Investment Rating - The investment rating for the company is "Buy" and is maintained [9]. Core Views - The company is expected to achieve revenue, net profit attributable to the parent, and net profit excluding non-recurring items of 5.258 billion, 385 million, and 340 million yuan in 2024, respectively, representing year-on-year declines of 14%, 35%, and 38%. For Q4 2024, the figures are projected to be 1.583 billion, 119 million, and 107 million yuan, with year-on-year declines of 28%, 51%, and 52% [2][6]. - Since Q4 2024, national subsidies have shown effectiveness, and the decline in retail has narrowed, with expectations for continued improvement in Q2 2025. The focus will be on potential and cost control, optimizing organizational structure to support development in southern markets, and firmly executing overseas strategies [2][6]. Summary by Sections Financial Performance - In 2024, the company is projected to have total revenue of 5.258 billion yuan, with a gross profit of 1.907 billion yuan, resulting in a gross margin of 36%. The net profit attributable to the parent is expected to be 385 million yuan, with an EPS of 0.89 yuan [16]. - For Q4 2024, the revenue is expected to be 1.583 billion yuan, with a gross margin of 36% and a net profit of 119 million yuan [6][16]. Market and Operational Insights - Retail revenue from Q4 2024 to Q1 2025 is expected to decline by 12% year-on-year, an improvement from a 15% decline in Q3 2024. Direct sales have increased by 92% year-on-year, attributed to the national subsidy program [11]. - The company plans to optimize its store structure, with a net change of -276, -215, and +3 stores in kitchen cabinets, wardrobes, and wooden doors, respectively, during 2024 [11]. Strategic Outlook - The company aims to enhance customer value through a whole-home model and accelerate resource allocation to southern markets. It will also focus on overseas markets, particularly in Australia and North America, while exploring opportunities in Southeast Asia and the Middle East [11]. - The mid-term growth strategy is clear, with expectations for significant revenue growth in customized and supporting products, as well as in the whole-home channel and southern and overseas markets [11].

Core Insights - The overall performance of nine listed custom home furnishing companies in 2024 has been under pressure, with significant fluctuations in both revenue and profit [1][2] Revenue Summary - Oppein Home remains the industry leader with a revenue of 18.925 billion, but it has seen a year-on-year decline of 16.93%, marking a recent low [1][2] - Gold Medal Home showed resilience with a revenue decline of only 4.68% [1][2] - Other companies experienced double-digit revenue declines, with PIANO facing the largest drop at 32.68% [1][2] Profit Summary - Only Sophia achieved a year-on-year profit growth of 8.69%, while other companies generally faced profit declines or losses [1][3] - Shangpin Home, PIANO, and Dinggu Jichuang reported net losses of 215 million, 375 million, and 175 million respectively, with loss margins expanding significantly [1][3] Company-Specific Performance - Oppein Home's net profit was 2.599 billion, down 14.38% year-on-year, while it continues to advance its "retail home furnishing" strategy [2][3] - Sophia's revenue was 10.494 billion, down 10.04%, but it managed to maintain profitability with a net profit of 1.371 billion [3] - Zhibang Home reported a revenue of 5.258 billion, down 14.04%, and a net profit of 385 million, down 35.23% [3] - Gold Medal Home's revenue was 3.475 billion, down 4.68%, with a net profit of 199 million, down 31.76% [4] - Haolaike's revenue was 1.910 billion, down 15.69%, with a net profit of 89 million, down 62.93% [4] - Wole Home's revenue was 1.432 billion, down 16.29%, with a net profit of 121 million, down 22.50% [4] - PIANO's revenue was 0.886 billion, down 32.68%, with a net loss of 375 million, expanding by 535.88% [5] - Dinggu Jichuang's revenue was 1.027 billion, down 20.06%, with a net loss of 175 million, expanding by 982.54% [5] Industry Outlook - Despite the overall pressure in the custom home furnishing industry in 2024, there is potential for moderate recovery in 2025 due to ongoing policy optimizations in the real estate sector and the release of demand for home renovations [5]

Investment Rating - The investment rating for the company is "Outperform the Market" [6][4][26] Core Views - The company experienced a slight decline in revenue in Q1 2025, with a revenue of 0.82 billion, down 0.3% year-on-year, and a net profit of 0.04 billion, down 10.9% year-on-year. The decline in revenue is attributed to the pressure from the real estate sector and weak consumer demand, but the impact was mitigated by the implementation of national subsidy policies [1][2][3] - The company has initiated a deep transformation in domestic retail since Q4 2024, which, combined with the effects of national subsidies, has led to a significant narrowing of revenue decline in Q1 2025 [1][4] - The company plans to distribute a cash dividend of 6 yuan for every 10 shares, with a payout ratio of 67.95%, an increase of 16.6 percentage points year-on-year [1][4] Revenue and Profit Analysis - In 2024, the company reported a total revenue of 5.26 billion, down 14.0% year-on-year, and a net profit of 0.39 billion, down 35.2% year-on-year. The revenue for Q4 2024 was 1.58 billion, down 27.7% year-on-year [1][5] - The revenue breakdown for 2024 shows a decline in various segments: distribution (-18.9%), direct sales (-0.8%), bulk sales (-16.2%), and overseas sales (+37.3%). In Q1 2025, the revenue changes were -25.0% for distribution, +205.8% for direct sales, -55.8% for bulk sales, and +3.5% for overseas sales [2][4] Margin and Cost Control - The gross margin for 2024 was 36.3%, down 0.8 percentage points, and the net margin was 7.3%, down 2.4 percentage points. In Q1 2025, the gross margin further decreased to 32.2%, down 5.1 percentage points [3][4] - The company effectively controlled expenses in Q1 2025, with sales, management, R&D, and financial expense ratios at 17.1%, 7.2%, 4.9%, and 0.2%, respectively, showing a year-on-year decrease [3][4] Future Earnings Forecast - The earnings forecast has been adjusted downwards, with expected net profits for 2025, 2026, and 2027 at 0.42 billion, 0.47 billion, and 0.52 billion, respectively, reflecting year-on-year growth of 9.0%, 12.6%, and 10.7% [4][5] - The diluted EPS for the same years is projected to be 0.96, 1.08, and 1.20 yuan, with corresponding P/E ratios of 11, 10, and 9 times [4][5]

Summary of Zhibang Home's Conference Call Company Overview - **Company**: Zhibang Home - **Industry**: Home Furnishing and Interior Design Key Points and Arguments Domestic Retail Business - In Q1 2025, domestic retail business continued to decline, but the rate of decline narrowed both year-on-year and month-on-month due to management adjustments and a flattened organizational structure implemented in 2024 [2][4] - The company has adjusted the pricing system for franchisees based on province-level management, improving store quality [2][4] - Retail orders in April showed a reduced decline, primarily driven by retail contributions, although the mass market remains a significant drag [2][11] Domestic Real Estate Engineering Business - The domestic real estate engineering business saw a significant drop in signed orders in Q1 and April due to order reassessment and changes in payment conditions [2][5] - The company is exploring a shift towards corporate clients, apartments, and other sectors to mitigate the decline [5][6] Overseas Business - The overseas business is impacted by US-China tariffs, but the Middle East market is developing rapidly, with expected growth exceeding initial estimates [2][7] - The Australian market remains stable, contributing positively to overall overseas business growth [2][7] National Subsidy Policy - National subsidy policies primarily benefit franchisees with local subsidies, while inter-provincial subsidies are limited and discreet [2][8] - The company has confirmed sufficient total subsidy quotas for the year, but the release pace will be adjusted based on government assessments [8] Market Competition and Pricing - The industry is experiencing intense price competition, but national subsidy policies are expected to stabilize prices after a rebound in sales [3][13] - Economic downturn has led to a decline in unit prices for cabinets and wardrobes, with the company aiming to increase average transaction value and customer traffic to achieve revenue growth in 2025 [3][20] Franchisee Participation and Challenges - In Hefei, the subsidy policy is not fully open, leading to about 50% participation from franchisees, with some opting for other companies' policies [9][10] - Franchisees are considering costs and may withdraw from inter-provincial subsidy policies if local order issues can be resolved [10] Profitability and Margin Analysis - Q1 gross margin fluctuations were linked to store adjustments and support measures, with full payment contracts leading to lower gross margins [12] - Despite sales price stability, increased revenue has resulted in lower gross margins, but net profit levels remain unchanged [12] Strategic Initiatives - The company is focusing on enhancing core competitiveness through internal improvements, business structure adjustments, and expanding product categories [27][28] - Efforts are being made to improve the quality of stores and restore franchisee confidence while accelerating overseas market expansion [27][28] Future Outlook - The company is optimistic about future growth despite current challenges, believing that adjustments in B-end business structure and enhancements in C-end business will lead to improved operational quality and reduced risk exposure [28] - Plans for 2025 include increasing retail revenue through higher average transaction values and customer traffic, with a focus on integrated store layouts [20] Supply Chain Collaboration - Zhibang Home is open to sharing supply chain resources with capable partners to enhance market competitiveness and drive overall performance growth [29][30]

Investment Rating - The investment rating for the home furnishing sector is "Positive" [2] Core Insights - The report highlights that the national subsidy policy has begun to show effects, leading to a convergence in revenue decline and a differentiation in profitability within the industry. The real estate sector has gradually reached its bottom after a year of adjustment, with new home transactions stabilizing and second-hand home transactions recovering. The home decoration market is expected to maintain a "442" structure in 2024, with new homes accounting for 40%, existing homes for 40%, and second-hand homes for 20% [2][9] - Leading companies in the home furnishing sector are transitioning from store expansion to refined operations, focusing on cost reduction and exploring new market opportunities such as home renovation and e-commerce. For instance, Oppein has encouraged dealers to consolidate resources and close inefficient stores, significantly reducing various assessment indicators to focus on market advantages [2][3][9] Industry Overview - The national subsidy policy has normalized, positively impacting domestic sales. In Q4 2024, leading companies like Kuka and Zhijia showed revenue growth, with Kuka's domestic sales increasing by approximately 12.9% year-on-year in Q1 2025. The report anticipates that orders and revenues for leading companies will see tangible growth starting from Q2 2025 [3][10] - In terms of exports, companies like Kuka and Oppein are expected to maintain double-digit growth in overseas sales, with Oppein establishing a solid sales network in 146 countries and regions, achieving a revenue increase of 34.4% in overseas channels in 2024 [4][11] Segment Analysis - The core categories, particularly cabinets and wardrobes, are showing signs of recovery, with supporting categories also improving. Leading companies are actively implementing whole-home strategies and enhancing scene-based designs. For example, Oppein is building a more comprehensive supply chain system for home products and renovation materials [5][6] - The report notes that the profitability of leading companies is diverging, with Oppein achieving a gross margin of 34.3% in Q1 2025, while others like Zhijia experienced a decline in gross margin due to internal reforms and channel subsidies [7][9] Sales Channels - Retail channels are recovering first, while bulk channels are under pressure, with a general decline of over 20% in Q1 2025. The report indicates that the performance of single stores has improved, with leading companies like Oppein and Zhijia reporting year-on-year revenue increases of 10% and 43%, respectively [6][9]

Investment Rating - The report maintains a "Buy" rating for the company with a target price not specified [5] Core Views - The company is undergoing significant internal transformation due to pressures from the real estate adjustment cycle and differentiated consumer demand, with a focus on governance, management, and organizational improvements [1] - In Q1 2025, the company's revenue decline has narrowed, indicating a trend of marginal improvement [1] - The company has initiated a "reverse battle" action starting May 2024 to address internal shortcomings [1] Financial Performance Summary - For Q1 2025, the company reported revenue of 818 million yuan, a year-on-year decrease of 0.30%, and a net profit attributable to the parent company of 42 million yuan, down 10.90% [1] - In 2024, the company’s total revenue was 5.258 billion yuan, a decline of 14.04%, with a net profit of 385 million yuan, down 35.23% [1] - The gross margin for 2024 was 36.27%, a decrease of 0.80 percentage points, while the net profit margin was 7.33%, down 2.40 percentage points [1] Product Segment Summary - In 2024, the overall cabinet revenue was 2.394 billion yuan, down 15.62%, with a gross margin of 40.24% [2] - The custom wardrobe segment saw revenue of 2.121 billion yuan in 2024, a decrease of 15.35%, but in Q1 2025, revenue increased by 9.72% to 421 million yuan [2] - The door segment experienced a revenue increase of 42.34% in Q1 2025, reaching 64 million yuan [2] Channel Performance Summary - Direct store revenue in 2024 was 466 million yuan, a slight decrease of 0.80%, but saw a significant increase of 205.81% in Q1 2025 [3] - The company is actively optimizing its channel structure, with a focus on expanding its new retail model [3] - The overseas business reported a revenue increase of 37.25% in 2024, reaching 205 million yuan, and continued to grow in Q1 2025 [4] Adjusted Profit Forecast - The company’s projected net profits for 2025, 2026, and 2027 are 410 million yuan, 450 million yuan, and 500 million yuan respectively, reflecting a downward adjustment from previous estimates [5]

Group 1: Government Initiatives - The second batch of 81 billion yuan of ultra-long-term special government bond funds has been allocated to support the consumption of old-for-new consumer goods [1] Group 2: Furniture Manufacturing Industry Performance - In the first quarter, China's furniture manufacturing industry reported a total profit of 3.71 billion yuan, a decline of 40.1% year-on-year [2] - The industry's operating revenue was 145.98 billion yuan, down 2.2% year-on-year, with operating costs also decreasing by 2.2% to 121.52 billion yuan [2] Group 3: Regulatory Changes in Real Estate - Dongguan plans to implement new regulations for fully furnished new housing sales starting May 1, 2025, emphasizing quality and transparency in the renovation process [3] Group 4: Company-Specific News - Jiayu Co. received a decision for stock delisting due to its stock price being below 1 yuan for 20 consecutive trading days [4] - TOTO announced the closure of its factories in Beijing and Shanghai, citing a 20.4% decline in revenue from the Chinese market and a significant asset impairment charge of 34 billion yen [5] - Kuka Home exposed 95 unauthorized stores selling non-official products, emphasizing the importance of consumer protection [6] Group 5: Annual Reports of Furniture Companies - Diou Home reported a net loss of 569 million yuan for 2024, a year-on-year increase of 13.53% in losses, with revenue down 27.12% to 2.741 billion yuan [8] - Henglin Co. achieved a net profit of 263 million yuan, a slight decrease of 0.02%, with revenue up 34.59% to 11.029 billion yuan [7] - Qusleep Technology reported a net profit of 28.97 million yuan, a year-on-year increase of 21.4%, with revenue growing by 13.93% to 347 million yuan [7] - Kuka Home's net profit for 2024 was 1.417 billion yuan, down 29.38% year-on-year, with revenue decreasing by 3.81% to 18.48 billion yuan [8] - Other companies like Zhihong Home, Haolaike, and Juran Smart Home reported significant declines in net profits, with losses ranging from 2.15 billion yuan to 11.71 billion yuan [8][9][10]

Investment Rating - The report indicates a positive outlook for the home furnishing sector, driven by domestic consumption stimulus and the gradual recovery of retail channels [1]. Core Insights - The report highlights that the domestic consumption stimulus is beginning to show effects, with a notable recovery in retail channels, while export conditions are experiencing marginal declines [1][3]. - The performance of leading companies in the home furnishing sector is improving, particularly in the context of national subsidies and strategic adjustments [1][3]. Summary by Sections 1. Home Furnishing - Domestic sales show signs of recovery with a year-on-year revenue change of -12.44% in Q4 2024 and +1.75% in Q1 2025, while net profit for the same periods changed from -54.11% to +7.07% [13]. - Export performance for the furniture sector saw a cumulative year-on-year increase of +5.8% for 2024 but a decline of -8.0% in Q1 2025, indicating a downward trend in export conditions [13]. - The report anticipates that the domestic market will continue to recover in the short term due to national subsidy policies, while the export market may face ongoing pressures [13]. 1.1 Domestic - Custom Home Furnishing - Retail channels are showing marginal improvements, while bulk channels remain under pressure, with leading companies like Oppein and Sophia experiencing reduced revenue declines in Q1 2025 compared to previous quarters [20]. - The profitability of leading companies is improving, with a focus on cost control and product development, while second and third-tier brands may struggle to maintain performance [26]. - Prepayment and cash flow indicators show improvements for some leading companies, suggesting a gradual recovery in demand [38]. 1.2 Domestic - Soft Home Furnishing - The soft home furnishing sector is under pressure due to real estate downturns and changing consumer spending patterns, but companies like Kuka and Mengbaihe are showing signs of recovery [39]. - Profit margins are improving in Q1 2025 compared to 2024, with notable changes in gross and net profit margins across leading companies [44]. - Prepayment figures for soft home furnishing companies are showing positive growth, indicating a recovery in domestic demand [46]. 1.3 Export Home Furnishing - The overall export climate is declining, with a significant drop in cumulative export value in Q1 2025, reflecting challenges in the international market [51][53]. - Despite the overall decline, leading companies are still managing to perform well, showcasing resilience and strategic advantages [51].

Investment Rating - The investment rating for the company is not explicitly stated in the provided documents, but the report indicates a focus on exploring new growth opportunities and strategic adjustments [1]. Core Viewpoints - The company is undergoing a deep transformation strategy in 2024, focusing on "whole home integration, product leadership, digital intelligence, and service excellence" to identify new growth points [1]. - The company aims to build integrated capabilities and expand into niche channels, leveraging opportunities from the domestic market adjustments and accelerating brand expansion into new markets [2]. - The company is committed to product innovation based on customer needs, enhancing its product lineup and service offerings to maintain market competitiveness [3]. Summary by Sections Financial Performance - In 2024, the company achieved revenue of 5.258 billion yuan, a year-on-year decrease of 14.0%, and a net profit attributable to shareholders of 385 million yuan, down 35.2% [1]. - For Q1 2025, the company reported revenue of 818 million yuan, a slight decrease of 0.3%, and a net profit of 42 million yuan, down 10.9% [1]. - The overall gross margin for 2024 was 36.27%, a decrease of 0.80 percentage points, with a net profit margin of 7.33%, down 2.40 percentage points [4]. Business Segments - Retail business revenue in 2024 was 2.533 billion yuan, down 18.94%, with a gross margin of 34.45% [2]. - Bulk business revenue was 1.684 billion yuan, down 16.18%, with a gross margin of 36.37% [2]. - Overseas business revenue grew to 205 million yuan, an increase of 37.25%, with a gross margin of 27.97% [2]. Product Strategy - The company reported revenues for its main product categories in 2024: kitchen cabinets at 2.394 billion yuan, custom wardrobes at 2.121 billion yuan, and wooden doors at 373 million yuan, with respective year-on-year changes of -15.62%, -15.35%, and -9.05% [3]. - The company is enhancing its product system to cover a full range of spaces and price points, launching the 10th generation showroom to provide personalized whole-home solutions [3]. Profitability and Forecast - The company forecasts net profits attributable to shareholders for 2025, 2026, and 2027 to be 416 million yuan, 443 million yuan, and 471 million yuan, respectively, with corresponding P/E ratios of 11.5X, 10.7X, and 10.1X [5].

Investment Rating - The investment rating for the company is not explicitly stated in the provided documents, but the report indicates a focus on exploring new growth opportunities and strategic adjustments in response to market conditions [1]. Core Viewpoints - The company is undergoing a deep transformation strategy in 2024, focusing on "whole-home integration, product leadership, digital intelligence, and service excellence" to identify new growth points [1]. - The company is actively adjusting its business model to capture opportunities in the domestic market, particularly in the context of existing housing and national subsidies, while also expanding its brand internationally [2]. - The company aims to enhance its product offerings and services to meet one-stop needs and personalized full-space design, particularly in the home improvement sector [2]. - The company is committed to maintaining a leading product strategy, continuously innovating around customer needs, and expanding its product system across various categories and price ranges [3]. Financial Performance Summary - In 2024, the company reported total revenue of 5.258 billion yuan, a year-on-year decrease of 14.0%, and a net profit attributable to shareholders of 385 million yuan, down 35.2% year-on-year [1][7]. - The company's gross margin for 2024 was 36.3%, a decrease of 0.80 percentage points compared to the previous year, while the net profit margin was 7.33%, down 2.40 percentage points [4]. - The company’s revenue from retail business in 2024 was 2.533 billion yuan, a decline of 18.94% year-on-year, while the revenue from overseas business increased by 37.25% to 205 million yuan [2][3]. - The company’s earnings per share (EPS) for 2025 is projected to be 0.95 yuan, with a price-to-earnings (P/E) ratio of 11.45 times [5][7]. Operational Efficiency - The company maintained a healthy operational capacity with a cash dividend amount of 262 million yuan and a payout ratio of 67.95% as of the first quarter of 2025 [4][5]. - As of the first quarter of 2025, the company’s inventory turnover days were 204.45 days, a decrease of 24.67 days year-on-year, indicating improved inventory management [4].