Investment Rating - The report maintains an "Accumulate" rating for the company [7] Core Views - The company achieved a revenue of 7.751 billion RMB in 2024, a slight decrease of 0.54% year-on-year, with a net profit attributable to the parent company of 806 million RMB, reflecting a year-on-year increase of 1.41% [1] - The company is focusing on enhancing operational efficiency and profitability through a flatter regional operational structure and accelerated standard store expansion, targeting to open 1,500 new stores in 2025 [1][4] - The target price for the company is set at 20.50 RMB, reflecting an increase from the previous target of 17.85 RMB, based on a 25x PE ratio for 2025 [4][8] Revenue and Profitability - In 2024, the hotel and scenic area operating revenues were 7.235 billion RMB and 516 million RMB, respectively, with year-on-year changes of -0.58% and +0.07% [2] - The overall RevPAR, ADR, and occupancy rate for the company in 2024 were 167 RMB, 245 RMB, and 68.2%, showing a year-on-year decline of 3.2%, 2.3%, and 0.6 percentage points [2][3] - The company reported a net profit margin of 10.41% in 2023, with expectations for an increase to 11.86% by 2025 [17] Store Expansion and Quality Improvement - The company opened 1,353 new stores in 2024, a year-on-year increase of 12.5%, with a net increase of 739 stores, marking a significant improvement in store quality [3] - As of Q1 2025, the company had a total of 7,084 stores, with a focus on enhancing the quality of new openings, particularly in the standard store category [3] Financial Forecasts - The company is projected to achieve revenues of 7.902 billion RMB in 2025, with a net profit of 921 million RMB, reflecting a year-on-year growth of 14.23% [6][17] - The EPS is expected to increase from 0.72 RMB in 2024 to 0.82 RMB in 2025, with further growth anticipated in subsequent years [6][17]

Core Insights - The company achieved a revenue of 7.751 billion with a year-on-year decrease of 0.54%, and a net profit attributable to shareholders of 806 million, reflecting a year-on-year increase of 1.41% [1] - The company is transitioning to a flatter regional operational structure to enhance local development and aims to open 1,500 new stores in 2025, accelerating its expansion pace [1][3] - The company maintains an "overweight" rating, anticipating improved operational efficiency and profitability if industry supply and demand balance is restored in the second half of 2025 [1][4] Financial Performance - In 2024, hotel and scenic area operating revenues were 7.235 billion and 516 million respectively, with year-on-year changes of -0.58% and +0.07% [2] - The overall RevPAR, ADR, and OCC for the company in 2024 were 167 yuan, 245 yuan, and 68.2%, showing year-on-year declines of 3.2%, 2.3%, and 0.6 percentage points [2] - In Q1 2025, the company reported revenues of 1.765 billion, a year-on-year decrease of 4.34%, while net profit attributable to shareholders was 143 million, reflecting an 18.37% increase [1][2] Store Expansion and Quality Improvement - The company opened 1,353 new stores in 2024, a year-on-year increase of 12.5%, with 710 of these being standard stores, marking a 55.4% increase [3] - In Q1 2025, the company continued its positive trend with 300 new stores opened, a 46.3% increase year-on-year, and 192 of these were standard stores, representing an 88.2% increase [3] - The company’s total store count reached 7,084 as of Q1 2025, with economic and mid-to-high-end hotels making up 28.2% and 29.0% of the total respectively [3] Valuation and Future Outlook - The target price for the company is set at 20.50 yuan, maintaining an "overweight" rating, despite slight downward adjustments to the EPS for 2025 and 2026 [4] - The company is expected to experience an upward turning point in operations due to improved expansion quality and speed [4]

Investment Rating - The industry investment rating is "Outperform the Market" [1][36]. Core Insights - During the May Day holiday (May 1-5), the total inter-regional population flow is expected to reach 1.467 billion, with a daily average of 293 million, representing a year-on-year increase of 8.0% [3][5]. - Railway passenger volume is projected to be 101.69 million, with a daily average of 20.34 million, up 10.8% year-on-year; civil aviation passenger volume is expected to be 11.14 million, with a daily average of 2.23 million, up 11.8% year-on-year [3][5]. - The travel market is seeing a strong recovery, with significant growth in long-distance travel destinations and a 20% year-on-year increase in outbound travel orders [3][5]. - Alibaba upgraded its instant retail business, Taobao "Xiaoshida," to Taobao "Shangou," which will cover over 50 cities and aims for nationwide coverage by May 6 [3][6]. - In April, Douyin's beauty category GMV reached 17.501 billion, with skincare products accounting for 11.862 billion and makeup products for 4.948 billion [3][8]. Summary by Sections Industry Dynamics: Travel - The May Day holiday is expected to see a total of 1.467 billion inter-regional trips, with significant increases in railway and civil aviation passenger volumes [5]. - Long-distance travel destinations are performing well, with a notable increase in family and pet travel, and a resurgence in cruise travel [3][5]. Industry Dynamics: Retail - Alibaba's Taobao "Shangou" aims to enhance instant retail services by collaborating with Ele.me for subsidies exceeding 10 billion [6]. Industry Dynamics: Beauty - Douyin's beauty category shows strong performance, with a total GMV of 17.501 billion in April, indicating robust market activity [8][9]. - The top 20 beauty brands on Douyin are undergoing changes, with significant self-operated brand representation [8][9]. Company Dynamics: Beauty - MAOGEPING launched a new fragrance series in collaboration with the Palace Museum, showcasing a blend of cultural elements [11][15]. - Huaxi Biological's product "Runbaiyan·Bobo" has been approved as the first Class III medical device for facial skin improvement in China [21][20].

Group 1 - The company reported Q1 2025 revenue of 1.765 billion yuan, a year-over-year decrease of 4%, and a net profit attributable to shareholders of 143 million yuan, a year-over-year increase of 18% [1] - The company's gross margin was 35.4%, down 1.2 percentage points year-over-year, but there was a significant reduction in expenses, with sales, management, and financial expense ratios at 7.9%, 12.9%, and 4.2%, respectively, all down year-over-year [1] - Other income and net investment income increased by a total of 36 million yuan, contributing to a 1.6 percentage point year-over-year increase in net profit margin to 8.1% [1] Group 2 - In Q1 2025, the company opened 300 new stores, a year-over-year increase of 46%, with 192 standard management hotels opened, a year-over-year increase of 88%, accounting for 64.0% of all new openings [1] - The company continued its asset-light strategy, opening 297 stores through franchising, which accounted for 99.0% of new openings, and as of March 31, 2025, the proportion of franchised stores increased to 91.6% [1] - The overall hotel RevPAR for Q1 2025 was 124 yuan, a year-over-year decrease of 5.3%, with an ADR of 212 yuan, down 2.5% year-over-year, and an occupancy rate of 58.3%, down 1.8 percentage points year-over-year [2] Group 3 - The company forecasts revenues of 8 billion yuan, 8.2 billion yuan, and 8.5 billion yuan for 2025 to 2027, representing year-over-year growth of 3% each year, and net profits of 910 million yuan, 1.01 billion yuan, and 1.11 billion yuan, representing year-over-year growth of 13%, 11%, and 10% respectively [2] - The current stock price corresponds to PE ratios of 18, 16, and 15 for the years 2025, 2026, and 2027 [2] - The company maintains a "recommended" rating, focusing on the short-term trends in the business travel hotel industry and the long-term growth potential of hotel group franchising [2]

Investment Rating - The investment rating for the company is "Buy" with a target price not specified [7]. Core Views - The company reported a strong performance in Q1 2025, with a revenue of 1.77 billion yuan, a year-on-year decline of 4.3%, and a net profit attributable to shareholders of 140 million yuan, reflecting an 18.4% increase year-on-year [1]. - The hotel business showed significant profit growth, with a total revenue of 1.56 billion yuan in Q1 2025, down 4.65% year-on-year, but with a profit of 76 million yuan, up 47.6% year-on-year [2]. - The company is accelerating the opening of standard hotels, with 300 new openings in Q1 2025, a 46.3% increase year-on-year, and standard hotels accounting for 64% of new openings [4]. - The company maintains its profit forecast for 2025-2027, expecting net profits of 910 million, 1.05 billion, and 1.18 billion yuan respectively, with corresponding P/E ratios of 18, 15, and 14 [5]. Business Performance Summary - The hotel business experienced a revenue decline of 4.65% in Q1 2025, but profit increased significantly by 47.6% [2]. - The scenic area operation business also saw a revenue decline of 1.8% in Q1 2025, with a profit increase of 3.1% [2]. - The overall RevPAR for the company was 141 yuan in Q1 2025, down 4.6% year-on-year, with an occupancy rate of 61.7%, down 1.7 percentage points [3]. Store Opening Situation - The total number of hotels reached 7,084 by the end of Q1 2025, a year-on-year increase of 12.5%, with a net increase of 82 hotels, up 156% year-on-year [4]. - The company had 1,724 hotels in reserve by the end of Q1 2025, with standard hotels making up 59% of this total [4]. Profitability Analysis - The gross profit margin for Q1 2025 was 35.4%, a decrease of 1.2 percentage points year-on-year, while the net profit margin improved to 8.1%, an increase of 1.55 percentage points [5].

Investment Rating - The investment rating for the company is "Buy" with a target price not specified [7]. Core Views - The company reported a strong performance in Q1 2025, with a revenue of 1.77 billion yuan, a year-on-year decline of 4.3%, and a net profit attributable to shareholders of 140 million yuan, representing an 18.4% increase year-on-year [1]. - The hotel business showed significant profit growth, with a total revenue of 1.56 billion yuan in Q1 2025, down 4.65% year-on-year, but with a profit of 76 million yuan, up 47.6% year-on-year [2]. - The company is accelerating the opening of standard hotels, with 300 new openings in Q1 2025, a 46.3% increase year-on-year, and standard hotels accounting for 64% of new openings [4]. - The company maintains its profit forecast for 2025-2027, expecting net profits of 910 million, 1.05 billion, and 1.18 billion yuan respectively, with corresponding P/E ratios of 18, 15, and 14 [5]. Business Performance Summary - The hotel business experienced a revenue decline of 4.65% in Q1 2025, but profit increased significantly by 47.6% [2]. - The scenic area operation business also saw a revenue decline of 1.8% in Q1 2025, with a profit increase of 3.1% [2]. - The overall RevPAR for the company was 141 yuan in Q1 2025, down 4.6% year-on-year, with an occupancy rate of 61.7%, down 1.7 percentage points [3]. Store Opening Situation - The total number of hotels reached 7,084 by the end of Q1 2025, a year-on-year increase of 12.5%, with a net increase of 82 hotels, up 156% year-on-year [4]. - The company had a reserve of 1,724 hotels at the end of Q1 2025, with standard hotels making up 59% of this total [4]. Profitability Analysis - The gross profit margin for Q1 2025 was 35.4%, a decrease of 1.2 percentage points year-on-year, while the net profit margin improved to 8.1%, an increase of 1.55 percentage points [5].

Investment Rating - The report maintains an "Accumulate" rating for the company [1] Core Views - The company achieved a revenue of 1.765 billion yuan in Q1 2025, a year-on-year decrease of 4.34%, while the net profit attributable to shareholders was 143 million yuan, an increase of 18.37% year-on-year [5] - The hotel business revenue was 1.563 billion yuan, down 4.65% year-on-year, and the scenic area operation revenue was 203 million yuan, down 1.83% year-on-year [5] - The company benefited from effective cost control, leading to a significant increase in profit margins [6][7] Summary by Sections Revenue Performance - Q1 2025 revenue was 1.765 billion yuan, down 4.34% year-on-year; net profit attributable to shareholders was 143 million yuan, up 18.37% year-on-year; and non-recurring net profit was 109 million yuan, up 12.03% year-on-year [5] - The hotel business revenue decreased by 4.65% year-on-year, while the scenic area business revenue decreased by 1.83% year-on-year [5] RevPAR and Hotel Operations - The RevPAR for all hotels was 124 yuan, down 5.3% year-on-year, with an average daily rate (ADR) of 212 yuan, down 2.5% year-on-year [6] - The company opened 300 new hotels in Q1 2025, an increase from 205 in Q1 2024, with 64% of new openings being standard management hotels [7] Cost Control and Profitability - The gross margin for Q1 2025 was 35.36%, a decrease of 1.23 percentage points year-on-year; however, effective cost control led to an increase in net profit margin to 8.08%, up 1.55 percentage points year-on-year [7] - The company implemented a comprehensive upgrade of its membership system in March 2025 to enhance member benefits and engagement [8] Future Outlook and Valuation - The report maintains profit forecasts for 2025-2027 at 926 million, 1.118 billion, and 1.38 billion yuan respectively, with corresponding EPS of 0.83, 1.00, and 1.24 yuan [8] - The company is expected to have a PE ratio of 18, 15, and 12 for the years 2025, 2026, and 2027 respectively, indicating a positive outlook for future growth [8]

Investment Rating - The report maintains the investment rating for the company [3] Core Views - The company is projected to experience steady revenue growth, with expected revenues of 7751.22 million in 2024, increasing to 8592.36 million by 2027, reflecting a compound annual growth rate (CAGR) of approximately 4% [8] - The net profit is forecasted to rise from 820.09 million in 2024 to 1210.41 million in 2027, indicating a strong growth trajectory [8] - The report highlights improvements in key financial ratios, including a projected net profit margin increase from 10.40% in 2024 to 13.81% in 2027 [8] Financial Summary - **Balance Sheet**: Total assets are expected to grow from 24885.18 million in 2024 to 27918.70 million in 2027, while total liabilities will decrease from 13064.67 million to 12809.87 million over the same period [7] - **Cash Flow Statement**: Operating cash flow is projected to decrease from 3370.87 million in 2024 to 2225.03 million in 2027, while net cash increase is expected to rise significantly from 113.90 million to 1605.99 million [7] - **Profit and Loss Statement**: The company anticipates an increase in EBITDA from 3494.80 million in 2024 to 2553.30 million in 2027, with a consistent growth in operating profit [8] Key Financial Ratios - The report indicates a decrease in the debt-to-asset ratio from 52.50% in 2024 to 45.88% in 2027, suggesting improved financial stability [8] - Return on equity (ROE) is expected to rise from 6.89% in 2024 to 7.95% in 2027, reflecting enhanced profitability [8] - The price-to-earnings (P/E) ratio is projected to decline from 20.51 in 2024 to 13.94 in 2027, indicating potential undervaluation of the stock [8]

Group 1 - The company's Q1 revenue reached 1.77 billion, a year-over-year decrease of 4%, while net profit attributable to shareholders was 140 million, an increase of 18% year-over-year, exceeding expectations [1] - Q1 gross margin was 35.4%, up 1.2 percentage points year-over-year; selling expense ratio was 7.9%, down 0.4 percentage points; management expense ratio was 13.0%, down 0.4 percentage points; financial expense ratio was 4.1%, down 1.1 percentage points [1] - The net profit margin was 8.1%, an increase of 1.6 percentage points year-over-year [1] Group 2 - The company opened 300 new stores in Q1, compared to 206 in the same period last year; net new stores were 82, up from 32 year-over-year; the proportion of standard stores among new openings increased to 64%, up 14 percentage points year-over-year [1] - As of the end of Q1, the total number of stores reached 7,084, a year-over-year increase of 13%; room count reached 523,000, up 8% year-over-year; the pipeline consists of 1,719 stores, with plans to open 1,500 new stores in 2025 [1] Group 3 - The average RevPAR in Q1 was 124 yuan, a year-over-year decrease of 5.3%, with a declining trend compared to the previous quarter; occupancy rate was 58.3%, down 1.8 percentage points year-over-year, and ADR was 212 yuan, down 2.5% year-over-year [1] - Same-store RevPAR for mature stores was 125 yuan, a year-over-year decrease of 8.5%; average RevPAR excluding light management decreased by 4.6% year-over-year [1] Group 4 - The company is the third-largest hotel chain in China, backed by Shoulu Group, and continues to optimize development and operations, accelerating store openings and structural upgrades [2] - The profit forecast for 2025-2027 remains unchanged, with net profits attributable to shareholders projected at 910 million, 990 million, and 1.06 billion respectively, corresponding to PE valuations of 18, 17, and 16 times for 2025-2027 [2]

Financial Performance - The company's operating revenue for Q1 2025 was CNY 1,765,413,982.68, a decrease of 4.34% compared to CNY 1,845,458,817.94 in the same period last year[4] - Net profit attributable to shareholders increased by 18.37% to CNY 142,704,757.44 from CNY 120,562,905.79 year-on-year[4] - The total profit for the period was 202.04 million yuan, an increase of 16.42% compared to the previous year, with hotel business profit rising by 47.64% to 76.50 million yuan[13] - Net profit for Q1 2025 reached approximately ¥160.12 million, an increase of 19.73% compared to ¥133.78 million in Q1 2024[35] - Operating profit for Q1 2025 was approximately ¥202.11 million, up 19.49% from ¥169.19 million in Q1 2024[34] - Total comprehensive income for Q1 2025 was approximately ¥159.19 million, compared to ¥133.79 million in Q1 2024[35] Cash Flow and Assets - The net cash flow from operating activities rose by 12.95% to CNY 673,437,789.17 compared to CNY 596,236,020.36 in the previous year[4] - Cash flow from operating activities for Q1 2025 was negative at CNY -5,385,668.84, compared to a positive CNY 6,177,453.25 in Q1 2024[46] - The total current assets as of March 31, 2025, amounted to 3,254,074,859.83 RMB, an increase from 3,098,815,311.86 RMB at the end of 2024[29] - The company's total liabilities decreased from 13,064,669,248.36 RMB at the end of 2024 to 12,814,641,334.92 RMB as of March 31, 2025[31] - The ending cash and cash equivalents balance for Q1 2025 was approximately ¥1.39 billion, down from ¥1.60 billion in Q1 2024[38] Hotel Operations - The average daily rate (ADR) for hotels was CNY 228, down 2.0% year-on-year, while the revenue per available room (RevPAR) was CNY 141, a decline of 4.6%[9] - The occupancy rate (Occ) was 61.7%, a decrease of 1.7 percentage points compared to the previous year[9] - As of March 31, 2025, the company operated a total of 7,084 hotels, with 2,057 mid-to-high-end hotels accounting for 29.0% of the total[14] - The average RevPAR for all hotels was 124 yuan, a decrease of 5.3% year-on-year, while the average room rate was 212 yuan, down 2.5%[21] - For mature hotels (over 18 months), RevPAR was 125 RMB, a year-on-year decrease of 8.5%; average daily rate was 211 RMB, down 4.6%; occupancy rate was 59.3%, down 2.5 percentage points[24] - In Q1 2025, the average occupancy rate for economy hotels was 63.4%, down 4.0 percentage points year-on-year[28] Expansion and Development - A total of 300 new stores were opened during the reporting period, representing a 46.3% increase year-on-year, with 192 standard management hotels opened, up 88.2%[10] - The proportion of mid-to-high-end hotels among new openings reached 30%, with 90 new mid-to-high-end hotels opened, a year-on-year increase of 36.4%[10] - The company has signed contracts for 1,724 new stores that are either not yet opened or in the process of being signed as of March 31, 2025[18] - The company's franchise operations accounted for 99.0% of new openings, with the proportion of franchise-operated stores rising to 91.6% by the end of the reporting period[10] Strategic Initiatives - The company anticipates a positive outlook for the tourism economy in 2025, with expectations for record highs in domestic travel and spending[9] - The company plans to enhance member engagement through a comprehensive upgrade of the "LIFE Club" membership program, expanding benefits across various lifestyle scenarios[11] - The company is focusing on digital transformation and AI technology to improve operational efficiency and management capabilities[12] Financial Position - The total assets at the end of the reporting period were CNY 24,794,991,324.63, a slight decrease of 0.36% from CNY 24,885,179,791.50 at the end of the previous year[4] - The company's total equity attributable to shareholders increased by 1.22% to CNY 11,840,652,456.28 from CNY 11,698,230,149.86 at the end of the previous year[4] - The total equity increased to CNY 11,915,977,607.29 from CNY 11,890,427,273.06, reflecting a growth of 0.2%[42] - The company's accounts receivable rose to CNY 20,225,743.93 from CNY 4,332,632.16, an increase of 367.5%[41] Cash Flow from Investing and Financing Activities - Cash flow from investing activities for Q1 2025 showed a net outflow of approximately ¥153.42 million, compared to a net inflow of ¥29.02 million in Q1 2024[38] - Cash flow from financing activities for Q1 2025 resulted in a net outflow of approximately ¥423.94 million, compared to a net outflow of ¥213.67 million in Q1 2024[38] - The net cash flow from investing activities was -129,819,413.69, a decrease from 64,732,323.18 in the previous period[47] - The net cash flow from financing activities was -72,464,062.33, down from 92,536,931.50 in the prior period[47] - Total cash outflow from investing activities was 763,153,543.41, significantly higher than 350,404,913.62 last year[47] Accounting Standards - The company will implement new accounting standards starting from 2025, which may affect the financial statements[47]