Investment Rating - The report maintains a "Buy" rating for the home appliance industry, expecting a price increase exceeding 15% over the next 3-6 months compared to the market [42]. Core Insights - The report highlights a rebound in air conditioner production in January 2026 due to a shift in production schedules, although end-user demand is expected to remain weak. Home air conditioner domestic production reached 7.86 million units, up 8.9% year-on-year, while export production was 10.65 million units, up 1.2% year-on-year [13][14]. - Refrigerator production showed a decline in both domestic and export markets, with domestic production at 3.52 million units, down 6.9% year-on-year, and export production at 4.4 million units, down 3.4% year-on-year. The market is experiencing regional differentiation, with emerging markets being the main growth points [16]. - Washing machine production also faced challenges, with domestic production at 3.65 million units, down 4.1% year-on-year, and export production at 4.45 million units, down 0.7% year-on-year. The "trade-in" policy's effectiveness is diminishing, and companies need to innovate to find breakthroughs [17]. Market and Sector Performance - The Shanghai and Shenzhen 300 Index increased by 1.95%, while the home appliance index rose by 0.54%. Notable stock performances included Feike Electric (+24.57%), Jinhai High-Tech (+22.57%), and Tianyin Electromechanical (+17.91%) [20]. - The report tracks raw material prices, noting a 2.62% increase in copper prices and a 1.16% increase in aluminum prices, while cold-rolled steel and plastic prices saw slight declines [24]. - The exchange rate for USD to RMB was reported at 7.04, with a slight decrease of 0.02% week-on-week, and container shipping rates showed a small increase of 1.95% [27]. Real Estate Data - Real estate data for November 2025 indicates a significant decline in new construction, with a year-on-year decrease of 20% in new starts, 10% in construction, and 20.2% in completions. Sales also fell by 8.9% year-on-year, indicating ongoing pressure on the home appliance sector's long-term demand [31][32]. Investment Recommendations - The report suggests that leading brands are likely to achieve stable growth due to their integrated advantages and strong pricing power. The external market is expected to benefit from a potential recovery in the U.S. housing market and gradual improvement in European consumption. Emerging markets are anticipated to maintain strong demand due to demographic advantages [40]. Recommended companies include Hisense, Midea Group, Haier, and TCL Electronics [40].

Core Viewpoint - The report highlights a projected decline in the production of household refrigerators in China for the year 2025, indicating a potential shift in market dynamics within the industry [1]. Industry Overview - According to data from the National Bureau of Statistics, the production of household refrigerators in China is expected to reach 8.79 million units in October 2025, representing a year-on-year decrease of 6% [1]. - From January to October 2025, the cumulative production of household refrigerators is projected to be 89.96 million units, showing a slight increase of 0.9% compared to the previous year [1]. Market Research Insights - The report titled "2025-2031 China Smart Refrigerator Industry Market Panorama Research and Development Trend Judgment Report" by Zhiyan Consulting provides an in-depth analysis of the smart refrigerator market in China [1]. - Zhiyan Consulting is recognized as a leading industry consulting firm in China, specializing in comprehensive industry research reports, business plans, feasibility studies, and customized services [1].

紫牛新闻记者联系美的官方客服询问此事，对方表示冰箱的初始温度确实是-18摄氏度，如果发现冰箱 有问题，可提供订单号和电话让师傅上门维修或申请其他售后。 扬子晚报/紫牛新闻记者 张冰晶 校对 胡妍璐 转自：扬子晚报 近日，一名宝妈王女士（化名）在社交平台发帖称，其今年9月刚生下双胞胎宝宝，由于一个宝宝母乳 性腹泻只能喝奶粉，剩下很多母乳。王女士于是在某电商平台下单了一台200L的美的深冷冰柜，将母 乳冻了起来。没想到几天后，她发现冰柜里的母乳全化开了，询问客服才知新冰柜调到-40摄氏度后只 能维持24小时，之后会恢复初始温度。王女士发现自己买的冰柜恢复到了5摄氏度，她对此表示质疑： 为何冰柜的初始温度会这么高？后续沟通中，美的客服表示初始温度应为-18摄氏度。美的售后人员上 门查看后，表示压缩机没有启动。后续客服表示愿意赔偿100元，但王女士觉得不满意，认为该款冰箱 存在品控问题。 王女士告诉记者，她在网上购买的冰柜到家后，安装师傅告诉她通电四五小时后才能放东西，于是她将 冰柜摆在家里插电五小时之后调成了-40摄氏度，再将用瓶子装好的母乳放入冰柜，"后面几天都没打开 过冰柜，直到再拿东西时发现母乳全化冻了。我赶 ...

Core Viewpoint - Chinese home appliance brands are increasingly establishing manufacturing bases in Thailand, leveraging its favorable political environment, supply chain infrastructure, and market potential to enhance their international presence and competitiveness [6][12][16]. Group 1: Company Performance and Strategy - Midea's overseas revenue has significantly increased, with OBM (Own Brand Manufacturing) revenue rising to over 45% of its TO C business in the first three quarters of 2025, contributing to a total revenue of 363.06 billion yuan [3]. - Haier's overseas market revenue reached 79.08 billion yuan in the first half of 2025, marking an 11.7% growth [3]. - Midea has established its largest overseas manufacturing base in Thailand and aims to make it its "second home market" after China [5][6]. Group 2: Market Dynamics in Thailand - The Thai market is experiencing a consumption upgrade, with consumers increasingly favoring high-end appliances, as evidenced by a shift from semi-automatic washing machines to fully automatic models [7][12]. - Chinese brands are gaining market share in Thailand, with Haier leading in air conditioning and Midea achieving top positions in refrigerators and microwaves [10][12]. - The strategic location of manufacturing facilities in Thailand allows companies to efficiently serve both local and international markets, including the U.S. and Europe [6][12]. Group 3: Competitive Advantages - Chinese home appliance companies are noted for their rapid product iteration and responsiveness to market demands, which contrasts with the slower innovation cycles of traditional Japanese and Korean brands [11][12]. - The ability to offer high-quality products at competitive prices is a significant advantage for Chinese brands, as they adapt quickly to local consumer preferences [12][13]. - A multi-brand strategy is emphasized as crucial for capturing both high-end and mid-range markets, allowing companies to maintain a balance between premium pricing and value offerings [13]. Group 4: Challenges and Opportunities - Despite the growth, there is still room for improvement in brand recognition and market penetration, as some consumers still prefer established Japanese brands [14]. - After-sales service is recognized as equally important as product quality, with companies investing significantly in service networks to enhance customer satisfaction [15]. - The ongoing global trade environment, including tariff issues, poses challenges, but localized production in Thailand helps mitigate these risks [16][17].

Group 1: Domestic Demand and Market Outlook - The home appliance sector is expected to show a "high first half and stable second half" trend in 2025, driven by policy continuation and consumption peaks [1] - In the first three quarters of 2025, air conditioner shipments increased by 8.4%, refrigerators by 2.4%, and washing machines by 4.1% year-on-year [1][13] - For 2026, the continuation of subsidies is anticipated to mitigate the impact of high base effects and demand pull-forward, with projected declines in overall appliance sales of -4% to -7.3% under various subsidy scenarios [1][16][19] Group 2: Export Performance and Global Market Trends - Home appliance exports have slowed down due to tariff policies and global supply chain adjustments, but still show resilience and structural highlights [2] - In 2025, the export growth rate for air conditioners is expected to be weaker than that of washing machines and refrigerators, primarily due to adverse weather conditions affecting overseas demand [2][39] - The U.S. market is projected to benefit from a rate cut, which may enhance demand for home appliances, while the European market is expected to maintain a slow recovery [42][44][50] Group 3: Investment Themes - The narrative in the black appliance sector is shifting from "market share chasing" to "profit and pricing power," with Chinese brands like Hisense and TCL expected to convert market share into higher profits [3][55] - White appliances are seen as having strong growth potential due to their historical resilience through cycles, with leading brands like Midea and Haier expected to maintain stable growth and generous dividends [3][83] - The global competition in new consumer products, particularly in smart imaging and robotic vacuum cleaners, is expected to favor Chinese brands, highlighting their competitive advantages [3] Group 4: Financial Metrics and Valuation - As of December 22, 2025, the home appliance sector's PE TTM is 16.27 times, remaining below the 10-year average of 32.8% [7] - The white appliance segment's current PE is 11.22, while black appliances stand at 25.94, indicating varying levels of market valuation [9] - The home appliance sector has seen a decline in public fund holdings, with a heavy allocation of only 2.46% in Q3 2025, reflecting concerns over demand in 2026 [9]

Core Viewpoint - Midea Group announced the resignation of Vice President Fu Yongjun due to personal reasons, effective December 26, 2025 [1] Group 1 - Fu Yongjun will not hold any other position within the company after his resignation [1]

2025年1至6月份，美的集团的营业收入构成为：制造业占比89.17%，其他行业占比10.35%，其他业务 占比0.48%。 截至发稿，美的集团市值为5992亿元。 每经AI快讯，美的集团（SZ 000333，收盘价：78.87元）12月26日晚间发布公告称，伏拥军先生因个人 原因申请辞去副总裁职务。离任后，伏拥军先生不在公司担任其他职务。伏拥军先生的离任自2025年12 月26日起生效。 每经头条（nbdtoutiao）——对话马斯克脑机接口"一号受试者"：大脑植入芯片23个月，我正重新夺回 人生的独立 （记者 王晓波） ...

截至本公告披露日，伏拥军先生持有公司股份200,000股，所持股份将继续按 照《深圳证券交易所股票上市规则》《深圳证券交易所上市公司自律监管指引第 10号——股份变动管理》《深圳证券交易所上市公司自律监管指引第18号——股 东及董事、监事、高级管理人员减持股份》等法律法规及规范性文件的有关规定 进行管理。 公司董事会对伏拥军先生在担任副总裁职务期间为公司发展所作出的贡献 表示衷心的感谢！ 特此公告。 美的集团股份有限公司董事会 证券代码：000333 证券简称：美的集团 公告编号：2025-094 美的集团股份有限公司 关于公司高级管理人员离任的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、误导 性陈述或重大遗漏。 美的集团股份有限公司（以下简称"公司"）于近日收到公司副总裁伏拥军 先生的书面离任报告，伏拥军先生因个人原因申请辞去副总裁职务。离任后，伏 拥军先生不在公司担任其他职务。伏拥军先生的离任自2025年12月26日起生效。 2025年12月27日 1 ...

Group 1: Key News and Insights - The December 22 LPR remains unchanged at 3.0% for 1-year and 3.5% for 5-year loans, indicating a stable monetary policy environment [1][12] - The launch of the National Venture Capital Guiding Fund aims to attract diverse investments, targeting a total fund size of trillions by leveraging central government funds [1][22] - The National Development and Reform Commission (NDRC) has initiated 21 key measures to support the high-quality development of the Western Land-Sea New Corridor, emphasizing financial support and cooperation [1][15][16] Group 2: Market Overview - The domestic securities market showed mixed performance, with the Sci-Tech 100 index rising by 5.60%, while other major indices experienced declines [2][26] - The non-ferrous metals sector led the industry gains with a 6.43% increase, reflecting strong demand dynamics [2][28] Group 3: Buyback and Stake Increase - A total of 5 companies reported significant shareholder buybacks, with Kangnibei planning to increase its stake by over 1% of total shares [3][34] - 60 companies announced buyback plans, with 9 companies intending to repurchase more than 1% of their total shares, highlighting a trend of corporate confidence [3][36] Group 4: Investment Recommendations - In the technology sector, companies focused on artificial intelligence, semiconductor chips, and robotics are expected to outperform due to favorable policies and liquidity conditions [4][39] - The non-bank financial sector, particularly brokerage firms, is anticipated to benefit from a slow bull market, while insurance companies may see improved returns on long-term assets [4][40] - The copper market is expected to maintain a tight supply-demand balance, supporting price increases, while energy metals like lithium and cobalt remain attractive due to battery and storage demand [4][40] - The electric equipment sector is poised for growth driven by AI and renewable energy, indicating a robust future demand for power equipment [4][41] - Domestic consumption is projected to expand, with a focus on enhancing consumer spending capabilities [4][42]

Core Viewpoint - Midea Building Technology is increasing the prices of its products by 5% due to rising costs of raw materials such as copper, iron, and aluminum, effective from December 15, 2025 [1] Group 1: Price Adjustment Details - Midea Building Technology has notified its distributors about a price increase of 5% across various product lines [1] - The company clarified that it has not issued a nationwide price increase notice, allowing regions to set their own pricing based on local market conditions [1] - A distributor indicated that orders placed before the end of December will be honored at the original price, but adjustments will take effect from January 1, 2025, for main models [1] Group 2: Business Performance - Midea Building Technology is part of Midea Group's ToB business segment, focusing on building products and services, including HVAC, smart elevators, energy management, and building control [1] - The segment has shown rapid growth, with Midea Group reporting a revenue of 364.716 billion yuan for the first three quarters of 2025, a year-on-year increase of 13.85% [1] - Revenue from smart building technology reached 28.1 billion yuan, reflecting a 25% year-on-year growth and accounting for approximately 7.7% of total revenue [1] Group 3: Industry Context - Other HVAC companies, including Mitsubishi Heavy Industries, Haier, and others, have also raised prices due to increasing raw material costs [2] - This is not the first price adjustment for Midea Building Technology; a previous increase was implemented in April 2022 due to similar cost pressures [2]