黄酒龙头企业古越龙山（600059）(600059.SH)今日(4月3日)上午在线上举行了2024年度业绩说明会，回应了市场布局及近期产品涨价等问题。 古越龙山日前披露2024年年报，期内其实现营业收入19.36亿元，同比增长8.55%；扣非净利润1.98亿元，同比增长3.52%。 当前，古越龙山正在加大全国化布局。对此，公司方面回应，公司2024年持续推进全国化战略，北拓西进全面"补空白、扫盲点、拓网点"，填补北方22个地 级市空白市场；还将继续"拓展全国市场"。 《每日经济新闻.将进酒》以投资者身份，就全国市场拓展、近期部分产品涨价等问题进行了提问。对于全国化布局及品鉴馆的开设，古越龙山总经理马川 回应称，公司将继续以"越酒行天下"为载体，紧跟国家战略走，拓展全国市场，2025年计划新开品鉴馆10家以上，招商100家以上。 针对近期部分产品涨价，马川回应说，提价是出于黄酒品质的不断提升，现在黄酒的原料越来越优质，工艺越来越精细，配方越来越科学，口感越来越丰 富，为体现优质优价，所以公司适当涨价。考虑到消费者的接受度，此次提价为小幅调价，最终目的还是为了实现黄酒价值的逐步回归。 今年计划新开超10家品鉴馆拓 ...

Core Viewpoint - The recent price increases by leading yellow wine companies, including Guyue Longshan, have not significantly improved their profitability, highlighting ongoing challenges in the industry. Group 1: Price Increases and Financial Performance - Guyue Longshan announced price increases of 2% to 12% for several products starting April 22, marking its second price hike in less than six months [1] - Despite a revenue increase of 8.55% to 1.936 billion yuan in 2024, net profit fell by 48.17% to 206 million yuan, the largest decline in recent years [1][3] - The company's non-recurring net profit has shown minimal growth over five years, increasing only 10% from 180 million yuan in 2019 to 198 million yuan in 2024 [1][3] Group 2: Profit Margins and Market Position - The gross margins for mid-to-high-end and ordinary wines were 44.32% and 18.58% respectively in 2024, both declining from the previous year [2] - The significant drop in gross margin for ordinary wine is concerning, as this category remains crucial in sales structure [2] - Guyue Longshan's ordinary wine is priced around 10 yuan, significantly lower than the white wine market, limiting the potential for price increases to enhance profitability [2] Group 3: Regional Sales and Market Challenges - The company generated 57.03% of its revenue from the Jiangsu, Zhejiang, and Shanghai regions, indicating a heavy reliance on this area [4] - The overall yellow wine market is shrinking, with the number of large-scale yellow wine enterprises decreasing from 121 to 81 between 2017 and 2023 [4] - Despite increased marketing efforts, sales performance has not improved proportionately, leading to further profit margin compression [4][6] Group 4: International Expansion and Brand Recognition - Guyue Longshan is attempting to expand into international markets, but its international sales revenue remains stagnant at 42 million yuan [5] - The lack of awareness and cultural acceptance of yellow wine in international markets poses significant challenges for global expansion [5] Group 5: High-End Market Strategy - The company has been pursuing a high-end market strategy, with mid-to-high-end wine revenue reaching 1.398 billion yuan in 2024, a 12.47% increase [7] - However, the high-end yellow wine market faces challenges due to a lack of cultural depth and consumer recognition compared to the white wine sector [7] - Seasonal and regional consumption habits further limit the frequency of high-end yellow wine purchases [7] Group 6: Future Outlook and Strategic Goals - Guyue Longshan has consistently failed to meet its growth targets for four consecutive years, reflecting the challenges of its high-end transformation strategy [8] - The company has lowered its growth targets for 2025 to 6% for sales and 3% for profits, indicating a cautious outlook on industry and company growth prospects [8] - The ongoing struggle to balance price increases, regional expansion, and high-end transformation will be critical for the future of the yellow wine industry [8]

Core Insights - The "2025 China Liquor Industry Listed Companies Brand Value Ranking TOP30" was jointly released by the "Daily Economic News" and Tsinghua University's Economic Management School, marking the first brand research result for listed liquor companies in China [1] - The total brand value of the listed companies in the liquor industry reached 1.6578 trillion yuan, an increase of 137.8 billion yuan compared to 2024, representing a growth rate of 9.1% [3][4] - The top three companies are Kweichow Moutai, Wuliangye, and Luzhou Laojiao, with brand values of 662.6 billion yuan, 306.0 billion yuan, and 107.7 billion yuan respectively [3][4] Brand Value Changes - Among the 30 companies, 15 experienced an increase in brand value while 15 saw a decrease [4][6] - Kweichow Moutai led the growth with an increase of 84.365 billion yuan, followed by Wuliangye and Shanxi Fenjiu with increases of 45.575 billion yuan and 18.715 billion yuan respectively [4][5] - The companies with the largest declines in brand value include Yanghe Brewery, which decreased by 11.101 billion yuan, and Jiu Gui Jiu, which saw a decline of 25.6% [4][5] Market Dynamics - The liquor industry is characterized by a concentration of resources towards leading brands, a trend that is unlikely to change in the short term without significant technological breakthroughs or major shifts in market perception and industry policy [2][6] - The beer segment, in contrast, is experiencing an overall decline in brand value, with a total decrease of 5% year-on-year, particularly affecting leading brands like China Resources Beer and Tsingtao Brewery [6][7] - The challenges faced by the beer industry include weakened overall consumer demand due to macroeconomic pressures and a shift in preferences among younger consumers towards diverse and low-alcohol products [6][9] Company Performance - Yanghe Brewery's strategy of "maintaining volume while controlling price" has negatively impacted its sales performance, contributing to its brand value decline [8][9] - The competitive landscape in the high-end liquor market is intensifying, with a clear "Matthew Effect" where top brands dominate market share [8][9] - The brand value of Yanghe has been affected by its lagging marketing innovations, despite its earlier success in brand modernization [9]

Core Viewpoint - Gu Yue Long Shan, known as the "King of Huangjiu," has announced a price increase for some of its key products, with the highest increase reaching 12%, due to packaging and formula optimization adjustments. This marks the company's first price hike in nearly two years [1][10]. Company Performance - In 2024, Gu Yue Long Shan reported a revenue of 1.936 billion yuan, a year-on-year increase of 8.55%, while the net profit attributable to shareholders decreased by 48.17% to 206 million yuan [2][10]. - The company's gross profit margin for all liquor products declined in 2024, and it has struggled to meet operational targets for four consecutive years from 2021 to 2024 [2][12]. Price Increase Details - The price adjustments for Gu Yue Long Shan's products include increases of 2%-5% for the Cai Bao Hua Diao series, 4%-8% for the Qing Chun San Nian series, and up to 12% for some five-year aged products, effective from April 22, 2024 [5][10]. - This price increase follows a previous hike in November 2023, where the increase was between 2%-5% for certain products [1][6]. Industry Context - Gu Yue Long Shan is one of only three publicly listed Huangjiu companies in the A-share market, alongside Kuaijishan and Jin Feng Jiu Ye [4][5]. - The price hikes are part of a broader trend among leading Huangjiu companies, with Kuaijishan also announcing price increases shortly before Gu Yue Long Shan [3][5]. Challenges and Future Outlook - Despite the price increases, Gu Yue Long Shan's performance has not met expectations, with the company failing to achieve its sales and profit growth targets for several years [10][14]. - The company aims to enhance product appeal and expand its sales reach beyond its current focus on the Jiangsu, Zhejiang, and Shanghai regions, which is crucial for overcoming growth bottlenecks [12][14].

21世纪经济报道记者肖夏重庆报道 今年头部白酒都做不到的事情，黄酒做到了。 3月31日、4月1日，会稽山（601579）、古越龙山（600059）先后提价。 会稽山宣布，部分重点产品从4月1日起提高销售价格：纯正系列提价4%—5%，三年陈系列提价6%—9%，坛装系列、花雕系列提价1%—9%。 古越龙山宣布4月22日起提高销售价格：彩包花雕(加饭)系列提价2%—5%，清醇三年系列提价4%—8%，部分坛酒系列提价8%—9%，部分五年陈系列提价 5%—12%，部分青花醉提价2%—5%，女儿红桶装酒系列提价3%—5%，女儿红老酒系列提价2%—5%。 这是古越龙山自2023年11月后，时隔一年半后再次提价，更是会稽山时隔9年后再次提价。消息一出，会稽山、古越龙山股价领涨整个酒类板块。4月2日 上午，会稽山一度涨停。 2024年，古越龙山实现营收19.36亿元，同比增长8.55%，会稽山更是实现营收16.31亿元，同比增长15.6%。 两位数的增长，不仅在酒业少见，在消费板块也属难得。会稽山披露年报时也宣布，2024年度每10股拟派发4元现金股利(含税)，是历年分红新高。 业绩增长、分红提高背后，是黄酒产业多项数据向好。 ...

Group 1 - Guhuo Longshan follows Kuaijishan's price increase, with some products seeing a rise of up to 12% [1] - Specific price adjustments include a 2%-5% increase for Cai Bao Hua Diao series and a 4%-8% increase for Qing Chun San Nian series [1] - The price changes aim to enhance brand strength and competitiveness, potentially benefiting the yellow wine industry in the long term [1] Group 2 - Cheng Yanjun has been appointed as the new CEO of Budweiser Asia Pacific, marking the first Chinese CEO for the company [2] - Cheng has 29 years of experience at Budweiser Asia Pacific, which is expected to optimize supply chain management and improve operational efficiency [2] - The leadership change is anticipated to drive growth in the Chinese market [2] Group 3 - Honghua Lang has launched a wedding banquet policy in Sichuan, Guizhou, and Chongqing, promoting its products for wedding events [3] - The initiative aims to enhance brand appeal and solidify its leading position in the mass banquet market [3] - This strategy reflects increasing competition among liquor companies in the wedding market [3] Group 4 - Three technological achievements by Fenjiu have passed evaluation, indicating significant breakthroughs in the white liquor industry [4] - The achievements are expected to enhance product quality and market competitiveness, reinforcing Fenjiu's leading position [4] - Continuous efforts in technological innovation and quality improvement are likely to drive overall progress in the white liquor industry [4]

Suspension and Resumption of Trading - Tianyang New Materials' controlling shareholder is planning a change in control, leading to stock suspension [1] - Taihe Water's controlling shareholder and actual controller are planning a significant matter involving the transfer of part or all of the company's shares, resulting in stock suspension [1] - Hunan Development intends to purchase 90% equity of Tongwan Hydropower held by Xiangtou Energy, with stock resuming trading tomorrow [1] Private Placement - Huali Chuantong plans to raise no more than 450 million yuan through a private placement for projects related to radiation-resistant modules, multi-mode satellite communication SOC chips, and global multi-mode navigation systems [2] Share Transfer and Buyback - XGIMI Technology's shareholder intends to transfer 1.75 million shares, accounting for 2% of the total shares [3] - Zhongheng Group plans to repurchase shares worth between 300 million to 500 million yuan [4] External Investment and Daily Operations - Fengcai Technology intends to invest 28 million yuan to acquire 9.06% of Huake Zhixin [5] - Hongjing Technology signed a 312 million yuan contract for computing power services with China Mobile Ningxia [6] - Yaxiang Integration's Singapore branch plans to bid for a project worth approximately 3.163 billion yuan [7] - Shenglong Co., Ltd. received a notification for the development of flying cars, with an expected total sales amount of 120 million yuan over five years [8] - Huadong Medicine's wholly-owned subsidiary received acceptance notice for the marketing authorization application of Semaglutide injection [9] - Guyue Longshan has raised prices on some products [10] - Chengdi Xiangjiang's wholly-owned subsidiary received a formal contract for a data center project from China Telecom Shanghai, valued at 616 million yuan [10] - Deyue Co., Ltd. plans to invest no more than 2.127 billion yuan to build a production line with an annual capacity of 16 GWh [10] - Ankai Micro released a low-power intelligent vision chip [11] Performance Changes - Xianggang Technology expects a net profit increase of 713% to 917% year-on-year in Q1 2025, driven by significant revenue growth, improved operational efficiency, and cost control [12] - SAIC Group reported March sales of 125,700 new energy vehicles, a year-on-year increase of 48.22% [13]

Core Viewpoint - The recent price increases by Gu Yue Long Shan and Kuaiji Mountain reflect a broader trend in the yellow wine industry, driven by rising operational costs and market demand adjustments [1][6][7]. Price Adjustments - Gu Yue Long Shan announced price increases for several key products, with adjustments ranging from 2% to 12% depending on the product category, effective from April 22 [1]. - Specific price increases include: - Cai Bao Hua Diao (Jia Fan) series: 2% to 5% - Qing Chun San Nian series: 4% to 8% - Certain Tan Jiu series: 8% to 9% - Certain Wu Nian Chen series: 5% to 12% - Certain Qing Hua Zui products: 2% to 5% - Nu Er Hong barrel series: 3% to 5% - Nu Er Hong old wine series: 2% to 5% [1]. Market Context - Kuaiji Mountain also raised prices for its products, with increases of 1% to 9% across various series, effective from April 1 [6]. - The price of Kuaiji Mountain's strategic product "Pure Five Year" is expected to increase by approximately 1 yuan per bottle [6]. Historical Context - This marks the first price increase for both Gu Yue Long Shan and Kuaiji Mountain in several years, with Gu Yue Long Shan's last increase in May 2019 and Kuaiji Mountain's in December 2016 [7]. - In 2018, Gu Yue Long Shan had a price increase of 10% for certain products, which generated significant sales revenue [7]. Market Reaction - Following the price adjustments, Kuaiji Mountain's stock saw a maximum intraday increase of 8.7%, closing up 5.83%, while Gu Yue Long Shan's stock closed up 1.93% [8].

证券代码：600059 证券简称：古越龙山 公告编号：临 2025-016 浙江古越龙山绍兴酒股份有限公司 关于部分产品提价的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 2025 年 4 月 2 日 1 鉴于部分产品包装及配方优化调整，为进一步提高浙江古越龙山绍兴酒股份 有限公司（以下简称公司）的品牌力和竞争力，结合目前产品市场供需状况，经 公司研究并审慎考虑后决定，对公司部分重点产品的销售价格进行调整：彩包花 雕（加饭）系列黄酒产品提价幅度为2%-5%，清醇三年系列黄酒产品提价幅度为 4%-8%，部分坛酒系列黄酒产品提价幅度为8%-9%，部分五年陈系列黄酒产品提价 幅度为5%-12%，部分青花醉产品提价幅度为2%-5%，女儿红桶装酒系列黄酒产品 提价幅度为3%-5%，女儿红老酒系列黄酒产品提价幅度为2%-5%。 新价格自2025年4月22日起按各产品调价通知执行。 本次上调部分重点产品销售价格有助于提升黄酒品类的市场价值认同，但对 公司未来经营业绩产生的影响尚存在不确定性，敬请广大投资者注意投资风险。 特此公告。 ...

智通财经记者 | 武冰聪 智通财经编辑 | 任雪松 "黄酒一哥"江古越龙山绍兴酒股份有限公司（以下简称"古越龙山"）正面临低端酒拉低毛利、销售费用转化成果有限、以及走出区域市场进度缓慢等多重问 题。 据该公司3月28日发布的财报，古越龙山2024年实现营收19.36亿元，同比增长8.55%；实现净利润2.06亿元，同比下滑48.17%。 其净利润近乎腰斩，主要由于上年该公司获得沈永和酒厂房屋拆迁的补偿款，以及持有的龙山电子49%股权转让款，合计高达2.05亿元，拉高了上一年的净 利润。2024年扣非净利润为1.98亿元，基本与上年同期的1.91亿元持平。 2023年4月召开的业绩说明会上，古越龙山董事长孙爱保曾表示，2024年一定会努力实现酒类销售增长12%以上，利润增长12%以上，确保营收超过20亿 元。 最新业绩报道显示，古越龙山再一次未能达成业绩目标。 据企业方面公开表态，该公司2021年目标是酒类销售增长20%，利润增长20%。2022年、2023年的期待有所下调，目标为酒类销售增长12%以上，利润增长 12%以上。如今看来，古越龙山已经连续四年未能实现经营目标。 | 古越龙山2024年酒产品毛 | ...