在产业升级方面，双方计划围绕绿色工厂建设、工业互联网应用以及全球产能布局等重点领域展开协 作。通过联合攻关核心技术、共同探索先进工艺，海信与美的将共同推动中国制造向中国创造的转变， 为行业树立数字化转型标杆。 对于消费者而言，此次合作也将带来实质性红利。双方将在智慧物流领域构建更高效的仓储网络和配送 体系，实现生产物流协同和供应链优化，有望大幅提升产品交付效率和用户满意度。 凤凰网科技讯（作者/于雷）5月8日，海信集团与美的集团（000333）昨日正式签署战略合作协议，双 方将在AI应用、全球先进制造、智慧物流等多个领域展开深度合作。此次合作标志着国内两大家电巨 头将通过数字化平台开发、AI智能体应用以及工业互联网建设等举措，共同深化数智化转型进程。 美的集团副总裁兼CFO钟铮与海信集团副总裁兼海信家电（000921）集团董事长高玉玲作为双方代表完 成签约。美的集团董事长兼总裁方洪波、海信集团董事长贾少谦等高层领导悉数出席。 随着AIGC技术的快速迭代与发展，全球家电行业正面临前所未有的变革机遇。据悉，海信与美的将重 点推动AI智能体在制造与物流等领域的深度应用，通过打造共享的数字化平台和AI应用生态，全面提 ...

Group 1 - Hisense and Midea have signed a strategic cooperation agreement to collaborate in areas such as AI applications, advanced manufacturing, and smart logistics [1] - The partnership is notable as both companies are leading players in the Chinese home appliance industry, competing with brands like Gree, Haier, and TCL [1] - The collaboration is driven by the rapid development of innovative technologies, particularly AIGC, which presents new opportunities for the home appliance sector [1] Group 2 - Hisense's projected revenue for 2024 is 214.3 billion yuan, with core businesses including traditional appliances and new ventures in smart transportation and precision medicine [2] - Midea's total revenue for 2024 is expected to reach 409.08 billion yuan, with a focus on consumer electronics, HVAC, robotics, and smart supply chains [2] - The combined revenue of both companies exceeds 600 billion yuan, indicating a potential shift in the home appliance industry from competition to collaborative coexistence, which could transform the trillion-yuan market [2]

股票代码：000921 股票简称：海信家电 公告编号：2025-026 海信家电集团股份有限公司 关于控股股东一致行动人增持股份及后续增持计划的公告 青岛海信通信有限公司保证向本公司提供的信息内容真实、准确、完整，没有虚 假记载、误导性陈述或重大遗漏。 本公司及董事会全体成员保证公告内容与信息披露义务人提供的信息一致。 特别提示： 1．2025年5月7日，本公司控股股东一致行动人青岛海信通信有限公司(「海信通信」) 通过深圳证券交易所交易系统以集中竞价交易方式增持公司股份2,211,600股，占本公 司总股本的0.16%。 持有124,452,000股，占本公司总股本的8.98%，通过海信通信持有2,211,600股，占本 公司总股本的0.16%。 4．增持主体海信通信、本公司控股股东青岛海信空调及其一致行动人在本公告披 露日前的12个月内没有披露增持计划；在本公告披露日前的6个月内不存在减持本公司 的情况。 二、增持计划的主要内容 2．海信通信于2025年5月7日向本公司提交《增持计划告知函》，计划于2025年5月 7日至2025年11月6日期间，以集中竞价交易方式继续增持本公司股份，累计增持股份（含 20 ...

海信家电（000921）公告，控股股东一致行动人青岛海信通信有限公司于2025年5月7日通过深圳证券交 易所交易系统以集中竞价交易方式增持公司股份221.16万股，占公司总股本的0.16%。海信通信计划于 2025年5月7日至2025年11月6日期间，以集中竞价交易方式继续增持公司股份，累计增持股份(含2025年 5月7日已增持股份)不低于693.01万股(含)，且不超过1386.01万股(含)。 ...

Core Viewpoint - Hisense Home Appliances reported strong Q1 2025 results, achieving revenue of 24.838 billion yuan, a year-on-year increase of 5.76%, and a net profit attributable to shareholders of 1.127 billion yuan, up 14.89% year-on-year, marking the best performance for the same period since Q1 2002 [2] Financial Performance - Revenue for Q1 2025 reached 24.838 billion yuan, with a net profit of 1.127 billion yuan and a non-recurring net profit of 1.008 billion yuan, reflecting year-on-year growth of 14.89% and 20.27% respectively [2] - The company's return on equity (ROE) for 2024 was reported at 23.27%, outperforming competitors such as Haier Smart Home (17.70%), Midea Group (21.29%), and Gree Electric (25.42%) [5] Market Position and Product Performance - Hisense's multi-split air conditioning systems captured over 20% market share, while the company maintained the top position in the fresh air air conditioning category with a sales share of 42.8% [3] - The refrigerator segment saw an increase in market share by 2.6 percentage points, with the Rongsheng brand also experiencing a 2.3 percentage point increase [3] - The washing machine business improved user experience, resulting in a 0.7 percentage point increase in offline market share [3] Growth Drivers - The growth in Q1 performance is attributed to several factors: recovery in central air conditioning sales, strong growth in home air conditioning, high single-digit growth in refrigeration and washing machine segments, and significant orders in the HVAC sector for new energy vehicles [4] - Domestic and international sales trends indicate a positive outlook, with exports expected to grow over 20% year-on-year [4] Financial Stability - The company reported a total debt of 52 billion yuan, with non-interest-bearing liabilities accounting for 92% of total debt, indicating strong bargaining power within the appliance supply chain [6] - The liquidity surplus after settling all payables and interest-bearing debts is 21.8 billion yuan, showcasing financial stability [5]

Investment Rating - The investment rating for the company is "Buy" and is maintained [8] Core Views - In the first quarter of 2025, the company achieved operating revenue of 24.838 billion yuan, a year-on-year increase of 5.76%. The net profit attributable to the parent company was 1.127 billion yuan, up 14.89% year-on-year, and the net profit excluding non-recurring items was 1.008 billion yuan, an increase of 20.27% year-on-year [2][5] Summary by Sections Financial Performance - The company reported a significant increase in revenue and profit in Q1 2025, with operating revenue of 24.838 billion yuan and a net profit of 1.127 billion yuan, reflecting strong growth in both domestic and international markets [2][5] - The gross profit margin improved by 0.27 percentage points to 21.41%, primarily due to optimized sales structure [11] - Operating profit for Q1 2025 was 1.414 billion yuan, a year-on-year increase of 16.61%, with an operating profit margin of 5.69%, up 0.53 percentage points [11] Market and Business Strategy - The company is actively pursuing governance and supply chain reforms, expanding overseas markets, and enhancing brand influence through sports marketing [11] - The company aims to transition from a compressor-focused supplier to a comprehensive thermal management system supplier for electric vehicles, which may open new business opportunities [11] Future Outlook - The company is expected to maintain a high growth trajectory, with projected net profits of 3.858 billion yuan, 4.401 billion yuan, and 5.025 billion yuan for 2025, 2026, and 2027 respectively, corresponding to P/E ratios of 9.92, 8.69, and 7.61 [11]

Core Viewpoint - Hisense Home Appliances reported a solid performance in Q1 2025, with revenue and net profit showing year-on-year growth, indicating a positive outlook for the company's operations and market position [1][4]. Group 1: Financial Performance - In Q1 2025, the company achieved revenue of 24.838 billion yuan, a year-on-year increase of 5.76%, and a net profit attributable to shareholders of 1.127 billion yuan, up 14.89% year-on-year [1]. - The company's net profit margin improved by 0.36 percentage points to 4.54%, driven by enhanced profitability and recovery of minority interests [3]. Group 2: Business Segments and Sales Performance - The home air conditioning segment is expected to see nearly 20% year-on-year growth, while the refrigerator and washing machine business is projected to grow in the high single digits [2]. - External sales are anticipated to outpace domestic sales, with home air conditioning shipments increasing by 9% domestically and 32% internationally [2]. Group 3: Cost Management and Efficiency - The gross margin increased by 0.27 percentage points to 21.41%, attributed to product structure upgrades and cost reductions in the supply chain [3]. - The company managed to maintain a stable cost structure, with slight variations in sales, management, R&D, and financial expense ratios [3]. Group 4: Future Outlook - The company is expected to maintain steady growth throughout the year, supported by product upgrades and a diversified pricing strategy [4]. - Projections for net profit are 3.87 billion yuan for 2025 and 4.33 billion yuan for 2026, corresponding to a PE ratio of approximately 9.8x and 8.8x, respectively [4].

股票研究 /[Table_Date] 2025.05.04 外销全面增长，海外盈利有所改善 海信家电(000921) ——海信家电 2025Q1 财报点评 | | | | | ——海信家电 | 2025Q1 财报点评 | [Table_Invest] 评级： | 增持 | | --- | --- | --- | --- | --- | | [table_Authors] 蔡雯娟(分析师) | 谢丛睿(分析师) | 李汉颖(分析师) | [Table_Target] 目标价格： | 42.00 | | 021-38676666 | 021-38676666 | 021-38676666 | | | | 登记编号 S0880521050002 | S0880523090004 | S0880524110001 | | | 本报告导读： 公司发布 25Q1 季报，外销维持高增趋势，盈利能力全面改善，看好公司在海外自 主品牌成长下的盈利进一步提升。 | 股东权益（百万元） | 16,565 | | --- | --- | | 每股净资产（元） | 11.95 | | 市净率（现价） | 2.3 | | 净负债率 | ...

Core Viewpoint - Hisense Home Appliances reported strong financial performance for Q1 2025, with revenue and net profit exceeding expectations, driven by the recovery in central air conditioning and rapid growth in overseas sales of washing machines and refrigerators [1][4]. Financial Performance - Q1 2025 revenue, net profit attributable to shareholders, and net profit excluding non-recurring items were 24.8 billion, 1.1 billion, and 1.0 billion yuan, respectively, representing year-on-year growth of 6%, 15%, and 20% [1]. - The net cash flow from operating activities was 65.08 million yuan, down 58% year-on-year, primarily due to payment schedules and cash flow decline affected by exchange rates [1]. Profitability Metrics - Gross margin for Q1 2025 was 21.4%, an increase of 0.27 percentage points year-on-year, with both domestic and overseas sales margins expected to improve [3]. - The expense ratios for sales, management, R&D, and financial expenses were 9.6%, 2.4%, 3.3%, and 0.02%, showing a mixed performance with management expenses improving and financial expenses increasing due to exchange rate fluctuations [3]. - The net profit margin attributable to shareholders was 4.5%, up 0.36 percentage points year-on-year, indicating enhanced profitability with room for further improvement [4]. Investment Outlook - The company focuses on user-centered innovation in product technology, optimizing regional, channel, product, and supply chain structures, with a significant competitive advantage in the central air conditioning business [4]. - Rapid growth in home appliances and overseas diversification is expected to continue, supported by domestic subsidies and a commitment to sports marketing [4]. - Projected net profits for 2025 and 2026 are 3.8 billion and 4.3 billion yuan, respectively, with corresponding EPS of 2.8 and 3.1 yuan, leading to a current PE ratio of 10.1 and 8.9 times [4].

Investment Rating - The investment rating for Hisense Home Appliances is "Buy" (maintained) [1] Core Views - In Q1 2025, the company achieved a revenue of 24.84 billion yuan (up 5.8% year-on-year) and a net profit attributable to shareholders of 1.13 billion yuan (up 14.9%) [5] - The company has shown strong performance in its export business, with cost reduction and product structure optimization contributing to steady improvement in profitability [5] - The profit forecast for 2025-2027 has been raised, with expected net profits of 3.84 billion yuan, 4.34 billion yuan, and 4.83 billion yuan respectively [5] - The current stock price corresponds to a PE ratio of 10.0, 8.8, and 7.9 for the years 2025, 2026, and 2027 respectively, indicating potential for alpha [5] Financial Performance - In Q1 2025, the gross margin was 21.4% (down 0.2 percentage points), while the net margin remained stable at 6.6% (up 0.03 percentage points) [7] - The company’s revenue from air conditioning and home appliances showed significant growth, with domestic sales benefiting from the "old-for-new" policy and exports continuing to optimize profitability [6] - The company’s financial summary indicates a projected revenue growth from 85.6 billion yuan in 2023 to 116.2 billion yuan in 2027, with a compound annual growth rate (CAGR) of approximately 7.0% [8] Business Segmentation - The air conditioning segment is expected to return to growth, with a market share exceeding 20% in multi-split systems [6] - The home appliance segment is projected to grow rapidly, with exports expected to outpace domestic sales [6] - The refrigerator segment is also showing strong growth, with domestic and export sales increasing by 12% and 22% respectively in early 2025 [6]