by riders equipped with heated meal boxes, improving overall service quality [1] Group 2: Technology and User Experience - The heated meal box features a superconducting graphene heating layer that allows for rapid and even heating, ensuring food is delivered at the optimal temperature [3] - The design of the heating layer provides uniform heat distribution, enhancing the quality of the food delivered [3] Group 3: Consumer Feedback and Market Position - Users have expressed positive feedback regarding the heated meal box, highlighting the convenience and comfort it provides during cold weather [2][3] - JD.com aims to enhance product and service quality through technological innovation, positioning itself as a leader in the food delivery market [3]

近日，京东平台正式推出黄金手机壳，最低11299元起，最高达112299元。1月22日，极目新闻记者从京东平台获悉，该黄金手机壳已开始接受预订。 极目新闻记者在京东平台看到，京东京造旗舰店已上架一款Au99.99黄金手机壳，按黄金重量价格分5个档位，10g的标价11299元、20g的标价22499元、30g的标价 33699元、50g的标价56199元、100g的标价112299元。平台页面显示，这款黄金手机壳已吸引上万人围观。 据悉，京东京造是京东旗下生活方式品牌，于2018年1月17日正式上线。京东京造客服告诉极目新闻记者，该黄金手机壳由金片和外框组成。外框是PC材质，金片 是真材实料用Au99.99黄金打造，目前仅适配iPhone 17 Pro Max。京东京造官方账号上称该黄金手机壳"是高颜值守护壳，更是随身资产"，该产品将在1月30日首 发。 京东京造旗舰店页面显示，该店不支持七天无理由退换货，因国际金价会随市场变化而有浮动，店内金价也会根据市场因素及运营情况的调整。因促销调整或金价 浮动原因，不支持退款/退货，不补差价，也不支持指定时间发货。 京东京造客服表示，目前上架的黄金手机壳已开始接受预订。 ...

Group 1 - The event "Wealth Management Night" hosted by JD Wealth focused on macroeconomic trends and new asset allocation logic for high-net-worth individuals, integrating JD Group's resources to create a new "Wealth Management+" service model [1][2] - JD Wealth's high-end financial services are expected to show strong anti-cyclical capabilities by 2025, with a robust client base and asset management scale, leading the industry in the proportion of profitable clients [2] - Liu Yuhui, a prominent economist, highlighted that China’s systematic advantages in manufacturing and supply chains will play a crucial role in the AI industry's development, presenting structural opportunities for the capital market in the medium to long term [2][3] Group 2 - JD Wealth is upgrading its service system to meet the increasingly diverse and personalized wealth management needs of high-net-worth clients, aiming for a simpler, smarter, and more personalized investment experience [4] - The platform has established a dual-driven mechanism of "expert pool + internal research" to provide clients with well-researched investment options, enhancing the clarity and efficiency of investment decision-making [4] - JD Wealth's AI wealth manager "Jing Xiaobei" has been launched to provide intelligent services and support for financial advisors, aiming for seamless integration of professional human services and AI efficiency [4] Group 3 - JD Wealth is extending its services beyond mere wealth appreciation to encompass comprehensive lifestyle services and community value, facilitating high-end exchanges and resource accumulation for clients [5] - The company plans to leverage JD Group's advantages in supply chain, technology, health, and logistics to deepen the integration of wealth management services with clients' life and career development [5]

Core Viewpoint - The company is expected to experience short-term revenue pressure in Q4 2025 due to high base effects and holiday timing issues, but a recovery is anticipated in 2026 as the consumption environment improves and base effects diminish [1][3]. Group 1: Revenue and Growth - In December 2025, the year-on-year growth rate of social retail sales slowed to 0.9%, primarily due to a high base in 2024 [1]. - The cumulative retail sales of social consumer goods in 2025 reached 50.1 trillion yuan, an increase of 3.7% compared to the previous year [1]. - Online retail sales in 2025 amounted to 15.9722 trillion yuan, growing by 8.6%, with physical goods online retail sales at 13.0923 trillion yuan, up by 5.2%, accounting for 26.1% of total retail sales [1]. Group 2: Category Performance - The retail performance of home appliances, audio-visual equipment, and communication devices showed significant growth, with retail sales reaching 1.1695 trillion, 1.0076 trillion, and 0.8675 trillion yuan respectively, reflecting year-on-year increases of 11%, 20.9%, and 6.3% [1]. - The company anticipates a decline in retail sales for electric products like home appliances and computers due to the impact of national subsidies and holiday timing, while daily necessities are expected to maintain double-digit growth driven by subcategories in supermarkets, health, and fashion [1][2]. Group 3: Business Strategy and Outlook - The company is focusing on optimizing its retail structure, with daily necessities and third-party (3P) ecosystem contributions expected to enhance revenue [2]. - The company’s commission and advertising revenues are projected to maintain double-digit growth due to increased activity from 3P merchants and higher marketing investments [2]. - The new business segment is on a clear path to reducing losses, with improvements in user experience (UE) for the food delivery service and controlled overall losses [2]. Group 4: Financial Projections - For Q4 2025, the company expects a revenue decline of 0.7% to 344.7 billion yuan, with short-term revenue fluctuations anticipated [1][3]. - Long-term revenue projections for 2025-2027 are 1.3015 trillion, 1.3678 trillion, and 1.4336 trillion yuan, with year-on-year growth rates of 12.3%, 5.1%, and 4.8% respectively [3]. - Adjusted net profits for 2025-2027 are forecasted at 26 billion, 28 billion, and 31.3 billion yuan, with corresponding adjusted PE ratios of 13, 12, and 10 times [3].

Core Insights - The upcoming Spring Festival travel season will see an upgrade in ticket purchasing experience on the railway 12306 platform, with new payment options and benefits introduced by JD.com [1][2] - JD.com is integrating its payment and credit services into the travel decision-making process, enhancing user experience through a combination of discounts and lottery draws for free tickets [2] Group 1: Ticket Purchasing Experience - Starting immediately, travelers can use JD Pay or JD Baitiao for ticket purchases on the 12306 platform, with daily opportunities for ticket discounts up to 298 yuan per transaction [1] - In addition to discounts, JD Pay and Baitiao will launch a "10,000 free ticket lottery" to further enhance the purchasing experience during the Spring Festival [1] Group 2: Refund Policy and User Experience - The 12306 platform will also introduce a "limited-time free refund" service, allowing travelers to self-process refunds without fees under certain conditions [1] - This free refund mechanism, combined with discounts and lottery opportunities, aims to lower the barriers for ticket purchasing and enhance user confidence during peak travel times [1] Group 3: Technical Integration and User Engagement - JD.com’s collaboration with 12306 is not merely a price incentive but a strategic move to integrate payment, credit, and service offerings into high-frequency consumer scenarios [2] - The 12306 platform has a vast user base, with peak ticket sales reaching 21.626 million tickets in a single day during the Spring Festival, necessitating a stable payment system to ensure efficient ticket purchasing [2] - JD Pay and Baitiao have previously demonstrated their technical capabilities during major shopping events, ensuring a seamless payment experience that enhances overall user satisfaction [2]

Core Insights - The report titled "2025 Super Fabric Consumption Observation" was jointly released by JD Consumer and Industry Development Research Institute and five major brands, indicating a shift towards quality apparel through clear performance standards and transparent guidelines [1][2] Group 1: Market Trends - JD's data shows that the search volume for "four-season wool" has increased by over 20 times year-on-year, reflecting a strong consumer demand for versatile basic items that can be used in multiple scenarios [3][4] - Traditional views that wool is only for autumn and winter are being challenged, as consumers are increasingly looking for clothing that meets diverse needs [4] Group 2: Brand Performance - The sales revenue of the Qi Dai brand's Xiangyun silk clothing has grown by over 130% year-on-year, driven by three key consumption trends: younger design, diverse scenarios, and technological craftsmanship [3][4] - JD Fashion aims to continue providing high-quality and diverse trendy apparel, collaborating with more brand partners to enhance clothing quality assurance and improve the shopping experience for consumers [3][4]