证券研究报告 晨光股份 (603899 CH) 综合毛利率保持稳定，期间费用率同增 1.0pct 25H1 公司综合毛利率 19.4%/同比基本持平。费用端，25H1 期间费用率 13.3%/同比+1.0pct，其中销售费用率 8.2%/同比+0.8pct，主要是线上线下 营销投入及渠道建设费等增加所致；管理费用率 4.3%/同比持平；研发费用 率 0.9%/同比持平；财务费用率-0.1%/同比+0.1pct，主要是因为上半年利息 收入较去年同期有所减少。综合影响下，25H1 归母净利率 5.2%/同比 -0.6pct。 传统业务有待恢复,积极推进 IP 赋能 | 华泰研究 | | | 中报点评 | 投资评级(维持): | 增持 | | --- | --- | --- | --- | --- | --- | | 2025 年 | 8 月 | 29 日│中国内地 | 消费轻工 | 目标价(人民币): | 36.96 | 公司公布上半年业绩：收入 108.09 亿元/同比-2.2%；归母净利润 5.57 亿元 /同比-12.0%，扣非归母净利润 4.62 亿元/同比-18.6%。其中二季度公司实 现收入 55.6 ...

Investment Rating - The investment rating for the company is not explicitly stated in the provided documents, but the analysis suggests a focus on growth strategies and potential recovery in profitability, indicating a positive outlook for investors [1][5]. Core Viewpoints - The company reported a revenue of 10.809 billion yuan in H1 2025, a year-over-year decrease of 2.19%, and a net profit of 557 million yuan, down 11.97% year-over-year [1][2]. - Traditional core business is under pressure, but the company is actively pursuing IP product development and expanding its online channels, which have shown promising growth [2][3]. - The company is transitioning from being a "functional provider" to an "emotional value provider" by enhancing product competitiveness and embracing the IP economy [2][3]. Financial Performance Summary - In H1 2025, the traditional core business (manufacturing and sales of educational and office supplies) generated approximately 4.026 billion yuan in revenue, a decline of 7% year-over-year [2]. - The revenue breakdown for H1 2025 includes writing tools at 1.136 billion yuan, student stationery at 1.435 billion yuan, and office supplies at 1.607 billion yuan, with respective year-over-year changes of -0.16%, -8.52%, and -8.48% [2]. - The overall gross margin for H1 2025 was 19.45%, showing a slight increase of 0.04 percentage points year-over-year [4]. Business Segment Performance - The KOLIP business achieved revenue of 6.129 billion yuan in H1 2025, with a slight year-over-year increase of 0.15%, while the retail store segment generated 779 million yuan, up 6.98% year-over-year [3]. - The company has over 830 retail stores, with the "Nine Wood Miscellaneous Society" brand contributing significantly to revenue and membership growth [3]. Future Outlook - The company expects to see gradual recovery in profitability as it enhances its IP and high-end product offerings and optimizes its channel structure [4]. - Profit forecasts for 2025-2027 indicate net profits of 1.52 billion, 1.70 billion, and 1.89 billion yuan, with corresponding P/E ratios of 19.0X, 17.1X, and 15.4X [5][6].

Group 1 - The core viewpoint of the news is that Morning Glory Co., Ltd. has experienced a decline in stock price, with a cumulative drop of 5.68% over three consecutive days, leading to a current stock price of 30.54 yuan per share and a total market capitalization of 28.126 billion yuan [1] - Morning Glory Co., Ltd. was established on July 18, 2008, and listed on January 27, 2015. The company specializes in the design, research and development, manufacturing, and sales of writing tools, student stationery, and office stationery [1] - The main business revenue composition of Morning Glory includes: direct office sales 56.70%, office stationery 14.86%, student stationery 13.27%, writing tools 10.51%, other products 4.41%, and franchise management fees 0.00% [1] Group 2 - From the perspective of fund holdings, one fund under Rongtong Fund has a significant position in Morning Glory Co., Ltd. The Rongtong New Consumption Flexible Allocation Mixed Fund (002605) held 48,500 shares in the second quarter, accounting for 6.69% of the fund's net value, making it the second-largest holding [2] - The Rongtong New Consumption Flexible Allocation Mixed Fund (002605) was established on May 27, 2016, with a latest scale of 21.0162 million yuan. The fund has achieved a return of 12.1% this year, ranking 5039 out of 8191 in its category [2] - The fund manager, Li Ruihong, has been in position for 1 year and 167 days, while the other manager, Guan Shan, has been in position for 9 years and 89 days, managing a total asset scale of 1.085 billion yuan [3]

Investment Rating - The investment rating for the company is "Buy" [1] Core Views - The report highlights that the company is continuously advancing its brand overseas and transforming its IP, which brings new vitality to its operations [1] - The company is transitioning from a stationery leader to a cultural and creative giant, with a focus on upgrading traditional business products and channels to enhance volume and price [9] - The company is actively exploring overseas markets and adapting its business model accordingly [8] Summary by Sections Event Overview - In the first half of 2025, the company achieved revenue of 10.809 billion yuan, a year-on-year decrease of 2.19%, and a net profit attributable to shareholders of 557 million yuan, down 11.97% year-on-year [2] Analysis and Judgments - **By Channel**: - The company’s office supplies segment (KeliPu) generated revenue of 6.129 billion yuan in the first half of 2025, a slight increase of 0.15% year-on-year, focusing on MRO industrial products and marketing gifts [3] - The retail segment (including Jiuwu) achieved revenue of 779 million yuan, up 6.98% year-on-year, with Jiuwu contributing 756 million yuan, a growth of 9.49% [3] - The technology segment reported revenue of 556 million yuan, a growth of 15.14% year-on-year, driven by the acceleration of new channel business development [4] - **By Product**: - Sales figures for various product categories in the first half of 2025 were as follows: writing tools (1.136 billion yuan), student stationery (1.435 billion yuan), office stationery (1.607 billion yuan), and others [5] - The gross margins for writing tools, student stationery, and office stationery showed slight increases, while the traditional business faced revenue growth slowdowns due to external factors [5] - **Profitability**: - The company’s expense ratio increased slightly to 13.16% in Q2 2025, with a corresponding decrease in gross and net profit margins [6] - **Long-term Strategy**: - The company is committed to transformation and exploring new models, with a focus on enhancing efficiency and profitability through channel optimization and high-end product development [7] Investment Recommendations - The report adjusts the revenue forecast for 2025-2027, expecting revenues of 25.803 billion yuan, 28.383 billion yuan, and 31.222 billion yuan respectively, with net profits of 1.444 billion yuan, 1.601 billion yuan, and 1.774 billion yuan [9]

Core Insights - The company reported a revenue of 10.808 billion yuan for the first half of 2025, a decrease of 2.19% year-on-year, and a net profit attributable to shareholders of 557 million yuan, down 11.97% year-on-year [1][2][3] - The traditional core business, which includes writing tools and student stationery, faced significant challenges, with revenue of 4.026 billion yuan, a decline of 7.18% year-on-year [1][3] - The company is adapting to changes in consumer preferences by embracing collaborations with popular IPs and focusing on emotional value in its products [4][6] Financial Performance - Total revenue for the first half of 2025 was 10.808 billion yuan, compared to 11.051 billion yuan in the same period last year, reflecting a decrease of 2.19% [2] - The total profit for the period was 726.6 million yuan, down 11.70% from 822.9 million yuan year-on-year [2] - The net profit attributable to shareholders decreased to 557.2 million yuan, down 11.97% from 632.9 million yuan [2] - The net cash flow from operating activities was 654.1 million yuan, a decline of 10.88% year-on-year [2] Business Strategy - The company is shifting its strategy from being a "functional provider" to an "emotional value provider," targeting younger consumers who seek emotional connections through products [4][6] - New retail store formats, such as Jiuwu Zawush and Chenguang Life Hall, have shown growth, with a combined revenue of 779 million yuan, up 6.98% year-on-year [1][6] - Jiuwu Zawush generated 756 million yuan in revenue, reflecting a growth of 9.48% [6] Industry Context - The overall revenue of the educational and office supplies manufacturing industry is projected to decline by 1.6% in 2024, influenced by product homogenization and intense price competition [3] - The company faces challenges from changing consumer demographics, with a focus on personalized products driven by younger generations [3]

每经AI快讯，晨光股份8月28日发布公告称，公司第六届第十三次董事会会议于2025年8月27日以现场 结合通讯表决方式召开。会议审议了《关于修订 <董事会审计委员会工作细则> 的议案》等文件。 每经头条（nbdtoutiao）——世界首例基因编辑猪肺成功移植人体 对话主要参与者：距离临床应用还有 多远？ （记者 张喜威） ...

Group 1 - The core point of the article is that Morning Light Co., Ltd. reported a decline in both revenue and net profit for the first half of 2025, indicating potential challenges in its financial performance [1] Group 2 - In the first half of 2025, the company achieved an operating income of 10.809 billion yuan, which represents a year-on-year decrease of 2.19% [1] - The net profit attributable to shareholders of the listed company was 557 million yuan, reflecting a year-on-year decrease of 11.97% [1]

人民财讯8月27日电，晨光股份（603899）8月27日晚间披露半年报，2025年上半年，公司实现营业收入 为108.09亿元，同比下降2.19%；归母净利润5.57亿元，同比下降11.97%；基本每股收益0.6082元。 ...

证券代码：603899 证券简称：晨光股份 公告编号：2025-025 上海晨光文具股份有限公司 第六届董事会第十三次会议决议公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 一、董事会会议召开情况 上海晨光文具股份有限公司（以下简称"公司"）第六届董事会第十三次会 议于2025年8月27日以现场结合通讯表决方式召开。会议通知已于2025年8月4日 以电子邮件方式发出。会议由董事长陈湖文召集并主持，会议应出席董事7名， 实际出席董事7名，公司监事及高级管理人员列席了本次会议。会议的召集、召 开及表决程序符合《中华人民共和国公司法》和《上海晨光文具股份有限公司章 程》的有关规定，合法有效。 二、董事会会议审议情况 （一）审议通过《2025 年半年度报告及摘要》 具体内容详见公司于同日在上海证券交易所网站披露的《上海晨光文具股份 有限公司 2025 年半年度报告》及《上海晨光文具股份有限公司 2025 年半年度报 告摘要》。 本议案提交董事会审议前已经公司董事会审计委员会审议通过。 表决结果：同意 7 票、反对 0 票、弃权 ...

Group 1 - The company will hold its first extraordinary general meeting of shareholders in 2025 on September 12, 2025, at 14:30 [1] - The meeting will take place at Building 5, No. 288 Qianfan Road, Xinqiao Town, Songjiang District, Shanghai [1] - Shareholders can vote through the Shanghai Stock Exchange's online voting system, with voting available from 9:15 to 15:00 on the day of the meeting [1][3] Group 2 - The meeting will review non-cumulative voting proposals that have been approved by the company's board of directors on August 27, 2025 [2] - There are no related shareholders that need to abstain from voting [2] - Shareholders must register to attend the meeting, with registration available on September 10, 2025, from 9:30 to 16:00 [6] Group 3 - Shareholders holding multiple accounts can aggregate their voting rights across all accounts for the same category of shares [4] - The company will provide a reminder service for shareholders to ensure they can participate in the voting process [4] - The company has outlined specific documentation required for registration, including identification and authorization letters for proxies [5][6]