Investment Rating - The report indicates a continued downward trend in the Shenzhen Grade A office market, with rental prices under pressure and a high vacancy rate, suggesting a cautious investment outlook for the sector [3][5]. Core Insights - The Shenzhen Grade A office market is experiencing significant adjustments, with average effective rents declining to RMB 148.4 per square meter per month, a 2.2% decrease from the previous quarter [3][8]. - The market is characterized by an imbalance between supply and demand, with new supply reaching approximately 219,000 square meters, the highest level this year, while net absorption was only 68,000 square meters, leading to a vacancy rate of 26.1% [3][12]. - The TMT sector remains dominant, accounting for 52.0% of leasing transactions, driven primarily by internet platforms and software development companies [4][12]. Supply and Demand - New supply surged in the third quarter, with major projects like the headquarters of various companies entering the market, while demand has significantly slowed, resulting in a structural oversupply [12]. - The demand structure shows a strong focus on the TMT sector, with professional services and healthcare also contributing to leasing activity [12][4]. - The overall market activity is low, with relocation needs dominating at 77.0%, but the proportion of upgrade relocations has decreased to 31.3%, indicating a trend towards cost control [13]. Rental Trends - Rental prices continue to decline, with the most significant drop observed in the Bao'an submarket at 5.8% [8][11]. - The report anticipates that rental prices will remain under pressure in the fourth quarter, with landlords expected to adopt strategies such as price adjustments and incentives to attract tenants [9][5]. Investment Market - The investment market remains subdued, with only one notable transaction recorded, where China Merchants Shekou transferred a property for RMB 716 million, reflecting a focus on asset optimization and cash flow [19]. - The overall transaction activity is low, with self-use buyers and industrial capital being the primary market participants, indicating a shift towards long-term value preservation [19].

格隆汇1月9日丨招商蛇口(001979.SZ)公布，2025年12月，公司实现签约销售面积97.72万平方米，实现 签约销售金额258.44亿元。2025年1-12月，公司累计实现签约销售面积716.12万平方米，累计实现签约 销售金额1,960.09亿元。 ...

Group 1 - The company achieved a signed sales area of 977,200 square meters and a signed sales amount of 25.844 billion yuan in December 2025 [1] - For the entire year of 2025, the company accumulated a signed sales area of 7,161,200 square meters and a total signed sales amount of 196.009 billion yuan [1]

招商蛇口（001979）(001979.SZ)公告，2025年12月，公司实现签约销售面积97.72万平方米，实现签约 销售金额258.44亿元。2025年1-12月，公司累计实现签约销售面积716.12万平方米，累计实现签约销售 金额1960.09亿元。 ...

本公司及董事会全体成员保证公告内容真实、准确和完整，没有虚假记载、误导 性陈述或重大遗漏。 2025 年 12 月，公司实现签约销售面积 97.72 万平方米，实现签约销售金额 258.44 亿元。2025 年 1-12 月，公司累计实现签约销售面积 716.12 万平方米，累 计实现签约销售金额 1,960.09 亿元。鉴于销售过程中存在各种不确定性，上述销 售数据可能与公司定期报告披露的相关数据存在差异，以上统计数据仅供投资者 参考。 证券代码：001979 证券简称：招商蛇口 公告编号：【CMSK】2026-001 招商局蛇口工业区控股股份有限公司 2025 年 12 月销售及近期购得土地使用权情况简报 二〇二六年一月十日 自2025年11月销售及购地情况简报披露以来，公司近期新增项目情况如下： 特此公告。 招商局蛇口工业区控股股份有限公司 董 事 会 | 序 | | 项目 | 土地 | 土地面积 | 计容建筑 | 权益 | 公司需支 | | --- | --- | --- | --- | --- | --- | --- | --- | | 号 | 项目名称 | 区域 | 用途 | （万平米） | 面积 ...

招商蛇口公告，2025年12月，公司实现签约销售面积97.72万平方米，实现签约销售金额258.44亿元。 2025年1-12月，公司累计实现签约销售面积716.12万平方米，累计实现签约销售金额1960.09亿元。 ...

2026.01. 09 本文字数：2137，阅读时长大约4分钟 作者 | 第一财经 孙梦凡 2025年的土地市场，两大关键词是规模缩量与点状高温。 中指研究院最新数据显示，2025年300城住宅用地成交规划建筑面积为6.2亿平方米，同比下降 13.5%，出让金2.3万亿元，同比下降10.6%。虽然整体规模缩量，但在上海、北京、杭州、成都等 城市，高总价、高单价、高溢价地块屡屡刷新。 头部房企尤其是央国企，在市场调整期逆势入场。去年拿地金额百强房企中，TOP10房企的拿地金 额占比达50.5%，TOP20房企拿地金额占比高达62.7%，相较上年分别提高9.1、7.8个百分 点，"面粉"资源正加速向少数房企聚集。 高总价、高单价地块频出 从城市整体层面看，去年上海共成交64宗宅地，其中37宗溢价成交；杭州共成交92宗宅地，68宗溢 价成交，其中33宗溢价率超30%；北京共成交40宗宅地，14宗溢价成交；深圳共成交12宗宅地，9 宗溢价成交；成都成交107宗宅地，42宗溢价成交。 截至2025年末，一二线城市的宅地出让金占300城的比例达57.0%，较2024年提升4.4个百分点。 其中，一线城市宅地出让金占比为1 ...

Core Insights - The project "招商蛇口·天青府" achieved early delivery by 100 days, with a delivery rate of 95%, showcasing the efficiency of state-owned enterprises in fulfilling quality commitments [1] Group 1: Project Overview - The project is centered around the concept of "雅宋美学" (Ya Song Aesthetics), integrating the landscape aesthetics of the Song Dynasty with modern living [1] - It features a garden landscape that offers diverse visual experiences, enhancing the living environment [1] Group 2: Community Features - The community includes amenities such as an elevated clubhouse and a heated swimming pool, providing multifunctional spaces for residents [1] - It is strategically located near Metro Line 6, quality educational resources, and ecological scenic areas, adding to its attractiveness [1] Group 3: Market Response - The 175㎡ villa-style apartments are currently receiving significant market attention as the final product offering [1] - The project exemplifies a new possibility for residential upgrades and lifestyle aesthetics through its robust delivery and aesthetic practices [1]

Group 1 - The core viewpoint of the articles indicates that the land market in 2025 is characterized by a reduction in scale and localized high demand for premium land parcels [1][2][3] - The total planned residential land transaction area in 300 cities is projected to be 620 million square meters, a year-on-year decrease of 13.5%, with the total land transfer fees amounting to 2.3 trillion yuan, down 10.6% year-on-year [1][2] - Despite the overall decline in land transactions, major cities like Shanghai, Beijing, Hangzhou, and Chengdu are witnessing record high prices for land parcels, indicating a concentration of investment among leading real estate companies [1][3] Group 2 - In 2025, the proportion of residential land with a floor area ratio below 2.0 in 300 cities reached 42.3%, an increase of 7.7 percentage points from 2024, reflecting a push for higher quality land offerings [2] - The top 10 real estate companies accounted for 50.5% of the total land acquisition amount among the top 100 companies, while the top 20 companies accounted for 62.7%, indicating a significant concentration of land acquisition among leading firms [7][8] - The investment behavior of real estate companies is shifting, with state-owned enterprises dominating land acquisitions, while private companies are gradually increasing their participation [8][9] Group 3 - The average land acquisition amount for the top 100 real estate companies has increased, with a land-to-sales ratio of 0.29, up 0.12 from 2024, suggesting a return to investment levels seen in 2021 [8] - The total land acquisition amount for private real estate companies is expected to exceed 100 billion yuan, reflecting an 8% year-on-year growth, while the share of city investment platforms in land acquisition has decreased to 15% [8][9] - The market outlook suggests that after a period of adjustment, the real estate sector may stabilize, with major state-owned enterprises likely to continue their strategic investments during market fluctuations [9]

Core Insights - The current stock of housing that meets the "good house" standard is less than 5%, with an annual demand for housing improvement projected to reach 700 million to 1 billion square meters, indicating a shift towards a "product certainty era" in the industry [1] - The real estate sector is transitioning from quantity expansion to quality enhancement, making product strength the core competitive advantage for companies in this new development phase [1] - The current housing prices are at a low point, while product standards have reached historical highs, presenting an optimal time for buying and upgrading homes, with expectations for the next five years to be the "year of products" in Chinese real estate [1] Industry Trends - According to the latest report by CRIC, leading real estate companies are excelling in product strength by focusing on safety, comfort, sustainability, and intelligence, as reflected in the "2025 China Real Estate Enterprise Product Strength TOP 100" rankings [2] - The rankings include traditional categories such as top enterprises and products, along with new categories like "Top 10 Good House Enterprises" and "Top 20 Good House Works," showcasing the industry's focus on quality [2] - Despite challenges such as market saturation and structural declines in purchasing power, the relationship between good products and sales is not direct, necessitating a deep integration of market analysis, customer insights, and product refinement to overcome these challenges [2] Product Development - CRIC's CEO highlighted the importance of selecting unique market opportunities, with projects like Shenzhen Bay and Shanghai Gao Fu achieving strong sales due to their prime locations [3] - Emphasizing product uniqueness and differentiation is crucial, as seen in projects like Zhengzhou Jinmao and Puyang Zhuyou, which have achieved competitive advantages through differentiated offerings [3] - The industry is expected to evolve by 2026 from a focus on individual product competition to a more integrated approach involving product, customer research, and operational strategies [3]