Core Viewpoint - The article discusses a live streaming incident involving Pop Mart, where staff comments about the pricing of a product led to public backlash and a subsequent drop in stock price [1]. Group 1: Incident Details - On November 6, during a live stream, a staff member commented that a DIMOO blind box priced at 79 yuan was "a bit expensive," which was followed by another staff member saying, "it's okay, someone will buy it" [1]. - This exchange was broadcast live and sparked significant discussion online, leading to rumors that the involved staff members were fired [1]. - Pop Mart responded on November 7, confirming the incident and stating that an investigation was underway, but denied that any employees would be dismissed as a result [1]. Group 2: Market Reaction - Following the incident, Pop Mart's stock price fell over 5%, closing at 205.6 HKD per share on November 7 [1]. - The stock opened at 214.4 HKD, with a high of 214.4 HKD and a low of 205.4 HKD during the trading session [2].

Core Viewpoint - The incident involving a live broadcast by Pop Mart has sparked significant public backlash due to comments made by staff regarding the pricing of a blind box product, which was perceived as inappropriate and insensitive [1][3]. Group 1: Incident Details - During a live stream, a staff member commented that the price of a blind box necklace at 79 yuan was "a bit expensive," which was followed by another staff member stating, "it's okay, someone will buy it" [1][3]. - The comments made during the live broadcast led to widespread criticism and discussions on social media platforms [3]. Group 2: Company Response - An internal source from Pop Mart confirmed that the company is conducting an urgent investigation into the incident [1]. - Despite the gravity of the situation, the company has stated that it will not terminate the employees involved in the live broadcast incident [1][3].

Group 1 - The incident involving "Pop Mart live streaming accident" has become a trending topic on Weibo, with reports indicating that two staff members involved have been dismissed, while related departments are also being held accountable [1] - Internal sources confirm that a live streaming accident did occur, and the company is conducting an urgent investigation, but there will be no dismissals of employees involved in the incident [1] Group 2 - The product in question includes zinc alloy pendants, polyester lanyards, resin figurines, and glass/acrylic components, with counterfeit versions costing as low as 4 yuan, raising concerns about the disparity between the actual value and pricing of the genuine products [3] - DIMOO, an IP created by Chinese designer Ayan Deng, has been acquired by Pop Mart and is now one of its proprietary IPs. DIMOO's first blind box series "Pet Vacation" was launched in 2019, and it is currently the fifth largest artist IP under Pop Mart, generating revenue of 1.105 billion yuan in the first half of the year, accounting for 8% of total revenue [3] - Pop Mart has shown strong performance recently, with a reported overall revenue growth of 245% to 250% year-on-year for the third quarter of 2025. Revenue from China increased by 185% to 190%, while overseas revenue surged by 365% to 370% [3]

Core Points - An incident occurred during a live stream on November 6, where a staff member of Pop Mart criticized the pricing of products as "excessive" [1] - Another staff member mentioned that "someone will pay for it," indicating a belief in consumer demand despite the criticism [1] - The specific product discussed was a necklace that was in a pre-sale status, priced at 79 yuan, which has already sold out [1] - On November 7, Pop Mart's official customer service stated that the company is taking the matter seriously and has assigned a dedicated department to investigate and address the issue [1]

Group 1 - The core incident involved a live broadcast by Pop Mart where two staff members were overheard discussing the high price of a product, with one stating that "someone will buy it" [1][3] - The incident has sparked significant discussion online, leading to related topics trending at the top of social media [3] - An internal source from Pop Mart confirmed the occurrence of the live broadcast incident and stated that the company is conducting an urgent investigation, but no employees involved will be dismissed [4]

Group 1 - The core incident involved a staff member at Pop Mart's live stream questioning the price of a DIMOO blind box, which sparked strong dissatisfaction among users [1] - Pop Mart's official customer service acknowledged the incident and stated that internal handling of the staff involved is underway, but no notification regarding price adjustments has been received [1] - The DIMOO blind box is priced at 79 yuan and includes materials such as zinc alloy, resin figurines, and polyester lanyards, suitable for ages 15 and above [1] Group 2 - Pop Mart, established in 2010, is a leading cultural and entertainment company in China, focusing on five key areas: global artist discovery, IP incubation, consumer engagement, promotion of trendy toy culture, and integration of related industry investments [4] - The company has faced controversies related to supply chain issues and "hunger marketing" strategies, but recent performance has been strong [4] - On October 21, Pop Mart reported a year-on-year revenue increase of 245% to 250% for Q3 2025, with domestic revenue up 185% to 190% and overseas revenue up 365% to 370% [4] - The founder of Pop Mart, Wang Ning, saw his wealth increase by over 150 billion yuan, placing him in the top 20 of the 2025 Hurun Rich List and ranking among the top three for wealth growth this year [4]

Core Viewpoint - The controversy surrounding the pricing of the DIMOO blind box, priced at 79 yuan, has sparked significant public dissatisfaction, leading to internal reviews by the company [1][3]. Group 1: Product Details - The DIMOO blind box is part of a new series launched in November, featuring 6 regular items and 1 hidden item, with a purchase probability of 1:6 for regular items and 1:72 for the hidden item [4]. - The blind box is priced at 79 yuan individually, while a complete box costs 474 yuan [4]. - The product includes components such as zinc alloy pendants, polyester lanyards, resin figures, and glass/acrylic parts, but the cost of counterfeit versions is as low as 4 yuan, raising questions about the pricing strategy [7]. Group 2: Company Performance - Recently, the company reported strong performance, with a projected revenue growth of 245% to 250% year-on-year for Q3 2025, including a 185% to 190% increase in China and a 365% to 370% increase overseas [9]. - The DIMOO brand is identified as the fifth-largest artist IP for the company, generating 1.105 billion yuan in revenue during the first half of the year, accounting for 8% of total revenue [9]. Group 3: Management Actions - The founder and CEO of the company, Wang Ning, recently sold 21.7 million shares at an average price of 71.98 HKD, totaling 1.562 billion HKD [11]. - Wang Ning was recognized in 2024 as one of Forbes' "Best CEOs in China," becoming the youngest self-made founder to appear on the cover of the magazine [11].

Core Points - A recent incident occurred during a live stream for Pop Mart, where a staff member commented that the price of a blind box necklace at 79 yuan was "a bit expensive," leading to public backlash [2][4] - The company is currently conducting an internal investigation regarding the incident but has stated that no employees involved will be dismissed [2][4] Summary by Sections Incident Details - During a live stream promoting a blind box necklace priced at 79 yuan, a staff member remarked that the price was "a bit... excessive," which was followed by another staff member saying, "It's okay, someone will buy it" [4] - This exchange was broadcast live and sparked significant public criticism [4] Company Response - Following the incident, there were reports that the two involved staff members had been dismissed, along with accountability measures for related departments [4] - However, an internal source from Pop Mart confirmed that while the incident is under investigation, the employees involved will not be terminated [2]

Core Viewpoint - A live streaming incident occurred on November 6, where staff discussions about product pricing were inadvertently recorded, raising concerns about the company's pricing strategy and customer perception [1] Group 1: Incident Details - During a live stream, a staff member was heard stating that the product pricing was "excessive," while another mentioned that "someone will buy it anyway" [1] - The product in question was a necklace priced at 79 yuan, which was in a pre-sale status and has since sold out [1] Group 2: Company Response - On November 7, the company's official customer service stated that the company is taking the matter seriously and has assigned a dedicated department to investigate and address the issue [1]

Core Viewpoint - The controversy surrounding a comment made by staff during a live stream about a 79 yuan blind box has led to significant backlash against Pop Mart, resulting in a stock price drop and concerns over product quality and demand sustainability [2][3]. Group 1: Incident Overview - During a live stream, a staff member commented that selling a blind box for 79 yuan was "a bit excessive," to which another staff member responded that "someone will buy it," sparking outrage among viewers [3]. - Pop Mart's stock price fell over 5% in early trading, marking its largest drop in about two weeks and reaching its lowest level since May [2]. - Since peaking at the end of August, Pop Mart's stock has declined approximately 38%, raising concerns about the sustainability of demand for its products [2]. Group 2: Product Details - The controversial product is the "DIMOO New Diary Series - Blind Box," which includes six regular and one hidden variant, priced at 79 yuan per box and 474 yuan for a full set [3]. - The blind box contains components such as zinc alloy pendants, polyester lanyards, resin figures, and glass/acrylic parts, but the cost of counterfeit versions is as low as 4 yuan, leading to debates about its true value [3]. Group 3: Quality Issues - Pop Mart is facing scrutiny over quality control issues, particularly with the "SKULLPANDA Dining Table Series" blind boxes, which had misprinted brand names [4]. - The affected series has been completely removed from sale, but misprinted items have seen a surge in second-hand market prices, with some items selling for significantly above their original prices [4]. - For instance, the price of the misprinted "Duality of Balance" has risen to 74 yuan, exceeding its original price of 69 yuan, and the average transaction price for a full box has increased from 691 yuan to 717 yuan, with some transactions reaching as high as 1000 yuan [4].