泸州老窖（000568）(000568.SZ)公告，公司董事会审议通过了《关于投资建设泸州老窖历史文化产业 园暨四川中国白酒博物馆项目的议案》。公司决定投资建设泸州老窖历史文化产业园暨四川中国白酒博 物馆项目，项目建设工期约50个月(含前期准备工作)，总投资约为14.78亿元(其中含已用于购置泸州老 窖天府中学凤凰山校区资产4.2亿元，该项资产购置已经董事会审议通过)，所需资金为公司自筹。 ...

智通财经APP讯，泸州老窖(000568.SZ)公告，公司董事会审议通过了《关于投资建设泸州老窖历史文化 产业园暨四川中国白酒博物馆项目的议案》。公司决定投资建设泸州老窖历史文化产业园暨四川中国白 酒博物馆项目，项目建设工期约50个月(含前期准备工作)，总投资约为14.78亿元(其中含已用于购置泸 州老窖天府中学凤凰山校区资产4.2亿元，该项资产购置已经董事会审议通过)，所需资金为公司自筹。 ...

格隆汇11月5日｜泸州老窖(000568.SZ)公告称，公司第十一届董事会十七次会议审议通过了《关于投资 建设泸州老窖历史文化产业园暨四川中国白酒博物馆项目的议案》。项目建设工期约50个月，总投资约 为14.78亿元，其中含已用于购置泸州老窖天府中学凤凰山校区资产4.2亿元，所需资金为公司自筹。该 项目旨在系统展示和传播中国白酒和泸州老窖历史、文化与发展，提升品牌影响力。 ...

Core Viewpoint - Luzhou Laojiao (000568.SZ) announced an investment to build a historical and cultural industry park and a Chinese liquor museum to enhance brand influence and showcase the history and culture of Chinese liquor and Luzhou Laojiao [1] Investment Details - The project will have a construction period of approximately 50 months, including preparatory work [1] - The total investment for the project is about 1.478 billion yuan, which includes 420 million yuan already spent on acquiring assets for the Luzhou Laojiao Tianfu Middle School Phoenix Mountain campus [1] - The funding for the project will be self-raised by the company [1]

格隆汇11月5日丨泸州老窖(000568.SZ)公布，为进一步系统展示和传播中国白酒和泸州老窖历史、文化 与发展，提升泸州老窖品牌影响力，公司决定投资建设泸州老窖历史文化产业园暨四川中国白酒博物馆 项目，项目建设工期约50个月（含前期准备工作），总投资约为14.78亿元（其中含已用于购置泸州老 窖天府中学凤凰山校区资产4.2亿元，该项资产购置已经董事会审议通过），所需资金为公司自筹。 ...

证券代码：000568 证券简称：泸州老窖 公告编号：2025-44 泸州老窖股份有限公司 第十一届董事会十七次会议决议公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整， 没有虚假记载、误导性陈述或重大遗漏。 一、董事会会议召开情况 泸州老窖股份有限公司（以下简称"公司"）第十一届董事会十七 次会议于2025年11月5日在泸州老窖指挥中心主楼5-1会议室以现场 结合视频的方式召开。召开本次会议的通知已于2025年10月31日以邮 件方式发出。会议应出席董事10人，实际出席董事10人（其中，委托 出席董事2人，林锋先生、李国旺先生因工作原因未能亲自出席，林 锋先生委托刘淼先生、李国旺先生委托陈有安先生代行表决权）。会 议由董事长刘淼先生主持，部分高管列席会议。 本次董事会会议的召开符合有关法律、行政法规、部门规章、规 范性文件和公司《章程》的规定。 二、董事会会议审议情况 审议通过了《关于投资建设泸州老窖历史文化产业园暨四川中国 白酒博物馆项目的议案》。 表决结果：10 票同意，0 票反对，0 票弃权。 为进一步系统展示和传播中国白酒和泸州老窖历史、文化与发展， 提升泸州老窖品牌影响力，公司决定投 ...

泸州老窖公告称，公司第十一届董事会十七次会议审议通过投资建设泸州老窖历史文化产业园暨四川中 国白酒博物馆项目的议案。该项目建设工期约数月（含前期准备），总投资约14.78亿元，其中含已购 置泸州老窖天府中学凤凰山校区资产4.2亿元，所需资金由公司自筹。 ...

Core Viewpoint - Luzhou Laojiao reported a decline in net profit for Q1-Q3 2025, with a total of 10.762 billion yuan, down 7.17% year-on-year, and Q3 net profit of 3.099 billion yuan, down 13.07% year-on-year, indicating challenges in the current market environment [1] Industry Summary - The Chinese liquor industry is undergoing a new adjustment cycle, shifting from a "capacity expansion" model to a focus on "quality improvement, brand influence, cultural expression, and value creation" [1] - The overall trend in the industry is characterized by "reduced volume and increased quality" [1] Company Strategy - The company is committed to maintaining price stability for its flagship product, Guojiao, while gradually shifting resources towards mid-to-high-end mainstream products [1] - Luzhou Laojiao is actively entering the high-growth segment of light bottle liquor, with the new Luzhou Laojiao Erqu product currently in pilot promotion [1] - The company aims to leverage its complete price pyramid product system to enhance overall competitive advantages [1] - In response to current market demands for lower alcohol content, health-oriented, and diversified products, the company will continue to promote its 38° product line [1] - The company will persist with its "2358+100" regional strategy to deepen and strengthen its base market, consolidating and expanding its market advantages [1] - The company is optimistic about its long-term performance growth sustainability due to superior channel price management capabilities, maintaining a "buy" rating [1]

| 基本信息 70 | 法律诉讼 | 经营风险 | 经营信息 13 企业发展 90 | 知识产权 | 历史信息 1 1 | | --- | --- | --- | --- | --- | --- | | 法定代表人 | 付震要 精关联企业 9 | 登记状态 | 存续(在宫、开业、在册) | 成立日期 | 2022-12-20 | | | | 注册资本 | 202660.986135万元 益 | 实燈资本 | 57000万元 1 | | 组织机构代码 | MAC5F4GB-8 | 工商注册号 | 510500010015031 | 纳脱人识别号 | 91510500MAC5F4GB8D | | 企业类型 | 有限责任公司(非自然人投资或控股 的法人独测) | 营业期限 | 2022-12-20 至 无因定期限 | 纳税人资质 | 一般纳税人 | | 人员规模 | | 参保人数 | 0 (2024年报) 0 | 核准日期 | 2025-11-04 | | | | 分支机构参保人数 | 0 (2024年报) | | | | 所属地区 | 四川省泸州市龙马潭区 | 登记机关 | 泸州市市场监督管理局 | | | | ...

Core Insights - The Chinese liquor industry is undergoing a significant transformation, facing challenges such as declining production and prices, while also experiencing new opportunities driven by consumer trends and digitalization [1][6][14] Group 1: Market Performance (2024-2025) - In 2024, the number of large-scale liquor enterprises decreased to 989, with total production at 4.145 million kiloliters, a year-on-year decline of 1.8%. However, sales revenue reached 796.38 billion yuan, up 5.3%, and total profit increased by 7.8% to 250.87 billion yuan, indicating a shift from extensive to intensive development [2][16] - The top six brands (CR6) accounted for 86% of the industry's total profit in 2024, up from 55% in 2014, highlighting a growing concentration in the market [2][20] - In the first quarter of 2025, the industry faced further pressure with production down 7.2% year-on-year to 1.032 million kiloliters, marking a potential eighth consecutive year of decline [3][26] Group 2: Consumer Trends and Pricing - The first half of 2025 saw a significant shift in consumer behavior, with only 26.9% of distributors reporting increased sales before the Spring Festival, dropping to 11.5% during the May Day holiday [4] - The price range of 100-300 yuan became the most active market segment, while higher price segments faced significant challenges, with the price of premium brands like Moutai dropping over 36% since 2022 [4][6] - Young consumers are increasingly defining value in the liquor market, prompting companies to innovate product designs and marketing strategies to attract this demographic [5][6] Group 3: Industry Challenges - The industry is experiencing a "volume and price decline" scenario, with over 59.7% of liquor companies reporting reduced operating profits due to rising costs and declining sales [3][34] - The average inventory turnover days reached 900, a 10% increase year-on-year, indicating high inventory pressure and a widespread issue of price inversion affecting 60% of companies [23][34] - The overall market is characterized by a cautious consumer sentiment, with many companies resorting to discounts and bundled sales to maintain market share, further squeezing profit margins [3][34] Group 4: Future Outlook - The report suggests that 2025 presents a strategic opportunity for the liquor industry to achieve high-quality development despite short-term challenges, focusing on product innovation, digital transformation, and cultural marketing [6][14] - The industry is expected to transition from "scale growth" to "value growth," with a focus on enhancing product quality and consumer experience [6][14]