Core Insights - The Chinese baijiu market shows signs of stabilization with the average retail price of the top ten products remaining at 9160 yuan, indicating a halt in the recent price decline [1] - The market exhibits significant structural differentiation, with varying price movements among high-end products [1] Price Trends - The price of Guojiao 1573 increased by 10 yuan per bottle, leading the price rise among products [1][4] - Moutai's Feitian saw a price recovery of 9 yuan per bottle, demonstrating strong resilience [1][4] - Yanghe Dream Blue M6+ rose by 8 yuan per bottle, while other products like Qinghua Lang and Shuijing Jian Nan Chun remained stable [1] - On the downside, Guqingong Gu 20 dropped by 12 yuan per bottle, marking a significant adjustment [1][4] - The price of Moutai's boutique variant fell by 5 yuan, and both Xijiu Junpin and Wuliangye Pu 58th generation decreased by 4 yuan per bottle [1][5] Product Launch and Marketing Strategy - In August, the 29° Wuliangye "Yijian Qingxin" was launched, with singer G.E.M. appointed as the global ambassador [2] - This product represents a strategic shift towards younger consumers, focusing on "self-reward" and "quality socializing" to align with contemporary consumption trends [2]

Core Insights - The core viewpoint of the article is that the Chinese liquor market, particularly for well-known baijiu brands, is showing signs of stabilization after a period of decline, with the average retail price of the top ten products remaining steady at 9,160 yuan [1][6]. Market Price Trends - The average retail price of the top ten baijiu products has stabilized, with a total price of 9,160 yuan, unchanged from the previous day, indicating a potential halt in the market's downward trend [1][6]. - Notable price movements include: - Guojiao 1573 increased by 10 yuan per bottle, leading the price rise [1][7]. - Moutai Feitian rose by 9 yuan per bottle, demonstrating resilience [1][7]. - Yanghe Dream Blue M6+ saw an increase of 8 yuan per bottle [1][7]. - In contrast, Gujing Gong 20 dropped by 12 yuan per bottle, indicating a significant adjustment [1][7]. - Moutai's boutique variant fell by 5 yuan per bottle, while Wuliangye and Xijiu both decreased by 4 yuan per bottle [1][7]. Brand Strategy and Market Positioning - The launch of the 29° Wuliangye "First Love" product, endorsed by singer G.E.M., represents a strategic move towards brand rejuvenation and targeting younger consumers [2][8]. - This product aims to cater to the "self-reward" and "quality socializing" trends among young consumers, aligning with their preferences for indulgence and stress relief [2][8].

新浪财经"酒价内参"重磅上线 知名白酒真实市场价尽在掌握 今日市场结构性分化显著，核心高端酒品走势不一。上涨产品中，国窖1573价格环比上涨10元/瓶，涨 幅领先。贵州茅台飞天价格环比回升9元/瓶，展现出较强韧性。洋河梦之蓝M6+价格上涨8元/瓶。青花 郎与水晶剑南春价格则与昨日持平。下跌产品中，古井贡古20价格下跌12元/瓶，调整幅度较大。精品 茅台价格回落5元/瓶。习酒君品与五粮液普五八代价格均下跌4元/瓶。青花汾20价格微跌2元/瓶。 【点击进入酒价内参，查看真实酒价】 白酒业的重要新闻方面，"酒价内参"的姊妹栏目酒业内参报道，正值各白酒企业探讨如何年轻化时，著 名唱作人邓紫棋已经给五粮液调上酒了。网络近日流传的一段视频显示，邓紫棋利用五粮液·一见倾心 调至出了一杯特饮。"生活中的每一个倾心瞬间，都藏着一段未完待续的旋律，我把这份心动旋律，调 制成一杯可以品尝的歌"，邓紫棋说。 今年8月，29°五粮液·一见倾心正式推出，官宣由邓紫棋担任产品全球代言人。五粮液相关负责人表 示，29°五粮液·一见倾心作为品牌年轻化、低度化战略新突破的开创性产品，是五粮液面向年轻消费群 体打造的高端低度白酒，主打"自我犒赏" ...

Core Insights - The Chinese liquor market shows signs of stabilization in the retail prices of the top ten products, with an overall price of 9160 yuan for a bundled sale, remaining unchanged from the previous day [1] - There is a notable structural differentiation in the market, with varying trends among core high-end liquor products [1] Price Movements - The price of Guojiao 1573 increased by 10 yuan per bottle, leading the price rise among products [1][3] - The price of Guizhou Moutai (Feitian) rose by 9 yuan per bottle, indicating strong resilience [1][3] - Yanghe Dream Blue M6+ saw an increase of 8 yuan per bottle [1][4] - Prices for Qinghua Lang and Shuijing Jian Nan Chun remained stable compared to the previous day [1] Price Declines - The price of Guqingong Gu 20 decreased by 12 yuan per bottle, showing a significant adjustment [1][4] - The price of Boutique Moutai fell by 5 yuan per bottle [1] - Xijiu Junpin and Wuliangye Pu 58th generation both saw a decline of 4 yuan per bottle [1][4] - Qinghua Fen 20 experienced a slight drop of 2 yuan per bottle [1][4] Data Collection - The data is sourced from approximately 200 collection points across major regions, including designated distributors, social distributors, mainstream e-commerce platforms, and retail outlets [4]

沪指12月8日上涨0.54%，申万所属行业中，今日上涨的有25个，涨幅居前的行业为通信、综合，涨幅 分别为4.79%、3.03%。跌幅居前的行业为煤炭、石油石化，跌幅分别为1.43%、0.84%。食品饮料行业 位居今日跌幅榜第三。 资金面上看，两市主力资金全天净流入26.02亿元，今日有15个行业主力资金净流入，电子行业主力资 金净流入规模居首，该行业今日上涨2.60%，全天净流入资金82.73亿元，其次是通信行业，日涨幅为 4.79%，净流入资金为23.87亿元。 主力资金净流出的行业有16个，国防军工行业主力资金净流出规模居首，全天净流出资金35.67亿元， 其次是医药生物行业，净流出资金为27.00亿元，净流出资金较多的还有食品饮料、基础化工、公用事 业等行业。 食品饮料行业今日下跌0.78%，全天主力资金净流出22.25亿元，该行业所属的个股共124只，今日上涨 的有35只，涨停的有2只；下跌的有86只。以资金流向数据进行统计，该行业资金净流入的个股有40 只，净流入资金居首的是西王食品，今日净流入资金5718.48万元，紧随其后的是安记食品、涪陵榨 菜，净流入资金分别为5416.45万元、1619. ...

从个股来看，贵州茅台收盘价达1418.22元/股，下跌0.82%；五粮液收盘价达113.27元/股，下跌1.47%； 山西汾酒收盘价达180.15元/股，下跌1.04%；泸州老窖收盘价达125.38元/股，下跌2.31%；洋河股份收 盘价达62.75元/股，下跌0.18%。 北京商报讯（记者 刘一博 冯若男）12月8日尾盘，沪指3924.08点上涨0.54%。白酒板块2226.32点收盘 下跌0.33%，其中16只白酒股下跌，泸州老窖2.31%领跌白酒股。 中信证券预测，2026年一季度或者三季度有望出现白酒板块动销、价格、预期的企稳回升，2026年二季 度有望出现上市公司报表业绩的企稳回升。目前白酒板块市盈率（TTM）约为20倍，处于中长期的底 部区间，已反映较多中长期的悲观预期。此外，2024年以来白酒头部企业股东回报稳步提升，龙头公司 分红率普遍在65%以上，不断增厚投资安全边际。 ...

Core Insights - The liquor sector experienced a decline of 1.0% on December 8, with Luzhou Laojiao leading the drop [1][2] - The Shanghai Composite Index closed at 3924.08, up 0.54%, while the Shenzhen Component Index closed at 13329.99, up 1.39% [1] Liquor Sector Performance - Luzhou Laojiao's stock price fell by 2.31% to 125.38, with a trading volume of 117,400 shares and a transaction value of 1.482 billion yuan [2] - Wuliangye and Gujing Gongjiu also saw declines of 1.47% and 1.35%, respectively, with transaction values of 3.157 billion yuan and 279 million yuan [2] - The overall net outflow of main funds from the liquor sector was 1.788 billion yuan, while retail investors saw a net inflow of 926 million yuan [2][3] Fund Flow Analysis - Main funds showed a negative net inflow for several companies, including ST Yanshi and Jinhui Liquor, with net outflows of 1.29 million yuan and 3.21 million yuan, respectively [3] - Retail investors contributed positively to the net inflow for companies like Yilite and Tianyoude Liquor, with net inflows of 3.97 million yuan and 3.42 million yuan, respectively [3] - The overall trend indicates a shift in investor sentiment, with retail investors more active in the market compared to institutional investors [2][3]

白酒行业除头部五家企业外，其余企业整体表现分化较大。其中，古井贡酒获得AApi评级，舍得酒业 和水井坊获得AA-pi评级，三者ESG表现达到行业头部企业水平；酒鬼酒和顺鑫农业获得A+pi评级；今 世缘、口子窖和金徽酒获得Api评级；金种子酒和迎驾贡酒获得A-pi评级；老白干酒获得BBB+pi评级； 伊力特获得BBB-pi评级；*ST岩石获得BB+pi评级；天佑德酒获得BBpi评级；皇台酒业获得B-pi评级。 泸州老窖、贵州茅台、洋河股份三家企业环境评级均为A+pi。其中，贵州茅台在水资源管理上形成了 独特的管理模式，规范各环节用水管理制度和管理标准，完善水资源考核机制，聘请第三方机构开展水 足迹测算工作，识别出各环节高耗水的关键节点，开展水压力评估，制定针对性方案。泸州老窖在土地 资源管理方面表现突出，通过建立制度体系将原粮种植与生态保护相结合，构建示范性可持续农业模 式，并通过科学管理、优化生产、鼓励休耕，提升土壤肥力，保障农田生态稳定；山西汾酒环境得分较 其他四家企业较低，评级为BBB+pi，主要是在废气和废水绩效指标披露丰富度、环境相关管理目标设 定的精细化程度、环保投入等方面存在差距。 社会（S）维度 ...

Investment Rating - The report maintains an "Increase" rating for the food and beverage industry, indicating a positive outlook for selected stocks and sectors within the industry [4]. Core Insights - The white liquor sector is showing signs of recovery, with Shanxi Fenjiu focusing on national expansion, youth engagement, and internationalization strategies for 2026. The company is optimizing inventory and enhancing market capacity, which is expected to support growth [2]. - In the beverage sector, companies like Nongfu Spring are planning to strengthen their water and tea product lines while introducing new products. The beer segment is diversifying with new flavors to cater to changing consumer preferences [3]. - The report highlights the potential for growth in consumer staples, with companies like Three Squirrels expanding into a full-category strategy and Mengniu Dairy leading in deep processing innovations [7]. Summary by Sections White Liquor - Shanxi Fenjiu's 2026 marketing strategy focuses on nationalization, youth engagement, and precise consumer service. The company is targeting key markets and optimizing inventory to enhance growth potential [2]. - The white liquor industry is characterized by bottoming out in sales, clearing financial reports, and low expectations, suggesting a favorable environment for quality asset allocation [2]. Beer and Beverage - The beer sector is witnessing the launch of new products like Jin Xing Beer’s winter flavor, reflecting a shift in consumption patterns towards home and outdoor settings [3]. - Nongfu Spring's strategy for 2026 includes strengthening its core water products and expanding its tea offerings, indicating a focus on product diversification and market penetration [3]. Consumer Staples - Three Squirrels is advancing its full-category strategy with the opening of flagship stores, emphasizing community engagement and a wide range of products [7]. - Mengniu Dairy is enhancing its product line with deep processing innovations, which are expected to drive demand and improve the utilization of raw milk [7]. - The frozen food sector is recovering, with companies like Anjuke benefiting from new product launches and channel optimizations, indicating a positive market response [7].

行 业 及 产 业 证券分析师 吕昌 A0230516010001 lvchang@swsresearch.com 周缘 A0230519090004 zhouyuan@swsresearch.com 王子昂 A0230525040003 wangza@swsresearch.com 联系人 王子昂 A0230525040003 wangza@swsresearch.com 高端酒批价回落 关注需求承接 食品饮料 2025 年 12 月 06 日 相关研究 《茅台股东会传递务实信号 月度金股推荐 泸州老窖 ——食品饮料行业周报 20251124-20251128》 2025/11/30 《市场大幅调整 板块相对跑赢 ——食品 饮料行业周报 20251117-20251121》 2025/11/22 《黎明前夕，曙光将至——2026 年食品 ⚫ 风险提示：食品安全问题，经济下行影响白酒及大众品需求。 证 券 研 究 报 看好 ——食品饮料行业周报 20251201-20251205 本期投资提示： 告 请务必仔细阅读正文之后的各项信息披露与声明 本研究报告仅通过邮件提供给 博时基金 博时基金管理有限公司(res ...