Core Viewpoint - Multiple insurance companies have achieved or are close to achieving their 2025 sales targets, shifting focus to the 2026 sales kickoff, with a strong emphasis on participating in dividend-type life insurance products [1][2] Group 1: Sales Performance - In the first ten months of this year, New China Life Insurance reported a premium income of approximately 181.97 billion yuan, a year-on-year increase of 17%, while China Pacific Insurance's Pacific Life reported a premium income of about 241.32 billion yuan, up 9.9% year-on-year [2] - Many insurance companies have completed over 95% of their new standard premium sales targets for the year, with sales efforts for 2026 already initiated [2][3] - The cumulative premium income for life insurance companies in the first nine months of this year grew by 10.2% year-on-year, despite a decline in January due to regulatory changes [3] Group 2: Product Trends - The trend towards dividend-type insurance products is evident, with over 40% of new life insurance products being dividend-based, and 44% of newly launched life insurance products being dividend-type [4] - Major insurance companies like Ping An and New China Life have committed to increasing the proportion of dividend-type insurance products in their offerings [4] - The introduction of new insurance products for 2026 is focused on dividend-type whole life insurance and dividend-type annuities, which are expected to drive double-digit growth in new premium income and new business value in the first quarter of 2026 [5] Group 3: Market Environment - The low interest rate environment continues to favor insurance products over traditional savings, as insurance rates remain attractive compared to bank deposit rates [5] - The insurance industry is undergoing a transformation in distribution channels, with a focus on enhancing the quality of individual insurance sales teams and recognizing the growing importance of bank insurance partnerships [5]

Core Insights - The report indicates a significant "stronger gets stronger" trend in China's life insurance industry, with the top ten companies accounting for 94.6% of the net profits in the first half of 2025 [1][5] - The top five life insurance companies achieved a combined premium income of 1.25 trillion yuan, showcasing their dominant market position [4][5] Group 1: Industry Overview - The report categorizes life insurance companies into four types: life insurance, property insurance, pension insurance, and health insurance, analyzing their competitiveness based on various dimensions [1] - In the first half of 2025, the life insurance sector's total profit reached 176.31 billion yuan, with 58 companies participating in the competitiveness ranking [1] Group 2: Top Companies Performance - The top five life insurance companies are China Life, Ping An Life, Taiping Life, New China Life, and TaiKang Life, all achieving net profits exceeding 10 billion yuan in the first half of 2025 [2][5] - China Life led with a premium income of 525.09 billion yuan and a net profit of 40.33 billion yuan, maintaining its market leadership [5] - Ping An Life reported a net profit of 50.60 billion yuan, the highest among life insurers [5] Group 3: Financial Metrics - The solvency ratios of the top companies remained robust, with TaiKang Life having a core solvency ratio of 224.38% and a comprehensive solvency ratio of 321.20% [5] - New China Life and Ping An Life also reported comprehensive solvency ratios exceeding 200% [5] Group 4: Investment Performance - New China Life achieved the highest investment return rate of 2.23% among the top five companies, followed by China Life at 2.11% [6] - Overall, the investment returns for the leading companies remained stable within a healthy range [6] Group 5: Market Dynamics - The report highlights a growing divide between large and small insurance companies, with 18 out of 58 companies reporting losses in the first half of 2025 [9] - Companies like Huahui Life, despite high solvency ratios, faced challenges due to low business income, indicating a need for operational revitalization [9] Group 6: Regulatory Impact - The insurance industry is transitioning from scale expansion to value creation, driven by regulatory changes such as the introduction of a dynamic adjustment mechanism for premium rates linked to market rates [10] - The report emphasizes that leading companies are focusing on cost control and risk management to adapt to the evolving market landscape [10]

Core Insights - The launch of the "Xinhua Kang" health management service brand and the "Kang Hu Wu You" nursing insurance product represents a strategic shift towards an integrated health service protection system, focusing on prevention, management, and post-care support [1][2] - The "Kang Hu Wu You" product emphasizes service responsibility, marking a significant innovation in China's insurance industry by combining cash benefits with nursing services [1] - The collaboration between Xinhua Insurance, Zhongcai Life Insurance, and Ailian Health aims to enhance the development of service-based health insurance products, addressing the challenges of an aging population and contributing to a Chinese-style health protection system [1] Company Strategy - The introduction of the "Xinhua Kang" brand and "Kang Hu Wu You" product is a deepening of Xinhua Insurance's top-level strategy, enhancing its comprehensive service system that includes finance, taxation, law, business, medicine, health, education, and culture [2] - This initiative upgrades and expands the "Zun An Rui Yue Kang" service brand matrix, significantly improving the company's competitive edge in insurance products and medical health services [2]

| 代码 | 名称 | 主力净流入（元） | 主力净占比 游资净流入 (元) | | 游资净占比 散户净流入 (元) | | 散户净占比 | | --- | --- | --- | --- | --- | --- | --- | --- | | 601318 中国平安 | | = 170.25万 | 0.05% | -8620.72万 | -2.74% | 8450.47万 | 2.69% | | 601628 中国人寿 | | -1301.28万 | -2.37% | 2832.46万 | 5.17% | -1531.18万 | -2.79% | | 601319 中国人保 | | -3669.59万 | -5.14% | 1798.55万 | 2.52% | 1871.03万 | 2.62% | | 601601 中国太保 | | -4434.85万 | -4.63% | 6462.75万 | 6.74% | -2027.91万 | -2.12% | | 601336 新华保险 | | -6998.32万 | -6.58% | 7.75万 | 0.01% | 6990.57万 | 6.57% | 以上内容 ...

证券研究报告·行业跟踪周报·非银金融 非银金融行业跟踪周报 证券行业并购稳步推进；保险业总资产突破 40 万亿 增持（维持） 相关研究 [Table_Tag] [Table_Summary] 投资要点 ◼ 风险提示：1）宏观经济不及预期；2）政策趋紧抑制行业创新；3）市场 竞争加剧风险。 2025 年 11 月 23 日 证券分析师 孙婷 执业证书：S0600524120001 sunt@dwzq.com.cn 证券分析师 罗宇康 执业证书：S0600525090002 luoyk@dwzq.com.cn 行业走势 -14% -10% -6% -2% 2% 6% 10% 14% 18% 22% 2024/11/25 2025/3/25 2025/7/23 2025/11/20 非银金融 沪深300 《中金公司拟换股合并东兴证券、信 达证券，资产规模将破万亿元》 2025-11-20 《金融科技 2026 年投资策略-- 短期 看市场活跃的持续性，中期关注金融 IT》 2025-11-17 东吴证券研究所 1 / 15 请务必阅读正文之后的免责声明部分 ◼ 非银行金融子行业近期表现：最近 5 个交易日（2025 ...

Investment Rating - The report maintains a "Recommendation" rating for the insurance industry, expecting the industry index to outperform the benchmark index by over 5% in the next 3-6 months [21]. Core Insights - The insurance index fell by 3.06% this week, outperforming the broader market by 0.71 percentage points. Major insurance stocks experienced declines, with notable drops from Sunshine Insurance (-4.8%) and China Pacific Insurance (-4.57%) [1]. - The China Actuarial Society released the "Guidelines for Expense Allocation of Life Insurance Products," which aims to enhance the scientific management of expenses within insurance companies and supports the implementation of the "reporting and operation integration" policy [2][4]. - As of the end of 2024, 34 insurance asset management companies managed a total of CNY 33.30 trillion, reflecting a year-on-year growth of 10.60% [2]. - The report highlights that 172 insurance companies have disclosed their solvency data for Q3 2025, with 14 achieving an AAA risk rating, while 4 companies fell below solvency standards [2]. Summary by Sections Market Performance - The insurance sector's performance was characterized by a 3.06% decline in the insurance index, with individual stocks like China Life and Ping An also showing significant decreases [1]. Regulatory Developments - The newly released guidelines categorize life insurance business expenses into variable and fixed costs, specifying which expenses should not be allocated and providing methods for expense allocation [4]. Financial Data - The total market capitalization of the insurance sector is CNY 32,109.56 billion, with a circulating market value of CNY 22,103.29 billion [6]. Valuation Metrics - The report provides PEV valuations for major life insurance companies, with China Life at 0.83x and Ping An at 0.71x [5]. - For property insurance, the PB valuations are noted, with China Re at 0.58x and PICC at 1.2x [10]. Investment Recommendations - Short-term recommendations focus on companies with performance elasticity, suggesting investments in New China Life, China Property & Casualty, and China Life. Long-term recommendations include China Pacific Insurance and China Ping An based on fundamental and valuation considerations [10].

Core Insights - The article highlights significant developments in the insurance industry, including regulatory updates, company dynamics, and emerging trends in insurance products and services. Regulatory Dynamics - Seven departments support the development of specialized agricultural insurance for the silk industry [4] - The Ministry of Finance welcomes qualified German insurance companies to expand their business in China [8] - The Ministry of Finance has allocated a budget of 45.6 billion for agricultural insurance premium subsidies for 2026 [9] - The central bank maintains the 1-year and 5-year LPR at 3.0% and 3.5% respectively [10] - The Financial Regulatory Bureau reports that the balance of funds utilized by insurance companies reached 37.46 trillion, a 12.6% increase from the beginning of the year [11] Company Dynamics - Sunshine Life plans to invest 20 billion in establishing a pilot fund [23] - Sunshine Life has reduced its stake in Huishang Bank by 11.438 million shares [24] - China Life Insurance provided insurance coverage of nearly 83 trillion for strategic emerging industries in the first three quarters [29] - New China Life has been approved to increase its capital in New China Asset Management (Hong Kong) [30] - Dongwu Property Insurance's Beijing branch has been approved to commence operations [31] Industry Trends - The insurance asset management sector has seen a 10.6% year-on-year increase, managing over 33 trillion in funds [46] - The net profit of PICC Health surged by 200% in the first three quarters [47] - Sixteen insurance companies issued over 600 billion in bonds to supplement capital [49] - The insurance industry is experiencing a shift towards more flexible and innovative insurance products, including a new "per day" drone insurance product launched in Jiangsu [67] - The insurance sector is increasingly focusing on long-term care insurance and products tailored for the elderly [18][19] Personnel Changes - Huang Zhiwei has been approved as the chairman of China Merchants Jinhe Life Insurance [33] - The former general manager of Bank of China Samsung Life, Qiu Zhikun, is now acting chairman [34] - Zhang Yaohui has been appointed as the deputy general manager of Zhonghui Mutual Insurance [37] Product and Service Innovations - New China Life launched a celebratory version of its whole life insurance product, emphasizing dual growth advantages [64] - The 2026 Beijing Inclusive Health Insurance offers a 10% discount on medication purchases for policyholders [65] - Jiangsu has introduced a pioneering "per day" insurance product for drones, enhancing risk management in the low-altitude economy [67]

Core Viewpoint - The insurance industry is shifting towards dividend insurance products as a consensus in response to the ongoing decline in interest rates [1][2]. Group 1: Market Trends - A significant number of new insurance products launched by various life insurance companies are dividend insurance, with over 40 out of 50 life insurance products currently on sale being dividend-type [2]. - Major life insurance companies like Xinhua Insurance, Ping An Life, and China Life have introduced various dividend insurance products, indicating a trend towards these offerings [3]. - The design of dividend insurance products, such as the "Taiping Guowei No.1" from Taiping Life, combines guaranteed benefits with dividends, allowing for both asset security and market participation [3]. Group 2: Product Structure and Performance - The maximum preset interest rate for dividend insurance from leading insurers is generally set at 1.75%, with some joint venture companies offering rates as low as 1.5% [4]. - The reduction in preset interest rates for traditional and dividend insurance products has been noted, with dividend products experiencing a smaller decline, thus enhancing their yield advantage over traditional products [4]. - Dividend insurance provides a combination of guaranteed benefits and non-guaranteed dividends, which helps mitigate the liability pressure on insurance companies [5]. Group 3: Marketing Challenges - The complexity of dividend insurance products poses challenges for insurance agents, requiring them to possess a solid understanding of product configurations and benefits [6][7]. - The shift from traditional fixed-return products to dividend insurance has created difficulties in marketing, as agents must now explain the intricacies of dividend structures to clients [7][8]. - Some agents continue to use outdated marketing strategies, misrepresenting dividend insurance as quick-return products, which may lead to consumer confusion [8]. Group 4: Service Integration - Dividend insurance is evolving beyond mere insurance products to become gateways for integrated services in healthcare, retirement, and wellness, forming a "product + service" model [9][10]. - Companies are increasingly linking their insurance products with healthcare and retirement ecosystems, offering a range of services from family doctors to retirement communities [10][11]. - This integration allows insurers to meet diverse customer needs and enhances the overall value proposition of dividend insurance products [11].

Macro Dynamics - In the first ten months of 2025, China attracted foreign investment of 621.93 billion RMB, a year-on-year decrease of 10.3% [2] - The number of newly established foreign-invested enterprises reached 53,782, marking a 14.7% increase year-on-year [2] - The manufacturing sector attracted 161.91 billion RMB, while the service sector attracted 445.82 billion RMB [2] - High-tech industries received 192.52 billion RMB in foreign investment, with significant growth in e-commerce services (173.1%), medical equipment manufacturing (41.4%), and aerospace manufacturing (40.6%) [2] - Investment from the UAE, UK, and Switzerland increased by 48.7%, 17.1%, and 13.2% respectively [2] Financial Institutions - Xinhua Insurance has been approved to increase its capital by 154.45 million HKD in Xinhua Asset Management (Hong Kong) [8] - The independent director of Xi'an Bank, Cao Huitao, resigned due to work reasons [9][10] - Huang Zhiwei has been approved to serve as the chairman of China Merchants Renhe Life Insurance [11] Market Data - The Hang Seng Index fell by 2.38%, and the Hang Seng Tech Index dropped by 3.21% on November 21 [12] - The Shanghai Composite Index decreased by 2.45%, closing below 3900 points, with significant declines in lithium, titanium dioxide, and energy metal sectors [13] Company Developments - China Nuclear Power announced a share buyback of 37.99 million shares, utilizing a total of 345 million RMB [17] - Changsha Beidou Industry Safety Technology Research Institute's IPO on the Sci-Tech Innovation Board has been accepted, aiming to raise 709 million RMB for various projects [18] - Xiaomi Group's public relations manager Wang Hua confirmed his transfer to the Xiaomi Wuhan headquarters [19]

Core Insights - The insurance giants in China are experiencing a significant upturn, driven by a recovery in the capital markets and stable growth in the new business value of life insurance [1][4][10] - The combined revenue of the five major insurance companies reached 2.37 trillion yuan, with a net profit of 426.04 billion yuan in the first three quarters, indicating a revenue growth of 13.6% and a net profit growth of 33.54% [1][4] - The net profit growth in Q3 alone was remarkable, with an increase of 68.34%, surpassing market expectations [1][4] Revenue and Profit Growth - The five major insurance companies reported the following revenues for the first three quarters: China Ping An (832.94 billion yuan), China Life (537.895 billion yuan), China Pacific Insurance (344.904 billion yuan), China Property & Casualty Insurance (520.99 billion yuan), and New China Life (137.252 billion yuan) [4] - The corresponding profit figures were: China Ping An (132.856 billion yuan), China Life (167.804 billion yuan), China Property & Casualty Insurance (46.822 billion yuan), China Pacific Insurance (45.7 billion yuan), and New China Life (32.857 billion yuan) [4] - The net profit growth rates were significantly higher than revenue growth, with China Life and New China Life showing around 60% growth [4][7] Business Value and Channel Quality - The new business value for the five major insurance companies saw substantial increases, with China Life up 41.8%, Ping An Life and Health up 46.2%, and China Property & Casualty Insurance up 76.6% [7] - The improvement in channel quality and the growth of new business value were identified as key drivers for the profit increases [4][7] - The insurance giants are focusing on channel transformation, enhancing productivity, and developing bancassurance channels to boost new business value [4][6] Investment Performance - The total investment income for the five major insurance companies reached 887.5 billion yuan, a year-on-year increase of 35.64% [11] - The investment asset scale reached 20.26 trillion yuan, with significant growth in stock investments, which increased by 36.2% [11][13] - The companies are benefiting from a favorable capital market environment, which has strengthened their financial foundations [11][13] Cost Efficiency and Operational Improvements - The insurance sector has made notable progress in cost reduction and efficiency improvements, with life insurance companies reducing costs by 350 billion yuan since 2024 [14][15] - Companies are leveraging technology, such as AI, to enhance operational efficiency and reduce costs [15] - The overall industry is witnessing a shift towards more reliable and stable operations, driven by the reforms initiated by the major players [18] Industry Outlook - The insurance industry is entering a new growth phase, with the potential for high-quality development contingent on continuous internal improvements and reforms [18] - While the major companies are thriving, some smaller firms are struggling, indicating a polarization within the industry [16][18] - The overall health and standardization of the industry are expected to improve as the major companies lead the way in reforms and operational excellence [18]