Core Insights - The Chinese liquor industry is undergoing significant transformation in 2025, driven by high channel inventory and weak terminal sales, alongside new opportunities arising from changing policies, consumption patterns, and scenarios [1] - The trend towards "lower alcohol content" is becoming mainstream, with major liquor companies launching new low-alcohol products to attract younger consumers [3][4] Industry Trends - The low-alcohol wave in the liquor industry has evolved from sporadic attempts to a concentrated effort, with major brands like Wuliangye and Luzhou Laojiao leading the charge [4][10] - Wuliangye's launch of the 29-degree "Wuliangye·Yijianqingxin" has set a precedent, achieving over 100 million yuan in sales within two months [4] - Other companies, such as Shede and Gujing Gongjiu, are also introducing low-alcohol products targeting specific consumption scenarios, indicating a shift in marketing strategies [6][8] Consumer Behavior - The shift towards low-alcohol products is largely driven by generational changes in consumer behavior, with younger consumers preferring lighter, more comfortable drinking experiences [11][13] - The younger demographic, particularly those born between 1985 and 1994, now constitutes a significant portion of the liquor consumer base, leading to a demand for products that align with their lifestyle [11] Market Dynamics - The industry is facing challenges such as high inventory levels and sluggish sales, prompting companies to seek new growth avenues through low-alcohol offerings [13] - The trend towards lower alcohol content is also seen as a response to increasing health consciousness among consumers, who are more sensitive to the burdens of alcohol consumption [13][14] Strategic Implications - The low-alcohol trend is not merely about reducing alcohol content but involves a comprehensive restructuring of product offerings, including fruit wines and sparkling liquors [10][14] - Companies are exploring international markets for low-alcohol products, which may facilitate cultural export and align with global drinking preferences [14] Challenges Ahead - Despite the momentum, the industry faces the challenge of ensuring that lower alcohol products resonate with younger consumers, who may not be willing to pay for them if they lack flavor innovation [15][16] - The need for emotional connection and cultural relevance remains critical, as traditional liquor culture may alienate younger consumers [15][17]

近日，"国货'潮品'进免税品牌推介会"在深圳举办。会上，商务部流通发展司正式公布了首批市内免税 店国货"潮品"品牌推介名录，174个品牌纳入首批推荐名录。荣耀、博士眼镜（300622）、永丰源等25 个深圳品牌成功入选。 将国货"潮品"引入免税渠道，是推动本土品牌全球化的重要举措，具有多重意义。一方面能助力国产品 牌对接国际消费市场，提升品牌全球竞争力展；另一方面也可满足国内消费者对高品质商品的需求，扩 大内需；同时，国货"潮品"出海，能促进中华优秀传统文化的全球传播，实现商业价值与文化价值的双 向赋能。 "国潮"优品走向世界 免税店作为面向国际游客的重要商业窗口，汇聚全球消费者目光。为落实《提振消费专项行动方案》和 《关于完善市内免税店政策的通知》要求，商务部会同文化和旅游部开展了市内免税店国货"潮品"品牌 推介名录征集工作。 记者了解到，本次公布的首批174个品牌，覆盖全国26个省（自治区、直辖市）的19个经营品类，其中 包含45个中华老字号。此举标志着国货品牌规模化、系统化进入免税渠道的政策通道全面打通，为"国 潮"出海搭建了高势能平台。 商务部流通发展司零售业发展处处长任宏伟表示，推动优质国产品牌进入 ...

泸州老窖销售有限公司党委书记、总经理张彪(左一)，泸州老窖国窖酒类销售股份有限公司总经理张良 (右一)，艺术家毛焰(左二)，艺术家何多苓(右二)共同发布国窖1573"相映成焰"艺术新春酒 光影汇融，艺酒共生。2025年12月26日，国窖1573×毛焰"相映成焰"艺术新春酒上市发布会在杭州盛大 举行。 泸州老窖销售有限公司党委书记、总经理张彪，泸州老窖国窖酒类销售股份有限公司总经理张良，与 2026年艺术新春酒合作艺术家毛焰，以及薛松、谭平、隋建国等历届合作艺术家齐聚现场，共同见证国 窖1573第七款艺术新春酒的荣耀揭幕。 艺酒共鸣：当传世浓香遇见先锋笔触 作为中国超高端白酒品牌，国窖1573在传承发展白酒文化的道路上始终创新探索，搭载文化、艺术、体 育等不同语言，让世界品味中国。国窖1573艺术新春酒的第七位合作艺术家毛焰，是中国当代观念性肖 像画领域的领航者，其以精微细腻的刻画、冷峻深邃的灰色调，以及对人像精神性的极致探索闻名业 界。 此次双方携手打造"相映成焰"艺术新春酒，以"水"与"焰"的意象交融，演绎白酒与艺术的精神共 鸣："水"，是国窖1573传承450余年的活态浓香；"焰"，是毛焰艺术创作中纯粹而 ...

Core Insights - The core viewpoint of the article is that the Chinese liquor market, particularly the top ten liquor products, has shown signs of price recovery after a brief decline, with an overall increase in retail prices observed on Monday [1][6]. Price Trends - The average retail price of the top ten liquor products has stabilized and rebounded, with a total price of 9,210 yuan for a bundled sale of one bottle from each product, reflecting an increase of 23 yuan from the previous day [1][6]. - The market is experiencing a general upward trend, with most brands seeing price increases. Notably, Yanghe Dream Blue M6+ saw a significant rebound of 12 yuan per bottle, leading the market [1][7]. - Other notable price increases include: - Qinghua Lang up 7 yuan per bottle, marking its eighth consecutive day of price increases [1][7]. - Wuliangye Pu 58th generation up 5 yuan per bottle [1][7]. - Qinghua Fen 20 up 4 yuan per bottle [1][7]. - Guizhou Moutai premium up 3 yuan per bottle [1][7]. - Gujing Gong 20 and Shuijing Jian Nan Chun each up 1 yuan per bottle [1][7]. - Conversely, some products have seen price declines, including: - Xijiu Junpin down 6 yuan per bottle, continuing a three-day downward trend [1][7]. - Guojiao 1573 down 4 yuan per bottle [1][7]. - Feitian Moutai down 3 yuan per bottle [1][7]. Data Collection Methodology - The daily data for "Liquor Price Reference" is sourced from approximately 200 collection points across various regions, including designated distributors, social distributors, mainstream e-commerce platforms, and retail outlets, ensuring a comprehensive and objective representation of the market [2][7]. Industry Developments - On December 28, Guizhou Moutai held a national distributor conference, where the new management team emphasized respect and openness towards distributors and outlined a development strategy for 2026 [2][7]. - Moutai acknowledged its shortcomings in marketization and consumer reach while asserting the broad market potential for Moutai liquor [2][7]. - The core plan for the upcoming year includes preventing price speculation, promoting market-driven pricing, and establishing a pyramid product system centered around the 500ml Feitian Moutai as the main product [2][7]. - Moutai aims to enhance online and offline integration, encouraging compliant distributors to expand online business while focusing on consumer-centric marketing transformation [2][7]. - The chairman, Chen Hua, redefined the relationship with distributors, promising not to let them incur losses while urging a shift from passive to proactive consumer service [2][7].

Summary of Luzhou Laojiao Conference Call Company Overview - **Company**: Luzhou Laojiao - **Industry**: Chinese Baijiu (white liquor) Key Points Sales Performance - In the first half of 2024, Luzhou Laojiao's sales stagnated, with November and December showing recovery but not reaching the same level as the previous year [2][3] - High-end liquor was the most affected segment, followed by mid-range, while low-end liquor performed relatively better [2][3] - Sales are concentrated in North China, Southwest (Sichuan), and East China, accounting for approximately 80% of total sales [2][3] Product Strategy - The company is focused on maintaining the market position of its high-end brand, Guojiao 1573, without adjusting its price [2][5][6] - Resources are gradually shifting towards mid- and low-end products to cope with market pressures [2][5] - The company is promoting low-alcohol products, aligning with the trend towards lower alcohol content [2][7] Market Conditions - The market has experienced fluctuations, with a notable decline starting in June due to policy impacts, leading to a stagnation in consumption scenarios [3] - The company anticipates intensified competition in the low-alcohol segment by 2026 and plans to adjust strategies accordingly [7] Distributor and Channel Management - The distributor team remains stable but faces profit and funding pressures [4][9] - The company is optimizing channel policies, shifting from volume and price assessments to consumer incentives and support for sales behaviors [4][9] Digital Transformation - Luzhou Laojiao is advancing its digital transformation across management, production, and supply chain, with a relatively complete model established [4][10] - The management can monitor production, sales, and distributor performance in real-time, enhancing decision-making efficiency [10] Regional Strategies - In core markets like North China and Southwest, there is significant growth potential, with specific plans in place to achieve sales targets [11] - The company aims to enhance brand influence and consumer cultivation in East China, where it has seen growth but still has room for improvement [11] Pricing and Market Position - The company has no current plans to adjust the price of Guojiao 1573, as brand positioning relies on price and market share [6] - The Old Brand Special Brew has faced challenges in the mid-tier price segment, with the company opting to maintain current pricing rather than pursue short-term gains [12] Seasonal Sales Expectations - The company holds a cautious outlook for sales during the upcoming Spring Festival, anticipating pressure due to policy impacts on gifting and banquet scenarios [13]

Core Viewpoint - The introduction of domestic "trendy" brands into duty-free stores is a significant step towards promoting local brands on a global scale, enhancing their competitiveness and meeting domestic consumer demand for high-quality products [4][5][6]. Group 1: Policy and Implementation - The Ministry of Commerce has officially announced the first batch of 174 domestic "trendy" brands recommended for duty-free stores, covering 19 categories across 26 provinces [5][6]. - This initiative aims to facilitate the entry of quality domestic brands into duty-free channels, which is crucial for expanding domestic demand and boosting consumption [5][6]. - Shenzhen has established a three-dimensional operational model combining "duty-free + tax refund + taxable" to effectively address the operational challenges of domestic products entering duty-free channels [6]. Group 2: Market Impact and Brand Promotion - The duty-free stores serve as a vital platform for showcasing Shenzhen's manufacturing and design to the international market, with brands like Honor and Doctor Glasses demonstrating innovation and high-end appeal [7][8]. - The inclusion of traditional cultural products and time-honored brands revitalizes their market presence, with examples like Liu's bamboo weaving and Tianjin Seagull's mechanical watches highlighting the blend of technology and cultural aesthetics [7][8]. - The overseas retail channels for domestic brands have seen significant growth, with some companies reporting a threefold increase in overseas business compared to the previous year [8].

Investment Rating - The report maintains a positive outlook on the food and beverage industry, particularly in the cyclical direction, emphasizing the importance of domestic demand and consumption [1][7]. Core Views - The report highlights the recent emphasis from authoritative media and high-level officials on the importance of domestic demand, which is crucial for the industry [7]. - Despite a recent pullback in the high-end liquor sector, the report anticipates a recovery in sales and pricing balance in the upcoming quarters, with expectations of a double-digit decline in sales year-on-year for Q1 2026, followed by stabilization in Q2 and a potential turning point in Q3 [7][8]. - The report suggests that high-quality liquor companies are currently in a strategic allocation phase, with recommendations for specific brands such as Luzhou Laojiao, Shanxi Fenjiu, Guizhou Moutai, and Wuliangye [7][8]. - For the consumer goods sector, the report identifies systemic opportunities, with a focus on CPI as a core observation indicator, predicting gradual improvement in food CPI throughout the year [7][10]. Summary by Sections Food and Beverage Weekly Insights - The food and beverage sector experienced a decline of 0.56% last week, with the liquor segment down by 0.20%, underperforming the broader market [6]. - The report notes that the top gainers included Anji Food (+29.65%) and Xichuan Food (+9%), while the biggest losers were Huanlejia (-16.35%) and Zhuangyuan Pasture (-13.19%) [6]. Liquor Sector - Moutai's bottle price is reported at 1550 RMB, with a week-on-week increase of 5 RMB, while the box price is 1560 RMB, also up by 5 RMB. Wuliangye's price remains stable at approximately 780 RMB, and Guojiao 1573 has decreased by 10 RMB to around 820 RMB [8][33]. - The Moutai dealer conference emphasized a market-oriented transformation, focusing on consumer-centric strategies and adjusting product offerings to stabilize market dynamics [8]. Consumer Goods Sector - The report recommends focusing on the restaurant supply chain, particularly in condiments and frozen foods, with specific recommendations for companies like Anji Food, Qianhe Flavor, and Tianwei Food [10]. - The dairy sector is expected to see an improved supply-demand balance in 2026, with recommendations for Yili and New Dairy [10]. Valuation Metrics - As of December 26, the food and beverage sector has a dynamic PE of 20.02x, with a premium rate of 21%, while the liquor sector has a dynamic PE of 18.50x, with a premium rate of 12% [34].

Group 1: Market Trends and Insights - The cross-year market trend is characterized by "growth leading, liquor accumulating," with funds favoring sectors like snacks and dairy that show clear momentum and higher elasticity, driven by policy support and industry trends [1][3] - The liquor sector is in a "bottoming accumulation" phase, with demand for inventory preparation increasing as the Spring Festival approaches, indicating a potential valuation recovery post-holiday [1][3] Group 2: Liquor Industry Developments - Major liquor companies such as Gujing Gongjiu, Xijiu, and Luzhou Laojiao are signaling positive developments, revealing strategic plans and annual results amidst industry adjustments and high inventory levels [1][2] - Gujing Gongjiu aims to optimize product structure and expand growth through new product launches and enhanced market strategies, while Xijiu reported a stable sales figure of approximately 19 billion yuan for the year, with significant inventory reduction [2][6] - Luzhou Laojiao is focusing on digital transformation and strategic upgrades, targeting younger consumers and enhancing brand value while maintaining price stability for its flagship product [2][8] Group 3: Performance Forecasts - As the 2025 annual report forecast period approaches, certain food and beverage sectors are expected to exceed performance expectations due to differentiated advantages, despite short-term revenue growth slowdowns [4] - The liquor sector is anticipated to see improved performance due to inventory control and channel optimization, while segments like prepared dishes and functional snacks are benefiting from consumer recovery and product upgrades [4] Group 4: Catalysts for Future Growth - Multiple catalysts are expected to drive better-than-expected Q1 results starting from late January, including the peak sales season for liquor companies during the Spring Festival and improved data from various consumer goods sectors [5] - The food and beverage sector is currently at historical low valuations, suggesting potential for significant upward movement as market sentiment improves [5] Group 5: Dairy and Processed Food Insights - The dairy processing industry is set to benefit from temporary anti-subsidy measures on EU dairy products, accelerating domestic processing and improving profit margins for upstream dairy producers [10] - The average price of raw milk has shown signs of stabilization, indicating a potential turning point for the dairy market in 2026 [10] Group 6: Snack and Beverage Sector Dynamics - As the Spring Festival approaches, snack companies are preparing for a peak sales season, with expectations for strong performance in Q1 due to extended inventory and sales timelines [12][13] - The beverage industry is currently focused on inventory reduction, with a more favorable competitive environment anticipated as seasonal activities ramp up [13]

Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Viewpoints - The value of layout in the high-end liquor sector is becoming evident, and the optimization of raw milk supply and demand is creating investment opportunities [3][12] - The food and beverage index experienced a decline of 0.6% from December 22 to December 26, ranking 25th among 28 sectors, underperforming the CSI 300 by approximately 2.5 percentage points [12][14] - The high-end liquor industry is currently in a deep adjustment period due to slowing economic growth and insufficient consumer confidence, but there are signs of demand improvement compared to the second and third quarters [12] - The price strategy for premium liquor brands like Moutai is stabilizing, with recent prices in the range of 1500-1600 RMB, and significant price drops are not expected in the near future [12] - The raw milk supply-demand gap has slightly narrowed, with a short-term recovery in demand due to pre-holiday stocking, but long-term supply remains in surplus [4][13] Summary by Sections Weekly Insights - The liquor sector shows layout value, and the raw milk supply-demand optimization is generating investment opportunities [3][12] - The food and beverage index underperformed the market, with specific sub-sectors like health products and other foods showing relative strength [12][14] Market Performance - The food and beverage index fell by 0.6%, ranking 25th out of 28 sectors, with health products (+0.5%) and other foods (+0.0%) performing relatively better [12][14] Upstream Data - Recent data indicates a decline in some upstream raw material prices, with full-fat milk powder auction prices down 18.7% year-on-year [20][21] Liquor Industry News - Prices for premium Moutai products have increased, reflecting strong market demand and limited supply [42] Recommended Portfolio - Recommended stocks include Guizhou Moutai, Shanxi Fenjiu, and West Oat Foods, among others, focusing on companies with strong performance stability and risk resilience [5][48]

Core Insights - The Chinese liquor industry is undergoing significant transformation in 2025, facing challenges such as high channel inventory and weak terminal sales, while also experiencing new opportunities driven by changing policies, consumption patterns, and market scenarios [1][14] Market Trends - The white liquor market in the Guangdong-Hong Kong-Macao Greater Bay Area has seen a decline in retail prices, with a notable shift in consumer behavior and pricing strategies [2][3] - The market is characterized by overall price declines, with traditional peak seasons losing their effectiveness, and the penetration of instant retail channels impacting pricing dynamics [3][6] Price Dynamics - Over half of the monitored products in the Greater Bay Area have experienced price declines, including high-end brands like Moutai and Wuliangye, indicating a weakening of price defenses across various segments [4][6] - The price range for products priced at 1,000 yuan and above has collectively cooled, with significant discrepancies between listed prices and actual transaction prices [4][9] Consumer Behavior - Mid-range and mass-market products have shown relative price stability, reflecting their essential demand despite overall market contraction [5][9] - The impact of online channels on pricing is significant, with online prices often dropping while offline prices remain stable, particularly in Shenzhen [8][10] Regional Insights - In Dongguan, the white liquor market has shown structural price differentiation, with high-end products facing downward pressure while mid-range brands adopt varied pricing strategies to maintain market positioning [13][14] - In Foshan, the market is characterized by stable prices for certain products, with local brands influencing consumer preferences and sales dynamics [11][12] Future Outlook - The industry is expected to continue facing low-price conditions in the short term, with the upcoming Spring Festival seen as a potential opportunity for temporary sales improvement [16] - The competition is anticipated to shift from price wars to a focus on brand strength, product innovation, and refined channel management as companies seek to adapt to evolving consumer habits [16]